Table of Contents. Heritage of Fujikura & Speeder 04. The New Speeder. Motore Speeder. Pro. Fuel EXS. Irons. Hybrids. Fujikura Shaft Technologies

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1 2014 CATALOG

2 Fujikura s Mission is to produce the World s Best Performance Golf Shafts and bring enjoyment to all golfers. We will achieve this by: Our commitment, collaboration, integrity, innovation, leadership, and performance with our customers, shareholders, partners, and employees. Crafting the most desirable products, services, and educational tools. Heritage of Fujikura & Speeder 04 Table of Contents The New Speeder Pro Fuel 12 EXS 14 Irons 16 Hybrids 18 Fujikura Shaft Technologies 20 Charter Dealer Tour Success Shaft Specifications 24 Tip Trimming Suggestions 30 Golf course photography in partnership with Aviara Golf Club in Carlsbad, California. Motore, Speeder, Fit-On, Enso, Fujikura Fuel, Fujikura Pro, Triax Engine, Quadra Axis and Phantium Finish are registered trademarks of Fujikura Golf.

3 THE HERITAGE OF FUJIKURA & SPEEDER As we celebrate the relaunch and remastering of the iconic Speeder 757, we have taken a look back at where Fujikura has come from and where we are going. In 1995, when Speeder was first launched, it paved the way for a revolution in the golf shaft industry. Speeder was the first shaft to use premium advanced materials and initiated a new market in golf shafts. Since that time, Fujikura, Speeder, and the shaft industry as a whole have experienced a massive boom in popularity as more and more players learn the value of a quality, high performance golf shaft. Playing better golf is not just about the player; it is also about the equipment and finding the best fit for you. It is this philosophy that has permeated through Fujikura over the last 18 years and is what sets us apart from every other shaft company. This difference can be seen in every Fujikura golf shaft because of the legendary Fujikura Fit-On Studio which houses our proprietary ENSO 3-D motion capture fitting system the first club fitting system that measures information both before and after the ball is hit. With 3-D motion capture, the club and shaft are dynamically measured and recorded throughout the entire swing. These scientific swing analysis variables are then integrated with data from the most advanced ball flight monitors available to produce products that are literally the world s best performance golf shafts. While every other shaft company is developing through trial and error, Fujikura is using science, engineering, and technology to create the best product possible and bring it directly to the consumer. It is because of all these factors that we are proud to reintroduce the Speeder 757 to the world with the NEW 757. Through Fujikura s proprietary product development processes like ENSO, combined with leading engineers, the best materials and product testing on Tour, the new Speeder and the rest of our 2014 product offering are guaranteed to give our dealers a wide variety of aftermarket shafts designed to exceed their customer s expectations every time IS INTRODUCED IN JAPAN 1998 IS LAUNCHED ON THE PGA TOUR SHAFT, BRAND & MODEL ON TOUR ORIGINAL EQUIPMENT MANUFACTURER RELEASES R510 TP WITH SPEEDER757: PREMIUM DRIVER IS BORN ORIGINAL EQUIPMENT MANUFACTURER RELEASES 983K WITH SPEEDER FUJIKURA AND SPEEDER 1 ST AND 2 ND HOTTEST SHAFT BRANDS IN GOLF BY INDEPENDENT SURVEY IS RELEASED AROUND THE WORLD MOTORE SPEEDER TOUR SPEC LAUNCHES WORLDWIDE: #1 ON TOUR LAUNCH OF THE NEW WITH ENHANCED TRIAX CORE TECHNOLOGY Heritage of Fujikura & Speeder 04 05

4 The New It is without a doubt the most iconic and sought after shaft brand in golf history. Speeder has been named the winningest shaft and has never left the Tour since its debut in The new 757, 661, 569, and 474 models were designed using Triax Core Technology, which is Triax three-directional woven graphite material on the inside layer of the shaft. This enhances its contribution to increased speed and stability. Spin Launch Weight Load 757 Low Low/Med Med/Strong 661 Med/low Med Med/Strong 569 Med Med/High Smooth 474 Med/High Med/High Smooth FEATURED PRODUCT TECHNOLOGY Triax Core Technology Maximum Carbon Fiber Content Phantium FlexMap Enso (details on pg 20) The New Speeder #1 IN DRIVING DISTANCE ON PGA & CHAMPIONS TOUR #1 SHAFT USED AT AUGUSTA 7 MAJOR WINS 50 PGA TOUR WINS

