MARKETING & MEDIA REGULATIONS AFC U-16 CHAMPIONSHIP INDIA 2016

Transcription

1 MARKETING & MEDIA REGULATIONS AFC U-16 CHAMPIONSHIP INDIA 2016

2 MARKETING & MEDIA REGULATIONS AFC U-16 Championship India 2016 CONTENTS 1. INTRODUCTION 2. DEFINITIONS MARKETING 3. COMMERCIAL RIGHTS 4. INTELLECTUAL PROPERTY RIGHTS AND PROPRIETARY INTERESTS 5. COMPETITION DATA 6. IMAGE RIGHTS 7. PUBLIC EXHIBITIONS RIGHTS 8. OFFICIAL FUNCTIONS 9. MERCHANDISE RIGHTS 10. OFFICIAL PRODUCTS AND EQUIPMENT 11. ADVERTISING AND BRANDING 12. CONTROLLED ACCESS AREA(S) 13. CLEAN STADIA 14. RIGHTS PROTECTION AND AMBUSH MARKETING 15. OFFICIAL PUBLICATIONS AND PRINTED MATERIALS 16. COMPETITION TROPHY 17. TICKETING MEDIA 18. MEDIA RIGHTS 19. OFFICIAL WEBSITE AND DIGITAL MEDIA 20. PRE-MATCH PROMOTIONAL MATERIAL 21. MEDIA OFFICER 22. INFRASTRUCTURE, FACILITIES AND SERVICES 23. MEDIA REPRESENTATIVES AND MEDIA ACCESS AREAS 24. PRESS CONFERENCES AND INTERVIEWS 25. MIXED ZONE 26. TEAM DRESSING ROOM 27. FIELD OF PLAY 28. OFFICIAL TRAINING 29. MATCH RECORDINGS GENERAL PROVISIONS 30. FACILITIES AND UTILITIES 31. CLEARANCE AND FEES MISCELLANEOUS 32. COOPERATION 33. NEW REQUIREMENTS AFC U-16 Championship India Marketing & Media Regulations Page 1

3 34. BREACH OF THE REGULATIONS 35. APPLICABILITY 36. MATTERS NOT PROVIDED FOR 37. ENFORCEMENT APPENDIX A: RULES AND PROCEDURES FOR ENG CREW AND PHOTOGRPAHERS AFC U-16 Championship India Marketing & Media Regulations Page 2

4 1. Introduction 1.1 The Local Organising Committee AFC U-16 Championship India 2016 ( LOC ) and all Participating Member Associations ( PMAs ), Participating Teams, Participating Players and Participating Officials involved in the AFC U-16 Championship India 2016 ( Competition ) shall observe and be bound by the terms of these Marketing and Media Regulations ( Regulations ). The proper implementation of these Regulations will be of direct benefit, not only to the LOC, PMAs, Participating Teams and Participating Players, but to all Member Associations and the sport of association football. Any rights not expressly provided for in these Regulations shall be reserved by the AFC. 2. Definitions 2.1. In the context of these Regulations (including the Appendices attached hereto), unless the context otherwise requires or admits, the terms set out below shall have the corresponding meaning: AFC U-16 Championship India Marketing & Media Regulations Page 3

5 Accreditation Cards Advertising Rights AFC means any physical item issued by the AFC and/or the LOC which evidences the recipient s right to access a Controlled Access Area (or part thereof) while the Controlled Access Area is under the control of the AFC and/or the LOC. means the right to promote brand and/or corporate names and/or products and/or services at and/or in relation to the Competition by whatever means available, whether existing now or to be developed in the future, whether at the Stadia or Facility Areas or within the Controlled Access Area(s), in association with the Competition Marks and/or AFC Marks, by in-stadium/out-stadium perimeter signage and other advertising, digital signage and screens, closed circuit television, equipment usage or other methods and through printed matter (including digitally delivered printed matter) such as programmes, posters, letterheads, press releases, newsletters and Tickets, and subject to the AFC Regulations, the right to display such advertising on the clothing or footwear worn, or on any equipment used, carried or transported by officials (including for the avoidance of doubt referees and linesmen), medical and security staff, ballboys, player escorts, flag bearers and/or photographers. The display of the name and/or logo of the bona fide supplier of clothing on the strip of the uniforms of referees/linesmen and other officials are also included. For the avoidance of doubt, advertising on the strip of Participating Players is excluded, other than where it is the trademark of the bona fide manufacturer and is in accordance with FIFA and/or AFC Regulations. Similarly, branding on any equipment, goods and/or services used in connection with the Competition, save where supplied by an Official Licensee, may only include customary branding of the bona fide manufacturer and may not be associated in any way with the Commercial Rights. means the Asian Football Confederation. AFC Brand Guidelines means the regulations and guidelines issued by the AFC, in relation to the use and application of the Competition Marks and/or intellectual property rights accorded to the Official Licensees. AFC U-16 Championship India Marketing & Media Regulations Page 4

6 AFC Commercial Rights Partner AFC Delegation AFC Marks AFC Regulations AFC Statutes AFC Websites Lagardere Sports Asia Pte Ltd means AFC staff and officials, AFC committee members, AFC guests, referees, teams and/or any officials appointed by the AFC, including but not limited to the venue manager, match commissioner, referee assessor, assistant referees, fourth officials, general coordinators, media officers, security officer, medical officers and technical study group officers. means all design marks, slogans, designations, names, logos, insignias, emblems or devices (in any application) owned and/or controlled by the AFC (in any language) relating to the AFC itself but excluding the Competition Marks. means the various rules, regulations and guidelines issued by the AFC, in relation to the Staging and promotion of the Competition (and including without limitation the Competition Regulations, Commercial Regulations, AFC Broadcast manual, AFC Branding Guidelines and the AFC s accreditation terms and conditions). means the governing document of the AFC as promulgated by the AFC Congress in accordance with applicable law. means the domain owned by the AFC, the event website and any official pages or official media platforms created for the Competition (eg: Facebook page, YouTube channel, Twitter account, etc). LOC means the Local Organising Committee AFC U-23 Championship Qatar Broadcast Licensees means any entity(ies) that have acquired from AFC any rights in relation to the Media Rights. Broadcast Compound means the restricted-access area at any Controlled Access Area(s) in which Broadcast Licensees may place technical equipment and/or transmission support vehicles for the purpose of the exercise of AFC U-16 Championship India Marketing & Media Regulations Page 5

7 the Media Rights. Clean Stadia Ceremonies Commercial Display Area Commercial Programme Tickets Commercial Rights means all areas of the Stadia and Official Training Sites of the Competition (including without limitation the exterior of corporate hospitality boxes and the interior of broadcast studios (if any)) and locations of Official Function(s) shall be free from commercial or promotional messages, advertising, displays or facilities of any kind except for those installed, erected or otherwise authorised by the AFC and/or AFC Commercial Rights Partner from four (4) working days prior to the day of the first Match at the relevant stadium until twentyfour (24) hours after the day of the last Match at the Stadium so the Commercial Rights shall be fully available for exploitation by the Official Licensees without hindrance. means without limitation, the preliminary draw, the opening ceremony, the presentation ceremonies, award ceremonies, the closing ceremony, and/or launch of the Competition Marks. means any area at a Stadia which is provided for the exclusive use of the Official Licensees for the purposes of the display and/or promotion of their respective goods and/or services. means Tickets to a Match and/or Official Function which are supplied to an Official Licensee. means the Advertising Rights, Media Rights, Concession Rights, Hospitality Rights, Image Rights, Merchandise Rights, Promotional Rights, Sponsorship Rights, Intellectual Property Rights and Travel and Tour Rights. Competition means the AFC U-16 Championship India 2016 football competition (including each Match and the Ceremonies in relation thereto). Competition Data means any and all information related to the Competition, in which AFC and/or AFC Commercial Rights Partner has or creates a Proprietary Interest, including Match Schedule, Image Rights, information and/or statistics about the Participating Teams and/or Participating Players, AFC U-16 Championship India Marketing & Media Regulations Page 6

