2013 MELBOURNE CUP CARNIVAL. 2-9 November, 2013
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1 2013 MELBOURNE CUP CARNIVAL 2-9 November, 2013 Flemington is renowned as Australia s premier racecourse. It is home to the Southern Hemisphere s richest race the A$6.2 million (US$6.48 million) Emirates Melbourne Cup but also hosts seven other Group 1 races during its four-day Melbourne Cup Carnival. The Melbourne Cup Carnival creates a celebratory atmosphere unparalleled at any other Australian sporting event, and combines the very best of what Melbourne has to offer food, wine, sport, business, social interaction and fashion all connected by a four-day racing event. The huge crowds that flock to Flemington are there to participate in a magnificent day of racing, friends and fashion. Whether it be socialising in one of the countless corporate marquees that span the racecourse, mingling in the Members Reserved Carparks, a picnic on the public lawn or fine dining in one of the racecourse s many excellent restaurants and marquee enclosures, there is a sense of fun and excitement unique to this iconic event. People swarm to Flemington on foot, by car, train, tram, boat or helicopter as all roads, rails and rivers direct the crowds to the centre of the action for the world s most vibrant racing carnival. First run at Flemington racecourse in 1861, the Emirates Melbourne Cup, as it s now named, has grown to more than just a horse race it is a 152-year-old social and cultural tradition that literally brings Australia to a standstill. Emirates Melbourne Cup Day is even a public holiday in its home city; such is the significance of the race to Melburnians. Today, the A$6.2 million Emirates Melbourne Cup is the richest turf race in the world (although currency fluctuations sometimes gives that mantle to the JPY521,000,000 Japan Cup) and second only to the US$10 million Dubai World Cup. However, the Emirates Melbourne Cup is unrivalled as the world s richest handicap and richest 3200 metre race, drawing competitors from across the globe with the annual invasion of northern hemisphere-trained stayers making it a truly international event. The recent history of the Emirates Melbourne Cup is characterised by a phenomenon of incredible internationalisation since Ireland s Vintage Crop won the race in The Australian-trained Green Moon albeit an imported horse halted the trend of international raiders taking home the richest prize in Australian sport in 2012 s edition. The Emirates Melbourne Cup is the linchpin of the Melbourne Cup Carnival and has played a principal role in establishing Victoria s Spring Racing Carnival as Australia's major annual sporting event. In 2011 the Melbourne Cup Carnival generated A$746.1 million of gross economic benefit (up from A$728.8 in 2010) to the Australian economy. In that year, the 355,086 people who attended the Melbourne Cup Carnival spent more than A$28.5 million on fashion items to wear to Flemington. In total, more than 63,000 hats and fascinators; 52,000 pairs of shoes; 34,000 dresses; 28,000 handbags; 25,000 thousand items of jewellery; 19,000 ties; 14,000 pairs of sunglasses; 13,000 items of underwear; 13,000 pairs of socks and pantihose; and 12,000 suits were purchased specifically to wear to the four days at Flemington. The analysis of the economic impacts of the 2012 Melbourne Cup Carnival is yet to be finalised.