SPEEDER IS THE WINNINGEST SHAFT IN TOUR HISTORY OVER $40 MILLION IN TOUR WINS UNPARALLELED DISTANCE AND ACCURACY 08 09 FEATURED PRODUCT TECHNOLOGY Triax Engine Quadra Axis Phantium FlexMap Enso

5 SPEEDER IS THE WINNINGEST SHAFT IN TOUR HISTORY OVER $40 MILLION IN TOUR WINS UNPARALLELED DISTANCE AND ACCURACY FEATURED PRODUCT TECHNOLOGY Triax Engine Quadra Axis Phantium FlexMap Enso (details on pg 20) With efficient energy transfer and enhanced structural stability from 7-Axis Technology, the allows you to swing with confidence. That s because the uniform reinforcement provided by our Quadra Axis Composite and Triax woven material helps you return the head more consistently to impact. This translates into longer and straighter drives. That s why the Speeder brand has won more events than any other shaft in Tour history. Spin Launch Weight Load 5.0 Med/High Med/High Smooth 6.0 Med/High Med/High Smooth 7.0 Med Med Med 5.1 Med Med/High Smooth 6.1 Med Med Smooth/Med 7.1 Med Med/Low Med/Strong 6.2 Med/Low Med Med/Strong 7.2 Low Med/Low Strong 6.2 TS Low Low Strong 7.2 TS Low Low Strong 6.3 TS Low Low Med/Strong 7.3 TS Low Med/Low Med/Strong

Designed by Fujikura Engineers to maximize the energy transfer from the golfer to the club head at impact, this shaft will help you play like a PRO.

6 Designed by Fujikura Engineers to maximize the energy transfer from the golfer to the club head at impact, this shaft will help you play like a PRO. Through the use of ENSO, each shaft within this series offers something different depending on your swing type. The Pro 53, 63, and 73 are designed for the golfer looking for a mid-launch and low spin, and the Pro 73 Tour Spec is designed for the stronger swinger who can benefit from a mid to low launch and low spin. Building off of Fujikura s H.I.T. Technology, the PRO Series is built with Maximum Carbon Fiber Content material and Cage construction for stability throughout the swing to provide more accurate shots. Designed with a custom bending profile which creates a stiffened mid and tip section with more forgiveness in the handle section, this shaft produces a mid launch and low spin ball flight, allowing for greater distances. Pro Spin Launch Weight Load Pro 53 Low Med Smooth/Med Pro 63 Low Med Med Pro 73 Low Med Med Pro 73 TS Low Med/Low 72 Strong FEATURED PRODUCT TECHNOLOGY H.I.T. Technology Phantium Enso (details on pg 20) Cage Maximum Carbon Fiber Content

In 2013, FUEL was launched and has seen great success, as well as winning the Shaft Innovation Award and Shaft of the Year award by Golf Tips Magazine.

7 In 2013, FUEL was launched and has seen great success, as well as winning the Shaft Innovation Award and Shaft of the Year award by Golf Tips Magazine. The success of FUEL is derived from its unique ability to create greater feel for the golfer. No matter your swing type, this shaft is designed to feel powerful throughout your entire swing motion, giving you confidence and distance off of the tee. FEATURED PRODUCT TECHNOLOGY Fuel Rod Phantium Enso (details on pg 20) With FUEL, you can see where your energy is coming from through our proprietary Fuel Rod Technology, created with a Combustion Chamber and Load Injector Tip. FUEL uniquely utilizes this technology to generate greater distance and accuracy on a more consistent basis. With this shaft, your power is on display for everyone to see. Fuel Spin Launch Weight Load 50 Med/Low Low/Med Strong/Med 60 Low Low/Med Med/Strong 70 Low Low Med/Smooth 60 TS Med/Low Low 65 Strong 70 TS Med/Low Low 67 Strong Fujikura has teamed up with The Folds of Honor Foundation to create a Patriot Edition FUEL 60 Tour Spec shaft and FUEL 70 Tour Spec shaft. 10% of all proceeds will benefit The Folds of Honor Foundation. GOLF TIPS tech AWARDS 2013 SHAFT INNOVATION AWARD 2013 SHAFT OF THE YEAR

EXS employs a more scientific approach to pairing you with your ideal shaft. Consisting of three unique shaft spectrums, EXS shafts can be matched to every swing type.