8 information and/or statistics about their participation and/or performance in the Competition, match analysis, referee decisions, and any other information that may be derived from the Competition. Competition Marks Complimentary Tickets Competition Title Competition Website Concession Rights Controlled Access Area(s) means in relation to the Competition (or any part thereof), all design, marks, slogans, designations, names, logos, insignias, emblems, mascots, medals, trophies or devices (in any application) owned and/or controlled by the AFC (in any language). means tickets which are normally charged but which are supplied without charge. means the AFC U-16 Championship India 2016 or any variation thereof,as advised and adopted by the AFC. means the official website of the Competition with a dedicated URL including without limitation all other domains or official media platforms and channels of the Competition created and/or owned by the AFC (e.g. Facebook, YouTube, Twitter, etc means sampling, vending, display and other distribution methods and payment methods connected therewith for and of products or services, including pourage rights at the Stadia and Facility Areas. means the Stadia, including the fences and perimeters, the aerial space above the Stadia, and all other official locations associated with the Competition, including the Facility Areas, media centres, international broadcast centres, Official Training Sites, designated official hotels (including but not limited to the official hotels for the Participating Teams), hospitality and VIP areas and facilities, and surrounding and adjacent areas to the locations described above, but excluding for the avoidance of doubt the Licensed Areas. Facility Areas means the location of Official Functions, Ceremonies, press centres, ticket offices, official hotels, media areas (including without limitation areas used for viewing of the Public Exhibition), sponsor village areas (including without limitation AFC U-16 Championship India Marketing & Media Regulations Page 7

9 Field of Play FIFA Fixed Media Football Association(s) Force Majeure fan-fest and fan-village areas and areas used for the activation of the Commercial Rights official hospitality areas (including without limitation areas used for the exploitation of the Hospitality Rights) and information centres controlled by or on behalf of AFC and used in connection with the Competition whether at the Stadia or elsewhere at the Venue(s). means the playing surface in each of the Stadia whose dimensions comply with the Laws of the Game and upon which a Match is played. The term Playing Field includes any grass or artificial turf run-off areas immediately behind the goal lines and adjacent to the touchlines. means the Federation International de Football Association. means any magnetic, electronic or digital storage device or method including without limitation, DVD, VHS or CD-ROM. Means the controlling body for association football within each country or territory of the AFC. means any event affecting the performance or any provision of these Regulations arising from or attributable to acts, events, omissions or accidents which are beyond the reasonable control of a party, and shall include but not be limited to abnormally inclement weather, flood, lightning, storm, fire, explosion, earthquake, structural damage, epidemic or other natural disaster, failure or shortage of power supplies, war, terrorist action or the proximate threat thereof, military operations, riot, crowd disorder, strike, lock-outs or other industrial or civil commotion. Hospitality Rights means the opportunity to offer and sell hospitality and entertainment facilities at the Venue or within the Controlled Access Area(s) in combination with the Commercial Programme Tickets and/or such other Tickets as may be required, whether such facilities are in boxes, marquees or otherwise, but excluding those private facilities reserved for AFC officials and its guests not forming part of the AFC U-16 Championship India Marketing & Media Regulations Page 8

10 Commercial Rights. Host Broadcaster Host Country Image Rights Intellectual Property Rights Interactive Communications System means the party appointed by the AFC and AFC Commercial Rights Partner, responsible for the production of the World Feed of the Matches, the Ceremonies or Official Functions (or parts thereof) of the Competition. means the country in which the Competition will be staged. means the right to use still and/or moving images and/or representations of images of Participating Teams and Participating Players participating in the Competition, and including for the avoidance of doubt, images of coaches, referees and other official forming part of the Competition. means any rights owned or controlled by the AFC including without limitation the AFC Marks, Competition Marks, Competition Title, trademarks, copyrights, designs and all other rights of any kind which may now or in the future exist in relation to the AFC or Competition. means any interactive communication system that enables end users to engage in two-way interactive transmissions including the ability to access interactive programmes, services and Media Rights, whether such programmes, services and Media Rights are distributed by telephone or cable lines (whether fibre-optic, coaxial or otherwise), satellites, microwaves or other wireless digital communication systems, cellular communication systems, WAP, UTMS, personal digital communications devices, pager services, online data services, broadband, the Internet or any combination or subset of the foregoing employing any current or future design or technology or any similar interactive communications systems whether now known or hereafter developed. Interactive Television means any distribution of television signals in conjunction with an Interactive Communications System in such a way as to allow recipients to engage in two-way interactive communications including the ability to access interactive AFC U-16 Championship India Marketing & Media Regulations Page 9

11 programmes and services irrespective of the means of distribution of such television signals. Internet means the system making use of the TCP/IP software protocols known as the internet or the worldwide web whatever the communication links may be which connects the user (including by way of fixed, mobile, DSL, ISDN, UMTS WiMax or other broadband links) including any developments in such protocols or any other protocols which may be developed which give equivalent, reduced or enhanced functionality compared with such protocols and includes all methods of Internet Delivery. AFC U-16 Championship India Marketing & Media Regulations Page 10

12 Internet Delivery Laws of the Game Licensed Areas List of Requirements/LOR Match(es) Match Schedule means the delivery or provision of access to the Internet via audio and/or visual material for reception and viewing in an intelligible form using the Internet by means of either: (a) IPTV delivery systems (on a VOD or linear basis); or (b) a website that is owned and controlled by AFC, AFC Commercial Rights Partner and/or an Official Licensee and which is accessible by the general public via a URL and IP address (on a VOD or linear basis), including any similar, related or derivative technology now known or devised or invented in the future. means the laws governing the game of association football as determined from time to time by the International Football Association Board. means in relation to certain Stadia which are traditionally used for multi-sport events, those areas at the Stadia where admission is not regulated by the AFC and/or the LOC s accreditation system, excluding for the avoidance of doubt the Facility Areas and/or Controlled Access Area(s) used for activation of the Commercial Rights. means the annexure to the OA detailing all operational requirements relating to the Competition which forms an integral part of the OA. means any football match in its entirety (including the warm up), toss, playing of national anthems, extra time and penalty shoot-out phases of each such Match) comprising and forming the Competition. means the published schedule containing details of the Competition (which details shall include but not be limited to the names of the Participating Teams, Venues, Stadia, and details of the Match kick-off times). Media means all members of the written press, on-line editors, photographers, television news crews and the representatives of the Broadcast Licensees AFC U-16 Championship India Marketing & Media Regulations Page 11

13 entitled to media accreditation as determined by AFC and AFC Commercial Rights Partner. Media Access Areas Media Representative(s) Media Rights Media Tribune means the designated area(s) for access by Media Representatives with valid Accreditation Devices. means any professional photographer or representative of the press who has been granted the right to receive an official press and photographer Accreditation Device entitling him/her to access the Media Access Areas. means the right and licence to produce edit and transmit, for intelligible reception throughout the world in any language and in any format and on any platform including film, Fixed Media, games, Internet, Public Exhibition, radio, mobile and television, a visual, audio-visual, and/or audio signal and/or image or recording (including without limitation the basic feed, multi feeds, additional feeds, audio feeds, a feed incorporating Competition Data, World Feed and unilateral feeds) of the Competition and all interviews, activities and action during and forming part of the Competition including Ceremonies, Official Functions and the Image Rights by any and all means of transmission distribution, exhibition and reception, now existing or hereinafter developed including but not limited to analogue, digital, satellite cable and Interactive Communications System, on a live, delayed and unlimited repeat basis, in full or in part (including without limitation by way of clips and/or highlights and/or support programmes and/or magazine shows and/or news access), and all rights to exploit any and all commercial opportunities (including for example broadcast sponsorship and commercial airtime opportunities) arising from and/or in connection with such rights. means the section of the Stands in any Stadia which is proposed by the LOC and approved by the AFC as being for the exclusive use of Media Representatives and Broadcast Licensees for the purposes of reporting on a Match taking place within such Stadia. AFC U-16 Championship India Marketing & Media Regulations Page 12

