BETTING. World Cup 2006 marked the first time the greatest tournament on. earth had been staged since the Club introduced its regulated football

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1 World Cup 2006 marked the first time the greatest tournament on earth had been staged since the Club introduced its regulated football betting service. Months of preparation meant our services met customers demand without a hitch. During the year, we continued to upgrade all our betting services, so as to enhance customers betting experience and offer them the most comprehensive betting and racing information. We provided a summary index of the media s favourite selections; we joined hands with mobile operators to provide mobile betting services with an Internet-style graphical interface and live race coverage; and we introduced a Customer Care Integrated Contact Centre to take service levels to new heights. BETTING

2 BETTING JULY 05 30th Anniversary of Mark Six To mark the 30th anniversary of Mark Six, a special snowball draw carrying a jackpot of HK$30 million was held on 26 July. Mr Kenny Ng, the de facto Mark Six ambassador, returned to host the special draw. Ng was the host of Mark Six draws for 17 years following the first draw in Mark Six was launched in the 1970s to combat rampant illegal che fa gambling. Since then, it has become part of life for most Hong Kong people, bringing them never-ending hopes and chances of becoming overnight millionaires. Over the past 30 years, it has contributed more than HK$9 billion to the Lotteries Fund to finance social welfare capital projects Executive Director of Betting Henry Chan (left) presents Mr Mark Six Kenny Ng with a souvenir to commemorate the lottery s 30th anniversary. AUGUST 05 The new Tips Index helps customers review the experts picks at a glance. Tips index at customers fingertips As part of the Club s continuing efforts to furnish customers with more diversified racing information, the Club launched a new Tips Index from the start of the new season, consolidating the picks of all the major racing media tipsters. A special formula was designed to generate odds-like figures for each horse, depending on how widely favoured it was among the tipsters. The index provides customers with a summary of the media s favourite selections, allowing racing fans to review the professionals opinions at a glance. 41

3 BETTING Late betting movements are now highlighted in different colours on the Club s information screens. Cross Pool All Up Betting has now been extended to all betting channels. Q SEPTEMBER 05 Late betting movements show their true colours Starting from the beginning of the new season, the Club also made it easier for bettors to track late betting movements through information displayed on the large video screens at racecourses and on TV broadcasts at Club premises. The betting system now monitors odds changes in the Win, Quinella and Quinella Place pools in the last eight minutes before the jump of each race and highlights significant changes on the screen. A drop of 20% in the odds for any runner or combination in any of the three pools will cause the background of its odds display to change to a distinctive green. A drop of 50% in odds will cause the background to change to a brownish red. The new information is part of the Club s continuing efforts to enhance the transparency of racing and betting information. More convenience in placing Cross Pool All Up bets Aiming to further increase customers betting convenience, the Club started accepting Cross Pool All Up bets from the opening meeting of the season through all betting channels including Telebet, Electronic Shroff Card and interactive services. Since the introduction of Cross Pool All Up betting in January 2005, this bet type had previously been available only to cash bettors at Off Course Betting branches and racecourses. 42

4 BETTING Revolutionised mobile betting service In another season-opening development, the Club joined forces with SmarTone- Vodafone to launch Bet to Win an enhanced version of the Mobile Betting Service that seamlessly integrates Hong Kong s first 3G mobile application of digital certificate-based technology with a mobile phone browser to deliver a safe and easy-to-use mobile betting experience. The new service, advancing to an Internet-style graphical user interface from the conventional SMS-based screens, lets customers switch seamlessly from browsing betting information to placing bets. It also offers live broadcasting races through mobile handsets so that customers can stay in touch with the excitement of horse racing anywhere. Following the successful launch of the new mobile betting service, rival operator 3HK also came on board in mid-season to provide Club customers with a similar service. Hong Kong hosts 2nd Asia Pacific Lottery Association Regional Conference This year s second Asia Pacific Lottery Association (APLA) Regional Conference took place in Hong Kong, adopting the theme Competition, Growth and Operations Excellence. The conference brought together over 100 delegates from 44 lottery organisations and suppliers in 21 countries to discuss common industry interests. One of the key roles of APLA is to help increase its members competitiveness and grow their business in a prudent way so that they can maximise their contribution to community. Henry Chan, the Club s Executive Director, Betting, has been at the helm of APLA since SmarTone-Vodafone Bet to Win delivers a safe and easy-to-use mobile betting experience. 3HK The Club s Executive Director of Betting, Henry Chan (centre) and Executive Director of Corporate Development, Kim Mak (first right) join officials from other lottery organisations in a toast to the success of the 2nd Asia Pacific Lottery Association (APLA) Conference. 43

