Q1 What is your gender? Q2 Where do you live?

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Earl Sparks
5 years ago
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1 Q1 What is your gender? Answered: 189 Skipped: 48 Female Male Female Male 21.16% % 149 Total 189 Q2 Where do you live? Answered: 186 Skipped: 51 1 / 47

2 London Middlesex County Elgin County Oxford County Kent County Huron County Bruce County Perth County Haldimand-rfo lk County London Middlesex County Elgin County Oxford County Kent County Huron County Bruce County Perth County Haldimand-rfolk County 69.35% % % % % % % % % 2 Total 186 Q3 Age 2 / 47

3 < and over < and over 3.38% % % % % 104 Q4 Do you consider yourself an avid or casual golfer? Avid Casual Avid 77.22% / 47

4 Casual 22.78% 54 Q5 How many rounds of golf do you play each year? Answered: 236 Skipped: 1 Once Less than five More than 40 Once Less than five More than % % % % % % 123 Total 236 Q6 How many years have you played golf? 4 / 47

5 Less than More than 25 Less than More than % % % % % 128 Q7 Why do you play golf? (Check all that apply) Passion for the game Exercise It's my sport Social outing Business networking 5 / 47

6 Passion for the game Exercise It's my sport Social outing Business networking 81.01% % % % % 72 Total Respondents: 237 Q8 Who introduced you to golf? Father Mother Spouse Sibling Other family member Friend Co-worker Teacher/Coach Club professional Father Mother Spouse Sibling Other family member Friend 43.04% % % % % % 73 6 / 47

7 Co-worker Teacher/Coach Club professional 8.44% % % 2 Q9 At what age did you play your first round of golf? Adult Teenager Child Adult Teenager Child 32.49% % % 95 Q10 Who do you typically partner with during a round of golf? 7 / 47

8 Foursome Threesome One partner Golf as a single Foursome Threesome One partner Golf as a single 47.26% % % % 12 Q11 Do your rounds of golf usually start on time? 82.70% % 41 8 / 47

9 Q12 How is the pace of play during the majority of your rounds? Fast Average Slow Fast Average Slow 26.16% % % 44 Q13 Do you find time clocks useful? 36.71% % / 47

10 Q14 What is your handicap index? Less than Higher than 18 Don't record a handicap index Less than Higher than 18 Don't record a handicap index 39.24% % % % 49 Q15 At which type of club do you hold your main membership? 10 / 47

11 Private Semi-Private/Pu blic t a club member Private Semi-Private/Public t a club member 27.43% % % 82 Q16 Do you belong to the following? (Check all that apply) Answered: 233 Skipped: 4 11 / 47

12 Private Club ClubLink City of London London Golf Club London Golf Trail Golfrth East Park/Maple... Other public club Out-of-town club I'm a daily green fee... Private Club ClubLink City of London London Golf Club London Golf Trail Golfrth East Park/Maple Ridge/Westminster Trails Other public club Out-of-town club I'm a daily green fee player 22.32% % % % % % % % % % 50 Total Respondents: 233 Q17 What type of membership do you hold? Answered: 233 Skipped: 4 12 / 47

13 Junior/Student Regular Senior Junior/Student Regular Senior 6.01% % % 54 Total 233 Q18 Does the price of a round of golf determine where and how often you play? 65.82% % 81 Q19 Do you use discount coupons when paying for green fees? 13 / 47

14 47.26% % 125 Q20 Do you usually walk, or ride a cart? Walk Ride a cart Walk Ride a cart 56.12% % 104 Q21 Which of the following do you use most? 14 / 47

15 Carry bag Push Cart Electric push cart Ride a cart Carry bag Push Cart Electric push cart Ride a cart 19.41% % % % 100 Q22 Do you play in charity golf tournaments? 73.84% % / 47

16 Q23 How many charity golf tournaments do you play in each year? ne One or more ne One or more 25.32% % % % 27 Q24 What prevents you the most from playing golf? (Check one) 16 / 47

17 Lack of money Lack of time Lack of playing... It's too difficult It doesn't encourage wo... It doesn't encourage... Lack of money Lack of time Lack of playing partners It's too difficult It doesn't encourage women to play It doesn't encourage juniors to play 18.14% % % % % % 1 Q25 How do you rate golf courses in London compared to other Southwestern Ontario courses? 17 / 47

