Connection. Ideas and Information for RETAILERS INSIDE: April 2017 Volume 18 Issue 4. retailer.wilottery.com

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Month, page 3 New Billing Terms, page 4 & 5

1 Connection Volume 18 Issue 4 retailer.wilottery.com INSIDE: Note from the Director, page 2 Powerball Incentive, page 2 Retailer of the Month, page 3 New Billing Terms, page 4 & 5 New scratch tickets, page 6 Powerball winners, page 7 Ideas and Information for RETAILERS

In February of 1988, members of the Multi-State Lottery Association held the first draw for Lotto America. At that time, 6 states and the District of Columbia were the only members.

2 Note from the Director Who doesn't like to celebrate? We are ready to celebrate 25 years of Powerball this month at the Lottery! In my column last month, I mentioned we would be providing more history about Powerball and the celebrations we have planned. In February of 1988, members of the Multi-State Lottery Association held the first draw for Lotto America. At that time, 6 states and the District of Columbia were the only members. Wisconsin joined in Lotto America continued sales with 14 states and DC participating until the last draw on April 18, On April 19, 1992, sales for the new Powerball game began, with the first draw on April 22, This game allowed players to choose 5 of 45 and 1 of 45 numbers for a jackpot that started at $2 million. Through the years participating states have grown, matrices have changed, cross selling of Powerball and Mega Millions began and jackpots have grown. Here are just a few of the record jackpots: Cindy Polzin Lottery Director 2 o 10/19/02 $340 Million jackpot won in Oregon o 2/18/06 $365 Million jackpot won in Nebraska o 11/28/12 $587.5 Million jackpot won in Arizona and Missouri o 5/18/13 $590.5 Million jackpot won in Florida o 1/13/16 $1.586 Billion jackpot won in California, Florida, and Tennessee o Even though it was not a "record", we can't forget the $208 Million jackpot won by the "100 Miracles" from Sargento Cheese on August 5, 2006, right here in our own great State! Powerball sales make up approximately 17% of overall Lottery sales which contributes to Property Tax Relief for Wisconsin home owners. We will be celebrating up in Green Bay at the Wisconsin Petroleum Marketers & Convenience Store Association on April 11-12, in Madison at the Spring Badger on April 21 and at Miller Park as our own Milwaukee Brewers take on the St. Louis Cardinals on April 22. Join us in the celebrations if you can! Make sure to read more about Powerball and Wisconsin's winners in this edition of The Connection. So, here's to you, our retail partners, and here's to Powerball! EXAMPLE: $10 POWERBALL TICKET $.55 Commission 5.5% $.55 Incentive 5.5% $1.10 TOTAL 11% (2X Commission) EXAMPLE: Ask for the Sale! Retailers will earn DOUBLE commission on Powerball tickets OR FIVE TIMES commission on Powerball with Powerplay tickets sold ONLY on $15 POWERBALL TICKET w POWERPLAY $.82 Commission 5.5% $3.30 Incentive 22% $4.12 TOTAL 27.5% (5X Commission) Wednesday April 19, 2017 and Saturday, April 22, 2017 Short Term Incentive

3 G3 Up Nort N4111 Cty S Pound, WI 54161 Owners "Dutch" and Jerry Gwindt "Fuel up your car and fuel up your stomach" is

This convenience store with a restaurant is located in Marinette County in the Town of Beaver with a Village of Pound

The "G3" comes from the three members of the Gwindt family who own and operate the business Jerry, Delilah(Dutch) and

Behind the convenience store, about half mile, is Gwidt Farms where they raise beef cattle which is served at the

According to Dutch, they have the best cook in the area (Michelle) and she loves working in the cleanest kitchen around

At lunch their most popular item is the hamburgers because the diners all know where the beef comes from.

G3 Up Nort carries 19 facings of scratch tickets.

3 3 G3 Up Nort N4111 Cty S Pound, WI Owners "Dutch" and Jerry Gwindt "Fuel up your car and fuel up your stomach" is the motto of our April Retailer of the Month, G3 Up Nort. This convenience store with a restaurant is located in Marinette County in the Town of Beaver with a Village of Pound mailing address. The "G3" comes from the three members of the Gwindt family who own and operate the business Jerry, Delilah(Dutch) and their daughter Gina. Behind the convenience store, about half mile, is Gwidt Farms where they raise beef cattle which is served at the restaurant. The restaurant doors open at 5:00 am and it doesn't take long before the 12 tables start filling up. According to Dutch, they have the best cook in the area (Michelle) and she loves working in the cleanest kitchen around (according to their state inspector). At lunch their most popular item is the hamburgers because the diners all know where the beef comes from. At dinner time, its meat and potatoes or even prime rib or a homemade pizza. Let's not forget about Lottery! G3 Up Nort carries 19 facings of scratch tickets. Their most popular scratch tickets are anything in the $5 price point followed by the $1's and $2's. They have been steadily growing their sales over last few years and patiently waiting for a player to hit a big jackpot. They recently had a couple $500 winners from the $1,000 Bankroll and Cash Extravaganza tickets. This is a popular recreational area of the State, with six lakes within a five mile radius along with various snowmobile and ATV trails. When you're in the area, be sure to stop at G3 Up Nort and fuel up your car and your stomach! Pound is located in the northern part of WI, right off of US Hwy 141.

