Wedge sales measured in all markets in which Cleveland Golf wedges are distributed since 1988.

Transcription

1 Continental European Product Guide: Autumn 2016

2 Wedge sales measured in all markets in which Cleveland Golf wedges are distributed since 1988.

3 NO ONE FOCUSES ON THE SHORT GAME LIKE CLEVELAND GOLF. WE CREATE INNOVATIVE SOLUTIONS TO IMPROVE YOUR SHORT GAME, AND NOBODY HAS DONE IT BETTER THAN WE HAVE. Since Cleveland Golf changed the game with the iconic 588 in 1988, our wedges have: Captured 350 PGA TOUR titles Won 26 major championships Been played by 11 World No. 1 golfers We are proud to have sold more than 10 million wedges all over the world. We are committed to helping golfers of all skill levels play better by manufacturing advanced, properly designed scoring clubs. This is who we are, and this is where we re going.

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5 PRODUCT OVERVIEW THE NEW RTX-3 BLADE Traditional blade design Black Satin Tour Satin RTX-3 CAVITY BACK Larger, more forgiving head shape WOMEN S RTX-3 CAVITY BACK Lighter weight design for easy launch clevelandgolf.com 5

6 HOW DOES RTX-3 HELP GET YOU CLOSER? Three innovations work together for our most consistent wedge performance. This patent-pending technology shifts the center of gravity closer to the center of the wedge face the impact zone to decrease vibration and maximize head stability at impact. By adding a microcavity inside the hosel and shortening the hosel, nine grams of mass are optimally redistributed in the head for a more centered CG location. This improves feel and tightens shot dispersion, giving you maximum control. NEW V SOLE GRINDS Three tour-proven grinds feature a V shape with more leading edge bounce to help get the club head through the turf faster at impact. This promotes crisper feel and more consistent head speed for increased spin and control. The V-LG is Cleveland s narrowest low bounce sole for maximum versatility, the V-MG has mid bounce suitable for a wide range of players and turf conditions, and the V-FG is a forgiving full sole design with trailing edge relief. V-LG V-MG V-FG NEW ROTEX FACE Three innovations combine to maximize spin with more consistency. New Tour Zip Grooves have a deeper, narrower U shape with a sharp edge radius in all lofts to enhance contact across a wide variety of conditions. The advanced, 2-pass micro milling pattern increases friction and is directionally enhanced by loft: low lofts (46-52 ) have a straighter pattern to accommodate full shots and high lofts (54-64 ) have a more angled pattern to optimize open-face shots. Laser Milling precisely roughens the face surface to the conforming limit. 6 Cleveland Golf Product Guide - Continental Europe

7 THIS IS HOW MUCH CLOSER RTX-3 GETS YOU Once again, Cleveland Golf has set a new standard in wedges. Cleveland Golf is globally recognized for industry-leading research & development put into every wedge. The extensive testing for RTX-3 compared to both the previous-generation 588 RTX 2.0 and select leading competitors proves that it has the tightest dispersion. It is more accurate than any wedge Cleveland Golf has ever tested, showing the impressive performance benefits gained when combining new Feel Balancing Technology, the V Sole grinds, and the Rotex Face: 10 CLEVELAND RTX-3 BLADE Dispersion Area: 26 yds 2 CLEVELAND 588 RTX 2.0 MB 10 Dispersion Area: 40 yds Avg. Distance From Target: 7.8 ft Avg. Distance From Target: 11.1 ft 10 Competitor 1 Competitor 2 Dispersion Area: 47 yds 2 10 Dispersion Area: 65 yds Avg. Distance From Target: 9.2 ft Avg. Distance From Target: 11.6 ft Each dot above represents where each wedge shot landed relative to where it was struck on the face (see key). Cleveland Golf conducted this test using a swing robot outdoors in light wind conditions (3-7 mph) with full swings using 52-degree wedge models featuring stock stiff flex steel shafts. White = center of face, 18 mm from leading edge Dark Blue = top center of face, 23 mm from leading edge Light Blue = bottom center of face, 13 mm from leading edge Yellow = toe center of face, 15 mm toward toe from center Red = heel center of face, 15 mm toward heel from center All brand and product names listed here are trademarks of their respective companies. clevelandgolf.com 7

