Your Contribution to Growing the Game in Scotland

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Bathsheba Quinn
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1 Your Contribution to Growing the Game in Scotland NATIONAL AFFILIATION FEE #WEARESCOTTISHGOLF

2 "The most common question I've had from members during my time at Scottish Golf is 'What do I get for my money?'. We need to get better at telling people, but also show people where their money is going and to encourage golfers to take pride in playing their part in growing the game in Scotland." E L E A N O R C A N N O N - C H A I R, S C O T T I S H G O L F #WEARESCOTTISHGOLF

3 England Scotland Ireland Austria Norway Belgium France Italy Per capita governing body subscription in Europe (Euros) Spain Switzerland At the equivalent of euros Scottish golfers pay the second lowest per capita membership charge in Europe

4 What do we do for golf? THE WORK WE DO IS BASED ON THE FOLLOWING PRINCIPLES: To build stronger clubs at the heart of their community To grow the number of people playing golf To develop winning golfers as great role models To lead and influence positive change within the game To harness golf and The Home of Golf s broad appeal to attract new audiences and investment #WEARESCOTTISHGOLF

5 Membership Card Your Handicap National Championship Digital Communication Other Benefits Supporting your Club Growing the Game Developing Winning Golfers Guardians of the Game in Scotland #WEARESCOTTISHGOLF

6 Membership Benefits WHAT DOES SCOTTISH GOLF DO FOR ME? Scottish Golf is committed to adding value to your club membership through the provision of a package of benefits available to every affiliated golf club member. This has been driven through the launch of the Membership Card scheme in

Membership Card PREFERENTIAL GREEN FEE RATES AT MANY OF SCOTLAND'S GOLF COURSES Every golf club member receives a Scottish Golf Membership Card, complete with your own unique ID number.

7 Membership Card PREFERENTIAL GREEN FEE RATES AT MANY OF SCOTLAND'S GOLF COURSES Every golf club member receives a Scottish Golf Membership Card, complete with your own unique ID number. The Card can be used to access exclusive green fee offers at some of our leading courses, including Muirfield, Royal Troon, Castle Stuart, Nairn, The Duke's, Blairgowrie, Dundonald Links, Spey Valley and Crail.

8 Your Handicap 56,000 GOLF CLUB MEMBERS IN SCOTLAND PLAY COMPETITIVE GOLF EACH WEEK The ability to hold an official handicap and play in competitions is a key benefit of your Scottish Golf membership fee. Your contribution goes towards the administration of the handicap system, which in turns maintains the integrity of the game, while allowing you to play in Open competitions at other clubs in Scotland and beyond.

9 National Championships THE CHANCE FOR PLAYERS OF ALL ABILITIES TO PLAY ON THE BIG STAGE Scottish Golf stages national championships open to all members, irrespective of ability. At handicap level, we offer the Junior Scottish Open, Revive Active Women's Regional Medal Finals, PING Scottish Mixed Championship and the Scottish Club Handicap Championship, with your chance to shine on the big stage.

10 Digital Communication KEEPING GOLFERS INFORMED AND ENGAGED THROUGH OUR DIGITAL CHANNELS We invest significant resource in our digital channels, including website, e- newsletters, Facebook and Twitter, aimed at keeping golfers up-to-date with the latest news, events, features and special offers from around Scottish Golf. These channels are hugely popular, reaching more than 50,000 golfers each week.

11 Other Benefits YOU CAN ALSO ACCESS... The chance to win unique golfing prizes in our online Members Clubhouse Special offers and discounts from our sponsors Online entries for Club Open competitions, one of the most popular areas of our website Player of the Week leaderboard with great prizes to be won from Shot Scope, Belhaven & Bunker Mentality.

12 Supporting your Club PROVIDING A RANGE OF SERVICES TO HELP MAKE YOUR CLUB STRONGER Scottish Golf reinvests more than 25% of our income directly into supporting our 587 affiliated clubs, with a wide range of support services from business planning and marketing to greenkeeper and club manager training. Much of this work goes on behind the scenes but provides vital support to mangers and committee volunteers.

114 Club Volunteers attended a club Convenors education workshop 96 Courses were rated by our Clubs Volunteer Team 250 attended our Handicapping Seminars 77 attended a Marketing Clubs &

13 114 Club Volunteers attended a club Convenors education workshop 96 Courses were rated by our Clubs Volunteer Team 250 attended our Handicapping Seminars 77 attended a Marketing Clubs & Social Media Seminar 42 Club Managers attended our Management Training Course 380 have used our free Health & Safety Advice service YOU CAN VISIT OUR CLUB SERVICES WEBSITE AT SCOTTISHGOLF.ORG/CLUBS

14 Business Planning HELPING TO PROTECT THE LONG TERM SUSTAINABILITY OF YOUR CLUB More than 100 clubs have been through our Business Planning programme, offering expertise across governance, financial management and key aspects of the club operation. Each affiliated club has access to this excellent service, with those clubs who have gone through the process emerging much stronger.

