UK Seafood Industry Sources : Nielsen ScanTrack & HomeScan MAT , NPD Crest MAT Dec 2014, Marine Management Organisation, Cefas Weymouth

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1 UK Seafood Industry 2014 Sources : Nielsen ScanTrack & HomeScan MAT , NPD Crest MAT Dec 2014, Marine Management Organisation, Cefas Weymouth

2 UK consumer purchased 6.33bn of seafood in % v bn RETAIL IN HOME (-0.4%) Chilled 1,946.2m (+2.8%) Frozen 696.5m (-5.5%) Ambient 500.3m (-4.9%) 3.19bn COMMERCIAL OUT OF HOME* (+7.3%) *Including quick service restaurants, quick service fish & chips, pubs, full service restaurants (including café/bistro), travel & leisure, workplace/educations (excluding schools). 4.02bn UK SEAFOOD SUPPLY +0.1% 2,811.7m TOTAL IMPORTED (-0.4%) 1,205.1m UK SOURCE (+1.1%) 1.56bn EXPORTS Including processed (+7.3%) 217.5m (+28.4%) Landings abroad by UK vessels

3 UK Seafood Supply 4.02bn +0.1% 590.5m UK Aquaculture* (-8.2%) 1,205.1m UK SOURCE (+1.1%) 614.6m Seafood landed in the UK by UK Vessels (+12%) Top 5 Landed Species by UK Vessels 354.6m +18% Mackerel % Nephrops % Scallops % Haddock % Crabs % 2,811.7m TOTAL IMPORTED (-0.4%) 2,737m IMPORTED SEAFOOD Including processed, excluding landings by foreign vessels and products not fit for human consumption (-0.6%) 74.8m FOREIGN VESSELS LANDINGS INTO THE UK (+7.7%) 217.5m (+28.4%) Landings abroad by UK vessels *Source Cefas Weymouth Aquaculture statistics for the UK, with a focus on England and Wales 2012

4 UK Seafood Industry 3.14bn RETAIL IN HOME (-0.4%) Chilled 1,946.2m (+2.8%) Frozen 696.5m (-5.5%) Ambient 500.3m (-4.9%) 4.02bn UK SEAFOOD SUPPLY +0.1% 1.56bn EXPORTS Including processed (+7.3%) 3.19bn COMMERCIAL OUT OF HOME* (+7.3%) *Including quick service restaurants, quick service fish & chips, pubs, full service restaurants (including café/bistro), travel & leisure, workplace/educations (excluding schools).

5 3.14bn RETAIL IN HOME (-0.4%) Chilled 1,946.2m (+2.8%) Frozen 696.5m (-5.5%) Ambient 500.3m (-4.9%) UK Seafood Retail 24.0% Retailer Share of Sales * 16.7% 11.5% 10.5% 8.1% 7.2% 6.1% 4.1% 3.6% 3.0% Volume Sales : 335.5m kg, 1,219m units Average Price : 9.37/kg, 2.58/unit 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% TESCO TOTAL SAINSBURY MORRISONS ASDA MARKS AND SPENCERS WAITROSE ALDI LIDL ICELAND TOTAL COOP ALL OTHER ALL OTHERS, 24.9% SARDINES, WARM 1.7% WATER PRAWNS, 3.7% MACKEREL, 4.4% HADDOCK, 5.7% COLD WATER PRAWNS, 6.0% Species Share of Volume** 335.5m Kg s (-4.5%) POLLOCK, 8.1% TUNA, 16.5% COD, 12.8% SALMON, 16.1% SUSHI, 2.7% SAUCE, 5.3% BATTER, 3.4% CAKES, 4.8% FINGERS, 5.6% BREADED, 6.5% MEALS, 6.8% Data Sources : *Nielsen HomeScan MAT , **Nielsen ScanTrack MAT Segment Share of Units** DUSTED, 1.3% 1,219m Units (-5.1%) PREPARED, 38.0% NATURAL, 25.7%

6 UK Seafood Foodservice 3.19bn COMMERCIAL OUT OF HOME* (+7.3%) *Including quick service restaurants, quick service fish & chips, pubs, full service restaurants (including café/bistro), travel & leisure, workplace/educations (excluding schools). Travel & Leisure, 13.4% Workplace/ College/Uni, 9.7% Other, 0.2% 953.9m Servings (-1.4%) QSR excl Fish & Chips, 27.3% Crabcake / Fishcake, Seafood 1.6% Sandwich, 10.4% Non-Fried Fish, 11.4% 953.9m Servings (-1.4%) Other, 5.5% Fried Fish, 36.0% FSR, 15.5% Pubs, 15.8% Fish & Chips, 18.1% Total Shellfish, 16.2% Fish Sandwich, 18.9% Data Sources : NPD Crest MAT Dec 2014