IMPORTANT: NEW BILLING TERMS BEGIN IN MAY 4 Beginning with the software conversion on May 14, 2017 there is a NEW process for receiving instant ticket orders and NEW instant ticket billing terms!

4 IMPORTANT: NEW BILLING TERMS BEGIN IN MAY 4 Beginning with the software conversion on May 14, 2017 there is a NEW process for receiving instant ticket orders and NEW instant ticket billing terms! Changes: - Confirmation: Instant scratch ticket orders are CONFIRMED on the terminal when they are delivered. - Activation: Individual packs are ACTIVATED only when they are put out for sale. - Billing: The lottery will begin the billing cycle when instant tickets are ACTIVATED. (Activation + 21 days)* Benefits: - Inventory: Since packs are activated only when they are put out for sale retailers can have more tickets on hand therefore minimizing ticket out-of-stocks. - Ticket Ordering: Lottery Tel-sell Representatives will be better able to assist with instant ticket orders with improved Suggested Ordering software. Updated Reporting: - Instant Billing Liability Report: Current listing of packs assigned to a retailer which are not yet billed are sorted by week ending due date. Includes confirmation date and activation date for each pack. If you have any questions regarding these changes, please feel free to contact your Lottery Representative. We are happy to assist you! --Thank you from the Wisconsin Lottery -- Home> Reports> Instant Billing Liability *By Wisconsin law, retailers must pay for tickets within 60 days of receiving those tickets. Tickets not activated in 42 days will be force billed. SECURITY Wisconsin Lottery Security Corner REMEMBER THE 6 C'S OF LOSS PREVENTION 1. Check and verify inventories. 2. Check employee backgrounds before hire and periodically thereafter. 3. Check and analyze trends by shift. 4. Check that cash register receipts match Lottery sales reports. 5. Check scratch-off ticket sales by shift. 6. Check consistently!

How is this different? 5 It is now a two part process!

ACTIVATING each pack when you put the tickets out to sell.

know you have received your delivery from Spee-Dee Delivery Service.

5 How is this different? 5 It is now a two part process! You are now CONFIRMING your ticket orders at the time of delivery and ACTIVATING each pack when you put the tickets out to sell. You will need to show all cashiers these two different steps beginning May 14, Order CONFIRMATION CONFIRM your tickets on the terminal as soon as they are delivered. Home> Special Functions> Order Confirmation Confirmation lets the Lottery know you have received your delivery from Spee-Dee Delivery Service. Pack ACTIVATION ACTIVATE each pack of tickets on the terminal when you are ready to put them in your dispenser. Remember only activate when you put them out to sell. Home> Special Functions> Pack Activation Activation lets the Lottery know which packs are out for sale.

6 Scratch-offs Odds are You ll Like Em 6 #664 TOP PRIZE $1,800 Overall odds of winning: 1:4.1 Prize payout: 59.0% Win up to 6 times! #668 TOP PRIZE $100,000 Overall odds of winning: 1:3.5 Prize payout: 74.0% Loaded with $500 prizes! #680 TOP PRIZE $40,000 Overall odds of winning: 1:3.8 Prize payout: 64.5% Packed with $100 prizes! #661 TOP PRIZE $5,000 Overall odds of winning: 1:4.0 Prize payout: 62.0% Win up to 15 times! #674 TOP PRIZE $100,000 Overall odds of winning: 1:3.3 Prize payout: 70.0% A chance to win with just one word! #672 TOP PRIZE $100,000 Overall odds of winning: 1:3.4 Prize payout: 70.0% Win up to 20 times! #658 TOP PRIZE $50,000 Overall odds of winning: 1:3.7 Prize payout: 64.5% Reveal any KEY NUMBER ending in 5, win corresponding prize!

7 As we celebrate 25 years of Powerball, we look back at our Wisconsin winners of $1 Million and our Jackpot winners! $1 MILLION Winners! Date Retailer City Amount 1.

4/26/12 Speedway #4230 New Berlin $1,000,004 5. 4/15/16 City Limits Marinette $1,000,000 6. 2/24/16 Rechek's Food Pride Beaver Dam $1,000,000 7.

2/13/15 Durand Avenue Mart Racine $1,000,000 11. 2/12/15 Uncle Bucks Delavan $1,000,000 12. 10/21/14 Stanley Travel Stop Stanley $1,000,000 13. 6/26/14 Qmart #238 Sheboygan $1,000,000 14.