2 In 2013, over A$17 million in prize money will be presented to connections over the four-day Melbourne Cup Carnival, and more than 350,000 people are expected to attend Flemington racecourse, with millions more watching around the world. THE FASHION While the undisputed heroes of the Melbourne Cup Carnival are the stars of the turf, the accompanying fashion frenzy that seizes Melbourne in spring is truly spectacular. Fillies and fellows alike relish the opportunity to dress in their finest racewear and head to Flemington as the racecourse becomes the place to see and be seen. Over the years some of the world s most fashionable people have graced the lawns of Flemington including Princess Diana, Nicole Kidman, Sarah-Jessica Parker, Philip Treacy, Elizabeth Hurley, Kim Cattrall, Stephen Jones, Kate Bosworth, Jerry Hall, Georgia May Jagger, Stevie Nicks, Eva Longoria, Chloe Sevigny, Mischa Barton, Paris Hilton and Dita Von Teese. However, it was Jean Shrimpton s appearance in 1965 that caused the greatest stir. The Melbourne Cup Carnival s most famous fashion spectacle took place when English model Jean Shrimpton attended Victoria Derby Day wearing a one-piece shift four inches above the knee, with no hat, gloves or stockings. Despite causing outrage among fashion traditionalists, Shrimpton instantly turned the world fashion spotlight on Flemington and it has remained there ever since. In 1962, the VRC Committee introduced a competition designed to woo more women to the races during the Carnival. Today, Myer Fashions on the Field at Flemington is not only an institution of the Melbourne Cup Carnival; it has established its place as Australia s largest and most prestigious outdoor fashion event. Myer Fashions on the Field - a Flemington icon that has been replicated the world over - is showing no sign of losing relevance despite celebrating its remarkable 50 year anniversary in Each year women (and now for more than a decade, men) with a passion for fashion vie for a lavish prize pool, worth more than A$400,000, and a place in the social pages. The only tougher competition is on the racetrack. THE FOUR-DAY CELEBRATION AAMI Victoria Derby Day - Saturday, 2 November, 2013 AAMI Victoria Derby Day is the first day of the Melbourne Cup Carnival and is said to be the day for racing purists. AAMI Victoria Derby Day is considered one of the most prestigious days of racing in Australasia, featuring a card of nine group races, four at the elite Group One level. The fashion stakes are equally high with the commencement of Myer Fashions on the Field. This is the day for classic elegance, which sets the pace for the entire week. It is the first opportunity for women to parade their new Melbourne Cup Carnival outfits. Traditionally, black and white has been the prominent colour scheme for women, while men often chose to wear a grey morning suit, top hat, peacock vest and pin-stripe pants. The official flower for the meeting is the cornflower. The feature Group 1 AAMI Victoria Derby worth A$1.5 million is Australia s premier staying classic for three-year-olds.
3 Emirates Melbourne Cup Day - Tuesday, 5 November, 2013 The A$6.2 million Emirates Melbourne Cup is a truly spectacular event and the focal point of the Melbourne Cup Carnival. While most of Australia stops to watch or listen to the race, there s nothing like being there amongst the 100,000 plus crowd to experience this unique event. It is hard to convey the sheer scale of Emirates Melbourne Cup Day to someone who has not witnessed it before. It is an exciting and exhilarating event where you can experience the pulse of Australia in just one day. The 3200m race is run at 3pm on the first Tuesday of November and is the richest prize in Australian sport. Crafted by Hardy Brothers Jewellers, the 2012 Emirates Melbourne Cup trophy is valued at A$175,000 and is created from 2,340 grams of solid 18ct gold which takes more than 250 man-hours to produce. Emirates Melbourne Cup Day has gained a reputation for fashion with a penchant for drama. It is the day to make your strongest fashion statement with an exotic or outrageous ensemble. Hats are essential and so is a yellow rose in the lapel. The lead up to Australia s greatest race grips the nation, highlighted by the Emirates Melbourne Cup Parade held the day prior which features all the trainers and jockeys and brings the city of Melbourne to a standstill. Crown Oaks Day - Thursday, 7 November, 2013 Crown Oaks Day is the traditional ladies day of the Melbourne Cup Carnival. Also known as the ultimate style day of the Carnival, women take the opportunity to express their own signature style. It is the day when women of all ages come together dressed in their most feminine ensemble. This is the time for cosmetic bloom, romantic looks and delicate fabrics. Be it mothers and daughters, aunts and nieces, sisters, or simply friends, Crown Oaks Day is truly a time for women to connect and enjoy the ultimate style day. Whether it is just for fun, or for the lure of fame and prizes in Myer Fashions on the Field, Flemington becomes awash of colour on Crown Oaks Day as it also hosts one of the world s great outdoor fashion events. The winner of the national competition of Myer Fashions on the Field is announced on Crown Oaks Day, reinforcing its importance on the fashion calendar. The racing highlight is the Group 1 Crown Oaks, the A$1 million classic for three-yearold fillies over 2500m. Visitors to Flemington on the Carnival s third day should remember to wear a pink rose, the official flower of Crown Oaks Day. Emirates Stakes Day - Saturday, 9 November 2013 The Melbourne Cup Carnival concludes its festivities with Emirates Stakes Day. Headlined by Victoria's premier 1600m event, the A$1 million Group 1 Emirates Stakes, the day also features the scorching Patinack Farm Classic - a leg of the Global Sprint