18 Better Same Worse Better Same Worse 32.91% % % 10 Q26 Do you belong to a golf league? 45.99% % 128 Q27 Do you golf in competitive tournaments other than club championships? 18 / 47

19 38.40% % 146 Q28 Are you an amateur or professional golfer? Amateur Professional Amateur Professional 85.23% % 35 Q29 Are you, or were you, on golf scholarship at a college or university? 19 / 47

20 8.44% % 217 Q30 Does the local golf industry do enough to promote junior golf? 39.24% % 144 Q31 What works well in growing the game amongst juniors? (Check all that apply) 20 / 47

21 Accessibility Discounted memberships/... Free lessons Season-long mentoring Tournaments Accessibility Discounted memberships/green fees Free lessons Season-long mentoring Tournaments 54.01% % % % % 86 Total Respondents: 237 Q32 What area needs the most improvement in growing the game? (Check one) 21 / 47

22 Accessibility Discounted memberships/... Free lessons Season-long mentoring Tournaments Accessibility Discounted memberships/green fees Free lessons Season-long mentoring Tournaments 15.19% % % % % 14 Q33 How many kilometres do you drive to your home, or most visited, golf club? Less than 5 KM 5-10 KM KM KM More than 40 KM 22 / 47

23 Less than 5 KM 5-10 KM KM KM More than 40 KM 18.99% % % % % 5 Q34 How early do you typically arrive at a course before teeing off? More than an hour An hour A half hour 15 minutes More than an hour An hour A half hour 15 minutes 18.57% % % % 36 Q35 Should local course owners add more value to their green fees? 23 / 47

24 76.79% % 55 Q36 Should local course owners add more value to their membership fees? 83.54% % 39 Q37 What area of golf etiquette needs the most improvement? (Choose one) 24 / 47

25 Use of cell phones Golfers not ready to hit... Length pre-shot... Moving/talking during shots Slow play in general Use of cell phones Golfers not ready to hit when it's their turn Length pre-shot routines Moving/talking during shots Slow play in general 18.14% % % % % 103 Q38 What needs the most improvement at your home/regular golf course? 25 / 47

26 Tee decks Fairways Bunkers Greens Tee decks Fairways Bunkers Greens 22.36% % % % 42 Q39 Does the clubhouse at your home/regular club need upgrades? 51.05% % / 47

27 Q40 How are the overall course conditions at your home/regular club? Excellent Very Good Good Satisfactory Poor Excellent Very Good Good Satisfactory Poor 27.43% % % % % 1 Q41 Are green fees affordable in London and area? 27 / 47

28 82.28% % 42 Q42 Rate the food and beverage offerings and services at your home/regular club. Excellent Very Good Good Satisfactory Poor Excellent Very Good Good 21.10% % % 72 Satisfactory 13.92% / 47

29 Poor 4.64% 11 Q43 Are pro shop services satisfactory at your home/regular club? 62.45% % 89 Q44 Do you make pro shop purchases at your home/regular club? Answered: 236 Skipped: % % / 47

30 Total 236 Q45 In which area of London do you usually practice at a golf range? Answered: 236 Skipped: 1 rth South East West rth South East West 26.69% % % % 54 Total 236 Q46 Do you practice indoors during the winter? 30 / 47

31 42.19% % 137 Q47 Does your home or regular club have a full practice range? 64.98% % 83 Q48 Will you purchase golf lessons this year? 31 / 47

32 Undecided Undecided 18.57% % % 23 Q49 Are you more likely to purchase lessons from a PGA of Canada pro than another instructor? 48.10% % 123 Q50 Will you take a golf vacation this year? 32 / 47

33 Undecided Undecided 58.23% % % 29 Q51 What are your most frequented golf vacation destinations? (Check all that apply) Answered: 223 Skipped: / 47

34 Ontario va Scotia P.E.I. B.C. Elsewhere in Canada Florida Carolinas Michigan New York California Texas Elsewhere in U.S. U.K. Caribbean Other Ontario va Scotia P.E.I. B.C. Elsewhere in Canada Florida 46.19% % % % % % / 47

