2018 Media Guide. Digital and Social Media Stallion Register Ad Rates and Sizes Editorial Calendar

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1 quarterhorsenews.com Digital and Social Media Stallion Register Ad Rates and Sizes Editorial Calendar QHN2018-C

Readership Loyal and Longtime Readers For more than three decades, Quarter Horse News has positioned itself as the source of information for the performance horse world.

In Good Company Quarter Horse News is part of one of the most prestigious line-ups of equine publications in the world, including Western Horseman, Barrel Horse News,

Covers the Big three western Performance Horse Disciplines The only magazine combining the leading disciplines in the Western performance horse industry in one publication

Published 24 times per year QHN s semi monthly delivery keeps its readers up-to-date on the latest news, information, competition results and statistics surrounding these

These horse owners are affluent and active. This translates into buying power.

Seventy-four percent of QHN subscribers compete or show and have a passion for their horses!

Quarter Horse News has the readers you want as clients Reader Demographics $203,000 Average Household Income $553,000 Average Cost Invested In Horse Operations 51%Male

2 Readership Loyal and Longtime Readers For more than three decades, Quarter Horse News has positioned itself as the source of information for the performance horse world. QHN is the trusted mainstay in the performance horse industry. In Good Company Quarter Horse News is part of one of the most prestigious line-ups of equine publications in the world, including Western Horseman, Barrel Horse News, Equine Journal, Western Lifestyle Retailer and HorseCity.com. Covers the Big three western Performance Horse Disciplines The only magazine combining the leading disciplines in the Western performance horse industry in one publication focused on cutting, reining and reined cow horse. Published 24 times per year QHN s semi monthly delivery keeps its readers up-to-date on the latest news, information, competition results and statistics surrounding these equine sports. No other performance horse magazine offers this. Our Readers Have Buying Power Our readers have an average household income of $203,000. These horse owners are affluent and active. This translates into buying power. Our Subscribers are your Target Audience The distribution of QHN goes to subscribers who own, on average, 11.2 horses. Seventy-four percent of QHN subscribers compete or show and have a passion for their horses! Our subscribers pay to get the latest news, information, statistics and updates from QHN. Quarter Horse News has the readers you want as clients Reader Demographics $203,000 Average Household Income $553,000 Average Cost Invested In Horse Operations 51%Male 49%Female 52%Between the Ages of 45 and 64 Source: 2014 Readex Reader Survey 11.2 Average Number of Horses Owned Years Readers 22.4 Competed on Average 76%Attended And/Or Graduated From College 74%Compete/Show Reader Habit & Opinions 81%Readers Subscribed For 3+ Years 67%Of Quarter Horse News Readers Have Purchased Or Tried A Product Because Of An Ad Or Article Seen In Quarter Horse News 92%Find The Ads In Quarter Horse News Very Or Somewhat Helpful In Terms Of Getting Information On Horses, Products And Services 2 HOURS Average Time Spent Reading QHN 70%Readers Who Share Quarter Horse News With Others 62%Readers Save Issues For Future Reference 91%Consider Quarter Horse News As Excellent Or Above Average Quarter horse news SupportS the performance horse industry Every member of the PCCHA receives a subscription to Quarter Horse News 2

2018 Editorial Calendar Issue Date Editorial Focus Jan.

Additional editorial content focused on broodmare topics. Jan.

Additional editorial content focused on stallion topics. Feb. 1 BREEDERS Features and stats on the top up-and-coming breeders in the Western performance horse industry. Feb. 15 OWNERS Features and stats on the top up-and-coming owners in the Western performance horse industry.

MARCH 15 ANNUAL CUTTING STATISTICS The cutting industry statistics from 2017, featuring the top stallions, dams, grandsires, horses, riders, owners, breeders and shows.

