DIRT RAG IS THE INDEPENDENT MOUNTAIN BIKE MAGAZINE. SINCE 1989 IT HAS BEEN THE LEADER IN READER LOYALTY AND DEDICATION.

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1 DIRT RAG IS THE INDEPENDENT MOUNTAIN BIKE MAGAZINE. SINCE 1989 IT HAS BEEN THE LEADER IN READER LOYALTY AND DEDICATION. MEDIA KIT 2018

2 OUR AUDIENCE We reach 547,000+ active mountain bike participants every month. ADVENTUROUS MOTIVATED SOCIAL EXPLORERS TECH SAVVY PASSIONATE GEARED UP

3 PRINT For 29 years Dirt Rag has created a publication that continues to have the most loyal, long-standing subscribers in the the bike industry. Our readers trust and value our partners with 70% stating they purchase items from the advertisers who support Dirt Rag. 115K readership 40K rate base $110K household income 90% some college 12% 28% 20% 35% age 15% 85% gender 50% 46% INTERMEDIATE ADVANCED rider experience AD SOLUTIONS: High Impact Ad Units Sponsorship Giveaways

4 DIGITAL DirtRagMag.com is a digital destination for active mountain bikers. Our ENewsletter is delivered weekly to 54k+ subscribers with engaging content and partnership opportunities. 100K unique visits 230K monthly visits 27% open rate 10% 10% 26% 21% 38% age 90% gender 5.7% click rate AD SOLUTIONS: Enewsletters Weekly Giveaways High Impact Ad Units Press Release Promotion

5 SOCIAL Interact with our 263,000+ followers and increase awareness of your brand. 25% 14% 25% 23% 17% 83% age gender 200,434 37,500 25,300 AD SOLUTIONS: Weekly Giveaways Press Release Promotion

6 EVENTS We host two Dirt Rag Dirt Fest events. A spring gathering in Raystown, Pennsylvania, home of the Allegrippis Trail Network and a summer gathering in Bruceton Mills, West Virginia, home of the Big Bear Trail Center. Be part of our events to further engage our audience with your brand. 4,000 Dirt Fest Pennsylvania May 18-20, Dirt Fest West Virginia July 13-15, 2018 PA AD SOLUTIONS: Sponsorships Onsite Activations Social media marketing programs

7 2018 EDITORIAL CALENDAR #203 February RETURN OF THE HARDTAIL From custom builders to production bikes, we look at how hardtails have evolved and why they're still viable in today's market. Materials Due January 4, 2018 On Sale February 13, 2018 #204 April HOW TO PREPARE FOR ANYTHING Stage racing, enduro racing and bikepacking. You've got questions, we've got answers. Materials Due March 1, 2018 On Sale April 17, 2018 *ships to Sea Otter Classic #205 June SUSPENSION WARS Kinematics, fancy-pants dampers or off-the-shelf squish, find out the hows and whys of the best suspension systems on the market today. Materials Due April 26, 2018 On Sale June 12, 2018 #206 August THE EDUCATION ISSUE We go back to school to up our game. We'll take on topics such as frame building, mechanics, bike fit, riding skills and report on our findings. Materials Due June 21, 2018 On Sale August 14, 2018 *ships to Interbike #207 October THE ROAD TRIP ISSUE We answer the question "should I take my bike?" for a range of famous vacation spots not known for being bike destinations. Materials Due August 21, 2018 On Sale October 2, 2018 #208 December MAKING DO Sometimes the best gear is the stuff you already have. Inexpensive upgrades that feel like luxury items. And the first annual Hooptie Bike Challenge. Materials Due October 4, 2018 On Sale November 20, 2018

8 DIRT RAG MAGAZINE PRICE LIST Premium Positions 1x 3x 6x Page One Spread $7,340 $6,610 $5,870 Spread $6,800 $6,150 $5,475 Back Cover $6,100 $5,590 $4,880 Inside Back Cover $4,730 $4,260 $3,790 Editorial Openers $4,490 $4,040 $3,590 Full Color 1x 3x 6x Full Page $4,080 $3,670 $3,260 1/2 Page $2,300 $2,070 $1,840 Fully Kitted & Saddle Up 1/3 Page $1,890 $1,700 $1,500 1/4 Page $1,590 $1,430 $1,270 1/6 Page $525 1/12 Page $275 Digital Ads* Digital Spread $800 Embedded Video $600 * Dirt Rag magazine is available on all major platforms. These line items are special insertions within the digital edition, supplementing all of the ads that carry over from the print edition.

