2015 IDA Award Submission. The Downtown Open: A Pop-Up Putt-Putt Experience

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1 2015 IDA Award Submission The Downtown Open: A Pop-Up Putt-Putt Experience

2 Created a 20 Hole Pop-Up Putt-Putt Course in the Downtown core that was open 24 hours per day, 7 days per week for 10 days Local companies purchased the holes, provided unfinished, which they customized with a unique design of their choice Participants were provided golfs balls and golf putters to use free of charge or could bring their own balls or putter Participants were encouraged to play at their convenience any time of day or during specific tournaments organized throughout the 10 days The overall cost to construct the holes and conduct the event was less than $2,000 with the primary expense being labor to construct the unfinished holes The Concept

3 The entire Downtown Open was located within a 6-square block area in the core of Downtown and around the historic Downtown Square All holes were located in the public right-of-way on sidewalks immediately outside local businesses and in an area that was easily walkable The Location

4 Development Process The goal was to create a temporary entertainment experience that was approachable and playable by individuals of all ages, including those with disabilities The additional goal was to create an event that was aesthetically pleasing and interesting to observe when not being played After considering several options, the idea of a temporary putt putt course best met these goals because of its wide audience and the ability to custom design each hole in a unique way

5 Appeal to All Ages The goal of offering an all ages friendly event was accomplished by keeping the event open 24 hours per day so that individuals could play at their convenience and preferred time Children as young as 2 years old played along side adults over 90 years old Individuals with disabilities were also able to play, including wheelchair-bound individuals

6 From beginning construction of the unfinished holes to the opening of the pop-up, putt-putt course was less than 60 days Launch All 20 holes opened simultaneously with hole sponsors invited to take the first putts and introduce their holes to participants on opening night The event launch also included a Putt Against A Pro free event where guests could test their putting skills against a former PGA Pro Golfer

7 Print Putt against a pro and more at Downtown Open mini golf course opening Friday in Huntsville Free mini golf on Huntsville's Courthouse Square? Downtown Open rolls into action Friday How tough is the downtown mini golf course? A new AL.com reporter puts it to the test. Your Guide to the Downtown Open Growth on Northside Square, Pop-Up Putt-Putt Featured in Downtown Open Media Coverage

8 Television Growth on Northside Square, Pop-Up Putt-Putt Featured in Downtown Open Media Coverage

9 Innovation: The project took an innovative approach to downtown entertainment by creating a twoweek event that was open 24 hours per day, free to participate, and easily played by individuals from young children to our oldest citizens. There were literally no barriers to participation in terms of time, cost, or accessibility. Replication: The project is highly replicable for downtowns of almost any size. The project can be easily scaled up or down in size by adding/reducing holes based on participant demand and hole sponsor availability. Representation: The project is highly representative and diverse in that all 20 holes were sponsored by different companies. The size of these companies ranged from small, local shops with less than 10 employees to large, multi-national corporations with a presence in Huntsville. Sustainability: The project is extremely sustainable in that many of the holes can be (and have been) re-used in subsequent years. In addition, after the event concluded, many of the holes were donated for use at area non-profit facilities such as the Huntsville Botanical Gardens for an interactive childrens display. Execution: The project was efficiently executed by creating three standard unfinished hole layouts which were then provided to the hole sponsors for completion in a unique way. This allowed for a quicker production of holes while avoiding final design similarity because each hole was completed with a unique design. The project also required less overall personnel hours than most of our other major events. Outcome: The project has provided downtown residents, workers, and guests with two weeks of free, all ages friendly entertainment that is accessible to all ages as well as extremely accessible to downtown participants with disabilities. Value Rationale

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