TEAM MARKETING SERVICES EVENT MARKETING SERVICES INDUSTRY SERVICES
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1 INDUSTRY SERVICES The Industry Services Department is comprised of four teams: Team Marketing Services, Event Marketing Services, Industry Operations, and Driver Marketing Services. These teams were assembled and integrated in order to better streamline communication to the NASCAR Industry, as well as become a best-in-class resource to teams, tracks, drivers, broadcasters, manufacturers, and other industry partners. TEAM MARKETING SERVICES The Team Marketing Services Department provides NASCAR Sprint Cup Series, NASCAR XFINITY Series, and NASCAR Camping World Truck Series teams with tools and resources to assist in business development. Team Marketing Services is a valuable asset for the teams when faced with business and sponsorship marketing challenges. Team Marketing Services offers: counsel on sponsor planning and business solutions branding expertise and communication research and market intelligence introductions to agencies and corporations participation in sales pitches, brainstorming sessions, and sponsor summits open lines of communication between industry stakeholders These objectives are completed by focusing on improved and integrated communications to teams with monthly and quarterly visits to share vital information on the sport. EVENT MARKETING SERVICES The Event Marketing Services department provides NASCAR-sanctioned tracks with tools and resources to assist in business development. The Event Marketing Services team assists track promoters with marketing/sales initiatives that increase ticket, sponsorship, and hospitality revenue. The team also works with track promoters to create an enhanced race day experience by increasing entertainment, energy, and the big event feel. Event Marketing Services offers: support for in-market and at-track activities support in streamlining NASCAR communication assistance with navigation of the NASCAR infrastructure branding expertise and communication research and market intelligence participation in planning meetings and brainstorming sessions autograph session planning and execution
2 DRIVER MARKETING SERVICES The Driver Marketing Services group is the newest team under the Industry Services department, focusing on two separate, yet closely linked areas: Driver Appearance Management: organize NASCAR requests for driver appearances into one streamlined process work closely with driver, team and management on scheduling all NASCAR driver requests align driver and sponsor initiatives with appearance goals and messaging provide feedback and ROI data for teams to share with sponsors Driver Star Power: combine NASCAR and partner resources to elevate driver star power deliver market and research data to help drivers in their quest for brand recognition and overall star appeal offer social media tools and training for drivers and other team representatives accentuate driver backgrounds, strengths, personality and geographic differences on broadcasts, NASCAR.com and radio compile driver profile database and distribute across all channels INDUSTRY OPERATIONS The Industry Operations Department provides its services to industry stakeholders such as the sanctioned tracks, television partners, and teams of the three NASCAR national series. Covering a wide range of responsibilities, the Industry Operations Department takes the lead on coordinating a NASCAR event weekend. Responsibilities include: NASCAR Pace Car rides NASCAR Qualifying coordination NASCAR Drivers Meeting attendance and announcements Pre-Race planning and execution Post-Race planning and execution NASCAR Series Marketing activation NASCAR Contingency Decal Program verification and support The Industry Operations Department is a key resource for NASCAR teams and tracks by coordinating events and activities that add value to a sponsor s experience on a weekly and annual basis.
3 NASCAR Industry Services Jill Gregory Senior Vice President, Marketing and Industry Services Office Christine Stefanik Executive Assistant, Marketing and Industry Services Office Team Marketing Services Chris Traeger Managing Director, Team Marketing Services Office Nick Gallo Director, Team Marketing Services Office Tony Frassetto Senior Manager, Team Marketing Services Office Shippey Lewallen Senior Manager, Team Marketing Services Office Cody Nelson Senior Account Executive, Team Marketing Services Office Justin Swilling Account Executive, Team Marketing Services Office Event Marketing Services Jeffrey Wohlschlaeger Managing Director, Event Marketing Services Office JC Blass Director, Event Marketing Services Office
4 Lane Echols Manager, Event Marketing Services Office Justin Leiser Manger, Event Marketing Services Office Megan Spurrell Account Executive, Event Marketing Services Office Driver Marketing Services Patrick Rogers Senior Director, Driver Marketing Services Office Jennifer Leedy Director, Driver Marketing Services Office Rob McKinney Senior Manager, Driver Marketing Services Office Jessika Prillaman Senior Account Executive, Driver Marketing Services Office Industry Operations John McMullin Jr. Director, Industry Operations Office Jusan Hamilton Senior Account Executive, Industry Operations Office Kyle Richardson Account Executive, Industry Operations Office
5 Andrew Swain Account Executive, Industry Operations Office
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