Retail. Digital. Infinite Opportunity. Lori Mitchell-Keller Global General Manager, Consumer Industries January 2016

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1 Retail. Digital. Infinite Opportunity. Lori Mitchell-Keller Global General Manager, Consumer Industries January 2016

2 Retail. Digital. Infinite Opportunity. Lori Mitchell-Keller Global General Manager, Consumer Industries December 2015

3 Digital changes everything Customers Competition The way you do business

4 Digital creates new opportunities

5 Time to reimagine your business

6 Reimagine Shopper engagement

7 Reimagine Shopper engagement Retail processes

8 Reimagine Shopper engagement Retail processes $ Business models

9 What s in the way?

10 Complexity

11 Complexity Money

12 Complexity Money Data

13 Workforce engagement Supplier collaboration Business networks Digital core SAP HANA Cloud Platform Assets and the Internet of Things SAP Cloud for Customer solution Customer experience Omnichannel SAP HANA platform

14 Workforce engagement Supplier collaboration Business networks Digital core SAP HANA Cloud Platform Assets and the Internet of Things SAP Cloud for Customer solution Customer experience Omnichannel SAP HANA platform

15 New Digital Customer Experiences The Marketing View The Customer s View The Store View 15

16 Wrist Insoles Shoes Pants User Name Marketing Manager Wearable Device Segment Management Insoles Shirts Wrist Pants on track Segment Analysis balls golf shoes devices women s clubs fashion Categories Wearable Device Pipeline 10.2 M 3x target Growth 13% Progress Current Quarter Promotions Manager Redeemed Offers National Last 30-days New Offers National Last 30-days In Process Offers National last 30-days Projected Offers National Last 30-days 125 M 4% 0 M 70k 7 M 1445 USD, Actual and Target Promotional Data Wearable Device Statistics Current New Devices Registered National Last 30-days Add-Ons Sourcing IoT Devices 8.2 M 1.2 K Actual Actual Actual

17 User Name Wearable Device Statistics Region Device Type Select Insoles Location View GO Suggest solution

18 User Name Wearable Device Statistics Region Device Type Select Insoles Location View GO Wear indication: Steps recorded: Activity Duration: Devices currently streaming Account ID Region Status Insole Wear Registration Date Added to Added to Target Group Campaign Last Activity: Suggest solution

19 User Name Wearable Device Statistics Region Device Type Select Insoles Location View GO Wear indication: Steps recorded: Activity Duration: Devices currently streaming Account ID Region Status Insole Wear Registration Date Added to Added to Target Group Campaign Last Activity: Golfer, Mia C North Texas Casual Moderate 9/12/12 Mouri, Stan North Texas Serious Replace 7/3/13 Device Shirts Today Stultz, Steve North Texas Serious Replace 8/14/14 Golf Insoles Today Suggest solution

20 User Name Wearable Device Statistics Region Device Type Select Insoles Location View GO Wear indication: 78% Steps recorded: South North texas Activity Duration: 1.2hours Devices currently streaming Account ID Region Status Insole Wear Registration Date Added to Added to Target Group Campaign :00 AM 9:00 AM Last Activity: 14.2days Golfer, Mia C North Texas Casual Moderate 9/12/12 Mouri, Stan North Texas Serious Replace 7/3/13 Device Shirts Today Stultz, Steve North Texas Serious Replace 8/14/14 Golf Insoles Today Suggest solution

21 User Name Wearable Device Statistics Region Device Type Select Insoles Location View GO Wear indication: 78% Steps recorded: South North texas Activity Duration: 1.2hours Devices currently streaming Account ID Region Status Insole Wear Registration Date Added to Added to Target Group Campaign :00 AM 9:00 AM 10:00 AM Last Activity: 14.2days Golfer, Mia C North Texas Casual Moderate 9/12/12 Mouri, Stan North Texas Serious Replace 7/3/13 Device Shirts Today Stultz, Steve North Texas Serious Replace 8/14/14 Golf Insoles Today Suggest solution

