BRAND GRAPHICS GUIDELINES

Transcription

1 BRAND GRAPHICS GUIDELINES

2 TABLE OF CONTENTS Purpose of Brand Graphic Guidelines and Legal Notice 3 Symetra Tour Vertical Mark - Full Color 4 Symetra Tour Vertical Mark - Two Color 5 Symetra Tour Vertical Mark - One Color 6 Symetra Tour Horizontal Mark - Full Color 7 Symetra Tour Horizontal Mark - Two Color 8 Symetra Tour Horizontal Mark - One Color 9 Footer 10 On-Site Symetra Tour Logo Usage 11 Logo Clear Space & Size 12 Fonts 13 Unacceptable Mark Usage 14 Symetra Tour Brand Guidelines Revised on A 2

3 PURPOSE OF BRAND GRAPHICS GUIDELINES The purpose of the Symetra Tour Brand Graphics Guidelines is to show all who use the Symetra Tour brand the proper, creative direction and look for the Symetra Tour marks. We hope it will be a useful tool as you create graphic elements. Consistent communication when using the Symetra Tour brand will add further value to all rights holders. Requirements and guidelines for use of these designations are featured on the following pages. Any questions or comments regarding the Symetra Tour Brand Graphics Guidelines can be directed to: Sandi Higgs Vice President of Digital Media and the LPGA Creative Group phone sandi.higgs@lpga.com LEGAL NOTICE All materials contained in this document (including, without limitation, trademarks, wordmarks, copyright, and all other intellectual property, however denominated, related to the Symetra Tour are either owned by or licensed to the LPGA. The LPGA retains all rights not specifically stated herein. Except as otherwise permitted under law, use of any and all such proprietary materials contained in this document is strictly prohibited without the LPGA s express prior written consent. Symetra Tour Brand Guidelines Revised on A 3

4 VERTICAL MARK - FULL COLOR Symetra Blue Pantone 285 C Process C: 89 M: 52 Y: 0 K: 0 Websafe R: 0 G: 114 B: 207 LPGA Dark Blue Pantone 301 C Process C: 100 M: 69 Y: 23 K: 7 Websafe R: 0 G: 81 B: 149 Over Light Colors Black Pantone Black C Process C: 53 M: 58 Y: 63 K: 100 Websafe R: 0 G: 0 B: 0 Grey Pantone Cool Grey 9 C Process C: 56 M: 47 Y: 44 K: 11 Websafe R: 116 G: 118 B: 121 Other applications of the Symetra Tour logo such as blind embossed or clear varnish or use of other colors must be Note: Use of any of the elements separated out from the logo must be Over Dark Colors The mark must always accompany the Symetra Tour logo. Symetra Tour Brand Guidelines Revised on A 4

5 VERTICAL MARK - TWO COLOR Symetra Blue Pantone 285 C Process C: 89 M: 52 Y: 0 K: 0 Websafe R: 0 G: 114 B: 207 Over Light Colors Black Pantone Black C Process C: 53 M: 58 Y: 63 K: 100 Websafe R: 0 G: 0 B: 0 Other applications of the Symetra Tour logo such as blind embossed or clear varnish or use of other colors must be Note: Use of any of the elements separated out from the logo must be Over Dark Colors The mark must always accompany the Symetra Tour logo. Symetra Tour Brand Guidelines Revised on A 5

6 VERTICAL MARK - ONE COLOR Over Light Colors Black Pantone Black C Process C: 53 M: 58 Y: 63 K: 100 Websafe R: 0 G: 0 B: 0 Other applications of the Symetra Tour logo such as blind embossed or clear varnish or use of other colors must be Note: Use of any of the elements separated out from the logo must be Over Dark Colors The mark must always accompany the Symetra Tour logo. Symetra Tour Brand Guidelines Revised on A 6

7 HORIZONTAL MARK - FULL COLOR Symetra Blue Pantone 285 C Process C: 89 M: 52 Y: 0 K: 0 Websafe R: 0 G: 114 B: 207 LPGA Dark Blue Pantone 301 C Process C: 100 M: 69 Y: 23 K: 7 Websafe R: 0 G: 81 B: 149 Over Light Colors Black Pantone Black C Process C: 53 M: 58 Y: 63 K: 100 Websafe R: 0 G: 0 B: 0 Grey Pantone Cool Grey 9 C Process C: 56 M: 47 Y: 44 K: 11 Websafe R: 116 G: 118 B: 121 Other applications of the Symetra Tour logo such as blind embossed or clear varnish or use of other colors must be Note: Use of any of the elements separated out from the logo must be Over Dark Colors The mark must always accompany the Symetra Tour logo. Symetra Tour Brand Guidelines Revised on A 7