8 FEEL BALANCING TECHNOLOGY WHAT IT IS This patent-pending technology shifts the center of gravity closer to the center of the wedge face the impact zone to decrease vibration and maximize head stability at impact. HOW IT WORKS To shift the CG, Cleveland Golf first redesigned the hosel. A microcavity was inserted inside the hosel to save two grams, and the hosel was shortened by an average of 10 millimeters to save seven more grams. Those nine grams of discretionary mass are then optimally redistributed in the wedge head. WHY IT S BETTER In addition to enhancing feel, shifting the CG closer to the center reduces head twisting at impact for more consistent spin and distance control. Feel Balancing Technology has been proven to help produce tighter shot dispersion than any wedge Cleveland Golf has ever made for maximum control. 8 Cleveland Golf Product Guide - Continental Europe

9 TEST RESULTS CONFIRM FEEL BALANCING TECHNOLOGY IS BETTER RTX-3 Helps Get You Closer to the Hole With CG Shift. Cleveland Golf studied the historic center of gravity locations on its wedges and the impact patterns of thousands of different types of wedge shots from players of varying skill levels. The studies revealed two key findings: on mis-hit wedge shots, most golfers miss toward the toe; and in a traditional wedge head design, the center of gravity is positioned toward the heel. Ball Speed (MPH) THREE DIFFERENT SWEET SPOT LOCATIONS AND RESULTS ON DIFFERENT IMPACTS When the center of gravity is closer to the center of the face, there is more consistent performance. IMPACT LOCATION Toe Extensive robot testing using an adjustable weight wedge showed how significantly ball speed can be impacted on center, heel, and toe hits depending on where the weight is positioned. As the data shows, even a few millimeters can make a large difference in a player s ability to generate consistent ball speed spin and distance control mm from Center of Wedge Face Center of Wedge Face 7 mm from Center of Wedge Face 11 mm from Center of Wedge Face Center Heel For RTX-3, Cleveland Golf focused on shifting the center of gravity closer to the exact center of the wedge face to enhance feel and performance. Test data has confirmed that RTX-3 s center of gravity is closer to the exact center than all other Cleveland wedges and select major competitors tested in 52, 56 and 60 wedge lofts. 56º 60º Competitor 2 Cleveland 588 RTX 2.0 MB Competitor 1 Cleveland RTX-3 Blade Competitor 2 Cleveland 588 RTX 2.0 MB Competitor 3 Competitor 4 Competitor 5 Competitor 6 Competitor 1 Cleveland RTX-3 Blade 52º Competitor 2 Cleveland 588 RTX 2.0 MB Competitor 1 Cleveland RTX-3 Blade Distance Toward Heel (in millimeters) from Center of Wedge Face Measurements acquired by Cleveland Golf lab data using Cleveland Golf-owned equipment. clevelandgolf.com 9

10 NEW V SOLE GRINDS V-LG Cleveland s narrowest low bounce sole for maximum versatility. The thinner sole is ideal for tight, firm course conditions and those with a shallow angle of attack. V-MG Mid bounce suitable for a wide range of players and turf conditions. The V transition is in the middle of the sole. This design accommodates most players. V-FG Forgiving full sole design with trailing edge relief. The wider sole is ideal for soft, wet course conditions and those with a steep angle of attack. WHAT IT IS Three tour-proven grinds feature a V shape with more leading edge bounce to help get the club head through the turf faster at impact. HOW IT WORKS Cleveland Golf strives to maximize playability in its wedges. For the RTX-3, all three sole grind options were narrowed for more versatility and designed to put bounce back where players need it most. For every loft in each grind, the V sole peak is located at an ideal distance from the leading edge to optimize playability for different attack angles, short game styles and course conditions. WHY IT S BETTER The sole design helps maintain club head speed through impact by reducing turf interaction time and the amount of turf that contacts the face through impact. This promotes crisper feel and more consistent head speed for increased spin and control. 10 Cleveland Golf Product Guide - Continental Europe

11 TURF SIMULATION CONFIRMS V SOLE SUPERIORITY Comparing RTX-3 to 588 RTX 2.0 with Cleveland Golf s proprietary turf interaction software shows 23% better speed retention. Since the sole moves through the turf more quickly, there is less turf that comes up onto the face at impact, meaning improved contact for better friction and more spin. TURF INTERACTION AT IMPACT PERCENT OF HEAD SPEED LOST THROUGH IMPACT 52% 588 RTX 2.0 MB 56º 29% RTX-3 Blade 56º Test data and imagery acquired from Cleveland Golf s proprietary turf interaction software using an RTX-3 Blade V-MG 56 wedge and a 588 RTX 2.0 MB Std Grind 56 wedge. Lie in simulation is a light rough lie. Here s what some of our top PGA Tour staffers thought of the new sole design: Feels great. Good turf interaction. Nice divots. Russell Knox WGC-HSBC Champions winner It looks like you can really spin it. It s consistent on open-face shots from tight lies and good out of the bunker too. Smylie Kaufman Shriners Hospital for Children Invitational winner You can t have too much bounce if it s in the right place. It s so easy to get this sole through the turf. William McGirt The Memorial winner clevelandgolf.com 11

