The Ultimate Sports Betting Management App

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1 The Ultimate Sports Betting Management App Sports Books: A Unique Revenue Earning Opportunity The Sports Betting industry is always looking to create new betting opportunities increasing the betting activity of their current customers and reaching out to new prospects. Sports Books now have a unique opportunity to entice gamblers to remain on their web sites longer, place more bets, earn additional revenue and differentiate themselves in the competitive sports betting market. How? Bet Tracker is positioned to revolutionize the way your customers track and monitor how their bets are performing while visiting your web site or viewing Co-Branded, in-game updates through their iphone, Mobile Device or PC, while creating a fun, valuable tool to help enhance the thrill and excitement of betting. Bet Tracker s unique in-game win/loss predictions will provide your customers with an unprecedented level of gaming interactivity. There s no other tool on the market that is positioned to create the activity and excitement needed to differentiate your Sports Book in this highly competitive market. How Will Sports Book s Benefit? Generate increased interest in betting activities with longer site visits Increased Revenue An iphone platform Co-branding Alerts, which keeps Sports Book s top of mind Easy integration between Sports Books with customizable options available Attract new customers through a soft introduction by adding a Fantasy Gaming element Attract new customer through an easy introduction into Fantasy Gaming The Bet Tracker application is targeted to instill greater interest in sports betting which can entice customers to increase their betting frequency and wagering amounts through the thrill of the experience and to hedge their bets. Bet Tracker will allow Sports Book Operators to interface to Bet Tracker s service providing a transparent experience for the Sports Book s customers. Sports Books will also be able to create alerts on the Bet Tracker platform with minimal development through Bet Tracker s open application programming interface (API).

2 Bet Trackers API and push interfaces Sports Books can take advantage of Bet Trackers service directly through their web sites using widgets that will provide real time information that show game scores and how each bet is performing, keeping betters on their site riveted to the up-to-the-second results. In addition, Sports Books will be able to leverage Bet Tracker s iphone application, providing a graphical co-branded tool for their customers, positioning their brand everywhere their customer goes. Widget can be placed on Sports Book s website with real time updates Bet Tracker s service will allow each bet created through the Sports Book to easily appear on the iphone, displaying the game results, showing how each bet is performing, and what probability the bet has of winning.

3 Branded iphone Application Alert and Alert detail screen Product Overview Features: Monitor and Track each Bet placed in real time View Bet Alerts directly on an iphone Application or Mobile Device Automatically Calculate Win/Loss Probabilities during each game Create Fantasy Betting Leagues - providing new ways to compete View Bet Alerts through widgets on your Web site View all major sports game schedules View game scores in real-time View game stats in real-time View published game lines and odds Bet Tracker is a sports betting management service that allows players to monitor and track the performance of their bets, view published betting lines, calculate win-loss bet probabilities during the game, view game stats and get final scores in real-time using an iphone or Blackberry application, any mobile device, or a PC. Bet Tracker website

4 Fantasy Gaming Another Opportunity to Attract and Retain Customers In addition to Bet Tracker being an individual application for each Sports Book customer, it also allows the Sports Book customer to invite friends to join their own fantasy betting league providing Sports Book s with a powerful viral marketing program to reach potential customers they would not necessarily have been able to reach through conventional efforts. The fantasy betting league option creates a friendly way for potential Sports Book customers to experience the thrill of betting. This takes place on the Sports Book s site which helps familiarize potential Sports Book customers with their site and how it works, reducing a significant barrier to soliciting new customers. Fantasy league participants will be conscious of your brand while they monitor games and track their bet performance at your Sports Book s site or through the Sports Book s co-branded logos in the Bet Tracker application. Each fantasy participant will be able to keep track of each participants bet. Each bet will provide the participant with the same information as if they were placing a bet as a single better. In the same way Bet Tracker predicts the probability of each bet winning during the game the bet was placed on, Bet Tracker will track the probability of how each fantasy player is doing against each other in the group. Bet Tracker provides a vehicle to virally solicit potential gamblers

5 Pending Patent Bet Tracker has filed several patents on its application. Bet Tracker is unique because it focuses its attention on the time after the bet was placed and the game has started, predicting the results based on the game in which the bet was made. Whereas, most current products on the market focus attention only on the time before the bet is taken. Bet Tracker uniquely predicts the possibility of winning a bet based on factors such as the team s performance and incidents occurring during the game that could influence the outcome of the game in relationship to the bet placed. Conclusion The Sports Betting Market is always looking to reinvent itself. Bet Tracker is positioned to take the lead as one of the first applications of its kind to be rolled out over the Mobile network. By combining ingame sports data with sports bets, Bet Tracker has created a unique opportunity for betters to receive up-to-the-second real-time information in the two areas they are continuously looking for - game results and how their bets are fairing anywhere they are. Since Bet Tracker s unique application enhances the gaming experience of sports betters, Bet Tracker believes its partnership with the sports gaming industry is a win-win proposition which can increase revenue for its partners and provide a product to differentiate them in this crowded space.