14 Member(s) / Member Association(s) Merchandise Rights OA Official Designation Official Function(s) Official Licensee(s) means a Football Association which is a member of the AFC means the right to exploit the Competition Marks and/or Official Designations in the manufacture, packaging, distribution and sale of goods and services of all kinds, including items of equipment (i.e. footballs) clothing, coins, medals, games (electronic or otherwise), other collectibles and premiums related to the Competition. means the Organising Agreement entered into between the AFC and the LOC relating to the appointment of the LOC for the Competition. means the use of the words, with or without the AFC Marks or Competition Marks (as applicable), which state or imply an official connection with the AFC and/or the Competition, including by way of example Official Sponsor of [AFC/Competition], Official Product of [AFC/Competition], Official Supplier of [xyz product] to the [AFC/Competition], Official Broadcast Partner of [AFC/Competition]. means any event which is officially organized, sanctioned and/or supported by the AFC and/or LOC, and which is designed to promote, celebrate, enhance or facilitate the staging of the Competition. Official Function(s) expressly includes the preliminary draw, the final draw, the Team Workshop, the Referee Workshop, matches and/or functions held at an Official Training Site, the Ceremonies, any AFC gala dinner, cultural events, official press conferences and launch events (such as the official launch of the Competition logo or mascot). means any entity which is granted the right to exercise and/or exploit the Commercial Rights (or any part thereof). Official Marks Licensee(s) means those words and logos vested in or owned by the Official Licensees and as provided by the Official Licensees to the AFC or AFC Commercial Rights Partnerin accordance with the provisions of their respective agreements. AFC U-16 Championship India Marketing & Media Regulations Page 13

15 Official Training Sites Participating Member Association / PMA Participating Officials means training sites designated by the LOC for use by the Participating Teams throughout the duration of the Competition. means any Member Association whose representative team qualifies to participate in the Competition. The AFC anticipates, as of the date of these Regulations, that each Participating Member Association s official delegation will approximately consist of 23 players and 12 officials. any official who is registered to participate in the Competition Participating Players means those players participating in the Competition and any other players under the authority of the Participating Team and the AFC during the Competition. Participating Team(s) means those team(s) participating in the Competition, under the authority of the Participating Member Association and the AFC during the Competition. Participating Team Agreement means the agreement executed by a Participating Member Association for the participation of the Participating Team in the Competition. Premiums means promotional items of merchandise (including packaging, labelling and/or containers thereof) which are distributed free of charge or as prizes via competitions. Promotional Rights means any rights to official publications, official suppliers, official products, sales promotion including but not limited to the right to organise promotional competitions (including without limitation any sweepstakes or lotteries) and to make awards and give prizes, official music rights, the right to use an Official Designation and all other rights of commercial value in regard to the Competition. Proprietary Interest means without limitation, intellectual property AFC U-16 Championship India Marketing & Media Regulations Page 14

16 rights, copyright and analogous rights, trademark rights, moral rights, performing rights, personality rights and all remedies available under the applicable laws of unfair competition comprised in the Commercial Rights. For the purpose of this definition moral rights shall mean a privilege, right or claim which is based on moral considerations or ethical principles and which should be recognised by law, but which may not be legally imposed or enforced as such. Public Exhibition Referee Workshop means viewing by, an audience on a screen and or television set and/or radio receiver located anywhere in cinemas, bars, restaurants, stadia, offices, construction sites, oil rigs, water borne vessels, buses, trains, planes, armed service establishments, educational establishments, hospitals and any other place other than a private dwelling; and (ii) all rights to organise and stage any event where an audience may view such transmission(s) (whether or not such viewing is open to the general public or otherwise); and (iii) all rights to exploit any and all commercial opportunities (including without limitation and for example, entrance fees, sponsorship, merchandising, broadcast sponsorship and supplier opportunities) arising from and/or in connection with such events, transmission and/or viewing. means the preparatory workshop hosted by the AFC which may be attended by the Referees and which provides the Referees with information about the Competition which is relevant to the Referees. Stadia means any stadia at which matches are played. The term Stadia includes the entire premises (to the extent that a valid Accreditation Device or Ticket is required in order to gain access) of stadia facility inside the outer stadia perimeter fences and (on Match days and any day on which an official team practice session takes place within the stadium) the aeriel space above such stadia premises. The term Stadia also includes all parking facilities, VIP and hospitality areas, the Media Tribunes, concession areas, Commercial Display Areas, buildings, the Playing Fields, the AFC U-16 Championship India Marketing & Media Regulations Page 15

17 Broadcast Compounds, the Stadia Media Centres, the Stands and the areas beneath the Stands. Stadia Media Centres means any official media centre at the Stadia. Stands means the spectator seating infrastructure comprising substantial part of the principal Stadia building at any Match, including the VIP Tribune, the Media Tribune and any skyboxes. Team Workshop Territory Tickets Travel & Tour Rights Venue(s) VIP Tribune means the seminar given by the AFC and the LOC to the Participating Teams in order to give the Participating Teams a comprehensive insight to the LOC s logistical arrangements for the Participating Teams at the Competition. means the world. means access to the venue for the purpose of attending a Match and/or where relevant Official Functions. means the right to organise and/or sub-license official travel and tour activities in relation to the Competition, which travel and tour activities shall, for the avoidance of doubt, include Tickets to the Competition. The Tickets referred to may include a combination of Commercial Programme Tickets and/or such additional tickets as may be purchased from the LOC at no greater than face value. means each host city and the immediately surrounding area in which the Stadia are located. means the tribune d honneur, or the location in the Stands identified by the AFC and the LOC as being the exclusive area to which the VIP and VVIP guests of the AFC and the LOC will be invited to view the Matches. World Feed means the basic feed of the Matches consisting of comprehensive, neutral coverage of pre- and postmatch activities and Match action, including, multiple camera coverage, replays at least one channel of international sound audio and English language graphics, suitable for international distribution and broadcast. AFC U-16 Championship India Marketing & Media Regulations Page 16

18 For the purposes of these Regulations and provided the context so permits: (a) (b) (c) (d) (e) The singular shall include the plural and vice versa. The masculine gender shall include the feminine and vice versa. Reference to persons shall include any legal person or corporation. References to the AFC shall where the context permits include its successors and permitted assigns. References to AFC Commercial Rights Partner shall where the context permits include its successors and permitted assigns, as advised by the AFC. MARKETING 3. Commercial Rights a) The AFC owns and controls all Commercial Rights relating to the Competition and has appointed the AFC Commercial Rights Partner as its exclusive representative for the sale of the Commercial Rights within the Territory. b) The AFC has granted the exclusive right of association, use and exploitation of the Commercial Rights to its Official Licensees pursuant to their respective agreements with the AFC and the AFC Commercial Rights Partner c) The LOC, PMAs, Participating Teams, Participating Players and Participating Officials shall not use and/or exploit and ensure that no individual, company or commercial entity uses and/or exploits the Commercial Rights in any way which may likely draw or infer an association to the AFC, Competition and/or any of the Official Licensees and shall inform the AFC immediately of any unauthorised use and/or infringement of the Commercial Rights. d) The LOC, PMAs and Participating Teams and Participating Players shall provide the necessary assistance and support to the AFC, AFC Commercial Rights Partner and/or Official Licensees and ensure that its Participating Players, Participating officials and associated third parties observe all instructions of the AFC and AFC Commercial Rights Partner in relation to the protection and enforcement of the Commercial Rights or any commercial programme established by the AFC for the Competition. AFC U-16 Championship India Marketing & Media Regulations Page 17

