Connection. Ideas and Information for RETAILERS INSIDE: October 2017 Volume 18 Issue 10. retailer.wilottery.com. Details on bottom of page 4 & 5

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1 Connection October 2017 Volume 18 Issue 10 retailer.wilottery.com Details on bottom of page 4 & 5 INSIDE: Note from the Director, page 2 $30 Short Term Incentive, page 2 Retailer of the Month, page 3 New Holiday scratch tickets, page 6 $30 scratch ticket, top of page 7 10 Buck Luck Incentive, page 7 Ideas and Information for RETAILERS

2 Note from the Director Fall is upon us. What is typically a peaceful time of year will be anything but peaceful at the Lottery. On Oct 28th Mega Millions will undergo enhancements designed to create larger jackpots. The starting jackpot will increase from $15 million to $40 million and the odds of winning the $1 million match 5 prize will get better too, going from 1 in 18.5 million to 1 in 12.6 million. The cost per play will increase to $2 which is the first price adjustment ever for Mega Millions. A new play option is called "Just the Jackpot" offers two quick pick plays for $3 and is eligible for the Jackpot prize only. Please see pages 4 and 5 for more details on all the Mega Millions changes. Cindy Polzin Lottery Director With the Mega Millions changes the Lucky 7 option will be replaced with 10 Buck Luck. 10 Buck Luck includes eight different online games for $10. You can find details on what games are included and an incentive for you to earn some money while introducing this new combo on page 5. There are also some other exciting Short Term Incentives coming up. These provide a great opportunity to score some incentive money for your store. With the Win-Win Incentive you can earn 10% of the prize amount for winning tickets $50 and over from game #655 $10,000 Cash. Tickets that are sold and redeemed September 22 to October 21, 2017 qualify for this incentive. See the article below for more information about this incentive. One of our favorite times of the year is when we are able to offer our Holiday tickets for sale. The $5 Happy Holidays, $10 Holiday Dazzle, and $15 Peng Win Countdown are available on October 16. The $1 Merry Money, $2 Warm Winter Winnings, and $3 Naughty or Nice Crossword are available October 23. Hopefully you signed up for the incentives on these tickets. To maximize your potential you will want to get these holiday tickets out for sale immediately. Please see page 6 for more details. Wow with the changes to Mega Millions, the new 10 Buck Luck combo and Holiday ticket releases all wrapped up with three fantastic incentives there should be plenty of Lottery excitement this Fall. The Win-Win Incentive: When the Players Win the Retailers Win! Retailers earn an incentive equal to 10% of the prize amount for winning tickets $50 and over from game #655,, sold and redeemed September 22, 2017 to October 21, 2017 START S FRIDAY, SEPTEMBER 22 ST ENDS SATURDAY, OCTOBER 21 ST Short Term Incentive By administrative rule the incentives for this program cannot exceed $300,000. For detailed features and procedures, contact the Retailer Hotline at

3 October Woodman's Food Market 2855 Woodman Dr. Altoona, WI (Pictured: Left Darci Geasland, Front End Mgr. Right Nicole Kastner Asst. Front End Mgr.) This month we travel to the western side of the State to the city of Altoona in Eau Claire County. Altoona was originally named "East Eau Claire" in order to separately identify the location of the new railroad terminal when it was constructed in the early 1880's. The name proved to be too confusing with the other terminal in the city of Eau Claire and was later changed. Altoona is the 3rd fastest growing city in Wisconsin according to the most recent census. Altoona and the greater Eau Claire area have an abundance of shopping, manufacturing and entertainment venues as well as three institutions of higher education. Our Retailer of the Month, Woodman's Food Market, continues to grow, and the fast growing city of Altoona was the perfect place for a new store in Woodman's began as a produce stand in Janesville in 1919 and now has 14 stores in Wisconsin alone. They are employee owned and feature everyday low pricing with over 77,000 grocery items on the shelves. Lots of warehouse space allows them to buy direct. With 240,000 square feet, the Altoona store would cover the turf and most of the seating at Lambeau Field! A big store requires a big Lottery presence too. With 67 facings of scratch tickets between two vending machines and the Service Counter they've got it covered with Lottery. Altoona Woodman's carries all the price points with the $5 tickets and the $20 crossword being the most popular. Recent winner, include $10,000 from game #604 $10,000 Spectacular and $1,000 each from games Ultimate Riches, $1,000 Bankroll and Bag Toss. The next time you're in the area stop by and check out Woodman's in Altoona! Altoona is located off Hwy 53, just east of Eau Claire.

