The SAS Championship

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1 The SAS Championship

2 SAS CHAMPIONSHIP OVERVIEW CARY, NC OCTOBER 9 15, 2017 The SAS Championship is an official PGA TOUR Champions event. The Tournament has established itself as one the best events on Tour for players, patrons and partners. Event week focuses on engaging the Triangle community with special events, giving back to youth educational charities, and providing companies the ideal platform to deepen customer relationships, engage a unique demographic, and entertain key clients and employees. CHAMPIONS TOUR YMCA OF THE TRIANGLE Player s favorite event Proceeds support the YMCA Strongest fields on Tour of the Triangle s Y Learning Major Champions, World Golf Program Hall of Famers, and Fan Nearly 20 % of the students Favorites compete are able to participate due to the tournament donation WHY SAS CHAMPIONSHIP? Strengthen relationships Create awareness Showcase community Support local charities October 9 15, 2017

3 PGA TOUR CHAMPIONS OVERVIEW OCTOBER 9 15, 2017 CARY, NC The PGA TOUR Champions is comprised of the most recognizable and accomplished players in the game of golf. The membership is made up of professional golfers age 50 and older, many of whom are major championship winners and inductees into the World Golf Hall of Fame. The Tour is built on entertaining and inspiring fans, delivering value to its partners, providing opportunities to volunteer and giving back and generating significant charitable and economic impact in the communities in which it plays. CHAMPIONS TOUR CHARLES SCHWAB 2017 schedule features 26 Second year of the Charles tournaments Schwab Cup Playoffs 10 World Golf Hall of Commitment through 2033, Famers actively compete the longest marketing 17th SAS Championship agreement the PGA TOUR has ever entered SAS CHAMPIONSHIP Second year the Championship will host #wildcardweekend SAS is the last full-event field before the Charles Schwab Cup Playoffs October 9 15, 2017

4 COMMUNITY ENGAGEMENT CARY, NC OCTOBER 9 15, 2017 In the 16 years of the SAS Championship, nearly $200 million has been generated in local economic activity, establishing the Triangle s PGA TOUR Champions event as one of the most anticipated annual sporting events. It s not just the championship golf that draws excitement, exciting community events take place throughout the week - Executive Women s Day, Food Truck Friday, 5K at the SAS Championship and PNC Family Challenge Clinic offer something for everyone while supporting the YMCA of the Triangle. MONDAY: TUESDAY: WED & THU: FRIDAY: SATURDAY: SUNDAY: Prestonwood Pro-Am Executive Women s Day SAS Championship Pro-Am FIRST ROUND, Food Truck Friday SECOND ROUND, 5K Race, PNC Family Challenge Clinic FINAL ROUND TOUR DEMOGRAPHICS SUMMARY Male = 79.3%, index 164 Boomers & Older Gen X = 71.1%, index 132 Graduated College + = 48.8%, index 169 HHI 100K+ = 39.5%, index 138 C-Suite Executives = 4.6%, index 265 Married = 68.4% October 9 15, 2017

5 YMCA OF THE TRIANGLE 7 DAYS OF GOLF & COMMUNITY EVENTS 52 WEEK IMPACT The host charity of the SAS Championship is the YMCA of the Triangle, and in the 16 years of the event over $4 million has been donated to area youth educational initiatives. Since the SAS Championship began supporting the YMCA of the Triangle s academic programs, over 7,200 students have taken part in the program. The tournament annually contributes the single-largest donation to the Y Learning Program. YMCA of the Triangle Y Learning Program - Y Learning is a standardized tutorial program for students in grades K 8 - Most Y Learning students lack financial and educational support at home - Nearly 20 percent of the students in the Program are able to participate due to the SAS Championship donation October 9 15, 2017

6 SAS CHAMPIONSHIP MONDAY PRO-AM MONDAY, OCTOBER 9 Time is a precious commodity these days and there s no better opportunity for you to enhance client relationships than with a premium pro-am experience at the SAS Championship. Three days of pro-am play, with the Monday Pro-Am, offer an exclusive opportunity to spend quality time with customers, prospects, along with the Legends of Golf. EACH PRO-AM SPOT INCLUDES Play with a different PGA TOUR Champions professional each day Tournament Shopping Spree Breakfast and lunch buffet each day Awards reception following Thursday s round Credential and Guest Credential for the week October 9, 2017

7 SAS CHAMPIONSHIP OFFICIAL PRO-AM WEDNESDAY & THURSDAY, OCTOBER 11 & 12 Time is a precious commodity these days and there s no better opportunity for you to enhance client relationships than with a premium pro-am experience at the SAS Championship. Two days of pro-am play, including a foursome on both Wednesday and Thursday, offer an exclusive opportunity to spend quality time with customers, prospects, along with the Legends of Golf. EACH PRO-AM SPOT INCLUDES Play with a different PGA TOUR Champions professional each day Tournament Shopping Spree Breakfast and lunch buffet each day Awards reception following Thursday s round Invitation for two (2) to the Pro-Am Pairings Party (Tuesday night) Credential and Guest Credential for the week October 11 & 12, 2017

8 18TH GREEN SKYBOX at the 18TH GREEN FRIDAY SUNDAY The skybox at the 18th green is the ultimate setting for executive entertainment and employee engagement. Watch the thrilling final hole from reserved seating while enjoying exclusive views that provide dynamic opportunities to interact with clients or colleagues and network with other companies in the skybox venue. (Limited Number of Packages Available) 18th SKYBOX INCLUDES (Private Skybox Options Available) Four (4) Reserved Seats Eight (8) Skybox Passes Per Day (Friday Sunday) Clubhouse Parking Afternoon Hors d Oeuvres Catered Lunch Buffet with Open Bar Flat-Screen TVs & Private Restrooms October 13 15, 2017