8 EXS employs a more scientific approach to pairing you with your ideal shaft. Consisting of three unique shaft spectrums, EXS shafts can be matched to every swing type. Through the use of our FlexMap Technology, shafts are measured in multiple dimensions during pre and post impact to ensure that the correct shaft is paired with the correct golfer. After all, your swing is as unique as your genetic code, and you deserve the shaft uniquely designed for you. Spin Launch Weight Load 5.0 Med/High High Smooth 6.0 Med/High High Med 5.1 Med Med/High Smooth/Med 6.1 Med Med Smooth/Med 7.1 Med Med Med 6.2 Low Low/Med Med/Strong 7.2 Low Low Med/Strong 8.2 Low Low Strong Sakura 45 High High 45 Smooth FEATURED PRODUCT TECHNOLOGY FlexMap Phantium Enso (details on pg 20) EXS DESIGNED TO MATCH ALL SWING TYPES GUARANTEED TO FIT WITHIN A GOLFER S GOLFERS UNIQUE SWING CHARACTERISTICS 03 04

IRONS 16 17 IRONS Experience the difference in your short game with Fujikura s graphite and metal/graphite composite irons in your bag.

9 IRONS IRONS Experience the difference in your short game with Fujikura s graphite and metal/graphite composite irons in your bag. With less vibration in your hands, these clubs are designed for optimal feel and customization to your swing. Whether you re a tour player or beginning golfer, being fit with Fujikura iron shafts will tighten your accuracy and make you even more competitive. New to the 2014 irons family, the Pro 95i shafts are able to achieve steel shaft weighted swing weights. Utilizing only a #2 iron blank, this shaft is able to hold a consistent swing weight throughout the set when trimmed to length. This allows the golfer to further benefit from the feel and vibration dampening that graphite shafts offer, while maintaining traditional swing weights Spin Launch Weight Load PRO 95i Med Med 99 Med EXS 60i Med/High High Med EXS 70i Med Med/High Med/Strong EXS Sakura High High 60 Smooth MCI 60 Med Med Med MCI 80 Med Med Med MCI 100 Med Med Med/Strong MCI 120 Med Med/Low Strong

10 HYBRIDS The hybrid has become an indispensable part of the golf bag and Fujikura has expanded its line of hybrids to offer something for every golfer. More than a rescue club, the hybrid hits the sweet spot between woods and irons to give great distance with exceptional feel. You will be able to confidently overcome any obstacle you face on the golf course. There are five different options available with various tour proven technologies, all to enhance the performance of every type of golfer. Newest to the hybrid family is the Fujikura Pro Hybrid, as well as the MCH (Metal Composite Hybrid). By using Fujikura s Metal Composite Technology, this shaft is a true hybrid. HYBRIDS Spin Launch Weight Load Speeder 8.8 Low Low Strong Speeder 9.8 Low Low Strong MCH 70 Med Med Smooth/Med MCH 80 Med Med Med PRO 63 Med Med Smooth/Med PRO 73 Med Med Smooth/Med PRO 83 Med Med Med Fuel 85 Low Low Med/Strong Fuel 95 Low Low Med/Strong EXS 65 Med High Smooth EXS 75 Med Med Smooth 18 19

FUJIKURA SHAFT TECHNOLOGIES For over 30 years, Fujikura has set the standard in shaft design, process technology, and materials all of which have helped lower golf scores around the world.

Carbon fiber is woven into a honeycomb structure that covers the ply in three directions.

Fujikura s current line of graphite shafts feature the following technologies: ENSO The first club fitting system that measures information both before and after the ball is hit.

Those variables integrate with data from the most advanced ball flight monitors to precision fit the best performing shaft for that swing.

