2010 Branding & Advertising Opportunities

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1 2010 Branding & Advertising Opportunities 1

2 Chamber of Commerce Day Presenting Sponsor - $25,000 As the Presenting Sponsor of the Chamber of Commerce Day your company assumes a major role supporting this Nationwide Tour event and is a significant component of the tournament. This sponsorship provides your company the opportunity to host all the local chambers of commerce and their members at the Melwood Prince George s County Open followed by a networking cocktail reception. This event is designed for the local chambers to use as a fundraiser for their respective organizations and bring companies of all sizes to an event that generates more than $8 million in economic impact to our region while benefiting many local charities. Company Representative to Serve as Host of Cocktail Reception Create In-house Promotions Designated Area During Tournament for Company Product Display/Sampling 1 EMCOR Official Pro-Am Team 4 Entries in the Wednesday Official Pro-Am including gift packages for each player 8 Invitations to the Private Pairings Party 8 Invitations to the Pro-Am Awards Reception 2 Media Day Foursomes - May 2010 University of Maryland Golf Course :30 Commercials on the Video Board at 18th Green 1 Full-page Ad in the Tournament Program 50 Weekly Clubhouse Passes Scoreboard Ad Rotation Website Exposure 2

3 Official Product Sponsorships Exclusive product sponsorships assume a major role supporting this Nationwide Tour event. Through marketing and exposure, these sponsorships provide for a year round promotional vehicle with the added value of entertaining clients during tournament week. Additional benefits can include Pro-Am spots, client hospitality, on-course signage and full page recognition in the tournament program and more. These sponsorships are entirely customizable so your organization will receive the exposure and sponsorship assets that fit your needs. Available in the Following Categories - Official Airline - Official Automotive - Official Hotel - Official Bank - Official Spirit - Official Wine - Official Soft Drink Volunteer Uniform Sponsor - $25,000 Your company will receive maximum exposure with as many as 400 volunteers throughout tournament week and all year long. In addition to the tournament logo, your company logo will be prominently displayed on the volunteer uniform. This sponsorship provides for immeasurable community goodwill and visibility. Company Name and Logo on all Volunteer Shirts and Hats 4 Entries in the EMCOR Official Pro-Am Tournament 8 Invitations to the Private Pairings Party Full-page ad in the Tournament Program 50 Weekly Clubhouse Passes 100 Weekly Ground Passes Scoreboard Ad Rotation Website Exposure 3

4 Video Board Sponsor - $25,000 The video board is strategically located near the 18 th green where thousands of spectators will gather and look for updated scores and standings during the tournament. This sponsorship provide your company the opportunity for onsite exposure, client hospitality, Pro-Am opportunities and more. 18th Green Video Board Sponsor with Fixed Signage and Rotating :30 Commercials Corporate Skybox Package Overlooking the 18th Green - 10 guests per day (Thursday Sunday), food and beverage included. 1 EMCOR Official Pro-Am Team 1 Media Day Foursomes May 2010, University of Maryland Golf Course1 Full-page Ad in thetournament Program Electronic Scoreboard Ad Rotation 50 Weekly Clubhouse Passes 100 Weekly Grounds Passes Website Exposure Wednesday Pro-Am Awards Party - $20,000 The Pro-Am Awards Party will be held on Wednesday evening following the event. The Pro-Am Awards Sponsor is the host for the evening of hospitality which will feature live music and Welcome tournament sponsors and community leaders as well as participants, spouses and invited guests. 4 Entries in the Wednesday Official Pro-Am Tournament 8 Invitations to the Private Pairings Party 20 Invitations to the Pro-Am Awards Reception 50 Weekly Clubhouse Passes 100 Weekly Grounds Passes Scoreboard Ad Rotation Website Exposure 4

5 Media Day Title Sponsor - $20,000 Become Title Sponsor of the official media kick-off event. This event will bring together all areas of regional media. The day will begin with a press conference featuring tournament officials, local personalities, and Nationwide Tour professionals and officials. Lunch and golf to follow. Major Signage Welcoming Guests to Media Day 8 Playing Spots in the Media Day Golf Outing Opportunity to Display Product During the Media Day Event 4 Playing Spots in the Wednesday Pro-Am 8 Invitations to the Private Pairings Party 50 Weekly Clubhouse Passes 100 Weekly Grounds Passes Scoreboard Ad Rotation and Website Exposure High School Invitational Title Sponsor - $10,000 SOLD This is a chance for your company to participate in a unique opportunity that features regional youth. Your company name will be highlighted as the XYZ High School Golf Invitational as well as in all advertising and promotional efforts. This event offers rising High School stars of the region a chance to show their talent. Teams comprising of 3 males and 1 female will compete on the tournament golf course in a best two-ball gross 18-hole event. This tournament will be held on the Monday of tournament week and will provide the golfers with the experience of playing inside the ropes. The tournament concludes with an awards luncheon and trophy presentation. Company Representative to Speak at the Awards Luncheon 20 Weekly Clubhouse Passes 40 Weekly Grounds Passes 10 Invitations to Private Pairings Party Full-page Ad in Tournament Program Scoreboard Rotation and Website Exposure 5