9 FULLY KITTED & SADDLE UP Fully Kitted is a unique advertising section devoted to emerging companies, independent builders & innovative product. This section is an affordable opportunity for your company to reach the passiontate and loyal Dirt Rag audience. FULLY KITTED Jones Bikes.com INSTAGRAM Est INSTAGRAM Jones_BUNYAN_July_2017_v7_outlines.indd 1 02/08/ :17 Jones_DirtRag_PLUS_LABELS_AD_scale_issues_v1.indd 2 03/08/ :41 M A K E YO U R BIKEPACKING IS THE PERFECT WAY TO TAKE OFF AND RECHARGE. Make your escape with Nick Legan s GRAVEL CYCLING: The Complete Guide to Gravel Racing and Adventure Bikepacking. Nick shares crucial ride-saving tips and smart ways to make sure you ll enjoy every moment of your wilderness wandering. The wild ride of a lifetime awaits you in GRAVEL CYCLING. QUESTIONS ABOUT YOUR LEGAL RIGHTS? TALK TO A FELLOW CYCLIST AVAILABLE IN BOOKSTORES, BIKE SHOPS, AND ONLINE. SEE MORE AT VELOPRESS.COM/GRAVEL. Marc S. Reisman, A orney at Law LAW NO CHARGE FOR INITIAL CONSULTATION Saddle Up is a guide to showcase destinations, outiftters, resorts, lodges and guide service. With full color advertising opportunities ranging from a 12th page to full page ad sizes. Up First Falling just before Fully Kitted this section allows you to reach the Dirt Rag reader with full colored ads at classified rates. 79 Sockguy_DR201.indd 1 SADDLE UP Woolly Hollow State Park EVERY PARK IS EPIC. OUACHITA The longest trail in Arkansas is a true adventure trip. With shelters spaced every 10 miles, it s also the perfect ride for those wanting to camp along the way. WOMBLE One of the original Epics, the Womble offers 37 miles of winding singletrack and features high mountain views and difficult climbs. LOVIT Starting in Hot Springs, the Lovit s challenging climbs come with a reward, some of the best downhills in the state. With 23 Arkansas State Parks that offer mountain biking, there s a trail for everyone. Choose anything from scenic beginner trails to technical routes that will challenge the most advanced riders. And when you hop off the bike, you can enjoy all of the fun that each park has to offer. Browse by difficulty level and plan your next mountain biking trip at ArkansasStateParks.com/things-to-do/trails. #ARStateParks ArkansasStateParks.com For reservations, call My park, your park, our parks SYLLAMO Comprised of more than 50 miles of singletrack, this ride through the St. Francis-Ozark National Forest is one of the most technically demanding trails in the region. ASP DIRT RAG hp_sept.indd 1 8/4/17 9:45 AM UPPER BUFFALO This is the total riding experience, with a combination of old-school, hand-cut singletrack, newly built machine flow/downhill sections, creek crossings and awesome descents. With more IMBA Epic rides than any state in the region, Arkansas is becoming a destination for serious riders. Pick your route and plan your trip today at Arkansas.com/cycling. REGISTER NOW AT: Arkansas.com/cycling BICYCLETIMESADVENTUREFEST.COM Please note: ads in Fully Kitted and Saddle Up must be pre-paid and are non-commissionable. 79 8/11/17 1:45 PM

10 PRINT SPECS Size Live/Non-Bleed Trim Bleed 2-Page Spread x10 16 x x11 Full Page 7.25 x10 8 x x11 File Stuff Please make sure your files are built to spec at print quality resolution of 300 dpi, or the resampled equivalent. 1/2 Page Horizontal 7.25 x5 8 x x5.5 1/2 Page Vertical 3.5 x10 4 x x11 1/3 Page Vertical 2.25 x10 1/4 Page Vertical x /6 Page Vertical 2.25 x /6 Page Horizontal x /12 Page 2.25 x2.375 Name your file with your company name, magazine title and issue number. Example: CompanyName_DirtRag_200.pdf Alow bleed when applicable. Remember to keep all important information away from the trim line. File Transfer stephen@dirtragmag.com FTP: ftp.rotatingmassmedia.com un: advertiser@rotatingmassmedia.com pw: sillycar Questions stephen@dirtragmag.com

11 DIGITAL RATES & SPECS Rates: Leaderboard 728 x 90 $15/CPM Half Page 300x600 $14/CPM Medium Rectangle 300 x 250 $10/CPM Mobile Leaderboard 320x50 $15/CPM Required Deliverables File Size: Creative can be up to 1MB Acceptable file formats:.gif,.jpg Max animaiton: 15 sec or 3 loops Hyperlink: Supply working URL Lead time: 5 business days to guarantee live date

12 NEWSLETTER RATES & SPECS E-News Ad Sizes E-News Banner: 600 x 75 $400 E-News Media Partnership: 1200x800 $700 File Format: 300dpi,.jpeg,.pdf or.swf file Hyperlink: Supply a working URL Dedicated Blast E-News Promotional Blast: $2,225 Product photo or Images: 300dpi,.jpeg,.pdf or.swf file Text Description: words Hyperlink: Supply a working URL