14 Time Winner for Golf Accessories
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1 2017 Tournament Guide asi/57653 ppai/ Time Winner for Golf Accessories Counselor Magazine Distributor Choice Award
2 GOLF IS IMPORTANT IN PROMOTIONAL PRODUCTS The core items in golf are consumable they get lost or broken. Think of tees that split and golf balls sunk in the water. With expendable products at the center of the game, golf is ripe for selling logoed replacements. GOLF TOURNAMENTS ARE BIG» BUSINESS» Logo items for use at the event» Logo items to enjoy after the tournament» Fittings and name brand items Yield incredible fundraising dollars MULTIPLE SPONSORS MULTIPLE LOGOS 2 see page 28 for more information on our golf kits
3 Anyone can put on a charity golf tournament. Not everyone can produce a first class event that raises a lot of money and one that golfers return to year after year. There are over 1,000,000 golf events in this country each year. The average golf tournament in the US raises 5,000. How does your golf tournament do? Are you proud of it or is there room for improvement? If you have hosted a golf tournament before, you have some expertise. In many cases we forget the little things that take our tournament to the next level. Are you ready to take your tournament to the next level? GOLF BALL TURNAROUND SEE PAGE 4 FOR MORE DETAILS CUSTOM PACKAGING SEE PAGE 5 FOR MORE DETAILS TOP 10 GOLF PRODUCTS SEE PAGE 8 FOR MORE DETAILS GOLF FUNDRAISING SEE PAGE 22 FOR MORE DETAILS TOURNAMENT PLANNING SEE PAGE 24 FOR MORE DETAILS GOLF FITTINGS SEE PAGE 26 FOR MORE DETAILS GOLF KITS SEE PAGE 28 FOR MORE DETAILS 3
4 FAST OR CHEAP? WANT GOLF BALLS FAST? WANT GOLF BALLS CHEAP? We have the fastest turnaround in the industry When you ve got time before the event, we can imprint golf balls at a lower price than we can advertise Submit your order by noon EST and they'll print the same day! Upon request on select brands days and they're on their way. Available on Titleist Golf Balls; 24 dozen maximum quantity. Call for pricing, and be sure to let us know if you're working on a tournament. Example 12 doz e Example 12 doz e * PRODUCTION 4 HOUR RUSH ON TITLEIST GOLF BALLS * 3 DAY STANDARD ON ALL GOLF BALLS MINIMUM QUANTITY 6 DOZEN DOZEN AVAILABLE WITH 1 LTM CHARGE OF 50 (G) *Indicate rush on purchase order and send to goldrush@goldbondinc.com. *Only applies to orders fulfilled from Gold Bond. 4
5 CUSTOM OR STANDARD PACKAGING The box doesn t have to only feature the brand name...it can also have your customer s logo.* *Call for pricing and production details. 5
6 60 09 e new! e new! PV1 Titleist Pro V1 Set-Up Charge: 50 (G) 1-2 colors; additional 50 (G) 3-4 colors Production: 3 day standard; 4 hours upon request doz (4e) Lower pricing available with longer lead times PV1X Titleist Pro V1x TM Set-Up Charge: 50 (G) 1-2 colors; additional 50 (G) 3-4 colors Production: 3 day standard; 4 hours upon request doz (4e) Lower pricing available with longer lead times e e NXTT Titleist NXT Tour Set-Up Charge: 50 (G) 1-2 colors; additional 50 (G) 3-4 colors Production: 3 day standard; 4 hours upon request doz (4e) Lower pricing available with longer lead times e NXTT-S Titleist NXT Tour S Set-Up Charge: 50 (G) 1-2 colors; additional 50 (G) 3-4 colors Production: 3 day standard; 4 hours upon request doz (4e) Lower pricing available with longer lead times e VELOCITY Titleist Velocity Set-Up Charge: 50 (G) 1-2 colors; additional 50 (G) 3-4 colors Production: 3 day standard; 4 hours upon request doz (4e) Lower pricing available with longer lead times 6 DTTRUSOFT Titleist DT TruSoft TM Set-Up Charge: 50 (G) 1-2 colors; additional 50 (G) 3-4 colors Production: 3 day standard; 4 hours upon request doz (4e) Lower pricing available with longer lead times