12 NEW ROTEX FACE Working with a spin cannon, swing robot and players of varying abilities, Cleveland Golf studied over 25,000 different test shots to optimize spin performance on RTX-3 wedges. Three innovations combine to maximize spin with more consistency. 588 RTX 2.0 NEW TOUR ZIP GROOVES A deeper, narrower U shape with a sharp edge radius in all lofts enhances contact across a wide variety of conditions. The groove structure is designed to prevent fliers from the rough on full shots with lower-lofted wedges and maximize spin control and consistency from deeper greenside lies with higher-lofted wedges. RTX RTX 2.0 NEW LOFT-SPECIFIC ROTEX MICRO-MILLING PATTERN The advanced, 2-pass micro milling pattern increases friction and is directionally enhanced by loft: low lofts (46-52 ) have a circular pattern oriented straighter toward the leading edge to accommodate full shot performance. High lofts (54-64 ) feature a pattern angled toward the toe to match swing path on open-face shots for optimal greenside performance. Low Lofts (46-52 ) High Lofts (54-64 ) OPTIMAL LASER MILLING BETWEEN GROOVES To maximize surface roughness to the conforming limit, Laser Milling technology engraves lines between the grooves for added friction and increased spin on greenside shots. Surface roughness is evaluated with each new wedge Cleveland Golf develops, and with each generation, our testing shows Laser Milling comes most consistently closest to the conforming limit across the entire face. Although the laser cosmetic erodes with frequent play, the burn from the laser remains for continued surface roughness. 12 Cleveland Golf Product Guide - Continental Europe

13 ROTEX TEST RESULTS CONFIRM BETTER SPIN When players tested an RTX-3 52 wedge against the previous generation and leading competitors, the RTX-3 generated the most spin with the least deviation. That means RTX-3 delivers maximum spin and consistency for the short game. Club Competitor RTX 2.0 Competitor 2 RTX-3 Data Type Avg. St. Dev Avg. St. Dev Avg. St. Dev Avg. St. Dev Club Speed (MPH) Ball Speed (MPH) Smash Factor [] Launch Angle 29.9º 3.4º 30.3º 3.4º 29.1º 2.9º 29.4º 2.8º Azimuth 0.9º 2.9º 0.7º 2.3º -0.1º 2.8º 1.1º 2.6º Spin (RPM) Testing also confirmed the refined groove geometry contributed to increased spin. There was also improved spin for both a 52 wedge and a 60 wedge in dry conditions: The improvement was especially apparent in wet conditions across key lofts: Spin (RPM) Spin (RPM) º Robot Test: Full-Wet RTX RTX RTX % RTX-3 12% 56º Robot Test: Pitch-Wet Spin (RPM) Spin (RPM) º Robot Test: Full-Wet RTX RTX RTX RTX-3 9% 1% 60º Robot Test: Pitch-Wet Spin (RPM) Spin (RPM) Player Test: 52 Shot 5.9% 588 RTX RTX Player Test: yard Shot 6.4% 588 RTX RTX Robot testing also showed enhanced spin from the new loft-specific Rotex micro-milling pattern: 52º Rough Testing 60º Rough Testing Spin (RPM) Low Loft Patterns 3257 High Loft Patterns 3153 Spin (RPM) Low Loft Patterns 1719 High Loft Patterns All data above attained by Cleveland Golf through either robot or human testing. clevelandgolf.com 13

14 NEW, ULTRA-DURABLE BLACK SATIN FINISH The RTX-3 Blade features a new, ultra-durable Black Satin finish that is formulated to last longer than Cleveland s previous black finishes and black finishes from select leading competitors. Competitor 2 Competitor 1 Cleveland RTX-3 BRAND NEW The black finish on each wedge is flawless. 10 BUNKER SHOTS The finish on the two competitor wedges is already wearing. 50 BUNKER SHOTS There is significant wear on the two competitor wedges, but the RTX-3 shows little wear. Test conducted by Cleveland Golf employees in short game practice bunker at Cleveland Golf testing facility in Seal Beach, CA. 14 All data above attained by Cleveland Golf through either robot or human testing. Cleveland Golf Product Guide - Continental Europe