7 UK Seafood Imports Prepared and preserved shrimps & prawns, 9.8% All Others, 34.5% Warm water shrimps & prawns, 11.2% 2,737 m Salmon, 16.4% Cod, 15.0% Tuna, 13.1% 2,737m IMPORTS Including processed, excluding landings by foreign vessels and products not fit for human consumption (-0.6%) All Others 64.1% 2,737 m Iceland 9.5% China 7.1% Faroe Islands 7.0% Denmark 6.0% Germany 6.3% Top 5 Import Species m -0.3% Salmon 447.7m +6.6% Cod 410.1m +2.4% Tuna 359m -20.8% Warm water shrimps & prawns 307.1m +14.2% Prepared and preserved shrimps & prawns 267.8m +4.8% Top 5 Import Markets 983.6m -2.8% Iceland 260.1m -1.2% China 195.7m +4.9% Faroe Islands 191m -9.8% Germany 172.6m -2.8% Denmark 164.3m -4.9% Data Sources : HMRC

8 UK Seafood Exports 1.563m EXPORTS Including processed (+7.3%) All Others, 34.4% Crabs, 3.7% Scallops, 5.8% 1,563m Nephrops, 6.8% Mackerel, 8.3% Salmon, 41.0% All Others 36.8% China 6.6% Irish Republic 8.8% 1,563 m Spain 9.0% France 23.3% U.S.A. 15.6% Top 5 Export Species 1,025.6m +10.7% Salmon 640.2m +9.5% Mackerel 129.7m +30% Nephrops 107m +14.9% Scallops 91.3m -1.9% Crabs 57.4m +3.5% Top 5 Export Markets 988.3m +12.3% France 363.6m +5.3% U.S.A m +12.8% Spain 141.3m +17.4% Irish Republic 137.6m +5.9% China 102.7m +48.9% Data Sources : HMRC

9 Seafish work programmes Michaela Archer

10 Corporate plan Panel process to develop and agree our work areas for Domestic & Exporters, Importers & Processors, Consumers & Supply Chain Three main themes Promote consumption Enhance reputation Inform decisions Specific work areas defined in our Annual Plan

11 Our workstreams Consumption Reputation Regulation International Trade Horizon Scanning Seafish Safety & Training Responsible Sourcing Strategic Investment Fund Insight Economics Regional

12 Reputation & Consumption Numerous activities; UK seafood is world class Seafood Week 9 th to 16 th October Major campaign Encourage your suppliers to get involved Toolkit approach to help industry spread the word Seafood health messaging campaign February 2016

13 International Trade Export Guides Information on potential export markets 25 export guides currently available online, 10 being updated International exhibitions Inform international markets about UK seafood & identify potential leads for supply Japan, Hong Kong, Spain, Dubai, Boston Seafood from Britain pavilion at China Fisheries

14 Regulation A seafood specific group is currently being established, as part of Government Expert Groups Reducing regulatory burden Advice from the team Access to expert groups, resolving issues, harmonisation of interpretation, avoidance of legal issues Imports, labelling, hygiene etc.

15 Insight Market Insight Access to information on seafood supply and the seafood market Ports & auctions Responsible fishing ports proposal Integrity Key issues in the seafood sector Product integrity, ethics, animal welfare Issues groups Discards, Pelagic, Common Language, Ethics etc.

16 Responsible Sourcing Responsible Fishing Scheme (RFS) New Vessel Standards being launched in the UK first Pilot Audit stage continues to capture Catching Sector feedback and ensure new Certification Process fit for purpose All retailers & the 2 main food service positively engaged to establish Supply Chain pull this will become more evident during the Summer as public announcements are expected following the 1 st new certified vessels being confirmed Risk Assessment for Sourcing Seafood (RASS) Over 240 Wild Fisheries represented providing information on environmental impact of all major fisheries previously covered by our Responsible Sourcing Guides Designed to support seafood buyers in managing their own Responsible Sourcing Policies based on their own tolerance to risk Additional components looking at being added during 2015 include information on Nutrition and Fishing Season Development of Aquaculture profiles and Social-Ethical information also underway

17 Horizon Scanning & Strategic Investment Fund Horizon Scanning Looking ahead at future issues and how they may impact the seafood industry Strategic Investment Fund Grant funding work of broad strategic value to the seafood industry Align with principles of corporate plan ~ 280k for Launching 1 st July, two stage application, starting with a simple expression of interest. More next week.

18 Landing obligation activities (onshore) Seafish; Economic implications Seafish; Regulation guidance (onshore) Discard Action Group Factsheets / guidance notes Marine Scotland (e.g. onshore) Seafish; Impacts on the supply chain Other Seafish work; - Gear selectivity - Gear Database - Gear technology - DiscardLess - Fisheries Innovation Scotland - Marketing & communications Defra (e.g. onshore)

19 Our work areas Numerous work programmes and projects that cut across the whole supply chain Some flexibility with the detail of these and how we do them talk with one of the team We can capture your ideas from today and further consider how they align with our existing work areas Strategic Investment Fund is your main route for any new work ~ within principles of CP

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