11 FUJIKURA SHAFT TECHNOLOGIES For over 30 years, Fujikura has set the standard in shaft design, process technology, and materials all of which have helped lower golf scores around the world. Better performance on the course that s the advantage serious golfers should expect and get from their equipment. Carbon fiber is woven into a honeycomb structure that covers the ply in three directions. Triax resists the bending forces from multiple directions during the swing to provide increased stability and speed toward impact. Fujikura s current line of graphite shafts feature the following technologies: ENSO The first club fitting system that measures information both before and after the ball is hit. With 3-D motion capture, the club and shaft are measured dynamically and recorded throughout an entire swing. Those variables integrate with data from the most advanced ball flight monitors to precision fit the best performing shaft for that swing. Fuel Rod Technology, comprised of the Combustion Chamber and the Load Injector Tip, allows for a more efficient transfer of energy down the shaft, generating more power with less overall effort. MCT achieves two important features in a graphite shaft for irons and hybrids. Benefits include a balanced adjustment of center gravity location in a shaft and better controllability by smooth movement coming from a thinner silhouette, which is essential to iron and hybrid shafts. Fujikura Technology Developed in-house by Fujikura, FlexMap is an advanced mapping technology that measures specific golf swing characteristics of different shafts through pre- and post-impact swing phases. Through understanding the micro details of a golf swing, identified markers have allowed for the grouping and classification of all shafts into three primary shaft profile types. MAXIMUM CARBON FIBER CONTENT Provides greater stiffness and strength compared to a standard/conventional material at a similar weight. This allows for increased stability, distance, and feel. Materials containing an extremely high fiber content are difficult to make, and only the best, high-precision material suppliers can accomplish it. They make it especially for Fujikura. QUADRA AXIS Presenting a new, low-density paint finish that s so incredibly light, it might as well be invisible. Phantium Finish reduces standard cosmetic weight by as much as 70%, while still allowing for a rich luster and premium appearance. Our four directional graphite composite holds the shaft in round through the impact area of a swing. When used together with the Triax weave, the shaft returns to the head more consistently, producing more centers of contact. Translation: longer and straighter drives. H.I.T. TECHNOLOGY H.I.T. stands for High Inertia Tip. This technology stores more energy during your downswing then releases that energy right before impact, which means the tip end of the shaft accelerates faster to the ball. This provides optimal spin, regardless of hits with higher or lower trajectories. CAGE Fujikura invented an innovative design process that surrounds graphite shaft fibers in the outer walls with a rigid cage structure. This creates thinner, lighter walls that have the same feel and control of a heavier shaft.

12 WHAT DOES IT MEAN TO BE A CHARTER DEALER? Fujikura aftermarket golf shafts can only be purchased through our Charter Dealer network of certified club fitters and builders or as custom upgrades through OEMs. More than 30 years ago, Fujikura pioneered the aftermarket golf shaft industry by providing custom golf shafts that could be fit to a unique swing type. Today, we strive to stay true to our heritage and stand by our commitment of being The World s Best Performance Golf Shafts TOUR SUCCESS PGA TOUR Players using Fujikura in their drivers won the following events in 2013: Hyundai Tournament of Champions AT&T Pebble Beach National Pro AM Crowne Plaza Invitational RBC Canadian Open 3 longest drivers for the year all play Fujikura in their drivers 3 out of the top 4 in driving accuracy use Fujikura on the PGA Tour 3 out of the top 5 in driving distance use Fujikura on the PGA Tour Number 1 driver at the British Open and Masters Player who shot 59 on the PGA Tour this year uses Fujikura LPGA TOUR Players using Fujikura in their drivers won the following events in 2013: Reignwood Classic Sime Darby Malaysia Lorena Ochoa Invitational EUROPEAN TOUR European rookie of the year (ROY) uses Fujikura and the first American to ever win the title. LONG DRIVE CHAMPIONSHIP Champion and runner up at the World Long Drive Championship use Fuji in their drivers. The Champion hit the winning drive of 427 yards. As the leading shaft company in golf and with such a strong cultural emphasis on fitting inside the company, Fujikura recognizes that only through a direct relationship with its dealers can the importance of fitting be truly communicated. In 2014, the goal is to not only provide Certified Fujikura Charter Dealers with great product, but to also provide them with the best support possible to help make the fitting process easy for their customer. CHAMPIONS TOUR Players using Fujikura in their drivers won the following events in 2013: Mitsubishi Electric Championship Allianz Championship Mississippi Gulf Resort Classic Liberty Mutual Insurance Legends Encompass Championship Shaw Charity Classic Greater Hickory Kia Classic AT&T Championship Charles Schwab Cup Championship Number 1 in driving distance on the Champions Tour uses Fujikura 4 of the top 5 in driving distance on the Champions Tour used Fujikura Winner of the Charles Schwab Cup uses Fujikura Won 23 of 27 Champion events. Driver shaft brand count on the Darrell Survey Won 23 of 27 Champion events. Wood shaft brand count on the Darrell Survey WEB.COM TOUR Players using Fujikura in their drivers won the following events in 2013: Chitimacha Louisiana Open Utah Championship Price Cutter Charity Championship Charter Dealer / Tour Success 22 23

