Partnership Opportunities

Transcription

1 Partnership Opportunities

2 History of WATC IGF event concept developed in WATC hosted in Mexico 2014 WATC hosted in Japan Eisenhower Trophy Men's Espirito Santo Trophy Women's

3 The Championships World team event 72 countries compete 23 Aug 10 Sep 2018 at Carton House 2 week female and male competition 3 people per team stroke play IGF event, hosted by the GUI and ILGU and backed by Sport Ireland and R&A Athletes Village at Maynooth University Youth Festival during championships Rory Mcllroy and Ricky Fowler best individual scorers in 2006 and 2008 Ireland came 3 rd in 2016 in both men s and women s competitions and its women s team has a very good chance of winning in 2018

4 Ireland Host Country Ireland won the right to host 2018 WATC provides opportunity to: showcase golf in Ireland/place branding create economic impact through visitors develop the game/showcase teams/gender Engage communities through a youth festival legacy of golf participation (involvement of fans and community)

5 Golf in Ireland 540m spent on golf annually in Ireland 9,030 employed in the Golf sector (6,800 in the Republic of Ireland and 2,230 in Northern Ireland) 93m tax take in Republic of Ireland through Corporate and VAT 384,000 adults play golf at least once a year with 160,000 playing at least once every four weeks 4.7% of the adult population in the Republic of Ireland are members of a golf club Source: A Satellite Account for Golf in the Republic of Ireland carried out by the Sport Industry Research Centre at Sheffield Hallam University 2016 report is available:

6 Our Venue Carton House, Maynooth One of Ireland s most historic houses 2 Championship courses O Meara and Montgomerie Luxury Spa and Hotel/Conference Centre Home to GUI National Golf Academy 25km miles Dublin 25mins Dublin Airport

7 Athletes Village Maynooth University Historic Irish town with a population of c.14,000 10,000 students at Maynooth University Maynooth campus 10 mins drive from Carton House Will provide accommodation for all team and officials

8 In Numbers 10,000 visitors (50:50 int/dom) 720 competitors 1,000 volunteers 50 IGF officials and referees 150 federation dignitaries 1m Euro cost to host 3,000 children engaged in WATC youth festival

9 WATC2018 Youth Festival On the grounds of Carton House Target is to engage 3,000 young people (schools, clubs and spectators) Run Golf clinics and Bunker/Putting challenges with primary school children, youth members at clubs and spectators Develop a selfie-station Involve our WATC ambassadors and other competitors with children autographs and selfies Generate good diversity through Golf4Girls4life

10 Media Partnerships Partnership with Irish Golfer (print and online) Website link from Golfnet.ie and IGF Global Golf Post GUI will be filming pre-, during and post-event distributing through social media channels Regional radio partnership #watc2018 watc2018

11 Why get involved? Be part of a world sporting event Support the very best in golf talent and align with our homegrown national team Build relationships with senior stakeholders including government Build positive brand profile Access new customers through controlled communication to GUI stakeholders Showcase products and services at the event Work with the team to develop bespoke activation

12 Sponsorship Structure MAIN PARTNERS COMPANY A COMPANY B MEDIA PARTNERS TBC SUPPORTERS

13 Main Partner Rights and Benefits Category exclusivity can include a special designation i.e. volunteer partner One of a maximum of three main partners Above the line branding in ALL marketing and PR collateral including media advertising through our media partners, on-course advertising, town/gateway dressing, website and social media Logo on Team Ireland official team shirt (shoulder spot) PR announcement Controlled communication to c. 40,000 GUI members VIP speaker opportunities and VIP tickets Bespoke activation and product/service integration at championship Opportunity to host a employee/customer/supplier event at the main venue Dedicated account manager

14 Supporter Rights and Benefits Category exclusivity One of a maximum of six supporters Branding on selected marketing material including the website and on welcome boards at the main venue VIP tickets Controlled communication to c. 40,000 GUI members Bespoke activation and product/service integration at championship Account management support Able to contribute up to 50% Vik

15 Contacts Julie Gaskell Mark Wehrly Head of Partnerships Championship Director WATC2018 Golfing Union of Ireland +44(0) (0)