5. Golf Industry Trends and Developments in the US 6. The US Macro Economy Factors and Impact over Golf Industry

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2 TABLE OF CONTENTS 1. Golf Industry Performance Worldwide 1.1. Overview 1.2. Global Golf Equipment Demand and Economy 2. The US Golf Industry Overview 2.1. Industry Segmentation 3. Industry Performance 3.1. Golf Course Revenues 3.2. Golf Supplies/Equipment Market 3.3. The US Golf Supply/Equipment Industry Forecast Cause and Effect Relationship 4. US Golf economy 4.1. Number of Golfers 4.2. Rounds Played 4.3. Golf Facilities in the US Golf Course Closures 5. Golf Industry Trends and Developments in the US 6. The US Macro Economy Factors and Impact over Golf Industry 6.1. Population Growth and Golf Participants 6.2. The US Economy, Contribution of Golf Industry 6.3. Personal Disposable Income (Historical and Present Performance) 6.4. Inflation 7. US Golf Industry Driving Forces 8. Industry Competition 8.1. Types of Players 8.2. Company Profiles GolfSmith Dick s

3 Sports Authority 9. Appendix 9.1. Abbreviations 9.2. Definitions 9.3. Research Methodology Data Collection Methods Approach 9.4. Disclaimer LIST OF FIGURES Figure 1: Golf Economy Structure Figure 2: The US Golf Industry Segments 2011 Figure 3: The US Golf Course Revenues ( ) Figure 4: Golf Equipment Revenues in the US ( ) Figure 5: The US Golf Clubs Market by Value ( ) Figure 6: Golf Balls Retail Sales in the US ( ) Figure 7: The US Golf Equipment Market Forecast ( ) Figure 8: The US Golf Clubs Market Forecast ( ) Figure 9: Total Number of Rounds Played in the US ( ) Figure 10: Total Number of Golf Facilities in the US (2005, 2007&2009) Figure 11: The US Golf Course Closures ( ) Figure 12: Total Population in the US ( ) Figure 13: The US GDP at Current Prices ( ) Figure 14: Personal Disposable Income in the US ( ) Figure 15: The US inflation, Average Consumer Prices in % ( F) Figure 16: The US Golf Participants by Age in 2010 Figure 17: Golf Participation by Working Group 2011

4 LIST OF TABLES Table 1: The US Export of Golf Balls to Countries Worldwide in 2009 by Value Table 2: Relation between independent factors and the US Golf Industry Table 3: Total Number of Golfers in the US (Age 6+) ( ) Table 4: Missouri Golf Equipment and Supplies Retail Sales ( ) Table 5: Number of Top Golf Courses in the US (2010)

5 THE US GOLF INDUSTRY OVERVIEW The US golf industry is one of the largest in the world ranking and has advanced golf facilities. While in recent times, its growth rate is slower than expected because of the high cost involved in the game and present condition of the economy which does not allow spending much on leisure activities. GOLF COURSE REVENUES Total golf course revenues were up 0.90% in 2010 and 0.94% in 2011 Total golf course revenues were up 0.90% in 2010 and 0.94% in 2011 reaching to value of USD ~ billion and USD ~ billion respectively. The figures suggest a positive growth in golf demand and supply while growth rate is relatively low. Government is taking safety measures to stabilize economy which may push golf participation and demand for more private golf courses in the country. Figure: The US Golf Course Revenues ( ) USD Billion

6 GOLF SUPPLIES/EQUIPMENT MARKET Golf equipment revenues in In 2009, consumer purchases of golf supply/equipment declined by 11.45% reaching USD ~ billion compared to 2010 witnessed 1.64% growth USD ~ billion in Golf market showed a positive response in 2010 driven by economy overcoming from recession and increasing golf events in the country. Golf equipment revenues in 2010 witnessed 1.64% growth to USD ~ billion. Figure 1: Golf Equipment Revenues in the US ( ) USD Billion Figure: The US Golf Clubs Market by Value ( ) USD Billion

7 In 2009 golf ball sales was USD ~ million falling 3.33% from previous year, while sale of used balls increased during the period because of cost cutting strategy adopted by some of the public and private golf clubs. Golf balls retail sales increased in 2010 and 2011 at a low growth rate. Figure: Golf Balls Retail Sales in the US (2009 & 2010) USD Million In terms of international golf ball sales, US is the leading market. According to statistics collected from United States International Trade Commission, in 2009 the US companies transported USD ~ million of golf balls in many countries worldwide. The import of golf balls by US reached USD ~ million and trade surplus reached USD ~ million. Table: The US Export of Golf Balls to Countries Worldwide in 2009 Countries Export Value in USD Million United Kingdom Canada Japan South Korea Australia Netherlands Hong Kong Singapore Mexico South Africa