22 User Name Wearable Device Statistics Region Device Type Select Insoles Location View GO Wear indication: 79% Steps recorded: South North texas Activity Duration: 1.2hours Devices currently streaming Account ID Region Status Insole Wear Registration Date Added to Added to Target Group Campaign :00 AM 9:00 AM 10:00 AM 11:00 AM Last Activity: 14.2days Golfer, Mia C North Texas Casual Moderate 9/12/12 Mouri, Stan North Texas Serious Replace 7/3/13 Device Shirts Today Stultz, Steve North Texas Serious Replace 8/14/14 Golf Insoles Today Suggest solution

23 User Name Wearable Device Statistics Region Device Type Select Insoles Location View GO Wear indication: 79% Steps recorded: South North texas Activity Duration: 1.2hours Devices currently streaming Account ID Region Status Insole Wear Registration Date Added to Added to Target Group Campaign :00 AM 9:00 AM 10:00 AM 11:00 AM 12:00 PM Last Activity: 14.2days Golfer, Mia C North Texas Casual Moderate 9/12/12 Mouri, Stan North Texas Serious Replace 7/3/13 Device Shirts Today Stultz, Steve North Texas Serious Replace 8/14/14 Golf Insoles Today Suggest solution

24 User Name Wearable Device Statistics Region Device Type Select Insoles Location View GO Wear indication: 80% Steps recorded: :00 AM9:00 AM 10:00 AM 11:00 AM 12:00 PM 1:00 PM South North texas Activity Duration: 1.2hours Last Activity: 14.2days Devices currently streaming Account ID Region Status Insole Wear Registration Date Added to Added to Target Group Campaign Golfer, Mia C North Texas Casual Replace 9/12/12 Golf Insoles Now Mouri, Stan North Texas Serious Replace 7/3/13 Device Shirts Today Stultz, Steve North Texas Serious Replace 8/14/14 Golf Insoles Today Suggest solution

25 User Name GENERAL INFORMATION TARGET GROUPS CAMPAIGN SOCIAL CONTACT AUTOMATION INTELLIGENCE IMPACT ANALYSIS TEAM Golf Insoles Active Mia Golfer C002 Texas Flower Coker Dr Mia.Gol 9402 Golf Insoles Smart Devices IoT

26 User Name Profile GENERAL INFORMATION TARGET GROUPS CAMPAIGN SOCIAL CONTACT AUTOMATION INTELLIGENCE IMPACT ANALYSIS TEAM Golf Insoles Active Golf Insoles Smart Devices Mia, Golfer Customer C Customer Details Brand Preference: adidas Shoe Size: 7.5 us Width: Medium Color: White/Off White Golf Level: Casual Mia Golfer C002 Texas Flower Coker Handicap: Dr 20 Mia.Gol 9402 Golf Activity: Moderate Segments Golf Insoles Women 30+ Casual Added TARGET CAMPAIGNS Wearable Devices Women 30+ Casual Added Full Profile

27 User Name GENERAL INFORMATION TARGET GROUPS CAMPAIGN SOCIAL CONTACT AUTOMATION INTELLIGENCE IMPACT ANALYSIS TEAM Wearable Devices Fall 2015 Wearable Devices Fall 2015

28 User Name GENERAL INFORMATION TARGET GROUPS CAMPAIGN SOCIAL CONTACT AUTOMATION INTELLIGENCE IMPACT ANALYSIS TEAM Wearable Devices Golf Insoles Insole Offer Golf Insoles Insole Offer 1 Send Insole Offer 1 Opened Insole Offer 2 Send Insole Offer 2

29 User Name The Golf Shop Today Your Golf Shoes Need Replacing It My looks better as if half your and insoles me out need on the replacing, because course what the Smart a perfect Wear day! and Swing Sensor in your soles indicates extreme wear Special Offer on New Shoes and Insoles A Perfect Day on the Links Today Mia Posted a Photo golfing today at Country Club My better half and me out on the course what a perfect day! From: The Golf Shop To: Mia Golfer Your Golf Shoes Need Replacing September 16, :00 pm Mia -- Your Smart Insoles are telling us Your Shoes are wearing out Right Now The Golf Shop is offering you, Mia, 20% off new shoes and smart insoles when you pick up your new shoes and insoles at the store. Buy anywhere, pick up in store and save. What could be better? PROMO CODE INSOLES Shop Mia s favorite Brands Hide