6/5/13 Viking Express Mart Reedsburg $1,000,000 18. 12/26/12 The Store Schierl Sales Wausau $1,000,000 19. 11/30/12 Speedway 2090 West Allis $1,000,000 20.

2/14/12 Pick N Save #6397 Brookfield $1,000,000 24. 9/7/11 River Bend Liquor West Allis $1,000,000 25. 4/6/11 Badger Motomart Appleton $1,000,000 26.

2/16/10 University Minit Mart Green Bay $1,000,000 30. 6/3/09 Baltus-Car Wash Marshfield $1,000,000 Wisconsin's Top JACKPOT Winners! Date Retailer and City Amount $208.

7 7 As we celebrate 25 years of Powerball, we look back at our Wisconsin winners of $1 Million and our Jackpot winners! $1 MILLION Winners! Date Retailer City Amount 1. 5/7/10 Genoa Liquor Inc Genoa City $1,000, /17/11 Pick N Save #6364 Milwaukee $1,000, /21/13 Pick N Save #6882 Milwaukee $1,000, /26/12 Speedway #4230 New Berlin $1,000, /15/16 City Limits Marinette $1,000, /24/16 Rechek's Food Pride Beaver Dam $1,000, /2/15 Family Fresh Market River Falls $1,000, /12/15 Poysippi Amoco Condon Oil Poy Sippi $1,000, /3/15 Durand Avenue Mart Racine $1,000, /13/15 Durand Avenue Mart Racine $1,000, /12/15 Uncle Bucks Delavan $1,000, /21/14 Stanley Travel Stop Stanley $1,000, /26/14 Qmart #238 Sheboygan $1,000, /11/14 Q Mart #217 Kohler $1,000, /4/13 Crooks Express Kaukauna $1,000, /16/13 Remington Oil Co Inc Antigo $1,000, /5/13 Viking Express Mart Reedsburg $1,000, /26/12 The Store Schierl Sales Wausau $1,000, /30/12 Speedway 2090 West Allis $1,000, /26/12 Delavan Mobil Mart Inc Delavan $1,000, /30/12 Oklahoma Liquor Milwaukee $1,000, /18/12 Kwik Trip #630 Chilton $1,000, /14/12 Pick N Save #6397 Brookfield $1,000, /7/11 River Bend Liquor West Allis $1,000, /6/11 Badger Motomart Appleton $1,000, /9/10 Speedway #4179 Oconomowoc $1,000, /12/10 Festival Foods Holmen $1,000, /25/10 Ma Pa Grocery Exp-Goomas Fond Du Lac $1,000, /16/10 University Minit Mart Green Bay $1,000, /3/09 Baltus-Car Wash Marshfield $1,000,000 Wisconsin's Top JACKPOT Winners! Date Retailer and City Amount $208.6 Ma Pa Grocery, Fond du Lac 9/29/06 $111.2 Sentry Foods, Fond du Lac 7/7/93 $104.3 Lakeside Country Store, Pell Lake 5/20/98 $40.7 Food Pantry, Stoughton 5/29/07 $36.8 Thiensville Self Serve 3/07/05 $31.4 City Limits, Marinette 10/19/09 $30.3 Sentry Foods, Madison 2/1/97 $29.1 De Pere Superstore 9/20/07 $24.4 Countryside Conv., Kenosha 1/22/94 $22.8 Kwik Trip, Tomah 10/31/98 $19.3 Somerset Super Stop 3/27/99 $10 Super America, Germantown 7/26/00 $6 Econo Foods, Sturgeon Bay 7/1/92 $5.2 Smiles Enterprise, Oak Creek 3/2/96

T STD U.S. POSTAGE PAID Madison, WI Permit No.

Let's celebrate 25 years of Powerball at these events!

Show KI Center / Hyatt on Main, Green Bay, WI Friday,

8 Wisconsin Lottery 2135 Rimrock Rd. P.O. Box 8941 Madison, WI PRSRT STD U.S. POSTAGE PAID Madison, WI Permit No Events in April! Let's celebrate 25 years of Powerball at these events! Tuesday - Wednesday, April 11-12, 2017 Petroleum Marketers Show KI Center / Hyatt on Main, Green Bay, WI Friday, April 21, 2017 Red Zone Badger Tailgate 3-5 p.m. (prior to spring game at 6:30 p.m.) Saturday, April 22, 2017 Brewers Game 6:10 Game Volume 18 Issue 4 Connection is a monthly publication of the Wisconsin Lottery. Kami Blatter, graphic designer Retail Relations, editors

Our September Powerball $250,000 Bonus Drawing was popular with players. They loved hearing the

Our September Powerball $250,000 Bonus Drawing was popular with players. They loved hearing the Connection October 2018 Volume 19 Issue 10 retailer.wilottery.com INSIDE: Director's note and Security, page 2 Retailer of the Month, page 3 Lottery updates and Holiday Incentive, page 4 Winners and Just