7 24 19 e e GOLF BALLS PRUSH Pinnacle Rush Set-Up Charge: 50 (G) 1-2 colors; additional 50 (G) 3-4 colors Production: 3 day standard doz (4e) Lower pricing available with longer lead times e WARBIRD2 Callaway Warbird 2.0 Set-Up Charge: 50 (G) 1-2 colors; additional 50 (G) 3-4 colors; Production: 3 day standard doz (4e) Lower pricing available with longer lead times e B330S Bridgestone B330S Golf Ball Set-Up Charge: 50 (G) 1-2 colors; additional 50 (G) 3-4 colors Production: 3 day standard doz (4e) Lower pricing available with longer lead times B330-RX Bridgestone B330-RX Golf Ball Set-Up Charge: 50 (G) 1-2 colors; additional 50 (G) 3-4 colors Production: 3 day standard; 4 hrs upon request doz (4e) Lower pricing available with longer lead times e e new! ULTRA Wilson Ultra Distance Set-Up Charge: 50 (G) 1-2 colors; additional 50 (G) 3-4 colors Production: 3 day standard doz (4e) Lower pricing available with longer lead times WCDD Wilson Chaos Double Dozen Set-Up Charge: 50 (G) 1-2 colors; additional 50 (G) 3-4 colors Production: 3 day standard doz (4e) Lower pricing available with longer lead times 7
8 TOP 10 GOLF new! 6009 e PV1 Titleist Pro V1 Set-Up Charge: 50 (G) 1-2 colors; additional 50 (G) 3-4 colors Production: 3 day standard; 4 hours upon request doz (4e) Lower pricing available with longer lead times e 1 89 d DTTRUSOFT Titleist DT TruSoft TM Set-Up Charge: 50 (G) 1-2 colors; additional 50 (G) 3-4 colors Production: 3 day standard; 4 hours upon request doz (4e) Lower pricing available with longer lead times 1518PBW 15 x 18 Polyester Blend White Towel Set-Up Charge: (G) per color , d 9 60 c 1625HC 16 x 25 Hemmed Color Towel Set-Up Charge: (G) per color PFDT-FD PitchFix Divot Tool Set-Up Charge: (C) (4c) 8
9 8 d TOP GOLF 234T 2-3/4 Tall Tee Set-Up Charge: (G) 1,000 2,500 5,000 10, d 5 89 d GTP42T 4 Tall Tees/1 PM19/1 DVF Packaged Set-Up Charge: (G) ,000 2, PSB Promotional Shoe Bag Set-Up Charge: (G) d 6 20 d ECPC-FD Poker Chip Set-Up Charge: (G) per logo with vector EPS file; (G) per logo without vector EPS file , BCC-R Basic Cart Caddy Set-Up Charge: Free!
10 d new! TPSB4-FD Titleist Players 4 Stand Bag Set-Up Charge: Sized DST: Free; Non-Sized DST: (G); Non DST: (G) d d new! CCHEV-FD Callaway Chev Stand Bag Sold undecorated WP-CARRY-FD Wilson Carry Lite Bag Set-Up Charge: (G) per location d 9 22 d WP-CART-FD Wilson Cart Lite Bag Set-Up Charge: (G) per location VCB Voyager Caddy Bag Set-Up Charge: (G) 4-Color Transfer: 2.20 (G) ea
11 d d * new! GOLF BAGS TBP-FD Titleist Backpack Set-Up Charge: Sized DST; Free; Non-Sized DST: (G); Non DST: (G) TDB-FD Titleist Duffle Bag Set-Up Charge: Sized DST; Free; Non-Sized DST: (G); Non DST: (G) d 9 22 d new! CGVP-FD Callaway Clubhouse Valuables Pouch Set-Up Charge: (G) per logo d URBANSHOE Urban Shoe Bag Set-Up Charge: (G) 4-Color Transfer: 2.20 (G) ea d PSB Promotional Shoe Bag Set-Up Charge: (G) ESTTZVP-FD Two Tone Zipper Valuables Pouch Set-Up Charge: (G) with vector EPS file; (G) without vector EPS file
12 12 86 d FIT-ALL-FD Wilson Staff Fit-All Glove Set-Up Charge: Free! Production: 8 days d d new! new! CALLAWAYOPTIFLEX Callaway Opti Flex Glove Set-Up Charge: (G) LBW-FD Leather Bifold Wallet Set-Up Charge: (G) d d new! VHC2 Voyager Head Cover 2 Set-Up Charge: (G) 4-Color Transfer: 2.20 (G) ea SFLHC-FD SunFish Leather Head Cover Set-Up Charge: (G)