3 2018 Editorial Calendar Issue Date Editorial Focus Jan. 1 BROODMARES, NRHA FUTURITY COVERAGE Top broodmares in the Western performance horse industry are profiled, with stats of each discipline s leaders. Additional editorial content focused on broodmare topics. Jan. 15 STALLIONS, NCHA FUTURITY COVERAGE Top stallions in the Western performance horse industry are profiled, with stats of each discipline s leaders. Additional editorial content focused on stallion topics. Feb. 1 BREEDERS Features and stats on the top up-and-coming breeders in the Western performance horse industry. Feb. 15 OWNERS Features and stats on the top up-and-coming owners in the Western performance horse industry. MARCH 1 TACK & EQUIPMENT A comprehensive look at what s new, what s hot and the tried-and-true standbys in the world of tack and grooming equipment. MARCH 15 ANNUAL CUTTING STATISTICS The cutting industry statistics from 2017, featuring the top stallions, dams, grandsires, horses, riders, owners, breeders and shows. APRIL 1 ANNUAL REINED COW HORSE STATISTICS The reined cow horse industry statistics from 2017, featuring the top stallions, dams, grandsires, horses, riders, owners, breeders and shows. APRIL 15 ANNUAL REINING STATISTICS The reining industry statistics from 2017, featuring the top stallions, dams, grandsires, horses, riders, owners, breeders and shows. MAY 1 JUNIOR STALLIONS A look at the leading up-and-coming stallions in the Western performance horse industry, with stats and informative features. MAY 15 ALL-INDUSTRY STATISTICS Extensive coverage of multi-discipline horses, riders, owners and breeders in one statistical issue. JUNE 1 HEALTH & NUTRITION The newest and hottest health care and nutritional trends in the Western performance horse industry, as well as horse care tips and advice. JUNE 15 FARM & RANCH MANAGEMENT Editorial content focusing on equestrian properties, as well as Western farms and ranches. Also includes tips, advice and features on ranch and land management. JULY 1 NEW FOALS Read about the successes of the 2014 foal crop, enjoy photos of the 2018 foals and read about foal care, tips and advice. JULY 15 THE CUTTING ISSUE The Equi-Stat lifetime cutting statistics of the top sires, dams, grandsires, horses, riders, up-and-comers, owners and breeders are published, along with features on selected individuals and horses from the all-time leader charts. AUG. 1 WEEKEND WARRIORS Statistics of the leading horses, riders, sires, owners and breeders in weekend, ancillary and horse show classes in 2017, plus interesting profiles and features. AUG. 15 SALES PRICE GUIDE Sale results from the Western performance horse industry s major 2017 sales, along with comprehensive analyses of horses, sires, and broodmares. SEPT. 1 FASHION What s hot and what s not. Keep up with the latest trends in Western fashion in and out of the show ring. SEPT. 15 YOUTH Read about the youth competitors who are making a name for themselves in and out of the arena. Featuring select coverage of youth events from the NCHA Summer Spectacular, NRHA Derby, National High School Finals Rodeo and other shows. OCT. 1 THE REINED COW HORSE ISSUE The Equi-Stat lifetime reined cow horse statistics of the top sires, dams, horses, riders, up-and-comers, owners and breeders are published, along with features on selected individuals and horses from the all-time leader charts. OCT. 15 TRUCK & TRAILER The latest trends in hauling and ranch equipment, along with instructional articles and helpful advice. NOV. 1 THE PROFESSIONALS Profiles, features and stats on the industry s leading professionals, plus educational articles on making a living in the Western performance horse industry. NOV. 15 THE REINING ISSUE The Equi-Stat lifetime reining statistics of the top sires, dams, grandsires, horses, riders, up-and-comers, owners, and breeders are published, along with features on selected individuals and horses from the all-time leader charts. THE QHN STALLION REGISTER The QHN Stallion Register is the leading stallion resource guide for mare owners in the Western performance horse industry. Breeders can easily access the pedigrees, performance records and sire records for hundreds of stallions in one place. Mails with the Nov. 15 issue of Quarter Horse News. DEC. 1 THE BIG SHOWS ISSUE An issue packed with a variety of content for all readers and distributed to the NRHA Futurity and NCHA Futurity. DEC. 15 BREEDING & MAGIC CROSS A pre-breeding season preview of the latest breeding technology, with editorial focused on the equine breeding industry. The Magic Cross statistical section showcases the proven pedigree crosses that produce winners. 3

