Reaching Your Target Market For 20 Years KIT GreatDaysOutdoors.com

Transcription

1 Reaching Your Target Market For 20 Years KIT GreatDaysOutdoors.com

2 MARKET 63,000 // week RADIO LISTENERS 100,000 + // month DIGITAL AUDIENCE 40,000 // month PRINT READERSHIP RADIO ADVERTISING Alabama s Great Days Outdoors Radio Show is advertised through our website, blasts, social media, magazine ads, outdoor expos, charity affiliations and radio promotions. Pricing based on 13 week commitment. Presenting Sponsor... $300 // week Includes two commercial spots on both airing dates, and a spot on the opening billboard presenting each of the participating sponsors. Three commercial spots in morning & afternoon Sports Drive Monday - Friday and name inclusion in a minimum of ten promotional announcements weekly. Editorial support included. Sponsor... $100 // week Includes one commercial spot on six stations, intro and exit name and editorial support. Local Markets Commercial Spot... $50 // week Airing every Thursday at noon on WNSP and Saturday morning on Alan White Host Founder, Editor-in-Chief Great Days Outdoors Magazine John N. Felsher Co-Host Executive Editor Great Days Outdoors Magazine Listen 24/7 at GreatDaysOutdoors.com

3 PRINT ADVERTISING Class Ad 1/4 1/8 Page Page 1/2 Page V 3/4 Page Full Page Full Page (w/ Bleed) 1/2 Page H Our magazine is x junior tabloid format - 70# enamel covers - 30# bright white inside. GREAT DAYS OUTDOORS MAGAZINE 1/8 Page 1/4 Page 1/2 Page 3/4 Page Full Page Per Month... $ $ $ $ $ Month Contract... $ $ $ $955...$ Month Contract... $ $ $ $864...$1105 Cover & Spread Positions Quoted Classifieds: Display $175 Text $95 Advertorial Available: Consult your advertising sales representative for more information. COASTAL SPORTSMAN SECTION 1/8 Page 1/4 Page 1/2 Page 3/4 Page Full Page Per Month... $ $ $ $ $450 6-Month Contract... $ $ $ $ $ Month Contract... $ $ $ $ $380 Advertorial Available: Consult your advertising sales representative for more information. We can create your ad Great Days Outdoors Media offers discount rates for ad design to our advertisers. The rates are $35 ¼ page design, $50 ½ page design, $100 Full Page Design. Minor ad changes of existing ads are done at no charge. Major re-designs are considered new ads and will be billed at the new ad design rates. Two proofs per ad maximum. Additional charges will be applied to further changes. To create your custom advertisement, we need your full resolution logo, photos, descriptive copy, address, website, and phone number. Terms New customer s first month is due and payable in advance. Net due upon acceptance of contract. Bills rendered on on-sale date of issue. Past due 30 days or more will be charged to the credit card on file or at 1.5% interest per month if the credit card is declined. Rates are subject to change with 30-day notice. Full Page Ads with Bleed When sending a full page bleed, you must have 1/4 overhanging image from the x page size. With a 1/4 bleed, your image will measure x Safe Area: x Place all text and any graphics you do not want to be cut off here. Live Area: x Images and graphics that will bleed off the page. Bleed: x This edge will be cut off by the printer. ARTWORK REQUIREMENTS Size 1/8 Page 1/4 Page 1/2 Page V 1/2 Page H 3/4 Page Full Page Full Page (Bleed) Spread Spread (Bleed) Classified Tide Page Width x info@greatdaysoutdoors.com GreatDaysOutdoors.com Height Acceptable file formats are:.jpg,.tif,.pdf,.eps,.ai or.psd files. Vector files are preferred when sending a logo or text copy. All images must be 300 dpi full resolution. Please proof and check spelling on camera ready ads. NO IMAGES COPIED FROM THE INTERNET WILL BE ACCEPTED! We can accept your advertisement from a disk, full-color print, Dropbox, or via info@greatdaysoutdoors.com (Company name in the Subject Line).

