2015 CORPORATE PARTNERSHIP OVERVIEW

Transcription

1 2015 CORPORATE PARTNERSHIP OVERVIEW

2 CDGA PARTNER PROGRAM WHY PARTNER WITH THE CDGA? HISTORY The Association celebrated its Centennial season in 2014, serving the avid golfing community of Illinois for the past 100 years SIZE One of the largest regional golf associations in the country, the CDGA has 400 member clubs and nearly 81,000 individual members DEMOGRAPHICS Members are a well-educated, highly-affluent group of successful men and women who are passionate about golf EXCLUSIVITY Only a select number of organizations will be invited to join the CDGA Corporate Partner Program OPPORTUNITIES Print, , internet, mobile app, program/event sponsorship, social media, entertainment and hospitality DELIVERY The Association prides itself on over-delivering and catering to the needs of our Partners COST The Association works with our Partners to create a customized package to directly reach a high-end demographic at an affordable price COMMUNICATION VEHICLES CHICAGO DISTRICT GOLFER Official Publication of the Chicago District Golf Association is mailed directly to more than 60,000 households Over 50,000 subscribers receive regular CDGA e-communications MOBILE More than 16,000 CDGA members have downloaded the MY CDGA mobile app INTERNET CDGA.org receives more than 12 MILLION page views annually PROMOTIONS & DISCOUNTS Make an exclusive offer to the individual members of the CDGA HOSPITALITY Tee it up at some of the finest courses in the District, Sponsor Day at Cog Hill, Sponsor Trip to Kohler

3 ABOUT THE CDGA BACKGROUND Founded in 1914 and operated by amateur golfers for the benefit and promotion of golf in the Midwest 400 member clubs and nearly 81,000 individual members throughout Illinois and parts of Indiana, Michigan and Wisconsin Directed by a District-wide Board of Directors and an advisory committee of past presidents Serviced by a full-time staff based at Midwest Golf House in Lemont, Ill. SERVICES Licensed by the USGA to provide a USGA Handicap Index to all members Course measuring and rating Conduct more than 50 amateur tournaments annually Provide interpretation of the Rules of Golf Host educational seminars and give professional expertise on a variety of subjects including the Rules of Golf, golf course operations and turfgrass research MEMBER BENEFITS USGA Handicap Index Subscription to Chicago District Golfer magazine Golf on the go with My CDGA, an Android and iphone app Membership Card Gold Membership Exclusive tournament opportunities Special offers and discounts from CDGA Corporate Partners, Chicago Blackhawks, Chicago White Sox, Six Flags Great America, Broadway in Chicago and member clubs Playing opportunities at CDGA Member Days SUNSHINE THROUGH GOLF FOUNDATION The charitable organization of the CDGA, founded in 1944 Based on the mission: Bringing joy to people with special needs through golf Partners with special recreation associations to conduct 90 golf camps annually at member clubs and the Three-Hole Sunshine Course at Midwest Golf House for more than 1,200 individuals Partners with RevelationGolf, an organization using the game of golf to enhance and develop a meaningful quality of life for veterans as well as active duty military personnel and their families

4 CDGA MEMBER DEMOGRAPHICS GENERAL Male 79% Female 21% Average Age 56 Married 86% OCCUPATION Professional/Managerial 32% Business Owner/Partner 28% Sales/Marketing 15% C-Level Executive 8% EDUCATION Attended College 96% Graduated from a four-year college/university 75% Earned a Masters/Doctorate degree 31% INCOME & INVESTMENTS Average Household Income $226,301 Average Value of Investment Portfolio $1,124,702 REAL ESTATE Own Primary Residence 94% Own Secondary Residence/Condo 23% Average Value of Primary Residence $452,950 MISCELLANEOUS CDGA members average 7 trips of more than one day s duration annually 70% of CDGA members are also members of a hotel rewards program 90% own a computer, 87% own a HDTV, 95% own a smartphone and 59% own a tablet 14% own a Lexus, 10% own a BMW, 8% own a Mercedes-Benz and 8% own an Audi 73% dine out at least once a week CDGA INDIVIDUAL MEMBERSHIP BREAKDOWN (2014) Total individual CDGA members 80,624 Private Country Club members 42,948 Public Course members 34,037 Semi-Private Country Club members 2,067 Clubs Without Real Estate 1,572 LENGTH OF CDGA MEMBERSHIP Less than 2 years 9% 2 to 5 years 23% 6 to 9 years 16% 10+ years 52% Research Source: Golf Datatech CDGA Membership Survey (November 2013) and AdminEscape Handicap Software (2014)

