2018 PDGA PROFESSIONAL DISC GOLF WORLD CHAMPIONSHIP PARTNERSHIP PROGRAM

Transcription

1 2018 PDGA PROFESSIONAL DISC GOLF WORLD CHAMPIONSHIP PARTNERSHIP PROGRAM

2 THE BASICS... Smugglers Notch Resort will host the 2018 PDGA Pro Disc Golf World Championship Disc Golf is one of the fastest growing sports in the world! Over 300 players, over 2,500 on-site spectators and millions of event views and impressions across all types of media

3 THE VISION... Partner with Smugglers Notch Resort & the Professional Disc Golf Association to place your brand in front of passionate outdoor enthusiasts across an age demographic that spans from millennials to baby boomers Event coverage and content will be viewed around the world with fans engaged both online and onsite to watch disc golf s premier championship. Smuggs FallFest supports the Championship with a lively weeklong festival delivering thousands of guests to the resort to enjoy games, live music, craft beer & cider, local food & art, and dozens of vendors to supplement the World Championship Competition perfect for on-site activations and sampling opportunities.

4 THE COMPETITION... Week of September 3 rd through 9 th 4 Rounds of Singles Competition before a cut to the fifth and final round Men (MPO) & Women (FPO) Divisions compete for the most prestigious & coveted Disc Golf title in the world Other competitions include the World Distance Competition, the World Putting Championship, and the Mixed Double World Championship. Festivities take place throughout the week with opportunities to place your brand

5 SEPTEMBER 4-9 Smuggs FallFest is a week-long celebration of northeastern culture and recreation at Smugglers that supports the World Championship! Attracting thousands of Vermonters and fest-goers from across the Northeast, FallFest features festivities including live music, craft cider and beer events, local food and art vendors, and a slate of other recreational and adventure opportunities - all supplementing the tournament and add fun for competitors, spectators, and participants alike!

6 WHAT MAKES THIS EVENT DIFFERENT? A 7 MONTH BLEND OF EXPOSURE Partnering with FallFest places your brand in front of the growing disc golf demographic, not only on site, but through media and video coverage before, during and after the event that extends reach. Partners also enjoy exposure to the Smugglers Notch Resort guest, who fill the resort to nearly 2,000 strong on FallFest weekend. A DIVERSE EVENT & GUEST DEMOGRAPHIC From the side events to the championship competition, the local food fest to the live music, the craft beer & cider tastings to the new FunZone 2.0 at Smugglers, and the adventure tours to festival games this event is packed with attractions for all ages and many interests. That diversity helps drive over disc golf competitors, their friends & families, Vermonters, New Englanders, and guests from across the country & world to Smugglers. As America s Family Resort, Smugglers see a wide range of ages on site and features family friendly lodging and activities at every turn SUPPORT A GOOD CAUSE Partnering with this event includes supporting local adaptive athletes. Smugglers supports a local group of athletes raising money to participate in the Special Olympics, and the World Championship plays a big role in raising funds!

7 41,066 DISC GOLF... 30,396 on course to becoming the fastest growing sport in the U.S million people have played disc golf, 2 million regular players. 20,587 = active members = disc golf courses 16,109 14,326 9,629 11,943 Disc Golf makes debut on ESPN s SportCenter with Nate Doss ace at Fountain Hills. year Featured six more times throughout the year SOURCE: Professional Disc Golf Association

8 PDGA MEDIA REACH PDGA MEDIA REACH Social Media likes facebook.com/pdga, verified twitter.com/pdga, verified instagram.com/pdga PDGA.com (2017) Pageviews: 37.8 million Sessions: 9.07 million Unique Users: 1.96 million PDGA PUBLICATIONS PDGA e-newsletter: subscribers (issued weekly) DiscGolfer Magazine: subscribers (issued quarterly) SMUGGLERS NOTCH MEDIA REACH Social Media 52,000+ likes 13,5000+ likes 17,5000+ likes Web & Publication data available upon request! 50,000+ resort guest visits annually!

