A M E R I C A N L O N G I N E S F E I W O RL D C U P J U M P I N G N E W Y O R K
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1 A M E R I C A N G O L D C U P L O N G I N E S F E I W O RL D C U P J U M P I N G N E W Y O R K P A R T N E R S H I P O P P O R T U N I T I E S S E P T E M B E R , O L D S A L E M F A R M N O RT H S A L E M, N Y
2 W OR L D C L A S S The American Gold Cup is one of the most prestigious and iconic equestrian sporting events in the world of international show jumping
3 5 DAYS OF THRILLING COMPETITIONS P ICTURESQUE SETTING AT OLD SALEM FARM LUXURY H OSP ITALITY BOUTIQUE SHOPPING FAMILY FRIENDLY ENTERTAINMENT $500,000+ IN PRIZE MONEY All leading up to the highlight event $216,000 LONGINES FEI WORLD CUP TM JUMPING NEW YORK
4 HISTORY OF EXCELLENCE Founded in 1970 and originally held in Cleveland, OH, the show enjoyed success in Tampa, FL, Philidelphia, PA and eventually made its home for more than 20 years at the Devon Horse Show Grounds in Devon, PA In 2012 the American Gold Cup moved to the luxurious and historic Old Salem Farm in North Salem, NY where it experienced unprecedented show entries, spectators and accolades Led by Michael Morrissey and Matt Morrissey of Morrissey Management Group, the organization responsible for managing some of the most respected events in show jumping
5 TOP-LEVEL COMPETITION The American Gold Cup attracts top international, Olympic-caliber riders, as well as adults, amateurs and junior riders to jump for more than $500,000 in prize money. Sunday s $216,000 Longines FEI Longines World Cup TM Jumping NY - One of only seven qualifying events on the East Coast where riders can earn points to qualify for the Finals in Gothenburg, Sweden this April Region 1 & 2 ASPCA/NHSAAMaclay Championship Top junior riders compete in hopes of qualifying for the esteemed ASPCA Maclay Finals in November at the National Horse Show in KY $105,000 in prize money awarded to Adults, Amateurs, Juniors, Children and open classes
6 THE SOCIAL SCENE Over t h e c o u r s e of 5 da ys, elite e q u e s t r i a n a t h l e t e s, h o r s e o w n e r s, y o u n g riding h o p e f u l s a n d e n t h u s i a s t i c f a n s g a t h e r t o e njoy e l e g a n t h o s p i t a l i t y, e x c e p t i o n a l s h o p p i n g o n b o u t i q u e row, celebrity s i g h t i n g s, f u n fa mily e n t e r t a i n m e n t a n d m u c h, m u c h more
7 OLD SALEM FARM Old Salem Farm is a state- of- the- art equestrian facility located 45 minutes north of New York City in the charming town of North Salem, NY. Improvements are ongoing annually, making the 120-acre property a first-class show facility. The North America Riders Group voted Old Salem Farm as on of the Top 25 show venues in North America. The most extraordinary feature on the property is the historic and pristine grass Grand Prix field featuring difficult natural and man- made challenges including the bank, grob, ditch, open water, lush oak trees and rolling terrain.
8 ELITE PARTNERS The Jockey Club is a great feature of our partnership with American Gold Cup. With the Jockey Club, we ve introduced manufacturer representatives to the show jumping sport, we ve launched a new car, and with family connections in the sport, we ve been able to make our table a meeting point at which we can get together and watch the competitions. The American Gold Cup presents the perfect environment for hosting corporate parties and launches. - Josh Weeks, Dealer Principal at Danbury Porsche and Danbury Audi
9 WHY PARTNER Equestrian consumers represent a discerning and attractive marketing group educated and affluent families that embrace the equestrian lifestyle and professionals that drive purchasing decisions. This show jumping event provides a unique opportunity to participate in Westchester s finest equestrian heritage. Westchester county is the second wealthiest county in NY state and the seventh nationally. Show jumping is engaging, high profile and fast-paced. Through various highly effective media outlets, your sponsorship with the American Gold Cup, Longines World CupTM Jumping NY will be broadcast and streamed nationwide and internationally. Equestrians have proven passionate loyalty to products and services that support their common interests.
10 THE EQUESTRIAN LIFESTYLE 83% women 83% have a college degree $227,500 Average Income 22% own two or more homes Own 3 vehicles 40% own a farm, 66% of those are 10+ acres 43% own 2 to 5 horses
11 INTERNATIONAL EXPOSURE The NBC Sports Network is distributed via cable systems and satellite operators throughout the United States to nearly 80 million homes!
12 Coupled with on- site benefits, inclusion in the NBC Sports broadcast of the American Gold Cup offers corporate partners exceptional national exposure as well as delivering further return on investment. The 2015 broadcast was the highest rated equestrian broadcast in NBCSN history Broadcast inclusion options for partners... -Event name inclusion vis the Title and Presenting Sponsorship of the American Gold Cup. -30-sec advertisement(limited space) -5 second billboards with logo and audio tag (limited space) -In- program sponsorhighlight segment -In- program productplacement
13 LIVE STREAM & ON-DEMAND USEFNetwork.com and Coles Media Company provided LIVE daily coverage during the event and offers ON DEMAND video. Commercials playing during LIVE Stream and web banners which change on a daily basis provide excellent brand exposure
14 LIVE STREAM USEFNetwork.com and Coles Media Company provided LIVE daily coverage during the event and offers ON DEMAND video. Commercials playing during LIVE Stream and web banners which change on a daily basis provide excellent brand exposure.
15 OUR REACH Print - 1,269,444 Digital - 2,474,060 Social Media - 2,474,060 TV - 672,352 Radio - 387,400
16 PUBLIC RELATIONS Our extraordinary partners at Phelps Media Group, Coles Media Company and Horse Network are on- site throughout the entire event covering up to the minute results, distributing press releases to multiple media outlets and scheduling interviews with the winners and sponsors for Live webcasts and new media.
17 WEBSITE & SOCIAL MEDIA All coverage is promoted throughout social media platforms. Our team delivers extensive coverage throughout the week long event including: Live Streaming from USEF Network a on our website, videos of the class winners on our YouTube Channel, the FEI YouTube Channel and interaction on our Facebook and Twitter pages daily.
18 PARTNERSHIP OPPORTUNITIES Our marketing team is dedicated to working directly with your marketing department to ensure all benefits and marketing opportunities are fully developed.
19 SPONSORSH IP Special events Brand exhibits Product sampling Signage Public address announcements blasts Social media promotion Class sponsorships Awards TV broadcast Webcast Press releases
20 HOSPITALITY The American Gold Cup s signature hospitality tent fondly called The Jockey Club, caters to the Gold Cup s owners, riders, trainers, sponsors and spectators. Throughout the weeklong event, guests seated at the eight person tables enjoy full-service catering with gourmet food and beverage. The American Gold Cup is an an exciting and unique venue for hosting corporate events during competitions for parties ranging from 10 to 100 guests.
21 YOUR BRAND SETS THE PACE - WE DELIVER TURNKEY MARKETING AND SALES TOOLS THAT PUT YOUR BRAND ONE STEP AHEAD OF THE COMPETITION
22 THANK YOU! MATT MORRISSEY NICKY MEYER
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