2014 Schedule of Events

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Derrick Jones
5 years ago
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1 Jump Into Sponsorships & Advertising!

2 Dear Potential Sponsor, On May 6, 2009, the Maffitt Lake Equestrian Center and Hott Horse Shows opened the gates to the inaugural horse show season. is was time both to celebrate in the opening of this great new facility and a chance to chart its course for the future. Maffitt Lake Equestrian Center holds the distinction of being one of the very few privately owned horse show facilities in the country that manages it s own horse shows. e complexities of building a state of the art horse show facility in Iowa make the Hott Horse Shows the most challenging and exclusive horse shows in the state of Iowa. In addition to the uniqueness of a private facility of this magnitude, it is also the special location on Maffitt Lake Farms in Cumming, Iowa that create an atmosphere of excitement unmatched anywhere else in the Midwest. e goal of the Maffitt Lake Equestrian Center and Hott Horse Shows is to produce horse shows that are memorable for both exhibitors and spectators that corporate sponsors will find it an attractive vehicle to reach their target audience. rough strong corporate revenues, participation of local non-profit charities and continued exhibitor support, the Maffitt Lake Equestrian Center and Hott Horse Shows are building a solid financial foundation that will ensure the long-term future of the horse show. As owners, we want to assure all exhibitors, spectators, patrons, and sponsors that the next 50 years will be an exciting step forward for the sport of show jumping in the state of Iowa and throughout the country. We hope that you will join us in sponsoring this great event so that we can all enjoy it for many years to come. Warm Regards, 2014 Schedule of Events May 3-4 Fantasy Schooling Show I May 7-11 Maffitt Lake Spring Gathering I A May Maffitt Lake Spring Gathering II A June Iowa Dressage Pre-Classic and Classic I & II June Fantasy Schooling Show II July Fantasy Schooling Show III July Two Rivers Dressage Classic I & II (Level II) July 30-August 3 Two Rivers Summer Festival I AA August 6-10 Two Rivers Summer Festival II AA August Two Rivers Summer Festival III A August Madison Co. Dressage Classic I & II (Level II) September Madison County Fall Classic A September Madison County Fall Challenge A October 4-5 Fantasy Schooling Show Finale Timmy & Libby Hott Owners

3 Facility Information Maffitt Lake Equestrian Center offers the Midwest the ultimate equine show facility. e facility provides equine professionals and equine athletes the following: * (4) Permanent barns * (197) 10 x 12 Box stalls * Horse tents with portable stalls * (1) 250 x 325 Grand Prix Ring * (3) 140 x 280 Hunter Arenas * (1) 140 x 260 Jumper Warm-Up Arena * (1) 180 x 310 Hunter Warm-Up Arena * (1) 36 x 200 Covered berm for spectators * (20) 64 x 64 Turnout Paddocks * High quality Purina horse feed, locally grown alfalfa and grass hay and pine wood shavings * Concession Stand Montana s Grill * Coffee Shop - " e Hott Spot" * Portable Trailer with "Permanent Like" bathrooms

4 What are Horse Shows? Horse shows are gatherings of hundreds, sometimes thousands of horses and riders to compete. Most horse shows are held on one day. ese are called local shows or schooling shows. Riders, horses, and trainers rise early to travel and compete at these shows. ey bring their horse in a horse trailer for the day and go home after the competition. ere are also multi- day competitions, usually given a rating of A or AA, by the United States Equestrian Federation. At multi-day shows, riders, horses and trainers travel to a showground and stay up to 7 days. e horse-show management sets up stabling where the horses will live during the competition, while competitors and trainers stay at near by hotels or in campers. Why should I become a show jumping sponsor? A show jumping sponsorship offers a company the opportunity to instill impressions of their product or brand to an affluent target market with a significant proportion of discretionary income. By becoming a sponsor, you are allowing your company to gain exposure with an important market group, associate with the best events show jumping has to offer in Iowa, and become affiliated with prestige and affluence of show jumping. What does hunter/jumper mean? Hunter/Jumper refers to a specific equestrian discipline or style of riding where horses are ridden English style and jump over a series of obstacles, also called fences or jumps. A series of fences is called a course. Why is it a two-word name to represent one discipline? Within the discipline there are two distinct sub disciplines: hunters and jumpers. In a nutshell, hunters show over simplified courses meant to mimic traditional hunt field obstacles and the judging is subjective. In general, judges are looking for horses that are well mannered, athletic and attractive to ride safely and smoothly over the fences. On the other hand, jumpers ride over technically difficult courses that tend to twist and turn. e judging is obstructive and mathematical based on whether the horse knocks down a fence, stops at a fence or does not complete the course in a certain time limit. All of those mistakes incur faults or penalties. e horses with the fewest faults and the fastest time taken to complete the course win the competition. e two terms hunter/jumper are often used synonymously because today s horse shows offer classes in both sub disciplines to accommodate competitors. An additional sub discipline, equitation, is a hybrid between hunters and jumpers, where the rider s abilities are judged subjectively over a more difficult jumper type course.