9 EVENT EXPOSURE YOUTUBE COVERAGE Over 25 Rounds with Shot-by-Shot Coverage! Over 1 million views SMASHBOXXTV LIVE COVERAGE 4 Broadcasts AVERAGE WATCH TIME Over 30 minutes Over 50K viewers 2018 PDGA PRO WORLD CHAMPIONSHIP Over 50K viewers PREVIEW & REVIEW SHOWS minutes PROMOTIONAL VIDEOS & FEATURES POTENTIAL NETWORK MEDIA OPPORTUNITIES In development Over 25K views

10 DIVERSITY OF GUESTS & PARTNERS SPORTS, ART & FOOD VENDORS PDGA PROFESSIONAL DISC GOLF ASSOCIATION SMUGGLERS NOTCH RESORT GUESTS NEW ENGLAND DISC GOLF CLUBS WORLD CHAMPIONSHIP Competitors, Friend & Family FALLFEST PARTICIPANTS VERMONT TOURISM BUREAU & CHAMBER OF COMMERCE

11 RESORT SUMMER GUEST DEMOGRAPHICS INCOME >$49,999 $50 - $74,999 $75 - $99,999 $100 - $124,999 $125 - $149,999 $150 - $174,999 $175 - $299,999 <$300K $ 1.22% 5.12% 11.71% 14.88% 10% 8.05% 16.10% 6.54% $$$$ $$$$$$$$ $$$$$$$$$$ $$$$$$$ $$$$$$ $$$$$$$$$$$$ $$$$ 60% GENDER = female = male AGE > % 0% 5.85% 29.75% 23.90% 39.02% 40% Results based on 410 How Do You Like Us? Survey Responses

12 RESORT FALL GUEST DEMOGRAPHICS INCOME >$49,999 $50 - $74,999 $75 - $99,999 $100 - $124,999 $125 - $149,999 $150 - $174,999 $175 - $299,999 <$300K $$$$ $$$$$$$$ $$$$$$$$ $$$$$$$$$ $$$$$ $$$$$$$ $$$$$$ $$ 6.32% 11.58% 11.58% 12.11% 7.37% 10.53% 8.42% 3.16% 67.9% GENDER = female = male AGE > % 1.05% 16.84% 21.58% 10% 39.02% 32.1% Results based on 190 How Do You Like Us? Survey Responses

13 BECOME A PARTNER IT S A WIN-WIN. Sponsoring the 2018 PDGA Pro World Championship provides you with the unique opportunity to connect with the active-lifestyle and millennial family communities. Your brand will be joining the pinnacle event in a fast growing sport with the full backing of a major and nationally acclaimed resort. Reach your key audience segment and align your brand with in a fun and engaging way. WE LL FIND THE RIGHT FIT. Looking for a customized partnership built around your budget? Leverage the biggest disc golf event in the world and we ll help customized the right level of sponsorship to fit your needs. Seeking sampling opportunities with the largest generation since the Baby Boomers, the Milleninals? We can help by getting your brand in front of players, spectators, and resort guests with disposable income. Send a message to your prospective customers and we ll work with you to build a sponsorship program that works for your brands marketing needs. BE A PART OF THE FUN! If you want to be part of a fun, outdoor, mountain-lifestyle weekend, a FallFest sponsorship is right for you. Place your brand in front of the Vermont & New England community and the disc golf world! Receive long-term recognition and forward momentum when you become a partner of the 2018 PDGA Pro World Championship!

14 PARTNERSHIP OPPORTUNITIES Contact our partnership team to discuss the benefits and terms of any level you may be interested in! WE are dedicated to creating strong partnerships that work well for all parties! Don t see a level you d like, reach out and we can work to customize the best way to position your brand! PRESENTING SPONSOR OFFICIAL DISC SPONSOR COURSE SPONSORS SUPPORTING SPONSORS HOLE SPONSORS OFFICIAL PRODUCTS OF THE WORLD CHAMPIONSHIP» Retailer» Footwear» Disc Golf Bag» Socks» Apparel» Sunglasses» Beverage» & more! CLICK HERE to contact our sponsorship team for your custom 2018 worlds partnership program today! p: e: discgolf@smuggs.com