30 Home/Shoes/Womens/adidas REFINEMENTS Mia We ve selected products for you from your favorite brand MIA S PROFILE Brand Preference: adidas Shoe Size: 7.5 us Width: Medium Get the best discount here Schedule an in store appointment Continue Shopping Below Color: White/Off White Golf Level: Casual 3 products found Sort by: Relevance Handicap: 20 Golf Activity: Moderate adidas adipower TR Women's Golf Shoe - White/Silver $89.99 SHOP BY BRAND Item # ADD TO CART Adidas (20) adicross IV Women's Golf Shoe - White/Flash Pink Item # SAP SE or an SAP affiliate company. All rights reserved. ADD Internal TO CART30 Callaway (4) adidas $79.99

31 Home/Shoes/Womens/adidas REFINEMENTS 3 products found Sort by: Relevance SHOP BY BRAND Adidas (20) Callaway (4) Ecco (20) FootJoy (29) Nike (23) Puma (6) Jane: Hello. Sandbaggers (1) Jane: How may I help you? Skechers (3) adidas adipower TR Women's Golf Shoe - White/Silver Item # adidas adicross IV Women's Golf Shoe - White/Flash Pink Item # adidas Response Light Women's Golf Shoe - White/Silver Item # ADD TO CART ADD TO CART ADD TO CART $89.99 $79.99 $69.99 more brands adidas $ adizero Tour II Women's Golf Shoe 2014 SAP SE or an SAP affiliate company. All rights reserved. Item # Internal 31 SHOP BY SIZE

32 Home/Shoes/Womens/adidas REFINEMENTS 3 products found Sort by: Relevance SHOP BY BRAND Adidas (20) Callaway (4) Ecco (20) FootJoy (29) Nike (23) Puma (6) Mia: I am looking for new adidas golf shoes. I received a message that mine are wearing out? Jane: yes, I see your Smart insoles reported excess wear. Mia: I d like to buy some new shoes and re-order new insoles. And I d like to take advantage of the in-store price. Jane: I can help you with that. Let me show you a shoe that seems perfect for your profile Sandbaggers (1) Skechers (3) Mia: Sure Show it to me. more brands adidas adipower TR Women's Golf Shoe - White/Silver Item # adidas adicross IV Women's Golf Shoe - White/Flash Pink Item # adidas Response Light Women's Golf Shoe - White/Silver Item # adidas ADD TO CART ADD TO CART ADD TO CART adizero Tour II Women's Golf Shoe 2014 SAP SE or an SAP affiliate company. All rights reserved. Item # Internal 32 SHOP BY SIZE $89.99 $79.99 $69.99 $129.99

33 Home/Shoes/Womens/adidas adidas adipower TR Women's Golf Shoe - White/Silver Product Code User rating Performance Comfort Lifespan $89.99 Read the reviews Write a review QUANTITY 1 25 in stock White/Silver Overview: adidas adipower TR Women's Golf Shoe Synthetic upper with water resistant protection or powerful performance Cloudfoam insole provides ultra-light cushioning and comfort 6-spike thintech outsole with adiwear for long-lasting abrasion resistance and traction New tour performance last specifically-designed to be Size # ADD TO CART wider in the forefoot for improved fit, feel and comfort 2014 SAP SE or an SAP affiliate more company. All rights reserved. Internal 33

34 Home/Shoes/Womens/adidas adidas adipower TR Women's Golf Shoe - White/Silver Product Code User rating Performance Comfort Lifespan $89.99 $89.99 Read the reviews Write a review Jane: Since you have Smart Insoles, I ve checked with the supplier network, new Smart Insoles are available next Wednesday. Do you want to order them and set an appointment? Overview: Mia: Yes That would be great. End chat adidas adipower TR Women's Golf Shoe Synthetic upper with water resistant protection or powerful performance Jane: Here s an appointment window, so you can set it at a convenient time for you. cloudfoam insole provides ultra-light cushioning and comfort 6-spike thintech outsole with adiwear for long-lasting abrasion resistance and traction New tour performance last specifically-designed to be QUANTITY 1 25 in stock White/Silver Size # ADD TO CART wider in the forefoot for improved fit, feel and comfort 2014 SAP SE or an SAP affiliate more company. All rights reserved. Internal 34