5 BETTING The new Integrated Contact Centre helps the Club provide efficient, one-stop customer service. New bet types and competitions have helped keep the Club s football betting services competitive. NOVEMBER 05 Customer service level reaches new heights To meet the ever-increasing demand of customer service calls, the Club set up a new Customer Care Integrated Contact Centre (ICC) employing advanced communication technology to support differentiated and prioritised one-stop, 24-hour customer service. The new centre helps increase customer service satisfaction, reduce costs per service call and routes phone enquiries immediately to the person who can best address the issue. Making use of advanced telephony systems, the new ICC drastically improves customer security by allowing customers to select their own PINs for their accounts. Thanks to an Interactive Voice Response System, the ICC also allows customers to access odds, results, and personal account information without having to go through the operators. By the end of this season, the ICC had already handled an astronomical number of 130 million customer calls. JULY 05 JANUARY 06 More football betting options During the year, several new bet types and football cups were added to enhance competitiveness of the Club s football betting. The CONCACAF Gold Cup and African Nations Cup were offered for betting for the first time while In Play betting and Correct Score at Half Time were added to meet popular market demand. The number of legs for Cross Bet Type All Up betting on various bet types was increased to a maximum of eight levels, giving the Club greater competitive edge to combat illegal bookmakers. 44

6 BETTING JANUARY 06 Facelift of HKJC Football website HKJC Football website welcomed the new year with a new look that features a convenient Bet Slip interface for ewin users, enabling customers to access match and betting information, place bets and review their transaction records all on the same screen. The easy-to-use Bet Slip, also available for Mark Six lotteries, lets customers select and then confirm a series of bets in a similar way to the shopping carts of popular on-line retailing websites. The same Bet Slip interface was extended to horse race betting in May, making the service fully available for all the Club s three betting categories. Full betting service extended to PDA users Placing bets with the Club was made easier than ever with the PDA betting service being extended to cover all bet types on horse racing, football and the Mark Six. Through this enhanced betting channel, customers can also now access their betting account details, betting information, real-time odds, results and dividends, as well as making on-line funds transfers. PDA PDA The easy-to-use Bet Slip adopts the shopping cart approach of popular on-line retailing websites. The PDA Betting Service now covers all horse racing, football and Mark Six bet types. PDA APRIL 06 Number of draws extended for Mark Six multiple tickets The Club launched new multiple draw tickets in April that let customers place multiple-draw bets of the same favourite number with a selection of 5, 10, 20 or 30 consecutive draws, rather than the 5 or 10 draws previously available. In May, a new service was also launched to allow customers to buy Mark Six snowball draw tickets one week in advance. All these efforts are aimed at providing Mark Six customers with added convenience. Mark Six customers can now choose the same numbers for up to 30 consecutive draws. 45

7 BETTING World Cup information was posted on the HKJC Football website from Dec 2005 onwards JUNE 06 World Cup 2006 To meet customer demand, HKJC Football posted a comprehensive range of World Cup 2006 information on its website starting in December 2005 one of the first football websites to do so. A 100-day countdown clock was set ticking to help build excitement in the lead-up to the World Cup matches. A series of fun games was also organised at World Cup Zones of OCBBs and on the website, to refresh customers memories of World Cup history. The most noteworthy initiative of all was the Football Theatre on the website. The Club sent a film crew to Germany to bring customers information on the key football locations in the host country, latest interviews with star players and football greats, and even off-the-field features such as the German beer culture and souvenir reels. JULY 06 Betting Duty Legislation The Legislative Council approved the Betting Duty (Amendment) Bill 2006 in July, seen as an essential step forward in ensuring the Club can compete against illegal gambling and so help to reduce the social and criminal problems associated with such activities. Under the Bill, horse race betting duty will now be imposed on gross profit or net stake receipts, that is after dividends for winning bets and rebates have been taken out of the betting pool, instead of on turnover. The Club has also been given the flexibility to set take-out rates or give rebates on losing bets in order to respond to changing market conditions and so enhance its competitiveness, especially in attracting those customers targeted by illegal operators. The changes have been designed to recapture turnover from the illegal market and not to attract or encourage more gambling in the community. They will enable the Club to progressively regain betting dollars for the benefit of Government revenue and the community, and uphold the regulated and responsible gambling policies. 46

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