13 APPAREL d d new! new! OGBURKE-FD Oxford Burke Polo Embroidery Charge: 6.15 (D) ea OGIRWIN-FD Oxford Irwin Polo Embroidery Charge: 6.15 (D) ea d d new! new! OGASHFORD-FD Oxford Ashford Polo Embroidery Charge: 6.15 (D) ea OGDOWNINGS-FD Oxford Downings Polo Embroidery Charge: 6.15 (D) ea
14 13 50 d 1624DWTS 16 x 24 Designer Woven Towel with Addl Scrubber Set-Up Charge: (G) Grommet and hook included d d 1619DWT 16 x 19 Designer Woven Towel Set-Up Charge: (G) DWTS 16 x 19 Designer Woven Towel with Addl Scrubber Set-Up Charge: (G) d 7 25 d new! 1624DWT 16 x 24 Designer Woven Towel Set-Up Charge: (G) FCGOLF-FD 1625 Full Color Golf Towel includes Hook/Grommet Set-Up Charge: (G)
15 1 89 d 3 02 d * TOWELS 1518PBW 15 x 18 Polyester Blend White Towel Set-Up Charge: (G) per color , HC 15 x 18 Hemmed Color Towel Set-Up Charge: (G) per color d 5 04 d 1625I 16 x 25 Golf Towel Set-Up Charge: (G) per color , HC 16 x 25 Hemmed Color Towel Set-Up Charge: (G) per color d d WAFFLET-FD Callaway Players Towel Sold undecorated BTWL1-FD Bridgestone Staff Golf Towel Sold undecorated
16 9 d 8 d 46 d 314T 3 1/4" Plus Tee Set-Up Charge: (G) 234T 2-3/4 Tall Tee Set-Up Charge: (G) GTP4T 4 Tall Tees Packaged Set-Up Charge: (G) 1,000 2,500 5,000 10, ,000 2,500 5,000 10, ,000 2, d 69 d 1 19 d GTP41P 4 Plus Tees/1 PWN Set-Up Charge: (G) GTP41T 4 Tall Tees/1 PM19 Packaged Set-Up Charge: (G) GTP42P 4 Plus Tees/1 DVF/1 PWN Set-Up Charge: (G) ,000 2, ,000 2, ,000 2, d 91 d GTP42T 4 Tall Tees/1 PM19/1 DVF Packaged Set-Up Charge: (G) ,000 2, GTP10T 10 Tall Tees Packaged Set-Up Charge: (G) ,000 2,
17 38 d 1 28 d TOOLS DVF Divot Fixer Set-Up Charge: (G) Four Color Process Print: 0.30 (G) ea ,000 2,500 5, BTL-R Metal Bent Fork Divot Repair Tool Rubber Coated Set-Up Charge: (G) 250 1,000 2,500 5, d 5 15 d EBDT Executive Ball Marker Divot Tool Set-Up Charge: (G) d ECDT-FD Tour Divot Tool with Magnetic Marker Set-Up Charge: (G) with vector EPS file; (G) without vector EPS file d ESGSPC-FD Gift Set with Poker Chip Set-Up Charge: (G) with vector EPS file; (G) without vector EPS file ESGSHC-FD Gift Set with Hat Clip Set-Up Charge: (G) with vector EPS file; (G) without vector EPS file
18 4 99 d 4 25 c EBHC Executive Ball Marker Hat Clip Set-Up Charge: (G) d PFHC-FD PitchFix Magnetic Ball Marker Hat Clip Set-Up Charge: (C) Production: 6 days d (4c) EMBMHC-FD Magnetic Ball Marker Hat Clip Set-Up Charge: (G) with vector EPS file; (G) without vector EPS file Production: 5-7 days , d EMBMHCC-FD Magnetic Ball Marker Hat Clip with SureColor Set-Up Charge: (G) with vector EPS file; (G) without vector EPS file Production: 5-7 days , d ECPC-FD Poker Chip Set-Up Charge: (G) per logo with vector EPS file; (G) per logo without vector EPS file Production: 5-7 days , ESMPCMBM-FD Metal Poker Chip Magnetic Ball Marker Set-Up Charge: (G) with vector EPS file; (G) without vector EPS file Production: 5-7 days ,
19 9 60 c TOOLS PFDT-FD PitchFix Divot Tool Set-Up Charge: (C) Production: 6 days (4c) c c PFDTC-FD Pitchfix Divot Tool Classic Set-Up Charge: (C) Production: 6 days (4c) PFDTXL-FD Tour Divot Tool with Magnetic Marker Set-Up Charge: (C) Production: 6 days (4c) c c PFTWISTER2-FD PitchFix Twister Repair Tool and Ball Marker Ver 2 Set-Up Charge: (C) Production: 6 days (4c) PFDS-FD PitchFix Deluxe Set Set-Up Charge: (C) Production: 13 days (4c) 19