4 Ad Rates Full Color Ads AD SIZE 1X 3X 6X 9X 12X 24X Full Page $1,610 $1,570 $1,560 $1,535 $1,510 $1,455 2/3 Page $1,420 $1,385 $1,375 $1,360 $1,330 $1,300 1/2 Page $1,195 $1,165 $1,160 $1,140 $1,125 $1,090 1/3 Page $1,020 $995 $990 $970 $950 $925 1/4 Page $632 $616 $584 $565 $552 $528 1/6 Page $420 $400 $390 $380 $370 $350 BLACK & White Ads AD SIZE 1X 3X 6X 9X 12X 24X Full Page $1,040 $1,014 $970 $950 $930 $885 2/3 Page $875 $853 $815 $790 $770 $740 1/2 Page $625 $615 $609 $590 $570 $535 1/3 Page $550 $536 $520 $490 $465 $450 1/4 Page $395 $385 $365 $355 $345 $330 1/6 Page $240 $230 $210 $200 $190 $175 Directory Ad (2.5 x ) 6X 9X 12X 24X Full Color $90 $85 $75 $70 B&W $70 $65 $60 $50 Bonus Distribution At Major Industry Events Including: NCHA Futurity, Super Stakes and Summer Spectacular NRHA Futurity and Derby National Reining Breeders Classic NRCHA Snaffle Bit Futurity, World Championships, Derby and Stakes NSHA Futurity and World s Richest Stock Horse NCHA National Championship events PCCHA events Reining By The Bay Arizona Sun Circuit All-American Quarter Horse Congress AQHA World Show SHOT World Championships Breeder s Invitational High Roller Reining Classic Cactus Reining Classic Tulsa Reining Classic World s Greatest Horseman South Point Equestrian Center (Every Month) Contact Your Sales Representative ( PG 5 ) For Additional 2017 Bonus Distribution Ad Deadlines* Issue Date ad Close Materials Due Issue Date ad Close Materials Due January 1 11/20/17 11/28/17 July 1 5/24/18 5/30/18 January 15 12/11/17 12/18/17 July 15 6/8/18 6/18/18 February 1 12/21/17 12/28/17 August 1 6/21/18 6/29/18 February 15 1/9/18 1/16/17 August 15 7/9/18 7/16/18 March 1 1/24/18 1/31/18 September 1 7/24/18 7/31/18 March 15 2/6/18 2/13/18 September 15 8/9/18 8/16/18 April 1 2/21/18 2/28/18 October 1 8/23/18 8/30/18 April 15 3/12/18 3/19/18 October 15 9/7/18 9/14/18 May 1 3/26/18 4/2/18 November 1 9/21/18 9/28/18 May 15 4/9/18 4/16/18 November 15 10/9/18 10/16/18 June 1 4/23/18 4/30/18 December 1 10/24/18 10/31/18 June 15 5/8/18 5/15/18 December 15 11/7/18 11/14/18 *Ad Close and Materials Due dates are subject to change. Contact your Sales Representative to confirm. 4

5 Ad Specifications Ad Sizes Available - Full Color or Black & White Full Page Non Bleed x /3 Vertical x Live Area x 9.75 Full Page Bleed Trim Size: x Bleed Size: x Live Area: x /2 Horizontal x /3 Square 1/3 Square x /4 Vertical 1/4 Vertical x /3 Vertical 1/3 Vertical 2.5 x /6 Vertical 1/6 Vertical 2.5 x Directory Ad Directory Ad 2.5 x Stallion Showcase Stallion Showcase 2.5 x Contact Your Sales or Customer Service Representative Breeder Accounts Karen Barnhart karen.barnhart@cowboypublishing.com Sales Customer Service Representative Lindsey Missel lindsey.missel@cowboypublishing.com Commercial Accounts Jenn Sanders jennifer.sanders@cowboypublishing.com Sales Customer Service Manager Diana Buettner diana.buettner@cowboypublishing.com Printing: Covers and text pages are printed on high-speed, web-fed, offset presses. Magazine is perfect bound and jogs to the foot. Color Specifications: SWOP (Specifications Web Offset Publications). Photos, graphics and camera-ready ads should be converted to CMYK prior to submission. Total density of shadow areas should not exceed 300% for four-color ads. All color is managed at the printer based on settings provided in-camera ready files. To ensure desired color stays within the printer error margins, color match prints must be provided. Digital Requirements: Camera-Ready: PDF files with embedded fonts that comply with PDF/X1a standards (Adobe 4 - PDF 1.3) are preferred. Flattened EPS or TIF files are also accepted. All images within these files must be 300 dpi and saved as grayscale or CMYK to SWOP standards for best color and image reproduction. Revised Ads: If sending files that will need to be altered in later issues or to meet any mechanical requirements, we accept files created in Adobe CS InDesign, Illustrator and Photoshop only. These files must be accompanied by all art files for logos, images and fonts used to create the ad. Materials for Ads created by Quarter Horse News: Copy and layout instructions must be provided in.txt or.doc formats. Only digital photos and graphics are accepted and must be 300 dpi with printed dimensions no smaller than the size they are intended to be reproduced. Font choices are at the discretion of Quarter Horse News, unless provided by the advertiser. For All Ad Submissions: Laser prints are recommended to confirm the appearance of digital materials and are for position only. Color-match prints are recommended for all color-sensitive materials. Materials may be supplied via , FTP, CD or DVD. For or FTP, please compress files using self-extracting compression program. Contact your sales representative for a detailed production specification sheet. Files under 4 MB may be ed to your sales representative. FTP file transfers are available for larger files. Please contact your sales rep for FTP user ID and password. Ad Proofs: Ad submissions that require a confirming proof must meet all issue date closing deadlines and be received in the Fort Worth sales office prior to the materials deadline. All proofs will be sent via in a low-resolution PDF to confirm copy and graphics are correct. Proofs are not furnished for camera-ready submissions or pick up. 5

