OUR VISION. Quality is our most important mission

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Lorena Simmons
6 years ago
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2 OUR VISION Quality is our most important mission We, Seth Industrial Corpora on a pioneer company in the Rickshaw Kit market established in 1964 having 80% market share to-day and leader in this segment, has constantly come up with new trends in Bicycle line with evolving consumer needs in mobility solu on viz personal, public and various industries. An edge over other players and leadership in this segment is being maintained since then. Known best for its flagship brand NEELAM SIC has created and perfected every new cycle category for every age & class of society in the country. In keeping with its visionary status, SIC proudly registered NEELAM as trademark in the year 1967 as manufacturers. The trademark NEELAM is priceless and a key element for success, reliability, quality and adherence to business ethics in the full sense of the term. With the trademark SIC not only held separate iden ty but also enhanced the shine and glory of its emblem by developing various successful models of Bicycles & Rickshaw Kits. We are an 9001:2008 cer fied company by Intertek, UK. SIC today is untouchable among the industry, which is really a wonder en ty when seen from the level of achievements over the level of investment. SIC has maintained its growth trajectory both in turnover and profit by rolling out 12 lac Bicycles & Rickshaw kits per annum. Just not that s IT! We are also anchored as the only in-house manufacturer of eight major Bicycle parts on count with the fervor and op mism for keeping at bay any Chinese part to make the bicycle func onal. We have valid BIS cer fica ons for Bicycle Frame Fork Mudguard and Chain. The energy of SIC can be felt na onwide, thanks to network of 500 primary dealers and secondary dealers. SIC not only achieved a level of success across the length and breadth of country but also tested interna onal water through export both direct and indirect spread over almost all con nents. We have synergy of latest technology, well equipped machinery and also have adopted innova on as the central driver for implemen ng its strategy and achieving growth by a R & D func on. A Total Quality Management approach has ensured a sa sfied community of customers with NEELAM as the preferred brand in all the markets. The success is because of our dealer fraternity, business partners and vendors for their con nued co-opera on and support. The employees and work force of the company are a great source of strength. The journey thus far is possible with their dedicated service in building a stronger NEELAM brand. SIC founda on rest upon four pillars of Transparency Full disclosure Independent monitoring and Fairness to all.

3 "SUPER PLUS" Model : S-101 Size : 22"/24" Frame single bar & fork brazed up with Lugs, Raised BCP handle and new type chaincover. Wheel Size : 28x1½

4 (Raleigh Type) Model : S-102 "SUPER PLUS" Royal Size : 22"/24" Frame single bar & fork brazed up with Lugs Raised BCP Handle and full chaincover. Wheel Size : 28x1½

5 "BOLD" Model : S-103 Size : 22"/24" Extra Strong frame with over sized Tubing & Heavy duty fork, Stylish chaincover & mudguards, Heavy duty front & rear 40 holes rims, 12G spokes & Nylon tyres. Wheel Size : 28x1½

6 Model : S-104 "SUPER PLUS" Double Bar Size : 22" Frame double bar & fork brazed up with Lugs, Raised BCP Handle and new type chaincover. Wheel Size : 28x1½

7 "SUPER PLUS" Double Bar Model : S-105 Size : 22"/24" Frame double bar & fork brazed up with Lugs Raised BCP Handle and new type chaincover. Wheel Size : 28x1½

8 "SUPER PLUS" Lady Model : S-106 Frame with curved top tube & fork brazed up with Lugs, Raised BCP Handle and New Type chaincover. Wheel Size : 28x1½ =8=

9 Model : S-107 "SUPER PLUS"Balloon Type Frame double bar & fork brazed up with Lugs for Fitment of Balloon Wheels with Kinga Type Handle and chaincover. Wheel Size : 26x2x1.75

10 Model : S-108 "SUPER PLUS" Boys Size : 20" Frame & fork brazed up with Lugs, Raised BCP Handle and half chaincover. Wheel Size : 26x1½ Accesories shown are op onal

11 "SWINGER" Girls Model : S-109 Size : 20" Frame with integral carrier & fork brazed up with Lugs, Raised BCP Handle and half chaincover Wheel Size : 26x1½ (Accesories shown are op onal)

12 "SCARLET" Model : S-110 Frame with curved top tube & Fork dip brazed with Lugs, Full half chaincover, Steel Pedals with Reflectors, Metal Basket & Saree Guard, Carrier & Full Stand. Wheel Size : 26x1½

handle, Sturdy pedals with Reflectors, Metal basket &

13 "EASY RIDER PLATINUM" Model : S-111 Especially designed frame & fork mig welded, Caliper brakes, Adjustable handle, Sturdy pedals with Reflectors, Metal basket & Saree guard, 1/2 Chaincover, carrier & side stand Wheel Size : 26x1.75

14 "RUFF TUFF" Model : S-112 Frame & Fork unicrown type mig welded, Adjustable handle, Caliper brakes, Carrier & Side stand Wheel Size : 26x1.75 (Accesories shown are op onal)