4 October New Price: $2 per play New Starting Jackpot: $40 Million! New Play Option: Just the Jackpot TM Two Quick Pick plays for $3 Eligible for the Jackpot Prize Only Just the Jackpot is a different way to play for the Mega Millions Jackpot. Players receive two plays for $3. Just the Jackpot plays are QUICK PICK only (no playslips.) A Just the Jackpot play can only win by matching all five numbers and the Mega Ball number. Players are not eligible to win any other prizes in a Mega Millions drawing. The terminal will not generate Mega Millions tickets after 9pm on October 27, 2017, to allow for system downloads. Tickets with the new matrix will be available once the system is back up on October 28, NEW

5 MEGA MILLIONS CHANGES The number of white balls decrease to 70. The number of mega balls increase to 25. New playslips will be delivered via UPS starting October 13, New brochures will be shipped with instant ticket orders beginning October 20, October Lucky 7 will change to 10 Buck Luck After selecting Mega Millions on the home screen, select either $2 Mega Millions or $3 Just the Jackpot from this screen. 10 Buck Luck will include: $2 Powerball $2 Mega Millions $1 Megabucks $1 SuperCash! $1 Badger 5 $2 5 Card Cash $.50 Pick 3 $.50 Pick 4 Multi-draw Step-down # of Draws Last Day 8-Draw ticket Tues.,Oct. 3, Draw ticket Fri., Oct. 6, Draw ticket Tues., Oct. 10, Draw ticket Fri., Oct. 13, Draw ticket Tues., Oct. 17, Draw ticket Fri., Oct. 20, Draw ticket Tues., Oct. 24, Draw ticket Fri., Oct. 27, 2017 REMINDERS... October 3, 2017, is the last day for 8 future draws before October 27, Multi-draws will continue to decrease by one for every draw until the change on October 27, Eight draws will be available again after October 28, Be sure to put your new playslips out and throw away the old ones after the draw on October 27, If you do not receive playslips by October 25, 2017, call the Retailer hotline at

6 Scratch-offs Odds are You ll Like Em 6 #2038 TOP PRIZE $100 Overall odds of winning: 1:4.2 Prize payout: 59.0% Tic-Tac-Toe play style! #2037 TOP PRIZE $2,000 Overall odds of winning: 1:3.9 Prize payout: 62.0% Win up to 10 times! #2033 TOP PRIZE $100,000 Overall odds of winning: 1:2.9 Prize payout: 72.0% Ticket size is 8" x 10"! Visit retailer.wilottery.com for information on ticket launches #2035 TOP PRIZE $500 Overall odds of winning: 1:4.2 Prize payout: 64.5% Loaded with $500 prizes! TOP PRIZE $50,000 #2034 Overall odds of winning: 1:3.8 Prize payout: 70.0% Win up to 25 times! #2036 TOP PRIZE $30,000 Overall odds of winning: 1:3.5 Prize payout: 63.0% The PUZZLE and BONUS NAME are played separately.

7 October #675 TOP PRIZE $1,500 Overall odds of winning: 1:3.9 Prize payout: 59.0% Get a 3X symbol, win TRIPLE the corresponding prize! #2021 TOP PRIZE $1,000,000 Overall odds of winning: 1:3.4 Prize payout: 75.0% Win up to 25 times! 10 Buck Luck RETAILER INCENTIVE November 1, 2017 through November 30, Earn a $1 incentive for every 10 Buck Luck combo sold! The combo includes: $2 - Powerball $2 - Mega Millions* $2-5 Card Cash $1 - Megabucks $1 - SuperCash! $1 - Badger 5 $.50 - Pick 4 $.50 - Pick 3

8 Wisconsin Lottery 2135 Rimrock Rd. P.O. Box 8941 Madison, WI PRSRT STD U.S. POSTAGE PAID Madison, WI Permit No Connection is a monthly publication of the Wisconsin Lottery. October 2017 Volume 18 Issue 10 Kami Blatter, graphic designer Retail Relations, editors

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