4 Challenge - which sees some of the world s fastest horses compete down the Flemington straight. The meeting, which features Emirates Stakes Day Fashions on the Field for children and families, has a pleasant and relaxed atmosphere and is recognised as the Carnival's "Family Day. The final day of the Carnival is all about relaxed style and the opportunity for the young ones to shine. For some, it is the day to deck out the little ones in the latest junior fashions, while for others it is simply a day to have fun with friends and family. Hundreds of children aged six to 17 each year compete in the Emirates Stakes Day Fashions on the Field, while families were given the opportunity to compete in a dedicated category for the first time in The official flower for Emirates Stakes Day is the Red Rose. THE EMIRATES MELBOURNE CUP TROPHY The distinctive handmade gold three-handled loving cup awarded to the owner(s) of the Emirates Melbourne Cup winner is one of the most recognisable trophies in world sport. It is a far cry from the first trophy awarded to a Cup winner when in 1865 the owner of Toryboy received an elaborate silver bowl which had been manufactured in England. The Emirates Melbourne Cup trophy, in its current three-handled form, was first awarded in 1919 (won by Artilleryman). In 1931 the size of the Cup was reduced slightly due to the Great Depression, and the new compact stature was retained in the years to follow. However, to celebrate the 150 th running of the Cup in 2010, the trophy was returned to the original design and size of the 1930 Cup won by legendary racehorse Phar Lap. Today the Emirates Melbourne Cup trophy is valued at A$175,000. The gross weight of the Emirates Melbourne Cup, including the base is just under four kilograms, which includes 2,340 grams of solid 18 carat yellow gold. It takes more than 250 man-hours to produce the Emirates Melbourne Cup. The Melbourne Cup was originally ordered through the jeweller Drummonds and manufactured by J W Steeth & Son. The original craftsman was James Steeth and later his son Morris assumed his role. Morris Steeth taught Lucky Rocha, who in 1970 took on the responsibility of creating the Melbourne Cup. Since 1980 the VRC has commissioned Hardy Brothers Jewellers to create the Melbourne Cup each year. Evolution of the Melbourne Cup Trophy The evolution of the Cup from the inception of the Melbourne Cup race in 1861 is fascinating and reflective of a people determined to develop a symbol reflective of a developing nation. The following timeline charts the Cup history: 1861 A trophy was not awarded. Archer s owner received a hand-beaten gold watch The first year a trophy was awarded. Manufactured in England it was an elaborate silver bowl on a stand with a narrow neck reinforced with two ornate handles and topped with a horse and rider.
5 1867 A silver trophy from England displays Alexander Taming the Horse, the engraved name of the winning horse and a figure of a winged female The first gold cup trophy manufactured in Victoria. An Etruscan shape with two handles. One side depicted a picture of a horse race with the grandstand and hill of Flemington in the background. The opposite side, inscribed on a crimson enamelled garter, featured the words Melbourne Cup 1876 and the name of the winning horse Three silver horses on a silver plated base Controversy surrounded the silver tea and coffee service reputed to have been unacceptable as a trophy A trophy measuring two feet in length and 15 inches high of a draped figure of Victory, standing on a pedestal, holding out an olive wreath to a jockey upon his horse. From 1894 to 1898 Trophies were not awarded as the economic depression engulfed the nation A three foot long plaque of an embossed silver galloping horse, that some people thought resembled a greyhound A silver centrepiece was awarded as a trophy This was the last year the Melbourne Cup trophy was made in England. It had a long base with a horse on each end facing out and a chalice cup in the centre A large rose bowl trophy that was made in Australia The current trophy design featuring three-handles was awarded for the first time The size of the trophy was reduced because of the Great Depression The 2009 Emirates Melbourne Cup trophy is valued at A$125,000 and weighs 2.97kg The trophy returns to its design zenith of the Cup won by the legendary Phar Lap. The Cup is valued at A$150,000 and weighs almost 4kg The value of the trophy increases to A$175,000 due to the increase in the price of gold.
gent 2014 Melbourne Cup Carnival 1 P age AAMI Victoria Derby Day: Saturday 1 st November Emirates Melbourne Cup Day: Tuesday 4 th November
1 P age gent 2014 Melbourne Cup Carnival AAMI Victoria Derby Day: Saturday 1 st November Emirates Melbourne Cup Day: Tuesday 4 th November Crown Oaks Day: Thursday 6 th November Emirates Stakes Day: Saturday
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