8 HORIZONTAL MARK - TWO COLOR Symetra Blue Pantone 285 C Process C: 89 M: 52 Y: 0 K: 0 Websafe R: 0 G: 114 B: 207 Over Light Colors Black Pantone Black C Process C: 53 M: 58 Y: 63 K: 100 Websafe R: 0 G: 0 B: 0 Other applications of the Symetra Tour logo such as blind embossed or clear varnish or use of other colors must be Note: Use of any of the elements separated out from the logo must be Over Dark Colors The mark must always accompany the Symetra Tour logo. Symetra Tour Brand Guidelines Revised on A 8

9 HORIZONTAL MARK - ONE COLOR Over Light Colors Black Pantone Black C Process C: 53 M: 58 Y: 63 K: 100 Websafe R: 0 G: 0 B: 0 Other applications of the Symetra Tour logo such as blind embossed or clear varnish or use of other colors must be Note: Use of any of the elements separated out from the logo must be Over Dark Colors The mark must always accompany the Symetra Tour logo. Symetra Tour Brand Guidelines Revised on A 9

10 FOOTER The purpose of the Symetra Tour footer is to provide a common graphical element with which to tie together all marketing collateral. The dark blue bar symbolizes both a golf tee and a road. The Symetra Tour s Road to the LPGA. The examples shown below are of the full color version illustrated here. But the footer can be altered to appears as either a two color or one color element and over a light background or reversed out over a dark background as illustrated with the vertical and horizontal logos on pages 4-9. Symetra Tour Brand Guidelines Revised on A 10

11 ON-SITE SYMETRA TOUR LOGO USAGE The Symetra Tour logo should appear in conjunction with your tournament logo on all print and visual materials. The Symetra Tour logo should appear on all of the following: Advertisements - Billboard, Print, Online & TV Apparel Banners Caddie bibs Course Maps Directional Parking Signs Greenside Interview Backdrop Hole Flags Manual Leaderboards Media Center Interview Backdrop Media Center Signs (Outside/Directional) On-Course Signage (All entrances/exits) Pairing Sheets Pro-Am Presentation Materials Quiet Please Paddles Scoreboards Spectator Guides Sponsor Promotional Pieces Standard Bearer Signs Tournament Posters Tournament Program Tournament Sales Brochure/Materials Tournament Stationery Tickets and Badges Tee Box Backdrops For further information, contact Tracy Kerdyk, Vice President, Tournament Operations at LPGA Headquarters, or at tracy.kerdyk@lpga.com. Symetra Tour Brand Guidelines Revised on A 11

12 LOGO CLEAR SPACE & SIZE A minimum amount of clear space must always surround the Symetra Tour mark to separate it from other elements such as headlines, text and imagery, as well as the outside edge of printed, electronic and three-dimensional materials. Proper use of clear space ensures visual impact and legibility of the brand. The amount of clear space is defined by the width of the LPGA word mark. When possible, additional clear space is preferred. Minimum Size: The minimum size the Symetra Tour logo mark shall be used at is 1 3 / 4 tall for the Vertical Mark and 1 tall for the Horizontal Mark. 1 3 / 4 1 The area of exclusion is marked by the red, dashed line. Symetra Tour Brand Guidelines Revised on A 12

13 FONTS The fonts Futura Medium and Futura Heavy are to be used for all headers, sub-headers and body copy. Futura Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Futura Heavy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Symetra Tour Brand Guidelines Revised on A 13

14 UNACCEPTABLE MARK USAGE DO NOT use without DO NOT alter layout DO NOT distort DO NOT change color DO NOT blur or add effects DO NOT alter fonts DO NOT crop DO NOT add drop shadows DO NOT alter proportions DO NOT remove elements DO NOT add elements DO NOT us below 1 3 / 4 tall Symetra Tour Brand Guidelines Revised on A 14

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