5 2014 CORPORATE PARTNERS

6 CHICAGO DISTRICT GOLFER CHICAGO DISTRICT GOLFER IS THE OFFICIAL PUBLICATION OF THE CHICAGO DISTRICT GOLF ASSOCIATION Six (6) issues published annually, including the digest-sized Green Book Course Directory Delivered directly to more than 60,000 households One copy per member address Circulation does not rely on bulk distribution to golf courses With articles from the best golf writers in the District, full-color photography and high-quality design, Chicago District Golfer is the area s premier golf publication Chicago District Golfer provides readers with a package of interesting articles and information about golf at all levels with an emphasis on the game locally Speaks to members passion for the game by touching on the people, places, trends and events that are part of their golfing life and lifestyle FULL-COLOR ADVERTISING RATES (Rates are NET) Note: CDGA Member Clubs receive a 10% discount on advertising rates. SPACE SIZE 1X 3X 4X 6X Full Page $5,490 $5,216 $4,868 $4,694 Two-Thirds Page $3,843 $3,651 $3,407 $3,286 Half Page $3,019 $2,869 $2,677 $2,581 One-Third Page $2,105 $1,999 $1,866 $1,799 Quarter Page $1,578 $1,499 $1,399 $1,350 One-Sixth Page $1,098 $1,043 $973 $938 AD CLOSE DATES Note: Ad Materials are due ONE WEEK after the Ad Close date. ISSUE AD CLOSE IN HOME DATE April (Digest Size) March 5 April 9 June April 23 May 28 July May 21 June 25 August July 2 August 6 September July 23 August 27 Winter/Travel October 15 November 19 As the publishing partner for Chicago District Golfer, GOLFWEEK magazine (Golfweek Custom Media) one of the most respected names in golf journalism continues its legacy of quality and distinction by lending its editorial and publishing excellence to every issue of Chicago District Golfer.

7 DISTRIBUTED TO OVER 70,000 ADDRESSES PROVIDES UP-TO-DATE MEMBERSHIP INFORMATION AND SEASONAL TRAVEL FEATURES INCLUDES INTERACTIVE VIDEO CLIPS AND ADVERTISEMENTS CDG DIGITAL EXTRA NEW FOR 2015, THE CDGA PRESENTS A QUARTERLY DIGITAL ONLY PUBLICATION Four (4) issues produced annually; Winter (January), Spring (May), Summer (August) and Fall (October) ed directly to more than 70,000 golfers Included in at least (1) edition of the CDGA s Scorecard handicap revision Archived on the CDGA website, Provides the most up-to-date information on CDGA and Foundation activities Includes articles on seasonal golf travel destinations Includes fully interactive videos and advertisements PURCHASE AN ADVERTISEMENT IN CHICAGO DISTRICT GOLFER AND RECEIVE THE SAME AD IN (1) ISSUE OF CDG DIGITAL EXTRA AT NO ADDITIONAL COST

8 CDGA.ORG THE CDGA WEBSITE, CDGA.ORG, RECEIVES MORE THAN 12 MILLION PAGE VIEWS ANNUALLY Provides visitors with detailed information about CDGA activities and services Latest announcements from the CDGA and allied golf associations Complete listing of all CDGA member clubs News and articles from the professional golf world via Golfweek.com CDGA Store allows members to purchase CDGA-logo products Archived issues of Chicago District Golfer magazine Corporate Partner Profiles ADVERTISING RATES 300 x 250: $1,000 per month (April Oct) $500 per month (Nov March) 160 x 600: $1,000 per month (April Oct) $500 per month (Nov March)