6 Youth Golf Clinic Title Sponsor - $10,000 SOLD What better way to highlight your organization than through your association with the Youth Clinic? The clinic is a free event that provides a family-oriented marketing opportunity. The sponsor name will be highlighted in the title of the name (i.e. Company Youth Clinic), as well as all advertising and promotional efforts. Nationwide Tour professional golfers will instruct youth throughout the region at beginner, intermediate, and advanced skill levels, providing golf fundamentals and skills enhancement tips. In addition to golf instruction, the youth will enjoy gift packages of golf memorabilia, hot dogs and ice cream, and appearances by Six Flags America characters. 8 Invitations to the Private Pairings Party Half-page Ad in the Tournament Program 20 Weekly Clubhouse Passes 40 Weekly Grounds Passes Scoreboard Ad Rotation Website Exposure 6

7 Volunteer Food & Beverage Sponsor - $10,000 Sponsoring the volunteer food and beverage areas not only brings meals and refreshment to the unsung heroes at the tournament, but also exposes your company to hundreds of volunteers each day. Company Logo on all Lunch Vouchers Recognition in every volunteer package Half-page Ad in Tournament Program 4 Invitations to the Private Pairings Party 20 Weekly Clubhouse Passes 40 Weekly Ground Passes Scoreboard Ad Rotation Website Exposure Central Scoreboard Sponsor -$10,000 SOLD The Central Scoreboard is located in the high-traffic Driving Range location and is the focal point throughout the week. A PGA TOUR professional calligrapher transforms this scoreboard into a work of art. Central Scoreboard Signage Half-page Ad in Tournament Program 4 Invitations to the Private Pairings Party 20 Weekly Clubhouse Passes 40 Weekly Grounds Passes Scoreboard Ad Rotation Website Exposure 7

8 Driving Range Sponsorships - $8,000 The Driving Range sponsorship offers an excellent opportunity for a company that wants to reach thousands of fans prior to and during tournament play. This practice area is located in a high-traffic area next to the official scoreboard and the popular 18 th green. Two signs on the driving range will prominently display your logo all week long. Two Spots in the Wednesday Pro-Am 4 Invitations to the Private Pairings Party 15 Weekly Clubhouse Passes 30 Weekly Grounds Passes Scoreboard Ad Rotation Website Exposure Putting Green Sponsorships - $8,000 The Putting Green sponsorship offers an excellent opportunity for a company that wants to reach thousands of fans prior to and during tournament play. This practice area is located in a high-traffic area next to the official scoreboard and the popular 18 th green. Two signs on the driving range will prominently display your logo all week long. Two Spots in the Wednesday Pro-Am 4 Invitations to the Private Pairings Party 15 Weekly Clubhouse Passes 30 Weekly Grounds Passes Scoreboard Ad Rotation Website Exposure SOLD 8

9 Ticket Back Sponsor - $5,000 Being the Ticket Back Sponsor offers your company an opportunity to be visible on more than 40,000 tournament passes. In addition to your company logo being highlighted on each tournament pass, your company will have the opportunity to place a bounce-back coupon the backside of the all tournament passes printed and distributed. Company Logo & Coupon Opportunity on All Tournament Passes ½ Page Ad in the Tournament Program 15 Weekly Clubhouse Passes 30 Weekly Grounds Passes Scoreboard Ad Rotation Website Exposure Pairing Sheet / Course Map - $5,000 What better way to promote your product and organization than to have an ad or coupon in the hands of thousands of fans Thursday thru Sunday of tournament week? The Pairing Sheet / Course Map is an 8.5 x 11 marketing piece printed daily highlighting the pairings for the day and a map of the golf course. Yours will be the only ad on this tournament publication which is free to all spectators. Company Ad/Coupon on Every Pairing Sheet / Course Map ½ Page Ad in the Tournament Program 30 Weekly Grounds Passes 15 Weekly Clubhouse Passes Scoreboard Ad Rotation Website Exposure 9

10 Pro-Am Lunch Sponsor - $5,000 This is the perfect way for your company to showcase its product and services to nearly 275 Pro-Am participants and Nationwide Tour professionals. Recognition in the Pro-Am gift packages Opportunity for restaurant coupons in the Pro-Am packages ½ Page Ad in the Tournament Program 30 Weekly Grounds Passes 15 Weekly Clubhouse Passes Scoreboard Ad Rotation Website Exposure Kids Zone Presenting Sponsor - $5,000 After all, this isn t just a golf tournament! The Kids Zone is an exciting element at this community event where kids of all ages can enjoy moon bounces, an obstacle course, sports games and more! As presenting sponsor, your organization will get in front of thousands of spectators as the Kids Zone is a must see for all families in attendance. Company logo on Kids Zone directional signs Company name and logo prominently displayed at the Kids Zone ½ Page Ad in the Tournament Program 30 Weekly Grounds Passes 15 Weekly Clubhouse Passes Scoreboard Ad Rotation Website Exposure 10

