Satisfaction with the quality of the sporting experience survey (SQSE 4) Results for Rugby League: Trends July 2012

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Leon Rodgers
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1 Satisfaction with the quality of the sporting experience survey (SQSE 4) Results for Rugby League: Trends July 2012 Creating sporting opportunities in every community

2 Overall satisfaction score, 2009 to 2012 % 100 Rugby League All sports Across all sports satisfaction has increased from 80.0 in 2009 to 80.6 in Overall satisfaction in Rugby League has increased from 81.3 in 2009 to 82.1 in General participant satisfaction in Rugby League has increased from 81.1 in 2009 to 81.4 in Club member satisfaction in Rugby League has increased from 81.7 in 2009 to 83.1 in 2012 Talent pool satisfaction in Rugby League has increased from 84.1 in 2009 to 86.6 in 2012 Overall General Participants Club Members Talent Pool Base: Overall 469; General Participants 97; Club Members 315; Talent Pool 57

3 Derived importance (low to high) The key drivers that have an impact on overall satisfaction, The next chart maps the scores for each domain for stated and derived importance mapped against each other. This highlights which domains should be a strategic priority with each of the domains falling into one of four quadrants. The domains within the charts are coloured and numbered. Please refer to the key below when using the charts. Hidden Opportunities Those that are high on derived but low on stated importance are the hidden opportunities which could potentially have a large effect of overall satisfaction Those with low importance on both measures (stated and derived importance) can be seen as least important for driving action as they only have a small impact on overall satisfaction Lower Opportunities Stated importance (low to high) Key Drivers There is likely be overlap between stated and derived importance factors these are the ones which should be prioritised - as they will potentially have the greatest impact on overall satisfaction Those that are high on stated importance and low on derived importance are the hygiene factors those which must be maintained, but will not necessarily impact on overall satisfaction Minimum Requirements 1. Performance 2. Exertion & fitness 3. Release & diversion 4. Social aspects 5. People & staff 6. Ease of participation 7. Facilities 8. Coaching 9. Officials 10. Value for money

4 Derived importance (low to high) The key drivers that have an impact on overall satisfaction comparing 2012 to Hidden Opportunities Key Drivers This chart shows which domains have the greatest impact on overall satisfaction in your sport. The chart shows the change in impact between 2009 and The square point represents the position in Lower Opportunities Minimum Requirements The domains which have the greatest impact on overall satisfaction are shown in the top right quadrant of the chart. Stated importance (Low to high) 1. Performance 2. Exertion & fitness 3. Release & diversion 4. Social aspects 5. People & staff Base: Ease of participation 7. Facilities 8. Coaching 9. Officials 10. Value for money

5 Satisfaction and importance by domain, Scores shown are satisfaction and importance out of 10 for the domains at an overall level Satisfaction Importance Performance Exertion & fitness Release & diversion Social aspects People & staff Ease of participating Facilities & playing environment Coaching Officials Value for money Questions on importance not asked in 2010 Base: Overall 469

6 Greatest changes in satisfaction, Are changes in satisfaction reflecting your interventions? Performance Satisfaction has increased from 7.7 to 8.1, this is the domain with the biggest increase in satisfaction. This domain has a medium impact on overall satisfaction. The impact of the domain on overall satisfaction is lower than in Release & diversion Satisfaction has fallen from 8.8 to 8.5. This domain has a high impact on overall satisfaction. The impact of the domain on overall satisfaction is lower than in Exertion & fitness Satisfaction has increased from 8.3 to 8.5. This domain has a medium impact on overall satisfaction. The impact of the domain on overall satisfaction is lower than in 2009.

7 Top three domains for increasing satisfaction The key domains and questions to focus on to increase overall satisfaction : 7 The buzz/sense of exhilaration I got from doing my sport Release and diversion The opportunities the sport gave me to relieve stress, unwind and get away from my everyday routine The opportunities I had to challenge myself through my sport The opportunities the sport gave me to feel part of a wider group or team Social aspects That I could participate in my sport without feeling embarrassed or awkward The opportunities for me to socialise through my sport The sport's contribution to my overall health Exertion and fitness The opportunities to improve my fitness levels by participating in my sport The opportunities to get the levels of physical exertion from my sport that were right for me

8 Domains having a greater impact on satisfaction than in previous years The three domains that now have a greater impact on overall satisfaction than in 2009* The opportunities the sport gave me to feel part of a wider group or team 8 Social aspects That I could participate in my sport without feeling embarrassed or awkward The opportunities for me to socialise through my sport The value for money from the clothing and equipment I purchased to take part in my sport Value for money The value for money I got from the cost of my club membership The value for money of the non sport facilities where I took part in my sport e.g. changing, catering, parking The safety of the places where I took part in my sport Facilities & playing environment The quality of the natural environment or surroundings where I took part in my sport The quality of the equipment available to me at the place where I usually took part in my sport *The impact of these domains on overall satisfaction is greater than in 2009, however, please note these may not be the domains with the greatest impact on overall satisfaction. Slide 7 highlights the three domains which have the greatest impact on overall satisfaction.