6 Digital Opportunities Advertise online with the industry s most trusted media source for current industry news and event coverage. QHN Website Banner Ads AD OPTION SIZE/LOCATION NON-PRINT ADVERTISERS SIGNED CONTRACT PRINT ADVERTISER Leader Board Web Ad pixels wide x 90 pixels tall $450 $400 Mobile Ad pixels wide x 50 pixel tall Rotates two positions (top and bottom) Large Rectangle 300 pixels wide x 250 pixels tall $450 $400 Peelback Banner 485 pixels x 349 pixels $550 $500 Not Available on Mobile Devices Road Blocks 24-Hour Duration Contact your Sales Representative for Pricing & Availability ( PG 5 ) Stallion Register Web Directory Banner Ad 728 pixles wide x 90 pixles tall $350 Web Statistics Average QHN Web Visits Per Month 31,585+ Average QHN Page Views Per Month 50,000+ Average Unique Visitors Per Month 17,300+ Video Sponsorship Video posted to QHN Website $300/ Monthly Contact your Sales Representative for details ( PG 5 ) Pre-Roll/Slide-In Ad Contact a Sales Rep for Pricing Customized Blog Sponsorships Home page presence above the fold for the month with a link to the article on the Blog page. The content will live in the Sponsored Content section of the website indefinitely. The Sponsored Content section will have a link in the top navigation bar. May Include: User-Generated Content - Photo Blog - Video Blog Road Block - Exclusive banner ads on the article page (728 x 90, 300 x 250) Banner Advertisement Please contact your Sales Representative for more information & pricing ( PG 5 ) Sponsored Web Content Cost: $3,000 Client receives: A customized webpage on QHN Ad Road Block for the page 728 x 90, 300 x 250 The article will be featured on the home page above the fold for 1 month. After that, the article resides on the website indefinitely. The article will be labeled as Sponsored Content 2-4 Facebook Posts Client provides: word article of useful information for the reader 2-3 images, 800 pixel width URL(s) Equi-Stat Since its creation, Equi-Stat has become a popular and accepted source for statistical information, making it an important part of the horse industry. Based solely on monetary winnings, the service tracks the earnings of the industry s top riders, horses, breeders, owners, sires and dams. Known for its accuracy, Equi-Stat strives to maintain a complete and fair database. Reports available at or you can call us at , Ext. 4. 6

