PHOTO: CEALY TETLEY Mars, Incorporated and its Affiliates. All Rights Reserved.

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Austin Tucker
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1 PHOTO: CEALY TETLEY SP ON SO RS HIP PR OG JU NE RA M 7-1 0

2 PHOTOS: TOM VON KAPHERR & CEALY TETLEY BECOME A SPONSOR AND TAKE YOUR BRAND TO THE 3 H LEVEL! Every summer in June, only 80 km east of Montreal, on the 1976 Olympic Equestrian Event site, Bromont comes alive with one of the most challenging equestrian sports: the MARS BROMONT CCI3 H Three Day Event, the Todd Sandler Challenge. For four consecutive days, the top Eventing riders from around the world gather below the rolling hills of Bromont to compete in a sport known as the equestrian triathlon. This event will attract over 150 riders, 5,000 visitors and worldwide coverage. The Bromont event provides an exceptional opportunity for any brand to associate itself with an exciting, world-class sporting event. > EXCLUSIVE AND UNIQUE OPPORTUNITIES FOR EXPOSURE > WORLD-CLASS FACILITIES > OLYMPIC LEVEL COMPETITION PROMOTING EXCELLENCE WITH EVERY RIDE Bromont is pleased to count MARS Incorporated as its Title Sponsor. A long-time supporter of Eventing, we are proud of our association with this brand, as a valued partner and as part of this prestigious event.

BENEFITS OF A SPONSORSHIP YOUR SPONSORSHIP WITH THE MARS BROMONT CCI3H EVENT ALLOWS YOU A UNIQUE OPPORTUNITY TO SUPPORT

> Association with a prestigious sporting event of international repute; > Increase visibility among the equestrian

blogs, YouTube, equestrian media, Twitter and more; > Geographical reach of a prime market base in Eastern North

3 BENEFITS OF A SPONSORSHIP YOUR SPONSORSHIP WITH THE MARS BROMONT CCI3H EVENT ALLOWS YOU A UNIQUE OPPORTUNITY TO SUPPORT A GREAT EVENT AND ENHANCE YOUR BRAND. > Association with a prestigious sporting event of international repute; > Increase visibility among the equestrian world and top Eventing performers; > Propel your brand throughout international media reporting on the event including blogs, YouTube, equestrian media, Twitter and more; > Geographical reach of a prime market base in Eastern North America; > Increase brand awareness within a captive market; > Provide potential increased sales and product awareness to a prime market of affluent consumers. PHOTO: DIANE HAMELIN PHOTO: CEALY TETLEY PHOTO: CEALY TETLEY

TARGET AUDIENCE 1RIDER BASE AND THEIR ENTOURAGE 18 to 65 years of age Approximately 60% female athletes Affluent consumers Captive audience over a four-day period Equestrian leaders with great

4 TARGET AUDIENCE 1RIDER BASE AND THEIR ENTOURAGE 18 to 65 years of age Approximately 60% female athletes Affluent consumers Captive audience over a four-day period Equestrian leaders with great influence over the next generation of champions Look towards innovation, comfort, efficiency and simplicity International audience PHOTOS: TOM VON KAPHERR & CEALY TETLEY 2SPECTATORS AND FRIENDS Affluent Appreciate equestrian sports Enjoy outdoor events Usually attend as a family and/or group The majority live in the Eastern Townships, Montreal and South Shore areas Look forward to socializing with top riders 3BOTH GROUPS Environmentally conscious Mainly entrepreneurs and professionals Avid social media users Brand conscious Focused on the well-being of the horses Enjoy extreme sport events Road warriors, with long hours spent travelling Most are pet owners

FACTS & FIGURES BROMONT SITE FACTS BROMONT REGIONAL FACTS EVENT FACTS 32ND EDITION OF BROMONT EVENTING > 4 days of competition > Over 100 volunteers > Over 20 social and traditional Media news

5 FACTS & FIGURES BROMONT SITE FACTS BROMONT REGIONAL FACTS EVENT FACTS 32ND EDITION OF BROMONT EVENTING > 4 days of competition > Over 100 volunteers > Over 20 social and traditional Media news journalists > Over 35 international judges and FEI officials > 1976 Equestrian Olympic Games site > 7,649 Bromont city population > Less than 60 minutes from Montreal > 5,000 visitors > 150 competitors > 120 horses > 4 FEI divisions > 3 disciplines > Over 120-hectare site PHOTOS: TOM VON KAPHERR & CEALY TETLEY

6 TENTATIVE EVENT TIMETABLE JUNE 7 & 8 DRESSAGE SAT JUNE 9 CROSS- COUNTRY SUN JUNE 10 JUMPING AND AWARDS CEREMONY PHOTO: TOM VON KAPHERR