13 The New FLEX TORQUE DIA LENGTH DIA POINT WOODS FLEX LOAD WEIGHT LAUNCH SPIN LNGTH TIP FLEX BUTT TIP PAR. TIP BUTT BEND Motore S Med/Strng 77 M L H Speeder 757* X Med/Strng 78.5 M L H Motore Speeder 661* Motore Speeder 569* Motore Speeder 474* FLEX TORQUE DIA LENGTH DIA POINT WOODS FLEX LOAD WEIGHT LAUNCH SPIN LNGTH TIP FLEX BUTT TIP PAR. TIP BUTT BEND R Smth 56 M/H M/H M/L VC5.0 S Smth 58 M/H M/H M/L VC6.0 VC7.0 VC5.1 VC6.1 VC7.1 VC6.2 VC7.2 VC6.2 Tour Spec VC7.2 Tour Spec VC6.3 Tour Spec VC7.3 Tour Spec 8.8HB Tour Spec 9.8HB Tour Spec R Med/Strng 65.5 M M M S Med/Strng 67.5 M M M X Med/Strng 69.5 M M M R2 Smth 55.5 M/H M M R Smth 57 M/H M M S Smth 59 M/H M M R2 Smth 47.5 M/H M L R Smth 49 M/H M L R Smth 65 M/H M/H M S Smth 67 M/H M/H M X Smth 69 M/H M/H M S Med 74 M M M X Med 76 M M M R Smth 55 M/H M M/L S Smth 57 M M M S Med 64 M M M X Med 65 M M M S Med 74 M M M X Strng 77 M/L M M/H R Med 61 M M/L M S Med 63 M L M/H X Strng 65 M L M/H S Strng 72 M/L L M/H X Strng 74 L L M/H S Strng 65 L L M/H X Strng 69 L L H S Strng 74 L L H X Strng 76 L L H S Med/Strng 67 M L M/H X Strng 69 M L M/H S Med/Strng 76 L/M L M/H X Strng 77 L/M L M/H S Strng 86 L L H X Strng 88 L L H S Strng 96 L L H X Strng 97 L L H *New for 2014 Product Specs 24 25

14 WOODS FLEX LOAD WEIGHT LAUNCH SPIN LNGTH TIP FLEX BUTT TIP PAR. TIP FLEX TORQUE DIA LENGTH BUTT BEND DIA POINT PRO 53* R2 Smth 56 M L M R Smth 56 M L M S Smth 57 M L M PRO 63* R2 Smth 63 M L M R Smth 64 M L M S Med 66 M L M X Med 67 M L M PRO 73* S Med 74 M L M Pro 73 Tour Spec* X Med 75 M L M S Med/Strng 72 M L M/H X Med/Strng 72 M L M/H Product Specs WOODS FLEX LOAD WEIGHT LAUNCH SPIN LNGTH TIP FLEX BUTT FLEX TORQUE TIP DIA PAR. TIP LENGTH EXS 5.0 R2 Smth 55 H M/H L/M R Smth 56 H M/H L/M S Smth 56 H M/H L/M EXS 6.0 R2 Smth 62 H M/H L/M R Smth 63 H M/H L/M S Smth 64 H M/H L/M EXS 5.1 R2 Smth 56 M/H M M/L R Smth 57 M/H M M/L S Smth 58 M/H M M EXS 6.1 R Smth 65 M M M S Smth 66 M M M EXS 7.1 R Med 72 M M M S Med 73 M M M X Med 74 M M M EXS 6.2 R Med 65 L/M L M/H S Med 67 L/M L M/H X Med 70 L/M L M/H EXS 7.2 S Med 78 L L H X Med 79 L L H EXS 8.2 S Strng 84 L L H X Strng 85 L L H EXS SAKURA 45 L Smth 45 H H L BUTT DIA BEND POINT *New for 2014