15 WHAT SEPARATES CLEVELAND GOLF WEDGE GROOVES? Maximum spin performance through advanced manufacturing. Among Cleveland Golf s numerous wedge innovations is the Zip Groove. First launched 10 years ago in CG12 wedges, Zip Grooves and the conforming Tour Zip Grooves are different from every other competitor s grooves because of how they re made. What distinguishes the RTX-3 groove is manufacturing. Cleveland Golf uses a proprietary tool that mills out both the groove s edge radius and geometry, limiting the amount of face polishing needed to achieve groove specification targets. The less polishing needed, the more consistent the groove dimensions are from part to part. That ensures groove geometry is as close to specification as possible for maximum spin and performance. After each wedge is polished, a protective material is inserted into the grooves to maintain their shape integrity during blasting. The blasted face adds surface roughness but the grooves are not impacted at all. When the protective material is removed, the grooves have the precise dimensions and a shiny luster protected from the blast. clevelandgolf.com 15

16 RTX-3 FITTING A 4-Step Guide to Finding the Right Wedges Cleveland Golf is leading the industry in wedge fitting. We know playing wedges with the right fit is critical for short game success. Use this simple 4-step process to help players select the proper wedges. STEP 1: MODEL SELECTION The wedge model should suit the player s needs and inspire confidence. The RTX-3 blade offers more versatility, while the RTX-3 Cavity Back* provides more forgiveness. *CB Model available in select markets All-Around Performance Easy to Hit STEP 2: DISTANCE GAPPING Wedges should have distance gaps of yards, equating to loft differences of 4-6 degrees for most players. This will ensure more full shots for more consistent performance. EVEN GAPS 4o 4o 4o STEP 3: GRIND SELECTION The wedge sole grind should suit both the player s game and typical course conditions. V-LG: Lowest effective bounce. Ideal for those with a shallow attack angle or who play on firm course conditions. V-MG: Mid-range effective bounce that will suit the widest range of short game styles and course conditions. V-FG: Highest effective bounce now with trailing edge relief. Optimal for steeper attack angles and softer turf. STEP 4: CUSTOM OPTIONS Lie angle, length, shaft and grip are all additional options that can be customized. 16 Cleveland Golf Product Guide - Continental Europe

17 WEDGE ANALYZER: ADVANCED, SIMPLE WEDGE FITTING J.B HOLMES - SX/CG TOUR PLAYER The new RTX-3 wedge family has been incorporated into the Cleveland Golf Wedge Analyzer, Powered by Swingbyte. In as little as two swings you can get accurately fit into the proper RTX-3 wedge model and sole grind. Also new for the RTX-3 launch is an updated library of Pitching Wedge lofts, allowing you to get the most accurate loft so you can build your wedge set with ideal distance gapping. WEDGE TYPE V-LG GRIND. 1 DOT (LOW) BLADE V-MG GRIND.. 2 DOT (STANDARD) V-FG GRIND... 3 DOT (FULL) ATTACK ANGLE SHAFT LEAN V-LG 125 SHALLOW MID To learn more or find the Cleveland Golf Wedge Analyzer fitter near you, visit clevelandgolf.com. TURF CONDITIONS SOFT

18 RTX-3 CAVITY BACK Enhanced Forgiveness With Feel Balancing Technology. The RTX-3 Cavity Back features the same hosel microcavity and shorter hosel of the RTX-3 Blade with a slightly larger, more forgiving head design that has 6 percent higher heel-toe MOI than the Blade. There are three other key design features specific to the Cavity Back that enhance Feel Balancing Technology: The unique cavity design allows more weight to be positioned at the toe, which shifts the center of gravity toward the center of the face. The cavity features a soft TPU insert to dampen vibration at impact. The Cavity Back has less material thickness in the hosel/body transition than the Blade. With Feel Balancing Technology, the center of gravity on the RTX-3 Cavity Back V-MG 56 head is only 4 millimeters from the center of the wedge face about 5 millimeters closer to center than the same type of the head on the 588 RTX 2.0 CB. Test results show significantly tighter dispersion with the RTX-3 Cavity Back compared to the 588 RTX 2.0 CB, proving that Feel Balancing Technology and the higher MOI head design features combine to help get shots closer to the hole more consistently than any wedge Cleveland Golf has ever developed. CLEVELAND RTX-3 CAVITY BACK CLEVELAND 588 RTX 2.0 CB 10 Dispersion Area: 25 yds 2 Dispersion Area: 48 yds Avg. Distance From Target: 6.4 ft Avg. Distance From Target: 7.7 ft For details on how this data was gathered, please see page Cleveland Golf Product Guide - Continental Europe