Development Officers FACE-TO-FACE SUPPORT FOR YOUR CLUB Your contribution helps us employ a team of 6 hard-working Regional Club Development Officers who provide vital

15 Development Officers FACE-TO-FACE SUPPORT FOR YOUR CLUB Your contribution helps us employ a team of 6 hard-working Regional Club Development Officers who provide vital support, guidance and expertise, whether your club is planning an Open Day, applying for funding, developing facilities or a committee restructure. We are here to help!

16 Club Services ALSO INCLUDE: Centralised Database of Handicaps Course Rating Environmental Advice Health & Safety / HR Support Job Advertising Legislation & Compliance Advice Marketing & Social Media Training Political Lobbying Rules of Golf

17 Education & Training HELPING CLUB STAFF AND VOLUNTEERS GET BETTER AT THEIR JOBS One of the biggest areas of support for clubs is training and education. Working with our industry partners, Scottish Golf provides a vast range of education opportunities allowing club personnel to improve their skills, knowledge and experience to give them the many tools now required to do their job, which is often a jack of all trades!

Growing the Game INTRODUCING MORE PEOPLE TO THE GAME THROUGH CLUBGOLF & GET INTO GOLF Golf clubs operate in an ever-more competitive environment with many other sports and leisure pursuits

18 Growing the Game INTRODUCING MORE PEOPLE TO THE GAME THROUGH CLUBGOLF & GET INTO GOLF Golf clubs operate in an ever-more competitive environment with many other sports and leisure pursuits challenging to recruit youngsters and adults. Scottish Golf invests vital resources in our clubs to help them create the best environment to attract newcomers and keep the flow of new golfers coming into our game.

19 ClubGolf THE NATIONAL JUNIOR PROGRAMME FOR GOLF IN SCOTLAND We believe that all golfers in Scotland have a duty to contribute to the growth of our game and help clubs develop future generations of golfers. Your investment goes towards training PGA professionals, Volunteer coaches and resources to support the continued growth of ClubGolf, with 320 clubs now involved in the programme.

20 Get into Golf ENCOURAGING MORE ADULT BEGINNERS INTO OUR GREAT GAME More than 100 clubs are now involved in our Get into Golf initiative, developing coaching programmes and introductory membership schemes for adult beginners. Scottish Golf also invests in national and local marketing to encourage more people into golf and help clubs build their new membership categories,

21 Developing Winning Golfers MANAGING OUR BEST TALENT TO PRODUCE OUR FUTURE PROFESSIONAL TOUR STARS We all want to see Scots competing successfully at the highest level, whether contending Majors, playing Ryder Cup or Solheim Cup, winning international amateur events or flying high on the European Tour. We face challenges in helping players make the transition from amateur to professional tour and need further investment from sponsors and partners to improve our position on the world stage.

22 Academy NURTURING TALENT THROUGH OUR DEVELOPMENT & PERFORMANCE ACADEMIES Investment in our Academies comes from sportscotland rather than membership affiliation fees and plays a vital role in developing Scotland's best young players, preparing all aspects of their game to enable them to perform at the highest level.

23 National Teams COMPETING AGAINST THE BEST GOLFERS ACROSS EUROPE AND THE WORLD Again through investment from sportscotland and partners such as Aberdeen Asset Management and the Alfred Dunhill Links Foundation, we provide training and playing opportunities for our aspiring amateurs to perform at the top level, rewarding their hard work, talent and commitment.

24 Guardians of the Game OUR DUTY AS A SPORTS GOVERNING BODY There is much unseen work undertaken by our staff, Board and volunteers to protect the interests of the game in Scotland, including the negotiation of Government funding, child protection, political lobbying, partnership working, securing sponsorship, raising golf's profile in the media and providing a voice for clubs on legislation changes. All important areas of our role which have a positive impact on our game.

Together #WEARESCOTTISHGOLF We thank you for your continued contribution to Scottish Golf and hope your investment offers value to you and your club, as well as we the betterment of the game in

25 Together #WEARESCOTTISHGOLF We thank you for your continued contribution to Scottish Golf and hope your investment offers value to you and your club, as well as we the betterment of the game in Scotland. Through our new strategy we are striving to do even more, with more investment, more resources and more support to benefit you and your club. We want to ensure each member receives value for money, but that you also take great pride in the the knowledge that your contribution is playing a part in putting Scotland back on the world stage on and off the course.

Developing Junior Golf in Scotland

Developing Junior Golf in Scotland our strategy 2010 2014 Contents Foreword...4 A Message from the First Minister...5 Background and Context...6 Resourcing clubgolf...7 Player Pathway...8 Coach Pathway...9