35 Schedule an instore appointment Your Golf Shop Store $89.99 Home/Shoes/Womens/adidas adidas adipower TR Women's Golf Shoe - White/Silver Product Code User rating Performance Comfort Lifespan W. Main St. Flower Mound, Tx (940) Hours: Mon-Sat: 6:00am - 10:00pm Sun: 8:00am - 8:00pm $89.99 Read the reviews Write a review Jane: Since you have Smart Insoles, I ve checked with the supplier network, new Smart Insoles are available next Wednesday. Do you want to order them and set an appointment? Overview: Mia: Yes That would be great. QUANTITY 1 25 in stock White/Silver Size # adidas adipower TR Women's Golf Shoe Synthetic upper with water resistant protection or ADD TO CART Jane: Here s an appointment window, powerful performance so you can set it at a convenient cloudfoam insole time provides ultra-light cushioning and for you. comfort Date: 6-spike thintech outsole with adiwear for long-lasting Mia: Thanks, Good-bye. abrasion resistance and traction Time: End chat New tour performance last specifically-designed to be wider in the forefoot for improved fit, feel and comfort Schedule It it! 2014 SAP SE or an SAP affiliate more company. All rights reserved. Internal 35

36 Home/Shoes/Womens/adidas adidas adipower TR Women's Golf Shoe - White/Silver Product Code $89.99 $89.99 Overview: User rating Performance Comfort Lifespan Appointment Scheduled X W. Main St. Flower Mound, Tx (940) September 21, :30 am adidas adipower TR Women's Golf Shoe Synthetic upper with water We resistant will text you protection the day of or the powerful performance appointment to remind you cloudfoam insole provides ultra-light cushioning and comfort 6-spike thintech outsole with adiwear for long-lasting abrasion resistance and traction New tour performance last specifically-designed to be QUANTITY 1 25 in stock White/Silver Size # ADD TO CART Write a review wider in the forefoot for improved fit, feel and comfort 2014 SAP SE or an SAP affiliate more company. All rights reserved. Internal 36 Read the reviews

37 Home/Shoes/Womens/adidas adidas adipower TR Women's Golf Shoe - White/Silver Product Code User rating Performance Comfort Lifespan $89.99 $89.99 Read the reviews Write a review QUANTITY 1 25 in stock White/Silver Overview: adidas adipower TR Women's Golf Shoe Synthetic upper with water resistant protection or powerful performance cloudfoam insole provides ultra-light cushioning and comfort 6-spike thintech outsole with adiwear for long-lasting abrasion resistance and traction New tour performance last specifically-designed to be Size # ADD TO CART wider in the forefoot for improved fit, feel and comfort 2014 SAP SE or an SAP affiliate more company. All rights reserved. Internal 37

38 Order before 6PM and get NEXT DAY DELIVERY YOUR CART CHECKOUT ITEM ITEM PRICE QUANTITY TOTAL adidas adipower TR Women's Golf Shoe - White/Silver Product Code $ $89.99 Smart Stuff Smart shoe Insole. Sensors for wear and swing evaluation. Size 7.5. $29.99 Product Code $ $29.99 Promo Code Enter promo code INSOLES Recommended Accessories Special Offer Select the In store pickup option and receive 20% off today SELECT AND RE-CALCULATE ORDER TOTALS subtotal Promotional discount subtotal * No taxes are included in CHECKOUT 2014 SAP SE or an SAP affiliate company. All rights reserved. the total Internal 38 $ $ ORDER TOTALS $119.98