19 CUSTOM OPTIONS SHAFTS AVAILABLE COMPANY KBS MODEL Tour FLEXES R, S, X KBS Tour 90 R, S KBS Hi Rev Wedge Nippon Modus 115 Wedge Nippon NS Pro Modus3 105 R, S Nippon NS Pro Modus3 120 R, S, X Nippon NS Pro Modus3 130 R, S, X Nippon NS Pro 850GH R, S Nippon NS Pro 950GH R, S Nippon NS Pro 950GH DST R, S Nippon NS Pro 980GH DST R, S Nippon Zelos R, S KBS C Taper R, S (from feb) KBS Tour V Wedge Flex (from feb) DG Tour Issue Onyx Wedge Flex (from feb) *True Temper Project X 5.5, 6.0, 6.5 *True Temper Project X LZ 5.5, 6.0, 6.5 (from feb) True Temper Dynamic Gold R300, S300, S400 True Temper Dynamic Gold Spinner, Wedge Flex True Temper Dynamic Gold SL R300, S300, X100 *Miyasaki Kena 7 SR, S *Miyasaki Kena 8 SR *Miyasaki Kosuma Blue 8 R, S *Miyasaki Jinsoku A, R, S *Miyasaki Kaula R, S *Miyasaki C Kua Wedge Flex *UST precision wedge graphite Wedge Flex *Rotex Graphite Wedge Flex Actionlite 50 Womens Flex *Upcharge applies GRIPS AVAILABLE AT NO UPCHARGE COMPANY MODEL COLORS/SIZES Golf Pride Z 355 Stock Black with Red Top Golf Pride Tour Velvet 58 Round, 60 Round Golf Pride Tour Velvet Ribbed, Midsize, Jumbo Golf Pride Tour Velvet Super Tack Standard, Midsize Golf Pride VDR Black 60 Round Golf Pride Tour Velvet Full Cord 58 Round, 60 Round Golf Pride New Decade Multi-Compound Blue, Red, Midsize Golf Pride New Decade MC Platinum Blue, Red, White Lamkin Standard Mens/Ladies Lamkin REL ACE 3 GEN Black, Blue, Red, Orange, Lt Blue, Pink, Purple, Mid Lamkin UTx Red, Black, Blue clevelandgolf.com 19

20 RTX-3 BLADE The RTX-3 Blade gets you closer to the hole than any wedge Cleveland Golf has ever made. The blade shape design is ideal for maximizing all-around wedge performance. KEY INNOVATIONS: Patent-Pending Feel Balancing Technology Nine grams of mass are removed from the hosel and redistributed to the wedge head for a center of gravity closer to the impact zone. Not only does this improve feel, but our testing also shows this technology has created the tightest shot dispersion of any wedge Cleveland Golf has ever made. V Sole Grinds Add Shot Consistency and Control Three tour-proven grinds feature a V shape with more leading edge bounce to help the clubhead through the turf faster at impact for crisper feel and more consistent performance. Choose from V-LG ( ), V-MG ( ), or V-FG ( ). New Rotex Face Increases Spin The third-generation RTX face features a refined groove shape, a new Rotex micro-milling pattern engineered to optimize spin performance by loft, and Laser Milling. These technologies combine to generate not only the most spin, but the most consistent spin within the limits. LOFT DOTS DESIGN BOUNCE ANGLE LIE ANGLE LENGTH SWING WEIGHT TOUR SATIN BLACK SATIN 46 V-MG D3 RH RH 48 V-MG D3 RH RH 50 V-MG D4 RH/LH RH 52 V-MG D4 RH/LH RH 54 V-LG D5 RH RH 54 V-MG D5 RH/LH RH 54 V-FG D5 RH RH 56 V-LG D5 RH RH 56 V-MG D5 RH/LH RH 56 V-FG D5 RH RH 58 V-LG D6 RH RH 58 V-MG D6 RH/LH RH 58 V-FG D6 RH RH 60 V-LG D6 RH RH 60 V-MG D6 RH/LH RH 60 V-FG D6 RH RH 62 V-MG D6 RH RH Available Finishes: Tour Satin and Black Satin Limited offering in L/H. Standard Shaft: True Temper Dynamic Gold Wedge Flex Grip: Cleveland Blue Cap by Lamkin 20 Cleveland Golf Product Guide - Continental Europe