19 4. Intellectual Property Rights and Proprietary Interests a) The AFC is the owner of all rights, title and interest relating to the Competition including all Intellectual Property Rights and Proprietary Interests whether created in the past, present or future and reserves all rights in respect to the use and/or license of such rights and interests throughout the Territory. b) The AFC has granted the exclusive right of use and exploitation of the intellectual property rights relating to the Competition to its Official Licensees pursuant to their respective agreements with the AFC and the AFC Commercial Rights Partner. c) The LOC, PMAs, Participating Teams, Participating Players and Participating Officials acknowledge and agree that any use and/or proposed use of any of the intellectual property rights relating to the Competition shall be subject at all times to the prior written approval of the AFC. d) Where approval to use the intellectual property rights has been granted by the AFC, such use shall be in accordance to the AFC branding guidelines and shall not be in a manner which may damage or bring into disrepute the good name, image and/or reputation of the AFC, Competition or sport of association football or imply an endorsement or association to any particular product or service of the PMAs, Participating Teams, Participating Players, Participating Officials and/or any third parties whether or not associated to the PMAs, Participating Teams and Participating Players and Participating Officials. e) The LOC shall, where requested by the AFC, procure at its own cost the registration of all Competition Marks and Competition related domain names in its territory, at least two (2) months prior to the start of the Competition. f) The LOC, PMAs, Participating Teams, Participating Players, and Participating Officials shall not oppose and shall use reasonable efforts to ensure that none of its affiliates oppose any trademark or copyright applications filed in respect to the AFC or Competition and may not in any way challenge or apply for any copyright, trade mark, patent or domain name registrations which would adversely affect AFC s proprietary interest in the Competition. AFC U-16 Championship India Marketing & Media Regulations Page 18

20 g) The LOC, PMAs, Participating Teams, Participating Players and Participating Officials shall promptly notify the AFC of any infringement or suspected infringement of any intellectual property rights relating to the Competition upon becoming aware of any such matter. 5. Competition Data a) The AFC owns and controls all rights, title and interest to the Competition Data relating to the Competition and reserves all rights in respect to the use and/or license of such rights throughout the Territory. b) The LOC, PMAs, Participating Teams, Participating Players and Participating Officials acknowledge and agree that any use and/or proposed use of the Competition Data shall be subject to the prior written approval of the AFC unless such use and/or proposed use is non-commercial in nature and/or falls within the provisions of fair dealing. 6. Image Rights a) The AFC is the owner of all rights, title and interest to the Image Rights relating to the Competition and reserves all rights in respect to the use and/or license of such rights throughout the Territory for any purposes, commercial or otherwise, free from any royalty or compensation, in relation to the Competition and grant of rights in relation thereto. b) The LOC, PMAs, Participating Teams, Participating Players and Participating Officials acknowledge that their participation and attendance in the Competition shall constitute agreement to the use and/or recording of their image or likeness without notice or compensation, and shall indemnify, release, defend and hold harmless the AFC, AFC Commercial Rights Partner and Official Licensees from any and all claims relating to the use of their images and likeness in relation to the Competition and/or grant of rights relating to the Competition. c) Any use and/or proposed use of the Image Rights by the LOC, PMAs, Participating Teams, Participating Players and/or Participating Officials shall be subject to the prior written approval of the AFC. d) The LOC, PMAs, Participating Teams, Participating Players and Participating Officials shall ensure that no individual, company or commercial entity uses and/or exploits the Image Rights in any AFC U-16 Championship India Marketing & Media Regulations Page 19

21 way which may likely draw or infer an association to the AFC, Competition or Official Licensees and shall inform the AFC immediately of any unauthorised use or infringement of the Image Rights. 7. Public Exhibition Rights a) The AFC is the owner of all rights, title and interest to the Public Exhibition Rights relating to the Competition and reserves all rights in respect to the use and/or license of such rights throughout the Territory. b) The LOC, PMAs, Participating Teams, Participating Players and Participating Officials shall not organise and ensure that any third parties associated to the LOC, PMAs, Participating Teams, Participating Players and/or Participating Officials do not organise any form of public exhibition of the Matches of the Competition, at any time, whether prior to, during or after the Competition period. c) Any intention or proposed intention to hold or organise any form of public exhibition and/or use or exploit any Public Exhibition Rights relating to the Competition shall be subject to the prior written approval of the AFC and in accordance to the directions and instructions as issued by the AFC and AFC Commercial Rights Partner. 8. Official Functions a) The AFC owns all rights relating to the Official Functions and events relating to the Competition and reserves all rights in respect to the organising and/or staging of such functions or events throughout the Territory. b) The LOC, PMAs, Participating Teams, Participating Players and Participating Officials shall not organise and ensure that any third parties associated to the LOC, PMAs, Participating Teams, Participating Players and/or Participating Officials do not organise any Official Functions or events relating to the Competition without the prior written approval of the AFC. Any party that wishes to organise and/or stage any event shall provide the AFC with a detailed plan setting out among others the date, time and venue of the proposed function or event and shall agree to follow and comply with any directions or instructions issued by the AFC and AFC Commercial Rights Partner regarding the overall organising and/or staging of the event. AFC U-16 Championship India Marketing & Media Regulations Page 20

22 c) Any events or functions proposed to be organised and/or staged shall be on a non-commercial basis with no sales of tickets or payment in cash or kind from any third party or company and/or no association to the AFC and/or its Official Licensees. 9. Merchandise Rights a) The AFC is entitled to exploit all Merchandise Rights relating to the Competition and reserves all rights in respect to the use and/or license of such rights throughout the Territory. b) The AFC has granted the exclusive right of use, association and exploitation of such rights to its Official Licensees through means of franchising, display, sampling, demonstration and/or sale of products and services pursuant to their respective agreements with the AFC and the AFC Commercial Rights Partner. c) The LOC, PMAs, Participating Teams, Participating Players and Participating Officials shall not use and/or exploit and ensure that no individual, company or commercial entity uses and/or exploits the Merchandise Rights in any way which may likely draw or infer an association to the AFC, Competition and/or any of the Official Licensees and shall inform the AFC immediately of any unauthorised use and/or infringement of such rights. d) The LOC, PMAs, Participating Teams, Participating Players and Participating Officials shall observe all instructions of the AFC and AFC Commercial Rights Partner in relation to the grant and exploitation of all Merchandise Rights. e) The LOC shall ensure that the AFC, AFC Commercial Rights Partner and Official Licensees are provided with sufficient space within the Commercial Display Area defined by the AFC to enable the AFC, AFC Commercial Rights Partner and/or Official Licensees to fully exercise the Merchandise Rights. 10. Official Products and Equipment a) AFC and the AFC Commercial Rights Partner shall be responsible for the coordination of all sponsorship of official products and equipment relating to the Competition. b) The LOC shall assist AFC and the AFC Commercial Rights Partner in arranging for the proper storage and safekeep of materials and equipment relating to the Competition and all Matches, at no cost to the AFC or AFC Commercial Rights Partner. c) The LOC shall liaise with government and local authorities in ensuring the unfettered, duty free clearance of such goods used in relation to the Competition. d) As part of the exclusive rights accorded to the Official Licensee AFC U-16 Championship India Marketing & Media Regulations Page 21

23 under their respective agreements with the AFC and AFC Commercial Rights Partner, the Official Licensees shall supply official products and equipment containing the branding of the Official Licensees for use in relation to the Competition. The LOC, PMAs, Participating Teams, Participating Players and Participating Officials shall use all such official products and equipment as instructed by the AFC or AFC Commercial Rights Partner pursuant to its participation in the Competition. e) Where no supply of official products and equipment are made available by the Official Licensees, the AFC and AFC Commercial Rights Partner shall reserve the right to determine the products and equipment used in relation to the Competition and the LOC, PMAs, Participating Teams, Participating Players and Participating Officials shall observe all instructions issued by the AFC or AFC Commercial Rights Partner in such regard. f) The LOC, PMAs, Participating Teams, Participating Players and Participating Officials shall not use, exhibit or display any sponsor or third party marks, names, branding or indicia on themselves or any products, playing or training kits and/or other team supplies or equipment, in a Controlled Access Area or when attending any press conferences, interviews or any media activity, Official Function or event relating to the Competition, save as otherwise permitted under the AFC Equipment Regulations. 11. Advertising and Branding a) The LOC, PMAs, Participating Teams, Participating Players, and Participating Officials shall not use or erect any signage or advertising in any Stadium or Official Training Site at any point during the Competition, without the prior written approval of the AFC. b) The LOC shall assist the AFC and AFC Commercial Rights Partner in installing, removing or concealing any decoration, signage or advertising in accordance with the direction of the AFC and AFC Commercial Rights Partner and shall arrange for the proper storage and safekeep of such materials, at no cost to the AFC or AFC Commercial Rights Partner. c) The LOC shall be responsible, at its own cost, for obtaining all licenses and permits required for the use, placement and publishing of any advertising or branding of the Competition, including in relation to the placement of pitch side perimeter advertising boards and/or any displays at any Stadium, Official Training Site or any Controlled Access Area. AFC U-16 Championship India Marketing & Media Regulations Page 22