7 Digital Opportunities Contact Your Sales Representative for Facebook & Twitter opportunities Facebook Statistics Fans / Friends 563,000+ Average Daily Impressions 107,000+ Weekly Reach Out 250,000+ As of September 2017 Facebook sponsorships do not exclude QHN from acting as a social media site and sharing interesting news and information in addition to sponsorship postings. Limited Availability. Contact Your Sales Representative for more information & pricing. ( PG 5 ) & E-Newsletter Ad & Sponsor Opportunites E-Newsletter Ads Ad Size 300 pixels wide X 214 pixels tall Single 2 - for $300 $500 Delivered to 10,000 (approximate) opted-in s semi-monthly Totally Redesigned for 2018 Client provides image & headline with brief description E-Newsletter Sponsorship Ad Size 300 pixels wide X 214 pixels tall cost $750 One Month (2 QHN Insider E-Newsletters per month) Square Ad (ask about preferred position) Static badge on QHN Insider web page Tag in Facebook post when QHN Insider goes live Annual Facebook Sponsorships Excellent opportunity to grow your fan base Increase brand awareness Seven categories to choose from: Cutting, Reining, Reined Cow Horse, Sales, Real Estate, Health Matters, Tack Talk Sold as annual contract and billed monthly (Contact a sales rep for quotes) Non-Exclusive Stand Alone Facebook Post One-time post to the QHN Facebook Page $500 Facebook Live Opportunity Contact your sales RepResentative for details Spotlight E-Newsletter Package One customized sponsored newsletter Customer-generated advertorial copy and image Delivered to 10,000 addresses one Facebook post to more than 563,000+ Quarter Horse News fans Stand Alone Pushes Spotlight Word Count Image Size Cost pixels wide x pixels high $1,500 jpg image format SIZE Format dpi Cost 600 X 1000 HTML, JPG or PDF 72 dpi $1260 / Push Targeted Lists Available Minimum of 5,000 s required $80 / CPM Includes HTML code/text version; all images/logos used; outbound links Materials must be submitted five days prior to push date. Delivered to 16,000 (approximate) opted-in addresses on list DELIVERY date cannot be guaranteed until all materials have been submitted RICH MEDIA INFORMATION Rich Media ads can run on every page throughout the site. You must supply both the compiled.swf file and the output HTML sniffer file in either a.zip or.sea (Mac) compressed file. Do not rely on setting the background in the movie properties, please create a bottom layer of the color desired for the background. All ads with white or light-colored backgrounds must have a black edge at least one pixel wide. A default static GIF image must be sent with the.swf file to be served to browsers that do not have a compatible Flash plug-in. No auto expanding banners that enlarge or expand when the user moves their cursor over it. Some Rich Media types can only be viewed in specific browsers. MCC Magazines Interactive is not responsible for user s browser options or availability. 7

Stallion Register Quarter Horse News publishes the industry s top resource book Stallion Register Stallion Register is distributed to Quarter Horse News subscribers.

875" Get your breeding products seen: Feeds Insurance Supplements Pharmaceuticals Breeding Products Live Area 1/4" Sides and Top 1/2" Bottom for Folio Live Area 1/2" Bottom for Folio Increased

8 Stallion Register Quarter Horse News publishes the industry s top resource book Stallion Register Stallion Register is distributed to Quarter Horse News subscribers. Don t miss the opportunity to advertise in this annual industry resource. 1/8" Bleed 8.625" x " Trim 8.375" x " Get your breeding products seen: Feeds Insurance Supplements Pharmaceuticals Breeding Products Live Area 1/4" Sides and Top 1/2" Bottom for Folio Live Area 1/2" Bottom for Folio Increased international and domestic reach through the paid tablet and smart phone app available through Apple s App Store and Google Play Searchable online stallion directory at QuarterHorseNews.com FREE bonus distribution at the NCHA and NRHA futurities QHN Stallion Register Facebook Page featuring informative breeding information and statistics from Equi-Stat 72%Of Readers Find The Stallion Register To Be An Informative Tool When Making Breeding Decisions. 72%Of QHN Readers Are Involved In Making Breeding Decisions. Folio Placement: Allow 1/2'' above bottom trim line. Refer to diagram above. Rates Options cost Full Page 4-Color $1,720 ½ Page 4-Color Horizontal $1,000 ¼ Page 4-Color $600 Stallion Register ships with the November 15th Issue of the Quarter Horse News. SR Ad Dimensions Live Area 7.5 x Full Page Bleed Trim Size: x Bleed Size: x Live Area: 7.5 x /2 Horizontal 7.5 x /4 Vertical x Contact your sales representative ( PG 5 ) today for more information. Stallion Register Statistics provided by 8 P.O. Box Fort Worth, Texas (817) quarterhorsenews.com

Art of Aperture photography Media Planner. Editorial Calendar Ad Rates and Sizes Digital and Social Media Stallion Register

Art of Aperture photography Media Planner. Editorial Calendar Ad Rates and Sizes Digital and Social Media Stallion Register Art of Aperture photography 2016 Media Planner Editorial Calendar Ad Rates and Sizes Digital and Social Media Stallion Register The editorial mission of each member of our dedicated staff here at Barrel