7 SELECT YOUR OWN SPONSORSHIP CATEGORY PLATINUM $35,000 GOLD $20,000 SILVER $10,000 BRONZE $5,000 PATRON $2,000 VIP passes to complimentary food bar and beverage service during the four day event VIP preferred parking on Saturday and Sunday x x x x x Reserved golf cart transportation Reserved front row seating in the Hospitality area on Saturday (cross country) x x x x x Company banner on 3 H cross-country water jump Company banner on cross-country jump(s) Company logo on Bromont event public advertisements x x x Company logo on Bromont CCI3 H Web site - sponsor section x x x x Display advertising on Bromont CCI3 H Web site x x x SPONSORSHIP Exhibitors or display 10 x 10 tent, with table and chairs x x x Full-page colour advertisement in the program Half-page colour advertisement in the program x x x Invitation to the Bromont RED & WHITE reception party x x x x x On-site choice location to exhibit and/or sell products or services x x x Special signage privileges on site x x Perpetual trophy award for best dressage score in all categories and photo opportunity with winners x Photo opportunity with Pro-Rider participants x x x Press release to equestrian media announcing sponsorship x Private personal course walk with Rider x x x Promotional material inserted into riders registration package x x x Recognized signage on Autoroute 10 highway billboard x Repeated recognition by event announcer x x x Reserved front row seating in ringside Hospitality area on Sunday x x x Signage in the VIP hospitality area x Signage on 2 H highly visible water jumps x Signage on stadium jump and dressage arena area 2 x x x Please contact us to discuss developing a custom sponsorship.

VENDORS/EXHIBITORS INFORMATION $600 FOR 3-DAY EVENT A few areas are made available for the installation of a booth or stand for the selling and displaying of your products or

Any trailers requiring more than a 10 X 20 area must add $50 extra and are subject to approval. Exhibitors requiring electrical power (where available) add $20 per day to fee.

VIP TICKETS PRICE LIST ALL VIP TICKETS INCLUDE Access to designated VIP hospitality tents, offering food and refreshments $165 PER DAY > including unlimited free parking on

8 VENDORS/EXHIBITORS INFORMATION $600 FOR 3-DAY EVENT A few areas are made available for the installation of a booth or stand for the selling and displaying of your products or services. A 10 X 10 covered space (tent with side flaps) with one 8 table and 2 chairs are provided. Any trailers requiring more than a 10 X 20 area must add $50 extra and are subject to approval. Exhibitors requiring electrical power (where available) add $20 per day to fee. NOTE: ALL EXHIBITORS MUST BE ON SITE BY THURSDAY JUNE 7 TH, 4 PM. VIP TICKETS PRICE LIST ALL VIP TICKETS INCLUDE Access to designated VIP hospitality tents, offering food and refreshments $165 PER DAY > including unlimited free parking on site $275 FOR 2 DAYS > including unlimited free parking on site $400 FOR 3 DAYS> including unlimited free parking on site $525 FOR ALL DAYS> including unlimited free parking on site GOLF CARTS RENTAL (2-seater) $380 FOR 4 DAYS (Daily rate not available. Limited quantity.) PHOTO: CEALY TETLEY PHOTO: DIANE HAMELIN PHOTO: OLIVIA TODARO RENOWED WORLD-CLASS HOSPITALITY!

9 FORM I HAVE CHOSEN THE FOLLOWING: PLATINUM $35,000 GOLD $20,000 SILVER $10,000 BRONZE $5,000 PATRON CLUB $2,000 EXPOSANT $550 / 3 DAYS À LA CARTE PERSONAL DONATION If you desire a personal tax receipt for a personal donation only, simply make your cheque payable to Equine Canada and then mail it to BROMONT HORSE TRIALS INC., C/O: Donations. Thank you! PLEASE CONTACT US TO DISCUSS DEVELOPING A CUSTOM SPONSORSHIP PACKAGE SUITED TO YOUR UNIQUE NEEDS. / Name Address City Province Postal Code Phone ( ) Fax ( ) Mobile ( ) Signature Date / / Please send this completed Form and make cheque payable to: BROMONT HORSE TRIALS INC. C/O SPONSORSHIPS 192, Iron Hill, P.O. Box 3742, Lac Brome (Qc) J0E 1V0 TOTAL AMOUNT OF SPONSORSHIP: $ PAYMENTS MUST BE MADE BEFORE MAY 28, BROMONTCCI.COM

SPONSORSHIP OPPORTUNITIES

SPONSORSHIP OPPORTUNITIES Shannon Brinkman Photos CCI***/CCI**/CIC***/CIC** INTERNATIONAL HORSE TRIALS MAY 10 TH 14 TH, 2017 The Jersey Fresh International Three-Day Event will be held May 10th through