11 Standard Bearer Shirts - $5,000 Corporate name and logo will appear on all youth and adult Standard Bearer shirts. Standard Bearers walk inside the ropes with each golf group and display each Nationwide Tour professional s score to the crowds. Company Name and Logo on all Standard Bearer Shirts 15 Weekly Clubhouse Passes 30 Weekly Grounds Passes Scoreboard Ad Rotation Website Exposure Bleacher Sponsor - $5,000 Available at the Driving Range, 9 th & 18 th Greens, 1 st & 10 th Tees These areas are prime gathering locations for thousands of spectators throughout tournament week. Your company will gain name recognition with signage located prominently on the bleacher structure. Company Name and Logo on Signage 15 Weekly Clubhouse Passes 30 Weekly Grounds Passes Scoreboard Ad Roation Website Exposure 11

12 Video Board Commercials - $4,000 What better way to be seen by the thousands of spectators than to run a :30 commercial on the 18 th green video board where spectators look for updated scores and standings in the tournament. Your :30 commercial will be displayed across the video board a minimum of once per hour during the tournament, Thursday through Sunday. ¼ Page Ad in the Tournament Program 30 Weekly Grounds Passes 15 Weekly Clubhouse Passes Scoreboard Ad Rotation Website Exposure Golf Cart Sponsors - $3,500 Your company can receive name recognition with your corporate logo applied to the golf carts used by PGA TOUR officials, tournament staff and volunteers. 10 Weekly Clubhouse Passes 20 Weekly Grounds Passes Scoreboard Ad Rotation Website Exposure Premier Hole Sponsor - $3,000 4 Available Holes 1, 9,10 & 18 These holes are the focal point throughout the tournament week, as most spectators will spend much of their time in these areas. The sponsor s logo will be displayed prominently near the tee box and green and is highly visible to the galleries. 10 Weekly Clubhouse Passes 20 Weekly Grounds Passes Scoreboard Ad Rotation Website Exposure 12

13 Tournament Program Advertising Choose from a full-page, half-page, or business card ad in the official tournament program. Complimentary programs are given to all spectators and are provided to all corporate hospitality areas. *Tournament Program is 8.5 x 11 Full -Page Advertisement - $3, Weekly Clubhouse Passes 20 Weekly Grounds Passes Scoreboard Ad Rotation Website Exposure Half - Page Advertisement - $1, Weekly Clubhouse Passes 15 Weekly Grounds Passes Scoreboard Ad Rotation Quarter - Page Advertisement - $750 5 Weekly Clubhouse Passes 10 Weekly Grounds Passes 13

14 Corporate Village Expo Tent - $2,500 The 10 x10 expo tents offer the ideal location for your organization to display its wares and distribute information to spectators. Located adjacent to the main entrance to the tournament, this prime spot offers maximum exposure. One 10 x10 Tent Opportunity to Distribute Literature and/or Promotional Materials 10 Weekly Clubhouse Passes 20 Weekly Grounds Passes Scoreboard Ad Rotation Leaderboard Side Panel Sponsors - $2,000 The official leaderboards are strategically located in high-traffic areas throughout the course. The electronic leaderboards provide the spectators with updated scores, standings, as well as the schedule of daily events. The side panel on the leaderboard will feature your company s logo. One 4.5 x4.5 Side Panel Signage 15 Weekly Clubhouse Passes 20 Weekly Grounds Passes Scoreboard Ad Rotation Website Exposure 14

15 Starting Tent Sponsor - $2,000 Starting tents, located on tees #1 & #10, are an excellent way to increase logo awareness to spectators as golfers begin their round of golf. Exclusive Signage Beside Designated Tents 15 Weekly Clubhouse Passes 30 Weekly Grounds Passes Scoreboard Ad Rotation Website Exposure Finishing Tent Sponsor - $2,000 Finishing tents, located on greens #9 & #18, are an excellent way to increase logo awareness to spectators as golfers end their round of golf and sign scorecards and autographs. Exclusive Signage Beside Designated Tents 15 Weekly Clubhouse Passes 30 Weekly Grounds Passes Scoreboard Ad Rotation Website Exposure 15

16 Electronic Scoreboard Message - $2,000 Your company name, logo and message will be displayed a minimum of 30 times per day on six electronic scoreboards located on the tournament grounds. Name, Logo and Message to Appear at Least 30 Times Per Day 10 Weekly Clubhouse Passes 20 Weekly Grounds Passes Website Exposure - $2,000 Company logo and direct link displayed on the tournament website 10 Weekly Clubhouse Passes 20 Weekly Grounds Passes Hole Sponsor - $1,500 Available at Holes 2 through 8 & 11 through 17 A hole sponsorship is one of the most popular ways in which to get your company seen by thousands of spectators throughout the week as the galleries follow the players around the course. Company Name or Logo Signage 5 Weekly Clubhouse Passes 10 Weekly Grounds Passes Scoreboard Ad Rotation 16

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