24 d) The AFC Commercial Rights Partner shall be responsible for the production, supply and installation of all pitch side perimeter advertising boards for the Competition and shall place the same at the discretion of the AFC and AFC Commercial Rights partner. e) The LOC acknowledges that a restricted view may arise out of such positioning but shall comply with all such arrangements as advised by the AFC and AFC Commercial Rights Partner. f) The LOC shall ensure that all relevant approvals are secured and unrestricted access for the placement and publishing of advertising or branding of the Competition including the placement of pitched advertising boards is made available to the AFC and/or AFC Commercial Rights Partner four (4) working days before the first match at the Stadium until twenty-four hours after the final Match at the Stadium. 12. Controlled Access Area a) The LOC shall be responsible for the operation and management of all Controlled Access Areas in cooperation with venue operators and where appropriate, the relevant local and national government authorities. b) The LOC shall produce, install and remove all look and feel elements in the Controlled Access Areas in accordance with the specific directions of the AFC and shall only use the look and feel artwork as provided by the AFC. c) The LOC shall bear all costs associated to the provision and use of the Controlled Access Areas. 13. Clean Stadia a) The LOC shall, at its own cost, be responsible for the delivery of a Clean Stadia. b) The AFC reserves all rights in respect to the removal or placement of all advertising or commercial signage within all Stadia and Official Training Sites. The LOC, PMAs, Participating Teams, Participating Players and Participating Officials shall comply with all directions or instructions of the AFC in relation thereto. c) The LOC shall ensure the immediate concealment or removal or any or all unauthorised or third party advertising, marketing or promotion from the Stadium or Official Training Site and that the Stadium including all Controlled Access Areas and Official Trainings Sites shall be free from any third party agreements relating to the use and operation of the Stadium or any part AFC U-16 Championship India Marketing & Media Regulations Page 23

25 thereof. d) The LOC, Participating Teams, Participating Players and Participating Officials shall ensure that they and their commercial partners or associated third parties refrain(s) from undertaking any actions which may likely impede or effect the delivery of a Clean Stadia. e) The LOC shall ensure that any Stadium and Official Training Sites is delivered as a Clean Stadia to the AFC and/or AFC Commercial Rights Partner fifteen (15) working days before the first Match at the Stadium until five (5) days after the last Match at the Stadia. 14. Rights Protection and Ambush Marketing a) The AFC and AFC Commercial Rights Partner have established a rights protection programme to provide a framework for the recognition of all rights associated to the Competition and to which is aimed at identifying all rights associated to the Competition and combat any unauthorised use and/or association of rights relating to the AFC and/or Competition. b) The LOC, PMAs, Participating Teams, Participating Players and Participating Officials shall provide all assistance and support to the AFC, AFC Commercial Rights Partner, authorities and/or any appointed parties in ensuring the successful implementation and enforcement of the programme and shall notify the AFC of any infringement, suspected infringement or ambush marketingrelated activities upon it becoming aware of such matters. c) The LOC shall appoint a reasonable number of personnel to assist the AFC in the conduct of its rights protection regime or programme. d) The LOC, PMAs, Participating Teams, Participating Players and Participating Officials shall ensure that they and their commercial partners and/or associated third parties observe and comply with the terms of such provisions and do not partake in ambush marketing or the infringement of rights of the AFC, Competition and/or Official Licensees. 15. Printed Materials a. All rights in and to all Competition related collaterals and publications including without limitation, the official souvenir programmes, Match day programmes, official magazine, location AFC U-16 Championship India Marketing & Media Regulations Page 24

26 guidebooks, official posters are exclusively reserved by the AFC. b. The LOC, PMAs, Participating Teams, Participating Players and Participating Officials shall undertake not to publish any Competition or Match related publications without the prior written approval of the AFC. 16. Competition Trophy a. The original Competition trophy is presented to the champion during the prize presentation ceremony and shall remain in its possession for one (1) year following conclusion of the Competition. b. The trophy shall at all times remain the property of the AFC and the champion and/or its affiliated Member Association shall be fully responsible for the management and upkeep of the trophy whilst in its possession. c. Following conclusion of the one (1) year period of possession, the champion shall be awarded a scaled-down replica of the trophy by the AFC for its permanent possession. d. The champion shall ensure that the original or replica trophy in its possession remains within its control at all times and does not leave its care or the territory of its affiliated Member Association without the prior written consent of the AFC. e. The champion and/or its affiliated Member Association shall not use and/or exploit and ensure that no individual, company or commercial entity uses and/or exploits and/or grants visibility to the original or replica trophy in any way which may likely draw or infer an association to the AFC, Competition and/or any of the Official Licensees and shall inform the AFC immediately of any such unauthorised use. f. The AFC may issue additional trophy guidelines which must be complied with by the champion at all times. 17. Ticketing a) The AFC is the owner and/or controller of all ticketing rights to the Competition including the management and/or operations of ticket sales relating to Matches, Official Training Sites and Official Functions of the Competition; AFC U-16 Championship India Marketing & Media Regulations Page 25

27 b) Tickets to the Competition are issued by and shall remain the property of the AFC, who shall, at all times conduct and/or manage all ticketing operations with the LOC in accordance to the provisions of the OA and/or applicable ticketing policies. c) The LOC shall be responsible for the production and printing of Tickets at its own costs in accordance to the directions and instructions of the AFC, who shall have overall control of the production of Tickets. d) The LOC shall provide complimentary tickets to the AFC for each Match of the Competition in the required quantities and categories as instructed by the AFC. e) The AFC shall, in collaboration with the LOC, develop applicable ticketing policies and issue ticketing terms and conditions f) The Official Licensees are the only entities permitted to use and/or distribute tickets for promotional purposes relating to the Competition including but not limited to premiums, give-aways and/or prizes in a competition or sweepstake. g) The PMAs may not establish any ticket sales or travel programme using the Tickets in association with the Competition Marks. The PMAs shall ensure that all parties they supply with Tickets shall use their Tickets in accordance to the applicable ticketing terms and conditions and/or terms of admission. MEDIA 18. Media Rights a) The AFC is entitled to use and exploit all Media Rights relating to the Competition and has appointed the AFC Commercial Rights Partner as its exclusive representative for the sale of the Media Rights relating to the Competition in the Territory. b) The AFC has granted the exclusive right of association, use and exploitation of the Media Rights to its Official Licensees pursuant to their respective agreements with the AFC and the AFC Commercial Rights Partner. c) The LOC, PMAs, Participating Teams, Participating Players and Participating Officials shall not use and/or exploit and shall ensure that no individual, company or commercial entity uses and/or exploits the Media Rights in any way which may likely AFC U-16 Championship India Marketing & Media Regulations Page 26

