Cassell Bailey & Naomi Beckles, Sport England. Mel Clewlow, University of Kent. University Case Study: Increasing Participation

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1 BUCS SPORT DEVELOPMENT EVENT INCREASING PARTICIPATION Cassell Bailey & Naomi Beckles, Sport England Mel Clewlow, University of Kent University Case Study: Increasing Participation

2 Increasing participation in HE Sport England Strategy Creating a sporting habit for life Increasing regular participations in sport and physical activity 1 x 30mins per week Focus on year Investment in HE 11 into the University Sport Activation Fund (USAF) 21 NGBs funded to work in HE BUCS Sports Development Team Participation in HE How many full and part time HE students are there in England? What percentage of those take part in sport regularly? (according to APS) Creating a lifelong sporting habit 2

3 Number of HE students taking part in sport 55% 1.9 million full and part time students in England of HE students had participated in sport 855,000 do not take part regularly in sport Creating a lifelong sporting habit

4 The participation challenge 36% 9% 55% Inactive In sport (Less than once a month) 684,000 people Irregularly play sport (more than once a month/less than once a week) 171,000 people Regularly play sport (at least 1x30 per week) 1.05m people Creating a lifelong sporting habit 4

5 Creating a lifelong sporting habit

6 Creating a lifelong sporting habit 6

7 Creating a lifelong sporting habit 7

8 Creating a lifelong sporting habit 8

9 Case Study -The University of Kent Mel Clewlow Assistant Director (sports development)

10 Sport at Kent

11 On Campus Facilities INDOOR 3 Halls Extensive Fitness Suite Dance Studio 2 Squash Courts 3 Tennis Courts OUTDOOR 3 Tennis Courts 3G Pitch (New one due 2 weeks) Astroturf Grass Pitches

12 Sport England funded project Let s Play fun activities with friends Aimed at breaking down barriers to participation as per a survey No weekly commitment required Flexible & able to try a variety of activities 1 per session / 10 for 12 / 20 unlimited Off-site & college based activities Medway campus provision This girl can Success stories & links to team Kent clubs Focus groups participant & student workforce feedback Wednesday walk around College bar nights

13 Intra Mural Campus based activities Slightly more competitive Evenings and weekends 5 Activities 3 of which are football based Let s Play programme will feed into this when funding ends Vice Chancellors cup (staff only)

14 Inter College Colleges 2 Sports football & basketball Competitive! Overall college winner Colleges 10 Sports Competitive! Overall college winner Each year we try to add 1-2 additional sports

15 One off Events Quidditch Gladiators Inclusion week Women s 5-a-side football league starting in term 2 Roller disco & UV night All Star basketball weekend Tour de Spin Dry ski slope trip Santa run Kent Sport does the crystal cube SOS during examination term

16 Coaching & Officiating Coaching FA Level 1 & 2 Hockey Level 1 RFU Lacrosse Basketball Officiating FA Basic Referee Basketball Level 2 Hockey Level 1 RFU Entry Level Netball Earnings Students Referee In Inter College Sport

17 How is it all Possible? We thought we produced an brilliant timetable of activities but nobody came!..so we Ask the students themselves Increase the workforce contracted & students Use NGB roles HEVO, UNO, UTC, football activator, badminton within sports College sport officers Focus groups staff & students Work with student clubs to support their membership base First week of term all fitness & dance classes are free First 2 weeks of term all SU club sessions are free Taster sessions if successful create leagues/competitions Promote health & wellbeing benefits Annual survey links plus filling it in on an ipad Based on all the findings a sports development strategy is written every 3 years.

18 Any Questions?

19 Group discussion 1. Think of one example where you have been successful in attracting a particular target what were the key factors of this success. What methods are you using to understand more about your target audience. Creating sporting opportunities in every community 19

What have we learnt from USAF projects A one size fits all approach does not work There has to be targeted approach The importance of messaging and the messenger Marketing the offer, selling the

20 What have we learnt from USAF projects A one size fits all approach does not work There has to be targeted approach The importance of messaging and the messenger Marketing the offer, selling the benefits It is important to nderstand what participants want, when, where and how Understanding who the under represented groups are not just demographic Recognising and responding to what is important at particular time of year Providing a casual flexible non comitial offer The importance of internal partnerships Making the case

001/1516 Minutes of the Previous Meeting (Sports Committee - 19th March 2015) No points of action required attention

001/1516 Minutes of the Previous Meeting (Sports Committee - 19th March 2015) No points of action required attention The Students Union at UWE Sports Conference MINUTES Thursday 29th October 2015 Room 1L01 Frenchay 5.30pm Present: American Football, Archery, Athletics, Badminton, Basketball, Boat, Canoe, Cheerleading,