35 Carolinas Michigan New York California Texas Elsewhere in U.S. U.K. Caribbean Other 13.90% % % % % % % % % 9 Total Respondents: 223 Q52 Do new golf clubs and balls improve your game each year? 48.52% % 122 Q53 Where do you purchase most of your golf equipment, apparel and accessories? 35 / 47

36 London golf retailer Out-of-town golf retailer Pro shops Online London golf retailer Out-of-town golf retailer Pro shops Online 49.37% % % % 28 Q54 Which of the following will you attend in 2016? (Check all that apply) Answered: 137 Skipped: 100 London Golf Show & Sale Toronto Golf & Travel Show PGA Merchandise... London Golf Show & Sale 93.43% / 47

37 Toronto Golf & Travel Show PGA Merchandise Show, Orlando 16.06% % 18 Total Respondents: 137 Q55 Did you attend the 2015 Freedom 55 Financial Championship? 22.36% % 184 Q56 Will you attend the 2016 Freedom 55 Financial Championship? Undecided 37 / 47

38 Undecided 25.32% % % 43 Q57 Do you subscribe to The Golf Channel? 80.17% % 47 Q58 How do you book your tee times? (Check all that apply) 38 / 47

39 Online With an app Telephone In Person Online With an app Telephone In Person 54.85% % % % 98 Total Respondents: 237 Q59 Do you use a GPS or a laser rangefinder most often on the golf course? GPS device Laser rangefinder Don't use either - I'm... GPS device 32.91% / 47

40 Laser rangefinder Don't use either - I'm old-school 23.63% % 103 Q60 How much money will you spend on golf equipment/apparel/accessories in 2016? Less than $100 $100-$499 $500-$799 $800-$999 $1,000 or more Less than $100 $100-$499 $500-$799 $800-$999 $1,000 or more 10.55% % % % % 62 Q61 Do you mostly buy new or used golf equipment? 40 / 47

41 New Used New Used 78.06% % 52 Q62 Which equipment will you purchase this year? (Check all that apply) Clubs Bag Balls Apparel Shoes Cart GPS/Rangefinder Eyewear Clubs 58.65% / 47

42 Bag Balls Apparel Shoes Cart GPS/Rangefinder Eyewear 33.33% % % % % % % 69 Total Respondents: 237 Q63 Which clubs are you more likely to purchase this year? (Check all that apply) Answered: 236 Skipped: 1 Driver Fairway metal Hybrid Irons Wedges Putter Driver Fairway metal Hybrid Irons Wedges Putter 59.75% % % % % % 78 Total Respondents: / 47

43 Q64 Are you loyal to one club manufacturer during most of your purchases? 53.59% % 110 Q65 Should the city of London as a whole do a better job promoting itself as a golf destination? 73.00% % / 47

44 Q66 Who should be responsible for marketing London as a golf destination? (Check all that apply) City of London Tourism London London Economic... London Chamber of Commerce Individual golf course... LondonOntarioGo lf.com City of London Tourism London London Economic Development Corporation London Chamber of Commerce Individual golf course owners LondonOntarioGolf.com 45.99% % % % % % 71 Total Respondents: 237 Q67 Do you subscribe to a golf publication? 44 / 47

45 54.43% % 108 Q68 Where do you get your golf news? (Check all that apply) Newspapers Magazines Online TV Radio Newspapers Magazines Online 44.73% % % 202 TV 74.68% / 47

46 Radio 16.88% 40 Total Respondents: 237 Q69 Did you attend the 2014 CP Women's Open at London Hunt & Country Club? 60.76% % 93 Q70 Will London ever hold another PGA Tour event? Undecided 50.63% / 47

47 Undecided 31.22% % 43 Q71 What do you like most about golfing in London and area? (Check all that apply) Affordable Variety of choices Short drive to many golf clubs Good amenities Friendly staff Affordable Variety of choices Short drive to many golf clubs Good amenities Friendly staff 36.71% % % % % 60 Total Respondents: / 47

Membership Manual TABLE OF CONENTS. Welcome- Jeff Howerton, PGA Professional, Page 2. Recycling Program, Page 2. Things You Need to Know, Page 3

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