Drivers of satisfaction club members Hidden Opportunities Key Drivers Greatest changes in satisfaction (2009-2012) Performance Satisfaction has increased from 7.7 to 8.

9 Drivers of satisfaction club members Hidden Opportunities Key Drivers Greatest changes in satisfaction ( ) Performance Satisfaction has increased from 7.7 to 8.2, this is the domain with the biggest increase in satisfaction. This domain has a medium impact on overall satisfaction. The impact of the domain on overall satisfaction is lower than in Exertion & fitness Satisfaction has increased from 8.3 to 8.7. This domain has a medium impact on overall satisfaction. The impact of the domain on overall satisfaction is lower than in Coaching Satisfaction has increased from 7.9 to 8.2. This domain has a low impact on overall satisfaction. The impact of the domain on overall satisfaction is lower than in Lower Opportunities Minimum Requirements The key domains which have the greatest impact on satisfaction among club members The buzz/sense of exhilaration I got from doing my sport See slide 3 for chart key Release and diversion The opportunities I had to challenge myself through my sport The opportunities the sport gave me to relieve stress, unwind and get away from my everyday routine The opportunities the sport gave me to feel part of a wider group or team Social aspects That I could participate in my sport without feeling embarrassed or awkward The opportunities for me to socialise through my sport The sport's contribution to my overall health Exertion and fitness The opportunities to improve my fitness levels by participating in my sport The opportunities to get the levels of physical exertion from my sport that were right for me Base: 315 Engagement level data has only been included where there is sufficient sample

10 Previous and future intended participation 10 Overall satisfaction by previous participation and future intended participation in Rugby League Overall Satisfaction Score Participation has: Decreased over LAST 12 months 19% 56% Stayed the same over LAST 12 months 35% 64% Increased over LAST 12 months 46% 79% Intend to participate: Less over NEXT 12 months 10% 61% Same over NEXT 12 months 45% 65% More over NEXT 12 months 44% 76% Base: 469

11 Rugby League specific questions 11

12 Rugby League- Disciplines 12 Q. Thinking about rugby league, please state which disciplines you participate in: Main Discipline % 13 a side game 79% 66 Touch rugby 59% 18 Tag rugby 40% 10 Other 12% 7 Base: Discipline overall (469), Main discipline (467)

13 Rugby League- Membership 13 Q. Are you a member of a Rugby Football League affiliated rugby league club? Yes No Don't know General Participants 13 All 10 Club Members Talent Pool Base: Overall (467), General Participants (97); Club Members (315); Talent Pool (55)

14 Rugby League Q. How satisfied are you that the Respect Programme has improved the behaviour around the game? 14 % Satisfied (8-10) % Neither/nor (5-7) % Dissatisfied (1-4) All General Participants Club Members Talent Pool Base: Overall (436); General Participants (90); Club Members (293); Talent Pool(53)

15 Rugby League Q. In addition to your existing involvement in Rugby League, how likely would you be to participate in Touch Rugby League? 15 % Likely (8-10) % Neither/nor (5-7) % Unlikely (1-4) All General Participants Club Members Talent Pool Base: Overall (451); General Participants (90); Club Members (306); Talent Pool(55)

16 Rugby League Q. In addition to your existing involvement in Rugby League, how likely would you be to participate in Tag Rugby League? 16 % Likely (8-10) % Neither/nor (5-7) % Unlikely (1-4) All General Participants Club Members Talent Pool Base: Overall (446); General Participants (89); Club Members (303); Talent Pool(54)

17 From the mouths of participants A selection of open response comments: 17 Some of the pitches that we played on were so poor quality it made it dangerous to play. Some clubs facilities are also very poor (Male club member, age 25) I find that the ref's appointed to the woman's game leave a lot to be desired. They quite often seem to be lacking in basic knowledge, decision making and fitness (Female club member, age 29) Rugby League is a fantastic sport for all the family to get involved in (Female club member, age 35) The weather has taken its toll on this season meaning stopping and starting and with a lack of all weather facilities at a reasonable price (Male club member, age 26) I don't think the rfl does enough to assist small clubs (Male club member, age 39) I feel the touch Rugby League sessions ran in North Yorkshire are very good. It's great to see week by week new people are coming down giving it a try and enjoying it. The RFL are doing a great job (Male participant, age 25)

18 Do you need more? 18 A full set of detailed data (including verbatim responses) is available in Excel format via your Sport England Relationship Manager Full methodological information can be found on the research section of the Sport England website In total 469 people (aged 14 and over) from Rugby League took part in the survey between February and May 2012; 97 general participants, 315 affiliated club members and 57 talent pool members. All satisfaction and importance scores exclude people who have said don t know for the specific question Creating sporting opportunities in every community

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