8 THE US GOLF SUPPLY/EQUIPMENT INDUSTRY FORECAST Golf Equipment market is expected to grow at a CAGR 3.08% from In general considering the condition of the economy, AM Mindpower expected equipment retail sales to grow at a CAGR 3.63% but taking present economy condition into consideration, market is expected to grow at a CAGR 3.08% from Demand for golf equipments is expected to be low in year 2012 due to loosing investor s confidence, slow recovery and recent fall in golf tourism market. In 2011, golf clubs accounted for 30.60% of the US golf equipment market and are further expected to grow 4.38% in 2013 In 2011, golf clubs accounted for 30.60% of the US golf equipment market and are further expected to grow 4.38% in The future growth is expected to be driven by recovering country s financial condition, rising employment rate and government s approval of establishing new golf facilities. Figure: The US Golf Equipment Market Forecast ( ) USD Billion

9 Figure: The US Golf Clubs Market Forecast ( ) USD Billion THE US GOLF ECONOMY NUMBER OF GOLFERS There was a fall in number of golfers in 2009 as compared to 2000 (~ million) & 2005 (~ million). In 2010, the number of golfers decreased again by 3.32% to ~ million due to fall in number of core golfers by 3.60% from ~ million in 2009 to million in Table: Total Number of Golfers in the US (Age 6+) ( ) Total Adults Girls 6-17 Boys 6-17 Total Golfers Total Juniors E

10 ROUNDS PLAYED In 2009, ~ million rounds of golf were played in the country down by 2.30% in 2010 to ~ million. A fall in rounds played showcases the impact of uncertain economy conditions prevailing in the country and also changing weather conditions accountable for fall in total rounds played during Figure: Total Number of Rounds Played in the US ( ) No. of Rounds Played in Million GOLF FACILITIES IN THE US At the end of 2010, there were ~ golf facilities 1 in the US; while for public ~ were open. Numbers of facilities in 2010 registered a fall compared to 2005 results and by 2014 are expected to show a positive growth due to rising interest of females in Golf as well as upcoming events planned by various associations in different states. 1 Facility: A facility is a complex containing at least one golf course.

11 Figure: Total Number of Golf Facilities in the US (2000, 2005&2010) GOLF COURSE CLOSURES In 2010, a decline in number of golf course closure has been witnessed, from ~ closures in 2007 to ~ in 2010 (in 18-hole equivalents). However ~ golf courses were closed in 2006 due to net negative facility growth during the year. Figure: The US Golf Course Closures ( ) No of Golf Clousers No of Golf Facilities For more information, please contact

12 DISCLAIMER The research reports provided by AM Mindpower Solutions are for the personal information of the authorized recipient and is not for public distribution and should not be reproduced or redistributed without prior permission. You are permitted to print or download extracts from this material for your personal use only. None of this material may be used for any commercial or public use. The information provided in the research documents is from publicly available data and other sources, which are reliable. Efforts are made to try and ensure accuracy of data. With respect to documents available, neither the company nor any of its employees makes any warranty, express or implied, including the warranties of merchantability and fitness for a particular purpose, or assumes any legal liability or responsibility for the accuracy, completeness, or usefulness of any information, apparatus, product, or process disclosed, or represents that its use will not infringe privately owned rights. The report also includes analysis and views expressed by our research team. The research reports are purely for information purposes. The opinions expressed are our current opinions as of the date appearing in the material and may be subject to change from time to time without notice. Investors should not solely rely on the information contained in the research documents and must make investment decisions based on their own investment objectives, risk profile and financial position. The recipients of this material should take their own professional advice before acting on this information. A M Mindpower Solutions will not accept returns of reports once dispatched due to the confidentiality of information provided in our reports. In case, a report qualify for return, we will issue a credit, minus shipping charges, of equal value to the original purchase price, toward a future purchase no refunds. The decision about whether the product return can be accepted or not is solely at our discretion. Any dispute will be subject to laws of India and exclusive jurisdiction of Indian Courts. No part of this manual or any material appearing may be reproduced, stored in or transmitted on any other Web site without written permission of AM Mindpower Solutions and any payments of a specified fee. Requests to republish any material may be sent to us.

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