4 DIGITAL MARKETING Marketing... $1200 // send Target tens of thousands of southeastern sportsmen and women. Reach over 60,000 recipients with your company s headline, message or video. Track the performance of your marketing. Advertising...$300 // month Place your message next to our free content four times per month. With over 60,000 recipients of our newsletter, reach the segment of our audience that prefers their content in digital form. You will get two banners on our newsletter once per week. Video Product Review... $2000 Do you have a product that is best represented when demonstrated in use? Let our professional team of writers, videographers, and product specialists create a high quality marketing video showcasing your product. Digital Content Sponsorship... $2500 Content focused around your product and company that is promoted across all of our media outlets. Get your brand and message in front of over 150,000 sportsmen and women. MARKETING PACKAGES GET THE BEST BANG FOR YOUR BUCK Pricing based on 12 month commitment. We also offer custom packages. Four-Point Radio + Print + Homepage Sponsorship $2000 // month Eight-Point Radio + Print + 1 Piece of Sponsored Content + 1 Blog Post + Homepage Sponsorship $2500 // month Twelve-Point Radio + Print + 2 Pieces of Sponsored Content + 2 Blog Posts + 4 sends + Homepage Sponsorship $3500 // month ADVERTISER S TESTIMONIALS The professionals at Great Days Outdoors helped me launch our new liquid fertilizer company. Not only did I get results from my magazine ad but the social media promotions Great Days Outdoors provided brought orders months after the fact. I was more than pleased with our results. Chris Grantham, Alabama Liquid Fertilizer & Supply Got my copy of Great Days Outdoors and just wanted to say that I m very impressed. I see a ton of magazines with people wanting me to advertise. Most, to be honest, I thumb through and put down. But I received Great Days Outdoors today and as usual I picked it up, thumbed through it, found my ad and kept turning pages. Well, 30 minutes later I was still reading. Allen Deese, The Wildlife Group Advertising with Great Days Outdoors Magazine more than paid for itself in new business for me. The magazine reaches the Alabama market for sportsmen better than anything else. Larry Wilson, Beatrice Hunter s Retreat Connect with Great Days Outdoors Media

5 DEMOGRAPHICS OUR SUBSCRIBERS* and more, have been reading GDOM for 3 years + have been reading GDOM for 5 years + have purchased a product in response to an ad in GDOM own a boat 81 % 55 % 50 % 36 % 84 % own 2 or more boats 65 % intending to purchase products for their boat in the next year 85 % intend to take a vacation within the next year 75 % purchase outdoor products at brick and mortar outdoor retail locations. Survey of ages for Great Days Outdoors Magazine readers* years years years years 65+ years Outdoor equipment expenses each year for Great Days Outdoors Magazine readers* Less Than $100 $100 $1,000 $1,000 - $5,000 $5,000 - $10,000 $10,000 - $20,000 More than $20,000 Household income before taxes each year for Great Days Outdoors Magazine readers* Less Than $35,000 $35,000 - $59,999 $60,000 - $79,999 $80,000 - $109,999 $110,000 - $149,999 $150,000 - $199,999 More than $200,000 *Based on readership survey conducted in May 2008 Preferred outdoor media outlets for anglers who have fished within the past year 7% Radio 52% Television 39% State Regulation Guidelines 31% Social Media 20% Newspaper 19% Books 69% Magazines 72% Websites Source: Southwick Associates Media Monitor (SAMM) Market Research Service, from Jan. - Sept. 2014

6 EDITORIAL CALENDAR JANUARY Deer hunting and scouting, small game hunting, New gear and equipment, boating. FEBRUARY Scouting for turkey season, small game hunting, hog, coyote hunting, bass and crappie fishing. MARCH Turkey hunting, crappie and bass fishing. APRIL Turkey hunting, crappie, bream, and bass fishing. MAY Crappie, bream, and bass fishing. Inshore and offshore saltwater fishing. JUNE Crappie, bream, and bass fishing. Inshore and offshore saltwater fishing. JULY Hunting season kick-off, scouting and wildlife management. Crappie, bream, and bass fishing. AUGUST Scouting for deer and dove, Preparing for upcoming hunting season. Crappie, bream, and bass fishing. SEPTEMBER Dove hunting, preseason scouting for deer, bowhunting. Crappie, bream, and bass fishing. Closing Dates January Issue December 12 February Issue January 13 March Issue February 12 April Issue March 14 May Issue April 11 June Issue May 13 July Issue June 13 August Issue July 11 September Issue August 11 October Issue September 12 November Issue October 13 December Issue-----November 11 Materials Due January Issue December 13 February Issue January 15 March Issue February 17 April Issue March16 May Issue April 15 June Issue May 16 July Issue June 16 August Issue July 14 September Issue August 15 October Issue------September 15 November Issue October 17 December Issue-----November 15 On-Sale Dates January Issue December 27 February Issue January 22 March Issue February 26 April Issue March 24 May Issue April 27 June Issue May 26 July Issue June 28 August Issue July 27 September Issue August 25 October Issue------September 28 November Issue------October 25 December Issue----November 24 Bowhunting for deer, preparing for gun deer season, scouting for ducks, freshwater fishing. Stay Connected NOVEMBER OCTOBER SPECIAL SECTION for deer hunting, duck hunting, small game hunting, freshwater fishing. Inshore and offshore saltwater fishing. DECEMBER Deer Hunting, SPECIAL SECTION for duck hunting, small game hunting, freshwater fishing. Inshore and offshore saltwater fishing. Boating.