5 Often hunters and jumpers show in divisions or a series of classes where horses accumulate points in an effort to win a championship. ese divisions can be divided by many criteria, including but not limited to horse/pony size, rider age, horse s training level, jump height, etc. A typical division has three to five classes. In every class, ribbons are assigned point values with the first being the most. e points earned from the classes accumulate towards the championship, and the horse and rider with the most points wins the championship. Horses and riders can compete in an over fences class or a flat class. In over fences classes, the horses compete one at a time and demonstrate their skills over a series of jumps. In flat classes or also known as, under saddle classes, all of the horses are gathered in the ring and judged in a group at different paces walk, trot and canter. At one-day horse shows, usually class ribbons are awarded for the first through sixth place. At multi-day A shows, ribbons are generally awarded for 1st through 8th place. In special classes, ribbons can be awarded beyond 8th place. Is this the same as Stadium Jumping or Show Jumping? Yes, ose terms are generally applied to the jumper discipline. e ultimate goal of many serious competitors, particularly riders who specialize in the jumper discipline, is to reach the top of the sport at the grand prix level. Here horses and riders compete over large courses of fences as high as five feet tall or higher in national and international show jumping competitions, such as the Olympics or World Championships. Demographics Equestrian competitors and fans constitute an ideal market for high quality products and services. As a group they are well educated, have ample disposable income and the time to use it in pursuit of their passions. Other factors, including age and profession, make them a perfect target audience for corporations seeking an upscale market. Research compiled from United States Equestrian Federation USEF, offers these indicators of the buying power and influence held by horse sport enthusiasts: * 85% are women * 63% are married * A majority are between years of age * 66% have a college degree or better * 56% are employed full-time * 80% make or directly influence purchasing decisions at work * 38% have a net worth over $500,000 * Nearly half have an annual income greater than $100,000 * 40% live on a farm; 66% of those are ten acres or more * 63% have traded stocks, bonds or mutual funds in the last year

DIAMOND SPONSORSHIP $25,000 e most coveted premium sponsor level for the Maffitt Lake Equestrian Center and Hott Horse Shows is the Diamond Sponsorship.

6 DIAMOND SPONSORSHIP $25,000 e most coveted premium sponsor level for the Maffitt Lake Equestrian Center and Hott Horse Shows is the Diamond Sponsorship. is premium sponsor level has limited availability and includes Grand Prix Arena Jump Signage, Entertainment and Hospitality Privileges. On-Site Marketing Two 2 x 8 Banners displayed in the Graham Grand Prix Arena Company logo posted on one jump in the Grand Prix (Camera-ready artwork for banners provided by sponsor) * Public Address Announcements * ID in Souvenir Programs * ID in Prize List Business Opportunities * Website Linkage * Hott Horse Shows Mailing List * Competitor Entertainment * 10 x 10 V endor Space Print Media * One full-page advertisement published in the Prize List, distributed nationally by Hott Horse Shows k Name mention in Print Media, i.e. newspapers, magazines, press releases and advertisements Hospitality and Entertainment * Two front row reserved tables for eight on the berm for the Grand Prix

7 PLATINUM SPONSORSHIP $10,000 e premium sponsor level for the Maffitt Lake Equestrian Center and Hott Horse Shows is the Platinum Sponsorship. is premium sponsor level has limited availability and includes Grand Prix Arena Jump Signage, Entertainment and Hospitality Privileges. On-Site Marketing * One 3 x 8 Banner displayed in the Graham Grand Prix Arena (Camera-ready artwork for banners provided by sponsor.) * Public Address Announcements * ID in Prize List Business Opportunities * Website Linkage * 10 x 10 Vendor Space Print Media * One half-page advertisement published in the Prize List, distributed nationally by Maffitt Lake Equestrian Center and Hott Horse Shows * Name mention in Print Media, i.e. newspapers, magazines, press releases and advertisements Hospitality and Entertainment * One front row reserved table for eight on the berm for the duration of Horse Show

8 GOLD SPONSORSHIP $5,000 e mid level for the Maffitt Lake Equestrian Center and Hott Horse Shows is the Gold Sponsorship. is sponsor level has limited availability and includes Grand Prix Arena Jump Signage, Entertainment and Hospitality Privileges On-Site Marketing * One 2 x 6 Banner displayed in the Graham Grand Prix Arena (Camera-ready artwork for banners provided by sponsor.) * Public Address Announcements * ID in Prize List Business Opportunities * Website Linkage * 10 x 10 Vendor Space Print Media * One half-page advertisement published in the Prize List, distributed nationally by Maffitt Lake Equestrian Center and Hott Horse Shows * Name mention in Print Media, i.e. newspapers, magazines, press releases and advertisements

9 SILVER SPONSORSHIP $2,500 e Silver Sponsorship package provides promotional exposure opportunities in an economical marketing package. is package offers your company the opportunity to choose which divisions in the horse show you would like to sponsor. On-Site Marketing * One 2 x 6 Banner displayed in high traffic area (Camera-ready art work for banners provided by sponsor) * Public Address Announcements * ID in Prize List Print Media * One, 1/4-page advertisement published in the Maffitt Lake Equestrian Center Prize List,distributed nationally by Hott Horse Shows Hospitality and Events * Two tickets for a catered lunch on the berm during the Sunday Grand Prix

BRONZE SPONSORSHIP $500 e Bronze Division Sponsorship package provides promotional exposure opportunities in the most economical marketing package.