20 29 99 c 68GIGANTABUSTER 68 Giant Windbuster Umbrella Set-Up Charge: (G) per panel 4-Color Transfer: 2.20 (G) ea (5c) d 68FGU 68 Fiberglass Golf Umbrella Set-Up Charge: (G) per panel 4-Color Transfer: 2.20 (G) ea. Production: 10 days d 60FOLDINGU 60 Folding Auto Open Windbuster Set-Up Charge: (G) per panel 4-Color Transfer: 2.20 (G) ea. Production: 10 days d 60WGU 60 Windproof Golf Umbrella Set-Up Charge: (G) per panel 4-Color Transfer: 2.20 (G) ea. Production: 10 days
21 18 49 d 60FGU 60 Fiberglass Golf Umbrella Set-Up Charge: (G) per panel 4-Color Transfer: 2.20 (G) ea. Production: 10 days UMBRELLAS d GBU Golf Bag Umbrella Set-Up Charge: (G) per panel 4-Color Transfer: 2.20 (G) ea. Production: 10 days d 50SBU 50 Auto Open Sunbuster Umbrella Set-Up Charge: (G) per panel 4-Color Transfer: 2.20 (G) ea. Production: 10 days d SWGU60 60 Square Windbuster Golf Umbrella Set-Up Charge: (G) per panel 4-Color Transfer: 2.20 (G) ea. Production: 10 days
22 FUNDRAISING There are many creative ways to make the most of your charity golf tournament. Player registration fees provide a baseline for obtaining funds; however, the opportunity to raise dollars should not end there. There are abundant opportunities before, during, and after the tournament. SPONSORSHIP Sponsorships will cover the majority of a tournament s expenses.» Practice Greens: Every golfer passes it at least twice during the day. A sponsor can host a one-on-one interaction, allowing golfers to play a quick putting game while positively representing the sponsor s brand.» Golf Carts: Recruit companies to sponsor golf carts, reducing overhead.» Golfer Gifts: Brand golfer gifts with the tournament logo and also sell the opportunity for sponsor representation. 22
23 FUNDRAISING» Drink Cart: Refreshments on the course are more than fun, they re essential to hydration. A sponsor can cover the expense. Or...consider a cash-bar on the golf cart.» Fundraising Raffles: Months before the tournament, reach out to local businesses for donations and host a raffle. Buy products through a Gold Bond distributor and save over retail.» Mulligans: A mulligan is a do-over. Hit a bad shot? Take a mulligan and replay that stroke. Sell mulligans as a fundraiser golfers can buy three for a set price.» Silent Auction: Gather popular items that will attract interest and active bidding. Golf lessons, a new set of irons, restaurant gift certificates, weekend get-a-ways, spa services, and art are all great options. Promote the auction in event marketing materials. On the day of the event, showcase auction items, enticing attendees with the opportunity to bid and win. CONTESTS Attendees will pay to enter for the chance to win prizes...and bragging rights.» Hole-in-One: Standing at the Tee box, who sinks the ball in the hole with just one hit?» Longest Drive: Who hits the ball the farthest and stays in the fairway. Plain and simple.» Closest to the Pin: This contest typically takes place on a par-3 hole and the approach shot landing closest to the pin wins!» Putting Contest: Held before, during, or after the tournament, the goal is to sink a putt from 60 feet. Insurance can be purchased for a minimal amount per golfer providing a grand prize of up to 10,
24 TOURNAMENT BUDGET TOP 5 BUDGETING QUESTIONS How much money do you want to raise? What type of player are you trying to attract? Which golf course is appropriate for your event? How much will your players be willing to pay? Are you offering enough value to achieve your goals? DOWNLOAD THE TOURNAMENT BUDGET TEMPLATE» Discover areas to generate income.» Fully assess tournament expenses.» Explore how promotional products can add value for golfers and increase profitability. 24