28 draw or infer an association to the AFC, Competition and/or any of the Broadcast Licensees and shall inform the AFC immediately of any unauthorised use and/or infringement of the Media Rights. d) The use and/or proposed use of the Media Rights relating to the Competition shall be subject at all times to the prior written approval of the AFC and any applicable guidelines as issued by the AFC. e) Where approval to use of the Media Rights has been granted by the AFC, the LOC, PMAs, Participating Teams, Participating Players and Participating Officials agree not to use any Media Rights so granted in a manner which may damage or bring into disrepute the good name, image and reputation of the AFC, Competition or sport of association football or imply an endorsement or association to any particular product or service of the Participating Teams, Participating Players, Participating Officials and/or any associated third parties. f) The LOC, PMAs, Participating Teams, Participating Players and Participating Officials may engage their respective recording or media person(s) to record any part of a Match or official training only with the prior written approval of the AFC. The use of any such footage shall only extend for non-commercial purposes. 19. Official Websites a) The AFC owns all rights to the AFC Website, Competition Website and/or any other website and/or new media platform created and/or developed for the Competition including without limitation any sub-site and/or official new media platform (such as mobile applications and social media account) relating to the Competition. b) The LOC, PMAs, Participating Teams, Participating Players and/or Participating Officials shall: i. not create, develop, operate, control and/or license the right to operate any website(s) relating to the Competition which may include without limitation use and/or reference to any Competition Data, Competition Marks and/or Official Licensees Marks on such platforms without the prior written approval of the AFC; and/or ii. ensure that their respective commercial partners and/or officials do not use any reference to the Competition including without limitation use of the Competition Marks, AFC U-16 Championship India Marketing & Media Regulations Page 27

29 Competition Title and/or Official Licensees Marks on their respective website(s) and/or new media platforms. c) Where the LOC and PMAs intend to refer to the Competition or use the Competition Marks on its respective websites as a reulst of its participation in the Competition, the Competition Marks shall not be used and/or placed within the title-bar, menu-bar and/or header/footer of the PMA website or placed in a similarly prominent position on any other digital media platform and any use and/or proposed use of the Competition Marks and/or Competition Title shall not be in association and/or close proximity to the name and/or logo of any commercial entities, including without limitation the respective PMAs commercial partners. d) The AFC Website and Competition Website shall be the only official digital media platform for the Competition. e) When referring to a Competition or Match on an official Member Association and/or Participating Team website and/or digital media platform, only the official Competition or Match social media and digital tags (hashtags) as provided by the AFC or the AFC Commercial Rights Partner shall be utilised 20. Pre-Match Promotional Material a) Prior to the commencement of each Match, the Participating Teams shall, provide the AFC, free of charge, with photographs and audio-visual materials regarding the Participating Team, Participating Players and Participating Officials and any further information (including without limitation, statistics and historical information) as requested by the AFC. All Participating Teams hereby grant the AFC the right to use and authorise the AFC Commercial Rights Partner and the Official Licensees to use the aforesaid provided materials for promotional and/or editorial purposes relating to the Competition. b) All materials shall be provided to the AFC or AFC Commercial Rights Partner in a timely manner, and in the format as prescribed by the AFC and AFC Commercial Rights Partner. 21. Media Officer a. Each Participating Team shall appoint a dedicated Englishspeaking media officer to coordinate all media arrangements between the AFC, AFC Commercial Rights Partner, Broadcast AFC U-16 Championship India Marketing & Media Regulations Page 28

30 Licensees, Participating Teams and the Media, including without limitation all press conferences and interviews, and to cooperate on all related matters with the AFC and AFC Commercial Rights Partner at the Competition venue. b. The Participating Teams shall be responsible to ensure that their appointed media officer briefs all Participating Players and/or Participating Officials in respect to their respective media obligations as required by the AFC, AFC Commercial Rights Partner and Official Licensees. c. The Participating Teams and their appointed media officer shall be responsible in ensuring the provision of interpretation services where any of their Participating Players or Participating Officials conduct media sessions in languages other than English. For the avoidance of doubt, the interpretation services provided shall be for translation of dialogues from all other languages to the English language. d. The Participating Teams and their appointed media officer shall be responsible for the distribution and translation of the Rules and Procedures for the respective ENG crew and photographers as attached in Appendix A. 22. Infrastructure, Facilities and Services a. The LOC shall be responsible in ensuring that each Stadia and Official Training Site is equipped with the necessary infrastructure, facilities and services as provided for in the AFC Stadia Regulations to facilitate the AFC, AFC Commercial Rights Partner, Host Broadcaster, Broadcast Licensees, Media and/or any authorised third parties in the exercise of rights and performance of obligations in respect to the Competition. b. The LOC shall ensure that the AFC, Host Broadcaster and all Broadcast Licensees are provided free access to the Stadia from ten (10) days prior to the first Match in the Stadia until three (3) days after the final Match in the Stadia to allow for the assembly of the relevant equipment and infrastructure as well as resolution of any technical or operational matters required for the execution and exploitation of the Media Rights. c. The LOC shall extend all necessary assistance to the AFC, AFC Commercial Rights Partner, Host Broadcaster and Broadcast Licensees in facilitating and ensuring the successful transmission of broadcast signals for each Match including technical assistance AFC U-16 Championship India Marketing & Media Regulations Page 29

31 relating to production requirements, where necessary. d. The LOC shall ensure that the number of camera positions as required by the AFC, AFC Commercial Rights Partner, Host Broadcaster and Broadcast Licensees can be accommodated. Where any required camera position may present a safety or security hazard, the LOC shall provide the AFC and AFC Commercial Rights Partner with sufficient notice of any such concerns and where necessary, propose an alternate position for utilization. e. The LOC shall be responsible in ensuring the safety of all infrastructure and facilities provided at any Stadium and Official Training Sites. f. As a result of technological developments, new and improved camera equipment may develop which may require new camera positions in any Stadium. Subject to space, safety and security considerations, such camera positions may be approved and requested by the AFC on a case by case basis in consultation with the AFC Commercial Rights Partner, Host Broadcaster and Broadcast Licensees. The LOC shall comply with any new directions as issued by the AFC in such regard. 23. Media Representatives and Media Access Area(s) a) The Host Organisation shall be responsible for the management and provision of support to all Media Representatives of the Competition through the implementation of accreditation procedures, procurement and setting up of Media Access Area(s) and/or the coordination of all media-related activities at any Stadium and Official Training Sites. b) The LOC shall observe all instructions and directions of the AFC and AFC Commercial Rights Partner in relation to all media access related matters to ensure the full and unencumbered exercise of rights and media coverage of the Competition. c) The LOC shall ensure at its own cost that the AFC, AFC Commercial Rights Partner and Official Licensees are provided full and unrestricted access and accreditation to the Competition, Official Functions and/or official training and facilitate in the operations of the AFC, AFC Commercial Rights Partner and/or Official Licensees in the exercise and exploitation of Media Rights. d) The LOC shall provide the AFC and AFC Commercial Rights Partner with all media accreditation requests together with details AFC U-16 Championship India Marketing & Media Regulations Page 30

32 relating to the specific request including without limitation the name and designation of the requesting persons, the media company they represent, their nationality and the type of media coverage they intend to cover for the Competition. e) Upon receipt of approval to such accreditation requests, the LOC shall produce and issue Accreditation Cards to approved Media in a timely manner and shall be responsible for any delay resulting in the issuance or provision of such accreditation to the Media Representatives. f) The LOC shall ensure that designated media access area(s) may only be accessed by authorised Media Representatives with valid Accreditation Cards and that no Media Representative shall be allowed access to any parts of the Stadium or Official Training Sites other than as permitted under their respective accreditations. g) The Participating Teams shall ensure that any officials or media persons or third parties accompanying them possess valid Accreditation Cards to gain access into the relevant areas at any Stadium and/or Official Training Sites and shall comply with all applicable terms and instructions as issued by the AFC and AFC Commercial Rights Partner. h) The Participating Teams shall ensure that no media representatives accompany them in the team bus to and from the stadium or training sites. i) All approved Media Representatives shall comply with the Rules and Procedures as set out in Appendix A and have access to and remain in the designated Media Access Areas as follows:- i. Host Broadcaster, Broadcast Licensees and official photographers shall adopt positions around the Field of Play and on the spectator stand areas as designated by the AFC and AFC Commercial Rights Partner or such other areas as advised by the AFC or AFC Commercial Rights Partner; ii. ENG crew shall adopt positions behind the advertising boards iii. at the back of each goal posts and main camera platform at the main stand area or such other areas as advised by the AFC or AFC Commercial Rights Partner; and photographers shall adopt positions behind the advertising boards at the back of each goal posts or such other areas as advised by the AFC or AFC Commercial Rights Partner. AFC U-16 Championship India Marketing & Media Regulations Page 31