15 WOODS FLEX LOAD WEIGHT LAUNCH SPIN LNGTH TIP FLEX BUTT FLEX TORQUE TIP DIA PAR. TIP LENGTH BUTT DIA BEND POINT FUEL 50 R2 Smth 56 L/M L/M M R Smth 56 L/M L/M M S Smth 57 L/M L/M M X Smth 58 L/M L/M M FUEL 60 R Med 64 L/M L M/H S Med 65 L/M L M/H X Med 67 L/M L M/H FUEL 70 S Med 76 L L H FUEL 60 TOUR SPEC/ Patriot Edition FUEL 70 TOUR SPEC/ Patriot Edition X Med 78 L L H S Strng 65 L L H X Strng 67 L L H S Strng 76 L L H X Strng 76 L L H Product Specs IRONS IRONS FLEX LOAD WEIGHT LAUNCH SPIN LNGTH TIP FLEX BUTT FLEX TORQUE TIP DIA PAR. TIP LENGTH PRO 95i* S Med 99 M M M X Med 99 M M M EXS 60i R2 Smth 60 H M/H L/M R Smth 65 H M/H L/M S Smth 65 H M/H L/M EXS 70i R Smth 77 M/H M M S Smth 78 M/H M M EXS SAKURA L Smth 60 H H L/M MCI 60 R Smth 65 M M M S Smth 67 M M M MCI 80 R Smth 84 M M M S Smth 86 M M M MCI 100 S Med 104 M M M X Med 106 M M M MCI 120 S Strng 122 M/L M M/H X Strng 124 M/L M M/H BUTT DIA BEND POINT *New for 2014

HYBRIDS HYBRIDS FLEX LOAD WEIGHT LAUNCH SPIN LNGTH TIP FLEX BUTT FLEX TORQUE TIP DIA PAR. TIP LENGTH BUTT DIA BEND POINT S Strng 86 L L 42 37 44 2.5 0.370 2.5 0.605 H 8.

16 HYBRIDS HYBRIDS FLEX LOAD WEIGHT LAUNCH SPIN LNGTH TIP FLEX BUTT FLEX TORQUE TIP DIA PAR. TIP LENGTH BUTT DIA BEND POINT S Strng 86 L L H 8.8HB Tour Spec X Strng 88 L L H S Strng 96 L L H 9.8HB Tour Spec X Strng 97 L L H PRO 63HB* R2 Med 66 M M M R Med 67 M M M S Med 68 M M M PRO 73HB* R2 Med 75 M M M R Med 76 M M M S Med 76 M M M X Med 77 M M M PRO 83HB* S Med 88 L/M M M X Med 89 L/M M M FUEL 85HB R Med 82 L/M L/M M/H S Med 83 L/M L/M M/H X Med 85 L/M L/M M/H FUEL 95HB S Med 95 L L H X Med 97 L L H MCH 70* R Smth/Med 74 M M M S Smth/Med 77 M M M MCH 80* S Med 84 M M M X Med 86 L/M M M EXS 65HB R2 Smth 60 H M/H L/M R Smth 63 H M/H L/M S Smth 66 H M/H L/M EXS 75HB R Smth 73 M/H M M S Smth 75 M/H M M X Smth 76 M/H M M Product Specs/Trimming TIP TRIMMING SUGGESTIONS Woods New Speeder Fujikura Pro EXS Fuel Hybrids All Hybrids Irons EXS Irons: 1/2 increments starting with the 2 Iron then butt trim to final length. Pro Irons: 1/2 increments starting with the 3 Iron then butt trim to final length. MCI Irons: butt trim only to final length. *New for 2014

2016 Charter Dealer Woods Guide

2016 Charter Dealer Woods Guide Charter Dealer Woods Guide Dear Valued Fujikura Charter Dealer, It s been a pretty incredible year at Fujikura, but we re already looking forward to and the chance to introduce our latest available line