25 TOURNAMENT PLANNING TOURNAMENTS GOLFERS CHOOSE FROM MANY TOURNAMENTS HELP THEM PICK YOURS There is a considerable amount of competition among golf tournaments. It s crucial to understand that companies & golfers have limited time and money to dedicate to only a few events. Therefore, it s critical to add value to attract golfers. ABOUT TOURNAMENT GOLFERS» They re willing to invest time and money.» Most are avid golfers.» Some are involved because they believe in the cause, but don t golf often. WHAT DOES THIS MEAN TO YOU?» People are willing to donate money be creative with how you ask.» One size does not fit all. Consider premiums for golfers and unique items for everyday life. 25
26 GOLF FITTINGS Fittings Enhance the Tournament Make your event even more memorable: give players the chance to choose the gear that fits their size and their style. This is more than a giveaway; this is an experience. Bags in a favorite color Shoes that are comfortable Glasses that truly help your game Gloves that fit just right GOLF BAG FITTING Select a bag style, then choose which colors you want to display. Bags will be drop shipped to each player s address after the event. 36 minimum GOLF SHOE FITTING A 20% additional inventory will be shipped to allow for all participants. Individuals unable to be fitted can be accommodated through drop shipments after the event. Please return excess inventory after the event. 72 pairs minimum *Shipping inventory to and from the event will be the responsibility of the tournament *We request that travel expenses be covered 26
27 FITTINGS TIFOSI SUNGLASSES FITTING A 20% additional inventory will be shipped to allow for all participants. Individuals unable to be fitted can be accommodated through drop shipments. Please return excess inventory after the event. Each pair comes with a customized case to advertise your logo Special lens to help you read the greens Fashionable for any corporate event; not just golf 36 minimum Tifosi Jet Sunglasses To see all styles please visit CALLAWAY GLOVE FITTING A 20% additional inventory will be shipped to allow for all participants. Individuals unable to be fitted can be accommodated through drop shipments. Please return excess inventory after the event. 72 minimum (individual gloves) 27
28 WHY KITS ARE IMPORTANT A proven method to increase perceived value of the tournament is through the contents of the attendees gift bag. A golfer s gift bag can include anything from gift cards and golf balls to putters and golf shoes. It s a surprise to many that these products can all be acquired through traditional promotional marketing channels, resulting in quantity discounts, free raffle items, and custom item branding d Set-Up: Free! Urban Shoe Bag Golf Kit ITEM DESCRIPTION URBANSHOE-R No Golf Ball URBANSHOE-DTTRUSOFT Titleist DT TruSoft TM URBANSHOE-PV1 Titleist Pro V URBANSHOE-PRUSH Pinnacle Rush URBANSHOE-ULTRA Wilson Ultra Distance URBANSHOE-WARBIRD2 Callaway Warbird d Set-Up: Free! Tournament Outing Pack 2 ITEM DESCRIPTION TOP2-R No Golf Ball TOP2-DTTRUSOFT Titleist DT TruSoft TM TOP2-PV1 Titleist Pro V TOP2-PRUSH Pinnacle Rush TOP2-ULTRA Wilson Ultra Distance TOP2-WARBIRD2 Callaway Warbird d 28 Set-Up: Free! Basic Cart Caddy ITEM DESCRIPTION BCC-R No Golf Ball BCC-DTTRUSOFT Titleist DT TruSoft TM BCC-PV1 Titleist Pro V BCC-PRUSH Pinnacle Rush BCC-ULTRA Wilson Ultra Distance BCC-WARBIRD2 Callaway Warbird