33 j) Under no circumstances shall Media Representatives other than the Host Broadcaster, Broadcast Licensees and Official Photographers be allowed access on the Field of Play or between the boundaries of the Field of Play and spectator stands at any time during the Competition. k) Notwithstanding the above, Media Representatives may be allowed access to the halfway line on the Field of Play to record, film or photograph the team walk-in and line-up ceremony at the start of each Match and the presentation of the Most Valuable Player award (if any) at the end of each Match. l) All Media Representatives who are authorised by the AFC to enter the Field of Play shall be required to wear media bibs at all times. m) The AFC Commercial Rights Partner shall be responsible for the production of media bibs and shall provide the relevant number of media bibs to the LOC for distribution to approved Media Representatives. n) The LOC shall be responsible for the distribution of media bibs to approved Media Representatives with valid Accreditation Cards and shall ensure that all media bibs issued are returned to the AFC Commercial Rights Partner at the end of each Match. The LOC shall be responsible for any lost or unreturned media bibs. o) The distribution of media bibs to approved Media shall be as follows:- i. Host Broadcaster: to wear grey identification bibs; ii. Broadcast Licensees: to wear pink identification bibs; iii. official photographers: to wear green identification bibs; iv. official photographers: to wear green identification bibs; and v. photographers: to wear orange identification bibs. 24. Press Conferences and Interviews a) The AFC reserves all rights in respect to the coordination of all public relations and communication activities relating to the Competition including without limitation the coordination of all press conferences, interviews and release of press statements and the selection of designated media areas for the conducting of all press conference and interview sessions. b) The LOC, Participating Teams, Participating Players and Participating Officials shall participate and provide full support to AFC U-16 Championship India Marketing & Media Regulations Page 32

34 the AFC, AFC Commercial Rights Partner and Official Licensees in relation to any public relations and communication activities organised by the AFC, AFC Commercial Rights Partner and/or Official Licensee and shall observe all instructions, communications or guidelines as issued by the AFC and AFC Commercial Rights Partner. c) The Participating Teams and their appointed media officer shall be responsible in ensuring the provision of interpretation services where any of their Participating Players or Participating Officials conduct press conferences and interviews in languages other than English. For the avoidance of doubt, the interpretation services provided shall be for translation of dialogues from all other languages to the English language. d) The Participating Teams through its appointed media officer shall assist the AFC and AFC Commercial Rights Partner with the coordination of all press conference and/or interview sessions by ensuring that the members of their Team Official Delegation selected to conduct any such activities are available and brought to scheduled sessions in a timely manner. e) The Participating Teams shall ensure that they and their selected members of their delegation conducting any press conference or interview sessions refrain from making any statements or references which will or is likely to damage or bring into disrepute the good name, image and reputation of the AFC, Competition or sport of association football. f) The Participating Teams shall ensure, during any press conference or interview session, that: i. the products or identifiers of their affiliated Member Association, the Participating Team, Participating Players, Participating Officials, or their commercial partners or any associated third parties do not appear or are not used in any manner; ii. their Participating Players and Participating Officials do not make reference to any third-party products or entities. g) The Head Coach shall be required to attend a pre-match press conference for each Match in which they participate, to be held at least one (1) day prior to the Match. h) The Head Coach of each Participating Team and where requested, the Player of the Match shall be required to attend a post-match AFC U-16 Championship India Marketing & Media Regulations Page 33

35 press conference for each Match in which they participate commencing no later than fifteen (15) minutes after the Match. i) In the event the Head Coach is suspended for the Match, the Participating Team shall request the individual replacing the Head Coach on the team bench to attend any scheduled press conferences or interview sessions. j) Where the Player of the Match award recipient is required to undergo a doping test, they shall fulfill all media obligations including receiving the award and conducting unilateral and multilateral flash interview sessions prior to proceeding to the doping control room. k) If requested by the AFC, Participating Teams shall make their head coach and one (1) Participating Player available the day before each Match for an interview of up to ten (10) minutes to be recorded by the Host Broadcaster or any of the Official Licensees, as advised by the AFC. All interview locations shall be designated by the AFC. l) If requested by the AFC, Participating Teams shall make their head coach available on Match day for an interview of not more than ninety (90) seconds at the point of arrival at the Stadium for the Match. m) If requested by the AFC, any Participating Player or Participating Official shall participate in flash interviews following each Match. n) Stand-up interviews are strictly prohibited at all times except where approved by the AFC and/or AFC Commercial Rights Partner. Participating Teams shall ensure that their Participating Players and Participating Officials refrain from conducting any such activities. o) Notwithstanding the above, the AFC and AFC Commercial Rights Partner shall designate an area between the team bench and team dressing room where unilateral and multilateral flash interviews can be conducted by Broadcast Licensees at the end of a Match. p) No interviews of any kind shall be conducted at any Controlled Access Area, its immediate vicinity or any other restricted areas unless otherwise advised by the AFC or AFC Commercial Rights Partner. q) Where the AFC and AFC Commercial Rights Partner organises additional media activities, such as the Mixed Zone, such activities AFC U-16 Championship India Marketing & Media Regulations Page 34

36 may supplement but not replace the obligatory press conferences or interview sessions. Notwithstanding the above, the Participating Teams shall ensure that their Participating Players and Participating Officials participate in such activities. 25. Mixed Zone a. The LOC shall coordinate and cooperate with the AFC in ensuring that a mixed zone, containing a sectioned-off area reserved for the Broadcast Licensees is set up and organized for the media after the Match and that the Mixed Zone is conducive and safe for Participating Players and Participating Officials to pass through from the team dressing room to the team transport area. b. The Participating Teams shall ensure that their Participating Players and Participating Officials pass through the Mixed Zone and are encouraged to conduct interviews with the Media Representatives giving priority to requests from Official Licensees. 26. Team Dressing Room a. Team dressing rooms are strictly off-limits to any Media Representative at all times during the Competition. The Participating Teams shall ensure that their respective media personnel observe and comply with these provisions. b. Notwithstanding the above, the AFC reserves the right to grant the Host Broadcaster access to the team dressing rooms prior to the arrival of the Participating Teams and/or Participating Officials to record and film playing kit and equipment. 27. Field of Play a. Media and/or any unauthorised third parties are strictly prohibited from entering the Field of Play or any prohibited areas in the Stadium including technical zones and the area between the boundaries of the Field of Play and spectator stands. Host Organisations shall ensure that no such parties shall be allowed access or brought to the said areas unless otherwise authorised by the AFC. b. Notwithstanding the above, only accredited and authorised photographers, television crew and cameramen, the Host Broadcaster or any authorised Broadcast Licensee shall be allowed AFC U-16 Championship India Marketing & Media Regulations Page 35

37 access to the Field of Play and the area between the boundaries of the Field of Play and spectator stand to enable the performance of obligations and exercise of rights relating to the Competition in accordance to the AFC s accreditation policy. 28. Official Training a. All official training shall be open to accredited Media Representatives. b. Should a Participating Team wish to close its official training to Media Representatives, it shall, as a minimum, open the session for the first fifteen (15) minutes. c. The LOC acknowledge that if official training is held at any Stadium, the areas accessible by Media Representatives shall be the same as available during a Match and access to such media access areas shall be security controlled and subject to the possession of valid accreditation. d. The LOC and/or Participating Team shall be responsible for coordinating all media-related activities at the Official Training Sites with the AFC and AFC Commercial Rights Partner. 29. Recording of Matches The LOC shall provide three (3) copies of each Match recording to the AFC Match Commissioner immediately after completion of each Match. 30. Facilities and Utilities The LOC shall, at its own cost, be responsible in providing all facilities, services and utilities at the Stadia and Official Training Sit in accordance to the terms of the AFC Stadium Regulations. 31. Clearance and Fees a. The LOC agrees to execute any and all clearances or other documents as may be required by applicable laws to enable the free and unfettered exploitation of the Commercial Rights and the Proprietary Interests in relation to the Commercial Rights. All necessary clearances required under the laws of the Host Country shall be obtained at the LOC s own cost to ensure that the Matches and Official Functions are cleared for full exploitation of the Commercial Rights throughout the Territory in any media. b. The LOC agrees to ensure the rapid clearance, free of charge, through the Host Country(s) customs, of all equipment, goods and materials, which AFC and at the AFC s directive, AFC AFC U-16 Championship India Marketing & Media Regulations Page 36