21 RTX-3 CAVITY BACK The RTX-3 Cavity Back gets you closer to the hole than any wedge Cleveland Golf has ever made. The slightly larger cavity back shape promotes confidence and increases forgiveness. KEY INNOVATIONS: Patent-Pending Feel Balancing Technology Nine grams of mass are removed from the hosel and redistributed to the wedge head for a center of gravity closer to the impact zone. Not only does this improve feel, but our testing also shows this technology has created the tightest shot dispersion of any wedge Cleveland Golf has ever made. V Sole Grinds Add Shot Consistency and Control Three tour-proven grinds feature a V shape with more leading edge bounce to help the clubhead through the turf faster at impact for crisper feel and more consistent performance. Choose from V-LG ( ), V-MG ( ), or V-FG ( ). New Rotex Face Increases Spin The third-generation RTX face features a refined groove shape, a new Rotex micromilling pattern engineered to optimize spin performance by loft, and Laser Milling. These technologies combine to generate not only the most spin, but the most consistent spin within the limits. LOFT DOTS DESIGN BOUNCE ANGLE LIE ANGLE LENGTH STEEL SW GRAPHITE SW TOUR SATIN 48 V-MG D3 N/A RH/LH 50 V-MG D4 D1 RH/LH 52 V-MG D4 D1 RH/LH 54 V-LG D5 N/A RH 54 V-MG D5 D3 RH/LH 56 V-LG D5 N/A RH 56 V-MG D5 D3 RH/LH 58 V-LG D6 N/A RH 58 V-MG D6 D3 RH/LH 58 V-FG D6 N/A RH 60 V-LG D6 N/A RH 60 V-MG D6 D3 RH/LH 60 V-FG D6 N/A RH Available Finishes: Tour Satin Standard Shaft Options: True Temper Dynamic Gold Wedge Flex, Rotex Precision Graphite Wedge Flex Grip: Cleveland Blue Cap by Lamkin clevelandgolf.com 21

22 WOMEN S RTX-3 CAVITY BACK The Women s RTX-3 Cavity Back gets you closer to the hole than any wedge Cleveland Golf has ever made. The larger cavity back shape and lightweight graphite shaft promote a high, easy launch. KEY INNOVATIONS: Patent-Pending Feel Balancing Technology Nine grams of mass are removed from the hosel and redistributed to the wedge head for a center of gravity closer to the impact zone. Not only does this improve feel, but our testing also shows this technology has created the tightest shot dispersion of any wedge Cleveland Golf has ever made. V Sole Grind Adds Shot Consistency and Control The V shape grind features more leading edge bounce to help the clubhead through the turf faster at impact for crisper feel and more consistent performance. New Rotex Face Increases Spin The third-generation RTX face features a refined groove shape, a new Rotex micro-milling pattern engineered to optimize spin performance by loft, and Laser Milling. These technologies combine to generate not only the most spin, but the most consistent spin within the limits. LOFT DOTS DESIGN BOUNCE ANGLE LIE ANGLE LENGTH SWING WEIGHT TOUR SATIN 48 V-MG C5 RH 50 V-MG C6 RH 52 V-MG C6 RH/LH 54 V-MG C7 RH 56 V-MG C7 RH/LH 58 V-MG C7 RH 60 V-MG C7 RH/LH Available Finishes: Tour Satin Standard Shaft: Women s Action Ultralite 50 Wedge Flex Grip: Cleveland Pink Cap by Lamkin 22 Cleveland Golf Product Guide - Continental Europe

23 PUTTERS clevelandgolf.com 23

24 If your eyes aren t directly over the ball, a sightline on the bottom flange of the putter can cause misalignment. Our testing shows this happens to OVER 80 PERCENT of golfers. But when you position the sightline to the exact center axis of the ball 21.35mm from the ground you can achieve the PERFECT ALIGNMENT regardless of address position. MISALIGNED GOOD MISALIGNED GOOD GOOD GOOD mm STOP MISSING PUTTS. EXPERIENCE PATENT-PENDING 2135 TECHNOLOGY IN 6 HEAD DESIGNS. Elevado Mezzo Cero Cleveland Golf Product Guide - Continental Europe

25 TFi - TRUE FEEL INNOVATION The Cleveland Golf TFi line of putters feature a milled, copper-infused aluminum face over a soft polymer layer. This combination creates improved feel over top competitors we tested. CLEAN TOPLINE AT ADDRESS MILLED, COPPER-INFUSED ALUMINUM FACE SOFT POLYMER LAYER Cleveland Golf s TFi face is much lighter weight than an all-steel face. As a result, over 90 grams of weight has been redistributed away from the face to the perimeter, enhancing stability and distance control. TFi 1.0 Competitor 1 Competitor 2 clevelandgolf.com 25