15 "SHINE" Model : S-113 Especially designed frame with centre shoxs, suspension fork, Adjustable handle with end horns, comfortable saddle, Flanger mudguards & side stand Wheel Size : 26x1.95

16 "SHOX" Model : S-114 Especially designed D shape frame with centre shox & integrated carrier, suspension fork, Adjustable handle with end horns, comfortable saddle & side stand Wheel Size : 26x1.95

17 "TRAVELLER" Model : S-115 Frame mig welded with integrated carrier, fork unicrown type mig welded, Adjustable handle with end horns, V Brakes and side stand. Wheel Size : 26x1.95

18 "VENTURA" Model : S-116 Frame mig welded with integrated carrier, Fork unicrown type mig welded, Adjustable handle with end horns and side stand. Wheel Size : 26x1.95 Available in assorted new colours.

19 "ULTRA" Model : S-117 Frame mig welded with integrated carrier, Downhill fork mig welded, Adjustable handle with end horns and side stand. Wheel Size : 26x1.95

20 "FUN RIDER" Model : S-118 Frame 'K' shape with integrated carrier and Downhill fork mig welded, Adjustable handle with end horns and side stand. Wheel Size : 26x1.95 Available in assorted new colours.

21 "CUBE" Model : S-119 Especially designed frame & Fork with suspension, Adjustable handle with end horns, Flanger mudguards, comfortable saddle & side stand Wheel Size : 24x1.75

22 "CIVIC" Model : S-120 Especially designed frame & Fork with suspension, Adjustable handle with end horns, Flanger mudguards, comfortable saddle & side stand. Wheel Size : 24x1.95

Adjustable handle with end horns, steel pedals with

23 "SPIN SR" Model : S-121 Frame mig welded with integrated carrier, Fork Unicrown mig welded, Caliper brakes, Adjustable handle with end horns, steel pedals with Reflectors, Stylish chaincover & side stand. Wheel Size : 24x1.75

handle with end horns, steel pedals with Reflectors,

24 "AKASH" Model : S-122 Especially designed Y shape frame & fork mig welded, Caliper brakes, Adjustable handle with end horns, steel pedals with Reflectors, Stylish chaincover, Carrier & side stand. Wheel Size : 24x1.75

pedals with reflector, stylish chaincover, Alongwith front

25 Model : S-123 "STREET RUNNER" Frame & fork unicrown type mig welded, caliper brakes, Adjustable handle, an skid moulded pedals with reflector, stylish chaincover, Alongwith front basket, back rest, carrier & Trainer wheels. Wheel Size : 20x1.75

an skid moulded pedals with reflector, chaincover, stylish carrier

26 "SPIN JR" Model : S-124 Especially designed double tubing frame mig welded, fork Uni-crown mig welded, caliper brakes, Adjustable handle, an skid moulded pedals with reflector, chaincover, stylish carrier alongwith front basket, back rest & trainer wheels. Wheel Size : 20x1.75

moulded pedals with reflector half chaincover, Alongwith

27 "PIGEON" Model : S-125 Frame mig welded, fork unicrown type mig welded, caliper brakes, Adjustable handle, an skid moulded pedals with reflector half chaincover, Alongwith front basket, back rest, carrier & Trainer wheels. Wheel Size : 20x1.75

with reflector, colourful chaincover alongwith carrier & Trainer

28 "MAX" Model : S-126 Stylish frame & fork unicrown type mig welded, caliper brakes, MTB type handle with end horns, An skid mouled pedals with reflector, colourful chaincover alongwith carrier & Trainer wheels. Wheel Size : 18x1.75 Available in combina on of blue & orange colours.

an skid moulded pedals with reflectors stylish chaincover

29 "JAGUAR" Model : S-127 Frame mig welded with integrated carrier, fork unicrown type mig welded, caliper brakes, Adjustable handle, an skid moulded pedals with reflectors stylish chaincover alongwith front basket, back rest & Trainer wheels. Wheel Size : 16x1.75

30 For The Fun Ride

31 SUPER STRONG Fitments

O : 80-A, Industrial Estate, Ludhiana - 141003 (INDIA)

32 SETH INDUSTRIAL CORPORATION MANUFACTURERS EXPORTERS IMPORTERS H.O : 80-A, Industrial Estate, Ludhiana (INDIA) Phones : , , , Fax : E--mail : info@neelamcycles.com, web :

CODES S M SPECIFICATIONS CLASSIC VINTAGE 8 WS 700C CLASSIC - 8 SPEED FRAME. BOTTOM Cartridge bottom bracket

CODES S M SPECIFICATIONS CLASSIC VINTAGE 8 WS 700C CLASSIC - 8 SPEED FRAME. BOTTOM Cartridge bottom bracket CLASSIC SERIES Classically styled bicycles were the very heart of Apollo s range in our early years. This is what we evolved from. Today, our Classic Series combines retro styling with modern componentry