Everybody Lies: How We Can Use Google Search Data to Understand the Human Psyche. Seth Stephens-Davidowitz, Ph.D. Op-Ed Contributor; Author

Transcription

1 Everybody Lies: How We Can Use Google Search Data to Understand the Human Psyche Seth Stephens-Davidowitz, Ph.D. Op-Ed Contributor; Author

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4 Jeff Seder

5 How Jeff Seder Tried to Predict Horses

6 How Jeff Seder Tried to Predict Horses Size of horses nostrils

7 How Jeff Seder Tried to Predict Horses Size of horses nostrils (DIDN T WORK)

8 How Jeff Seder Tried to Predict Horses Size of horses nostrils (DIDN T WORK) Volume of fast twitch muscles

9 How Jeff Seder Tried to Predict Horses Size of horses nostrils (DIDN T WORK) Volume of fast twitch muscles (DIDN T WORK)

10 How Jeff Seder Tried to Predict Horses Size of horses nostrils (DIDN T WORK) Volume of fast twitch muscles (DIDN T WORK) Size of horses defecations

11 How Jeff Seder Tried to Predict Horses Size of horses nostrils (DIDN T WORK) Volume of fast twitch muscles (DIDN T WORK) Size of horses defecations (DIDN T WORK)

12 How Jeff Seder Tried to Predict Horses Size of horses nostrils (DIDN T WORK) Volume of fast twitch muscles (DIDN T WORK) Size of horses defecations (DIDN T WORK) Size of left ventricle

13 How Jeff Seder Tried to Predict Horses Size of horses nostrils (DIDN T WORK) Volume of fast twitch muscles (DIDN T WORK) Size of horses defecations (DIDN T WORK) Size of left ventricle (WORKED)

14 American Pharoah as a 1-Year-Old PERCENTILE Height 56 Weight 61 Pedigree 70

15 American Pharoah as a 1-Year-Old PERCENTILE Height 56 Weight 61 Pedigree 70 Left Ventricle

16 American Pharoah as a 1-Year-Old PERCENTILE Height 56 Weight 61 Pedigree 70 Left Ventricle 99.61

17 1. Frequently, the value of a dataset is not its size; it is its newness.

18 2. Winners in world of Big Data are entrepreneurial.

19 3. Winners in world of Big Data fail a lot to find the big winner.

20 4. There are left ventricles out there.

21 What are left ventricles waiting to be found?

22 Remember: Everybody Lies

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26 Everybody Lies

27 Women report 1.1 billion condoms used in heterosexual sex

28 Women report 1.1 billion condoms used in heterosexual sex Men report 1.6 billion condoms used in heterosexual sex.

29 Women report 1.1 billion condoms used in heterosexual sex Men report 1.6 billion condoms used in heterosexual sex. Nielsen reports 600 million condoms sold every year

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31 Digital Truth Serum

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36 Predicting who will turnout and vote

37 Predicting who will turnout and vote Predicting who is at risk of suicide

38 Predicting who will turnout and vote Predicting who is at risk of suicide Measuring racism

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41 All Big Data is NOT the Same

42 Digital Truth Serum

43 Digital Truth Serum

44 Digital Truth Serum Digital Brag to My Friends About How Good My Life is Serum

45 Digital Brag to My Friends About How Good My Life is Serum

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47 Official Circulation Data

48 Official Circulation Data

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52 Top descriptions of husbands

53 Top descriptions of husbands the best

54 Top descriptions of husbands the best my best friend

55 Top descriptions of husbands the best my best friend amazing

56 Top descriptions of husbands the best my best friend amazing the greatest

57 Top descriptions of husbands the best my best friend amazing the greatest so cute

58 Top descriptions of husbands the best my best friend amazing amazing the greatest so cute

59 Top descriptions of husbands the best gay my best friend a jerk amazing amazing the greatest annoying so cute mean

60 An important way to use any Big Data: Zooming In

61 An important way to use any Big Data: Zooming In

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63 A/B Testing

64 A/B Testing

65 When the first subway opened in Boston Cartoons from when the first subway opened in Boston

66 When the first subway opened in Boston Cartoons from when the first subway opened in Boston Winner!!!!

67 Can the SnotBot Drone Save the Whales? Can This Drone Save the Whales?

68 Can the SnotBot Drone Save the Whales? Can This Drone Save the Whales? Winner!!!!

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70 Islamophobic searches

71 Islamophobic searches Hate crimes against Muslims

72 Islamophobic searches

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74 Islamophobic searches

75 Islamophobic searches

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79 Islamophobic searches

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