38 MISCELLANEOUS Commercial Rights Partner and/or any of the Official Licensees may require in relation to the exploitation of the Commercial Rights. c. The LOC represents, warrants and undertakes that there shall be no access, origination or other fees, or costs imposed on the AFC, Commercial Rights Partner and/or any of the Official Licensees, by any local authority and/or other entity, in connection with the exercise and/or exploitation of the Commercial Rights. 32. Cooperation The LOC and/or PMAs undertake to work in close cooperation with AFC and agree to indemnify, defend and hold AFC and its subsidiaries and all of their officers, directors, employees, representatives, agents, commercial rights partner, official licensees and other auxiliary persons free and harmless against any and all liabilities, obligations, losses, damages, penalties, claims, actions, fines and expenses (including reasonable legal expenses) of whatsoever kind or nature resulting from any noncompliance by the LOC, PMAs or any of its players, officials, employees, representatives or agents with these Regulations. 33. New Requirements a) The above constitutes AFC s minimum requirements in connection with the delivery of the Commercial Rights. The AFC will inform the LOC and PMAs of the developments in the exploitation of the Commercial Rights which may result in the AFC imposing additional marketing requirements on the LOC and PMAs, as a result. 34. Breach of these Marketing and Media Regulations If the LOC, PMAs, Participating Teams, Participating Players and/or Participating Officials infringe any provisions contained in these Regulations, the AFC shall decide on an appropriate action and disciplinary sanctions via the AFC Disciplinary Committee. 35. Applicability The LOC remains subject to the terms set out in the Organising Agreement (OA) and List of Requirements (LOR). Nothing in these Regulations shall be taken to vary the terms set out in the OA and LOR. In the event of a conflict between the terms of the OA and LOR and the terms contained in these Marketing and Media Regulations, the terms in the OA shall prevail. AFC U-16 Championship India Marketing & Media Regulations Page 37

39 36. Matters Not Provided For Matters not provided for in these Regulations and cases of force majeure shall be decided by the AFC Marketing Committee, whose decisions shall be final. 37. Enforcement These Regulations have been approved and adopted by the AFC Executive Committee on 27 May 2016 and comes into force immediately. AFC U-16 Championship India Marketing & Media Regulations Page 38

40 APPENDIX A RULES AND PROCEDURES FOR ENG CREW AND PHOTOGRAPHERS ENG RULES AND PROCEDURES FOR TELEVISION All television crews must be accredited before being allowed entry to the Competition. Please follow the instructions of the LOC, the AFC and the AFC Commercial Rights Partner staff present at the Stadia. Only one camera per organization will be allowed into the Stadia except by permission of AFC or the AFC Commercial Rights Partner. News coverage of each Match must not exceed ninety (90) seconds and news coverage of all the Matches taking place in a particular day must not exceed a total duration of five minutes. Sports anthology series and magazine shows may not claim news access rights and must clear rights directly with the AFC Commercial Rights Partner. ENG crews are limited to a maximum of one cameraman, one producer and one assistant. Only the cameraman and one other person may be granted access to pitchside during the Match (behind the goal line pitchside advertising boards). Any other member of the ENG crew (presenters, etc.), should watch the Match from the media tribune when they are not actively involved in the shoot. Accredited crews must pick up media identity bibs at the media centre or Stadia media entrance. Bibs must be worn by the ENG crews at all times during the Match. Failure to do so will result in expulsion from the Stadia. Team lists will be made available 60 minutes before kick-off in the media centre. Prior to kick-off ENG cameramen may shoot the line-ups of the teams from the near touchline, but must stay off the pitch. Cameramen will not be allowed to shoot from behind the far touchline s advertising boards. Once the Match starts ENG cameramen must shoot from behind either goal or from the designated main camera platform in the main stand area (if any). Cameramen are required to stand behind advertising boards and will not be allowed to change sides until half-time, the end of regulation time, or the AFC U-16 Championship India Marketing & Media Regulations Page 39

41 start of extra time. Under no circumstances will cameramen be allowed to shoot from either touchline during the Match. ENG crews may not go on to the pitch to interview players after the Match. Only the Host Broadcaster and Broadcast Licensees by prior arrangement with the AFC or the AFC Commercial Rights Partner may interview anyone at pitch-side at the end of the Match. ENG crew may conduct a brief interview with players and coaches in the designated mixed zone. ENG crews may only interview players at the press conference upon prior approval by AFC The coaches of the two Participating Teams will attend a press conference that will commence immediately after the Match. Crews are invited to attend. At the post-match press conference all cameras must stand near the back of the room and allow journalists to sit at the front. Anyone who does not adhere to these rules will be escorted out of the Stadia and may have their accreditation denied for further Matches of the Competition or other AFC competitions in the future. RULES AND PROCEDURES FOR PHOTOGRAPHERS Each photographer accredited for the AFC U-16 Championship India 2016 will be issued with a PHO accreditation card and an orange photographer s bib, both of which are valid for the entire tournament. The bib must be worn, visibly, at all times (even at training sessions on any site). In some matches, the number of requests could exceed the number of places available, and some requests must be rejected. Thus to work at any particular match, a photographer requires three items: accreditation card, bib and a Supplementary Access Device (SAD). Each photographer will have a numbered seat which needs to be kept at all times. Photographers may only work in the zones reserved for them behind the goal lines (and not in the zones reserved for television cameras), unless expressly permitted by officials. In all stadiums except as instructed, photographers may also work on the touch line facing the main TV camera (opposite the team benches). Photographers will not be allowed to work from the touch line on the side of the team benches, apart from the AFC official photographers (wearing green bibs). AFC U-16 Championship India Marketing & Media Regulations Page 40

42 Photographers may never work in front of the advertising boards and must not obstruct these boards in any way at any time. Photographers must allow players sufficient room to take corner kicks, as directed by the referee or other AFC officials. Once the match has begun, photographers should not move from their dedicated seat. Photographer may change ends during half time, provided there are empty seats on the other side. The change of ends must be completed before the start of the second half. Photographers may move to the other end of the pitch for penalty shootouts, as instructed by officials. Flash photography during the game is not permitted. Monopods are permitted, but not tripods. Photographers may set up remote cameras in a designated area between the goal-net and the advertising boards, but in such a way as not to interfere with either. Equipment may not exceed the total height of 25 cm. The final decision on the placement of any remote control cameras shall be with the referee. Remote control cameras may not be serviced during the match, but only at half-time. Approximately 15 minutes before each match and as instructed by officials, field photographers may come to the centre of the touch line where the teams will line up for the national anthems and team group pictures. The teams and referees will stand at a distance of approximately ten metres from the touch line. After the national anthems, the teams will shake hands and pose for team group pictures at the same distance. This is followed by the coin toss. Immediately after the coin toss and captains picture with the match officials, photographers shall disperse to their respective working positions and not stop to take pictures of the team officials or players on the benches. At the end of each half, photographers shall remain behind their respective goal line until all players have exited from the field. Accredited photographers are only permitted to provide still photos. Not respecting this breaks the AFC U-16 Championship India 2016 Terms & Conditions signed by each accredited media and may lead to sanctions. At no time whether before, during or after any match may photographers enter the field of play for any reason. Neither may they enter AFC U-16 Championship India Marketing & Media Regulations Page 41

43 the dressing rooms at any time, even if invited to do so by players or team officials. Failure to respect this rule may lead to withdrawal of the photographer s accreditation for the remainder of the competition. In the event that a photographer s bib is lost or stolen, it will only be replaced upon production of a police report and a USD 200 fee. AFC U-16 Championship India Marketing & Media Regulations Page 42