29 18 60 d KITS Set-Up: Free! Kong Golf Kit ITEM KGK-R KGK-DTTRUSOFT KGK-PV1 KGK-PRUSH KGK-ULTRA KGK-WARBIRD2 DESCRIPTION No Golf Ball Titleist DT TruSoft TM Titleist Pro V Pinnacle Rush Wilson Ultra Distance Callaway Warbird d Set-Up: Free! Production: 5-7 days Kong Golf Kit w/ Tees ITEM KONG-T d Set-Up: Free! Odin Golf Kit ITEM ODIN-R ODIN-DTTRUSOFT ODIN-PV1 ODIN-PRUSH ODIN-ULTRA ODIN-WARBIRD2 DESCRIPTION No Golf Ball Titleist DT TruSoft TM Titleist Pro V Pinnacle Rush Wilson Ultra Distance Callaway Warbird d Set-Up: Free! Hydrate Golf Kit ITEM HGK-R HGK-DTTRUSOFT HGK-PV1 HGK-PRUSH HGK-ULTRA HGK-WARBIRD2 DESCRIPTION No Golf Ball Titleist DT TruSoft TM Titleist Pro V Pinnacle Rush Wilson Ultra Distance Callaway Warbird
30 KIT ITEMS FOR NON-GOLFERS AND USE OFF THE COURSE c 99 c IBOOST-ELITE 4400 MAH Dual Port UL Listed Power Bank Set-Up Charge: (G) (5c) SW Smart Phone Wallet Set-Up Charge: (G) ,000 2,500 5, (5c) 2 25 c 5 49 c IWRITELED3 Touch Free Stylus with LED and Pen Set-Up Charge: (G) ,000 2, (5c) CT Cooling Towel Set-Up Charge: (G) , (5c) 75 c c NSS Neoprene Sunglass Strap Set-Up Charge: (G) ,000 1, (5c) PULSE Pulse Bluetooth Speaker with Flashing LED Lights Set-Up Charge: (G) (5c)
31 TIME PRIOR TO EVENT TOURNAMENT TIMELINE 6 months - 1 year 6 months 3-4 months o Establish the goal of the event (client appreciation, fundraising, social). o Determine your budget. o Select a golf course. o Meet with the person responsible for your golf event at the host facility. o Estimate the number of participants. o Negotiate/sign contracts with the golf course. o Begin acquiring sponsors. o Discuss tournament format, special contests (closest to the pin, longest drive, etc.), and the day s schedule. o Design event logo and promotional materials. o Finalize the schedule of events o Purchase hole-in-one insurance, if needed. 1-2 months o Finalize the format. o Make initial pairings. o Confirm tee times. o Review status of awards and gifts. o Develop a tournament rules sheet. o Order banners, tee signs, and any other signage. 1-4 weeks Check-In or Pre-Registration Tournament Day o Finalize pairings and cart assignments, and create one group list and one alphabetical list. o Communicate number of players to the golf course. o Inventory all gifts and prizes. o Have a final conversation with resort or club to make sure personnel will be on hand to assist you. o Make up score cards, locker labels, and gift bags. o Hand out first-tee gifts, especially clothing gifts that players might want to wear in the tournament. o Arrive at the course at least two hours before the golfers. o Set up the registration tables near the carts or a walkway through which all golfers must pass. o Check cart amenities, such as rule sheets, balls, towels. o Check on special event holes. Course staff should place proximity markers on those holes. o Have two people set up tee signs and banners. This task often takes more than an hour. o Make certain that the beverage cart is ready to go. o Check on driving range access for your group. o Hold a short, 10-minute meeting with your staff and course staff to give them all the pertinent information that golfers will need. o Remind someone to pick up the proximity markers after play. 31
32 GOLF IS IMPORTANT IN GOLF TOURNAMENTS ARE BIG BUSINESS PROMOTIONAL PRODUCTS P.O. Box 967 Hixson, TN 37343
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