39 Order before 6PM and get NEXT DAY DELIVERY YOUR CART CHECKOUT ITEM ITEM PRICE QUANTITY TOTAL adidas adipower TR Women's Golf Shoe - White/Silver Product Code $ $89.99 Promo Code Mia Congratulations! Recommended Accessories Smart Stuff Smart shoe Insole. Sensors for wear and swing evaluation. Size 7.5. $29.99 Product Code You ve chosen the in store option You re getting 20% off your Special Offer entire store order today Enter promo code INSOLES Select the In store pickup option and receive 20% off today SELECT AND RE-CALCULATE $ $29.99 ORDER TOTALS subtotal Promotional discount subtotal * No taxes are included in CHECKOUT 2014 SAP SE or an SAP affiliate company. All rights reserved. the total Internal 39 $ $23.99 $95.99 ORDER TOTALS $95.99

40 User Password Log On Change Password

41 HOME LOGOUT Employee Name Jan Smith Role: sales Assistant NEW CUSTOMER 9:00 am 9:30 am 10:00 am Today s Schedule EXISTING CUSTOMER SEARCH 10:30 am Mia Golfer Order Pickup Insole Registration 11:00 am Charles Henry Club sizing 11:30 am Jen Sweeney Swing Lessons CUSTOMER APPOINTMENTS SHOP 12:00 pm Robert Stevens Order Pickup Insole Registration TASKS

42 HOME Employee Name Jan Smith Role: sales Assistant LOGOUT MIA GOLFER Update Profile Mia Golfer Customer: C Address: 1101 Coker Drive Flower Mound, tx, days History 1 to Pickup Orders Account ID Region Status Insole Wear Registration Date Order # CHARLES HENRY Golfer, Mia C North Texas PAID Replace 9/12/ JEN SWEENEY

43 HOME Employee Name Jan Smith Role: sales Assistant LOGOUT MIA GOLFER CHARLES HENRY JEN SWEENEY Order Number: Mia Golfer Customer: C Address: 1101 Coker Drive Flower Mound, tx, Scan and Activate insoles Update Profile Product: adidas adipower TR Women's Golf Shoe Size: 7.5 us Width: Medium Color: White/Off White Quantity: 1 Customer OK Smart Stuff 30+ days History Smart shoe Insole. Sensors for wear and swing evaluation. Size 7.5 Quantity: 1 Customer OK 1 to Pickup Orders

44 HOME Employee Name Jan Smith Role: sales Assistant LOGOUT MIA GOLFER CHARLES HENRY JEN SWEENEY Order Number: Mia Golfer Customer: C Address: 1101 Coker Drive Flower Mound, tx, Scan and Activate insoles Update Profile Product: adidas adipower TR Women's Golf Shoe Size: 7.5 us Width: Medium Color: White/Off White Quantity: 1 Customer OK Smart Stuff 30+ days History Smart shoe Insole. Sensors for wear and swing evaluation. Size 7.5 Quantity: 1 Customer OK 1 to Pickup Orders

45 HOME Employee Name Jan Smith Role: sales Assistant LOGOUT MIA GOLFER CHARLES HENRY JEN SWEENEY Order Number: Mia Golfer Customer: C Address: 1101 Coker Drive Flower Mound, tx, Registration Complete Congratulations Your new Insoles have been registered with our system, so we ll be able to notify you when your shoes need replacing again. Registration Confirmation: Scan and Activate insoles Product: adidas adipower TR Women's Golf Shoe Size: 7.5 us Width: Medium Color: White/Off White Quantity: 1 Customer OK Smart Stuff Smart shoe Insole. Sensors for wear and swing evaluation. Size 7.5 Quantity: 1 Customer OK

46 New Digital Customer Experiences The Customer s View The Marketing View The Store View

47 Customer receives smart cross-over offers Fulfill the order and manage logistics Determine product recommendations Source additional items Customer orders Send items for pickup/delivery Golf shoe sensor calls for replacement System determines optimum replacement point Customer pays Send promotion Register new equipment

48 Customer receives smart cross-over offers Fulfill the order and manage logistics Determine product recommendations Source additional items Customer orders Send items for pickup/delivery Golf shoe sensor calls for replacement System determines optimum replacement point Customer pays Send promotion Register new equipment

49 Seize the digital advantage now Shopper engagement Retail processes $ Business models

50 To learn more about Digital Transformation for Retail Click here Retail. Digital. Infinite opportunity.

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