9 SKYBOX HOSPITALITY at the 17TH GREEN FRIDAY SUNDAY The Mellow Mushroom Chill Club is where the party and professionals meet the perfect venue for affordable entertainment for you, your friends, clients and employees. Staged at one of the final holes on the course, the Tournament will be decided here. Covered, stadium-style seating provides a fun, festive environment to build business relationships, connect with customers and network with other companies each day. Mellow Mushroom Chill Club Located on the 17th Green with views of adjacent holes Catered Lunch Buffet with Open Bar Afternoon Hors d oeuvres Daily Passes (Friday, Saturday or Sunday) October 13 15, 2017

10 5K AT THE SAS CHAMPIONSHIP SATURDAY, OCTOBER 14 8am Where runners run on a course unlike any other! Run along the smooth cart paths of the Tournament Course on race day. The 5K at the SAS Championship is suitable for all, from beginners to competitive runners and anyone in between. Registration includes race entry, tech t-shirt, food & beverage before/during/after race, chip timing system, and admission to the SAS Championship following the race CORPORATE CHALLENGE PACKAGE INCLUDES Paid race entries with discount for additional runners Custom Color Corporate Shirt for all participants with company logo on front Contests for individual and company prizes Goody bag item included for all runners or call (919)

11 FOOD TRUCK FRIDAY TITLE SPONSORSHIP FRIDAY, OCTOBER 13 The 5th annual Food Truck Friday will be the concluding event of the first day of championship play at the SAS Championship. This event has quickly become a highlight of Tournament Week for a wide range of attendees families to millennials all gather for great food and entertainment. The event features some of the areas best Food Trucks, plus live music, youth entertainment, and the kick-off of the annual Folds of Honor fundraising event. Title sponsorship of the event includes Entitlement of Day Partner in finalizing schedule, creating logo, and selecting food trucks Branding in all materials and signage Opportunity to provide welcome remarks and introduction of musical talent Opportunity to provide attendees a branded takeaway gift Social Media engagement with unique event hashtag and dedicated promotion through Tournament social channels Full Tournament marketing program to include print, television, radio, and digital promotion Exhibition and engagement tent at center of activity October 13, 2017

12 EXECUTIVE WOMEN S DAY presented by Blue Cross and Blue Shield of NC TUESDAY, OCTOBER 10 PRESTONWOOD COUNTRY CLUB Executive Women s Day presented by Blue Cross and Blue Shield of NC brings over 200 Triangle-area professionals together to cover topics such as corporate leadership, career development, work-life integration, and network expansion. Don t miss this exclusive opportunity to hear from local and national female leaders through the power panel discussion and keynote address. ELEMENT SPONSORSHIPS - $5,000 to $7,500 Opportunity to provide welcome remarks Program acknowledgement Logo recognition on all promotional materials for the event Opportunity to provide attendees a branded takeaway gift Plus, all VIP Table Benefits VIP TABLE SPONSORSHIPS - $1,000 One Table (seating for 10) for full day: Breakfast & Lunch Power Panel Discussion Keynote Speaker On-site valet parking Event networking programs October 10, 2017

13 ADVERTSING & BRANDING OPPORTUNITIES OCTOBER 9 15 Tournament advertising and branding offer unique and cost-effective solutions to build visibility of your brand within the community. Tournament publications include the spectator guide and pairings sheets which are distributed daily to all spectators and placed in each hospitality venue. Additional branding opportunities include: Volunteer Uniforms, Ticket Backs & Parking Passes, Driving Range, Putting Green, Learning Center, Starter Tents, Party Patio, Skybox suites and proxy awards for the official pro-am competition. ADVERTISING & BRANDING INCLUDES High quality, full-color advertising Professional production for all tournament signage and publications Approval rights October 9 15, 2017

14 EXHIBITOR OPPORTUNITIES OCTOBER An exhibition space at the SAS Championship is a perfect way to engage and interact with spectators, capture data and sample your company s offerings. All fans will pass through this high-traffic area which allows easy access to the putting green, No. 1 tee and concessions locations. (Limited Number of Exhibitor Spaces Available) EXIHIBITOR SPACE INCLUDES Dedicated brand footprint Exterior signage Power & Wi-Fi Tables & Chairs October 13 15, 2017

15 MILITARY INITIATIVES OCTOBER 9 15 Highlight your support and appreciation of the military and those who serve through the unique initiatives and activation opportunities, both before and during the event, as a partner with the SAS Championship and PGA Tour Birdies for the Brave military outreach program. MILITARY CADDIE PROGRAM Active duty services members go inside the ropes to caddie for the professionals for one hole during the pro-am Opportunities include on-site signage, logo placement on the caddie bibs, and inclusion in all promotion of the program MILITARY TICKETING Complimentary tickets are provided to military members and their families Opportunities include branding on military ticket website, print-at-home tickets and recognition on-site during the Championship October 9 15, 2017

16 SAS EMPLOYEE SKYBOX TITLE SPONSORSHIP 17 GREEN OCTOBER Connect with SAS employees in an intimate setting, as they enjoy Championship from the best seats in the house. Branding options, as well as on-site activation opportunities, allow you to engage with employees both before and during the event. SAS EMPLOYEE BOX TITLE SPONSORSHIP Recognition in all pre-event promotion to SAS employee box On-site signage, branding and activation space to interact with employees Opportunity for branded giveaway (e.g., sunscreen, fan, etc.) to all employees Branding on all SAS employee tickets October 14 15, 2017

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