26 NEW MALLET STYLES KEY INNOVATIONS: 2135 RAISED ALIGNMENT By raising the alignment line to the exact radius of the golf ball, or mm, we created the most accurate alignment feature ever for a mallet style putter. This alignment feature never moves relative to the golf ball because it is placed at the most optimal position for precision alignment, dead center of the golf ball. Regardless of whether you putt with your eyes behind, directly over, or well over the golf ball, the Cleveland Golf TFi 2135 putter offers you perfect alignment. TRUE FEEL INNOVATION New TFi (True Feel Innovation) face combines a milled, copper-infused face cap over a copolymer insert for the ultimate in feel and consistency across the face. Cero Mezzo Elevado Available in Standard and Counter Balanced Lamkin Smooth (Standard TFi Grip) Oversized WinnPro X 1.32 MODEL HEAD TYPE HOSEL TYPE LENGTH LIE LOFT HEAD WEIGHT GRIP WEIGHT HAND Elevado Mallet Single Bend Heel 34, g 65g RH Elevado CB CB Mallet Single Bend Heel 35, g 135g RH Mezzo Mid-Mallet Center Shafted 34, g 65g RH Cero Mallet Single Bend Heel 34, g 65g RH Available Finish: Matte Black Standard Shaft Options: Straight Stepless (Mezzo); Stepless Single Bend (Elevado, Cero) Grip Options: 11 Lamkin Smooth (Elevado, Mezzo, Cero); 15 Lamkin Smooth (Elevado CB); WinnPro X Cleveland Golf Product Guide - Continental Europe

27 BLADE STYLES KEY INNOVATIONS: 2135 RAISED ALIGNMENT By raising the alignment line to the exact radius of the golf ball, or mm, we created the most accurate alignment feature ever for a blade style putter. This alignment feature never moves relative to the golf ball because it is placed at the most optimal position for precision alignment, dead center of the golf ball. Regardless of whether you putt with your eyes behind, directly over, or well over the golf ball, the Cleveland Golf TFi 2135 putter offers you perfect alignment. TRUE FEEL INNOVATION New TFi (True Feel Innovation) face combines a milled, copper-infused face cap over a copolymer insert for the ultimate in feel and consistency across the face Lamkin Smooth (Standard TFi Grip) Oversized WinnPro X 1.18 MODEL HEAD TYPE HOSEL TYPE LENGTH LIE LOFT HEAD WEIGHT GRIP WEIGHT HAND 1.0 Blade Plumber s Neck 34, g 65g RH/LH 6.5 Mid-Mallet Single Bend Heel 34, g 65g RH 8.0 CB Blade Plumber s Neck 35, g 135g RH Available Finish: Matte Black Standard Shaft Options: Straight Stepless (1.0, 8.0); Stepless Single Bend (6.5) Grip Options: 11 Lamkin Smooth (1.0, 6.5); 15 Lamkin Smooth (8.0); WinnPro X 1.18 clevelandgolf.com 27

28 28 Cleveland Golf Product Guide - Continental Europe

29 NEW KEY INNOVATIONS: TOUR-PROVEN SHAPES Three traditional shapes have withstood the test of time in both tour player and amateur golf bags. PRECISION MILLED FACE The face s coarse, diamond-shaped milling pattern is four times deeper* to soften feel at impact while increasing friction for a truer, more consistent roll. SOFT 304 STAINLESS STEEL A softer head material delivers a softer feel at impact. *Claim based on Cleveland Golf s testing against Cleveland Golf Classic Collection HB putters Huntington Beach Collection Midsize Blue (Men s) Huntington Beach Collection Midsize Pink (Women s) MODEL HEAD TYPE HOSEL TYPE LENGTH LIE LOFT HEAD WEIGHT GRIP WEIGHT HAND 1 Blade Plumber s Neck 34, g 85g RH/LH 4 Blade Plumber s Neck 34, g 85g RH 6 Mid-Mallet Double Bend 34, g 85g RH Women s 1 Blade Plumber s Neck 32, g 74g RH Available Finish: Charcoal Grey Standard Shaft Options: Straight Stepped (1,4); Double Bend Stepped (6) Grip Options: Huntington Beach Collection Midsize (Men and Women) LAUNCHING SEPTEMBER 2016 clevelandgolf.com 29