On-Site Marketing * Public Address Announcements * ID in Prize List Print Media * One business card advertisement published in the Maffitt Lake Equestrian Center Prize List,distributed nationally by

10 BRONZE SPONSORSHIP $500 e Bronze Division Sponsorship package provides promotional exposure opportunities in the most economical marketing package. is package offers your company the opportunity to choose which class or division in the horse show you would like to sponsor. On-Site Marketing * Public Address Announcements * ID in Prize List Print Media * One business card advertisement published in the Maffitt Lake Equestrian Center Prize List,distributed nationally by Hott Horse Shows DIVISION SPONSORSHIP (Amount is determined by Division sponsored) e Division Sponsorship package provides promotional exposure opportunities in an economical marketing package. is package offers your company the opportunity to choose which divisions in the horse show you would like to sponsor. On-Site Marketing * Public Address Announcements * ID in Prize List Print Media * One business card size advertisement published in the Maffitt Lake Equestrian Center Prize List, distributed nationally by Hott Horse Shows

OFFICIAL PRODUCT OR SERVICE SPONSORSHIP Having your product or service endorsed as an official product of Hott Horse Shows and Maffitt Lake Equestrian Center assures national exposure for an entire

11 OFFICIAL PRODUCT OR SERVICE SPONSORSHIP Having your product or service endorsed as an official product of Hott Horse Shows and Maffitt Lake Equestrian Center assures national exposure for an entire competition season. e Official Product or Service package includes many privileges and amenities. * Product/Service named Official Product of Maffitt Lake Equestrian Center. Official product title would be used in all press releases, advertising and promotional materials distributed by Hott Horse Shows. * Logo on obstacle in Grand Prix Arena * Product exclusivity * One 3 x 8 Banner in Graham Grand Prix Arena * Public address announcements throughout the horse show and during the Grand Prix * 10 x10 display booth space in Vendor area * One full-page advertisement published in the Maffitt Lake Equestrian Center Prize List, distributed nationally by Hott Horse Shows * Rights to advertise affiliation with Hott Horse Shows and Maffitt Lake Equestrian Center in advertising, public relations and promotion materials

12 $25,000 Diamond Level $10,000 Platinum Level $5,000 Gold Level $2,500 Silver Level $500 Bronze Level Division/Class Sponsor SPONSORSHIP FORM Horse Show: Division/Classes: Due Dates May Shows February 1st August Shows April 1st September Shows May 1st Sponsor Address City, State Zip Phone Fax Authorized Signature For office Use Only Amount Received Date Please make checks payable to Maffitt Lake Equestrian Center, LLC Thank you for your support!

13 Full Page 7.5 x x *bleed 1/2 Page 7.5 x 4.75 *non-bleed 4.74 x 7.5 *non-bleed 1/4 page vertical 3.5 x 4.75 *non-bleed 4.75 x 3.5 *non-bleed ALL ADS: Keep live matter 1 2 from trim. BLEED ADS: Provide 1 8 bleed Color Full Page 1x $300 / 3x $720 Half Page 1x $150 / 3x $360 1/4 Page 1x $100 / 3x $240 Black/White Full Page 1x $250 / 3x $600 Half Page 1x $125 / 3x $300 1/4 Page 1x $75 / 3x $180 Libby Hott Cell libbyhott@gmail.com Please make checks payable to MLEC and mail to: MLEC th Street Cumming, Ia Ad Specifications Ad Pricing Contact Advertiser Address City, State Zip Phone Fax Materials Due May Prize List February 1st August Prize List April 1st September Prize List May 1st Show Prizelist: (May, August, September - 20% Discount given to those advertising in all three prizelists) Inside Front/Back Cover (Color Only) Full Page Color Full Page B/W 1/2 Page Color 1/2 Page B/W 1/4 Page Color 1/4 Page B/W ADVERTISING FORM

Sponsorship & Advertising Opportunities

Sponsorship & Advertising Opportunities Tim Hott Manager/Owner 352-895-1701 cell hotthorseshows@gmail.com Libby Hott Manager/Owner/Sponsorships 515-306-1140 cell libbyhott@gmail.com Social Media www.facebook.com/maffittlakeequestriancenter