9 SCORECARD E-REVISION The CDGA s electronic newsletter Currently distributed to over 52,000 addresses The Scorecard E-revision is sent on the 1st and 15th of every month Provides members with their up-to-date USGA Handicap Index as well as the latest news from the CDGA and Sunshine Through Golf Foundation New banner size (300 x 250) available for 2015 (4) Banner positions available in each e-revision Detailed tracking reports provided through SubscriberMail ADVERTISING RATES 300 x 250: $1,000 per revision (April December) $500 per revision (Jan March)

10 MEMBER OFFER E-BLASTS DELIVER AN EXCLUSIVE OFFER DIRECTLY TO CDGA MEMBERS E-blast sent under Member Offers header Message must contain an offer or special opportunity for CDGA members Certain restrictions apply Offer can be an extension of a general promotion Partner may either submit an HTML or provide the CDGA with editorial, images and links to build the message CDGA retains complete editorial control Message may be distributed to entire CDGA database or broken down to reach only targeted groups within the overall membership men/women, public/private, location, etc. RATES: $100 CPM Please note that a dedicated e-blast is a premium item reserved for fully integrated corporate partner packages only.

11 MY CDGA MOBILE APP The MY CDGA mobile app brings the CDGA to your smartphone MY CDGA is free for CDGA members only More than 20,000 downloads through the end of 2014 Members can post scores, access their USGA Handicap Index, view handicap label and scoring history Provides a complete club directory including contact information and map directions Members can read the latest golf news from ESPN, Golfweek and the USGA RATES: $500 per month $5,000 annually

12 PROGRAM & EVENT SPONSORSHIP The CDGA works with our Partners to develop special programs and events that compliment their CDGA marketing efforts FIT FOR GOLF provided by Athletico Physical Therapy ASK THE DOCS provided by Midwest Orthopaedics at RUSH INJURY PREVENTION SEMINARS co-sponsored by Athletico Physical Therapy and Midwest Orthopaedics at RUSH THE 19TH HOLE sponsored by Michelob Ultra CLUB CHAMPIONS presented by Club Champion BUSINESS OF GOLF presented by MB Financial Bank STGF GOLF OUTING sponsored by BMW CDGA TOURNAMENT RESULTS presented by GOLFWEEK Current CDGA Programs available for sponsorship include CDGA FANTASY CHALLENGE The CDGA conducts a free on-line fantasy golf program for six of golf s biggest professional tournaments CDGA ACES CLUB Any CDGA member who makes a hole-in-one is entered into the CDGA s Aces Club CDGA TOURNAMENT PROGRAM Sponsor the CDGA s tournament program and receive regular access to over 2,000 of the best golfers in Illinois CDGA MEMBER DAYS These one-day golf outings provide public golfers access to select private country clubs

13 ENTERTAINMENT & HOSPITALITY IN ADDITION TO HAVING ACCESS TO GOLF COURSES THROUGHOUT THE DISTRICT, THE CDGA ALSO HAS A VARIETY OF ENTERTAINMENT/HOSPITALITY OPPORTUNITIES SPONSOR TRIP In 2015, the CDGA will host its Corporate Partners on a multi-day golf excursion to Kohler, Wisconsin Trip includes accommodations at The American Club and two rounds of golf, including 18 holes on the Straits Course at Whistling Straits, site of the 2015 PGA Championship CDGA SPONSOR DAY The CDGA hosts its annual Sponsor Day Golf Outing at Cog Hill Golf & Country Club in Lemont, Ill. The day includes 18 holes on Cog Hill s Dubsdread Course, host of 20 PGA Tour events, and a cocktail party at CDGA headquarters AREA GOLF CHAMPIONSHIPS The CDGA will have an amply supply of tickets to the premier golf tournaments in and around Chicagoland in 2015 including the PGA Championship at Whistling Straits, BMW Championship at Conway Farms and U.S. Amateur Championship at Olympia Fields

14 CONTACT All CDGA corporate partnerships are custom built to fit the needs and budgets of our Partners. Please contact the CDGA to create a partnership package that fulfills your marketing needs. Andrew Louthain Senior Director of Corporate Partnerships Chicago District Golf Association Direct: (630) Cell: (630) Fax: (630) alouthain@cdga.org