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31 LADIES BLOOM MAX OVERVIEW: Play your own way! Bloom now features traditional Max Set for women looking to grow their game. PLAYER TYPE: Beginning to Intermediate Lady Golfers. Designed For Her Swing All Bloom clubs are designed with today's modern lightweight, oversized technology for increased distance, forgiveness and fun. Max Set Options Bloom Max is a traditional set that includes 10 clubs and a cart bag. BLOOM MAX SPECS: MODEL LOFT LENGTH LIE SW Driver " 60 C5 3-Wood " 59 C4 5-Hybrid " 63 C4 6-Hybrid " 63.5 C4 7-Iron " 63 C5 8-Iron 35 36" 63.5 C5 9-Iron " 64 C5 Pitching Wedge 44 35" 64.5 C5 Sand Wedge " 64 C6 Putter 4 33" 70 N/A ONLY AVAILABLE IN RIGHT HANDED COLOUR: NAVY clevelandgolf.com 31

32 JUNIORS 32 Cleveland Golf Product Guide - Continental Europe

33 JUNIOR SETS OVERVIEW: Cleveland Golf's Junior Sets make it easy for youngsters to grow into a game they can enjoy for a lifetime. Each junior club features similar technology found in Cleveland Golf's standard equipment. PLAYER TYPE: Children Ages 4-12 PERFORMANCE FEATURES: Optimized Sets Cleveland Golf Junior Sets are available in three different options, with each club optimized for juniors in specific age and size ranges. Stand Bag is included. Large Set 7-piece set suits juniors age or 54"-63" tall. Includes: Driver (18 ), Fairway (22 ), Hybrid (28 ), 7 & 9 Iron, Wedge (56 ), Putter Medium Set 6-piece set suits juniors age 7-9 or 44"-53" tall. Includes: Driver (18 ), Hybrid (28 ), 7 & 9 Iron, Wedge (56 ), Putter Small Set 3-piece set suits juniors age 4-6 or 36"-43" tall. Includes: Fairway (22 ), 7 Iron, Putter [Large Set Shown] Driver (18 ) Fairway (22 ) Hybrid (28 ) Putter 7 Iron 9 Iron Wedge (56 ) Only available in right handed JUNIOR WEDGE OVERVIEW: Cleveland Golf Junior wedges are available in two different options optimised for juniors in specific age and size ranges. PLAYER TYPE: Children Ages 7-12 PERFORMANCE FEATURES: Graphite light shaft Cleveland Golf wedge design Medium size designs for 7-9 year old children Large size designs for year old children SPECS: SIZE / AGE LOFT LIE LENGTH Medium / Age " Large / Age " Only available in right handed clevelandgolf.com 33

34 SOFT GOODS CG LIGHT CART BAG 14 way divider with 3 handles for easy handling Deluxe handle that allows a better grip External putter tube 3 ball quick grab golf ball holder Hidden umbrella containment Insulated cooler pocket with drainage holes 2 Fleece lined valuables pocket with waterproof zipper Tee holder, divot tool holder and pen holder Carabiner clip on both sides for towel and other accessories 8 zippered pockets including 2 dry pockets Hood included CG LIGHT STAND BAG 14 way divider with 3 handles for easy handling Deluxe handle that allows a better grip Wide dual strap for increased comfort & durability Pen Holder, tee holder & divot tool holder 6 zippered pockets Fleece lined valuables pocket with waterproof zipper Cooler pocket with drainage hole Carabiner clip for towel Hood included CG TRAVEL COVER Thick Sponge protection of golf clubs 3 strategically placed pockets Zip Off panel for customized logo Security webbing with buckle Easier lift handle Built in wheels for easy transportation CG HOLDALL 4 strategically placed pockets Large zippered central compartment 2 side and front accessory pockets Adjustable shoulder straps (removable) Wrapped, Velcro-secured dual carrying handle Isolated shoe compartment Dimensions: 12 H x 11 W x 20 D 34 Cleveland Golf Product Guide - Continental Europe

35 SOFT GOODS CG LOGO CAP Adjustable closure 100% cotton twill CG LADIES VISOR Elasticated adjustable closure 100% cotton twill CG BEANIE 100% acrylic One size fits most CG WINTER MITTS 100% polyester One size fits most Dimensions: 16 x 24 CG UMBRELLA 62 Double Canopy Umbrella Wind Venting Internal Cord Design Moulded Handle Mens and ladies design CG TRI-FOLD BAG TOWEL Heavy Duty Micro Fibre Superior absorbency and quick drying Carabineer clip attachment Tri-fold design Mens and ladies design Size : 16 x 21 clevelandgolf.com 35

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