Marketing FAST LANE Sponsorship Opportunities. in the

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Clara Howard
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1 Marketing in the FAST LANE 2013 Sponsorship Opportunities

Castrol Raceway, annually hosts a variety of events ranging from 360 Sprint Cars on the 3/8 mile clay Oval to the Top Fuel Dragsters on the 1/4 mile Drag Strip!

2 Castrol Raceway, annually hosts a variety of events ranging from 360 Sprint Cars on the 3/8 mile clay Oval to the Top Fuel Dragsters on the 1/4 mile Drag Strip!! Representing nationally recognized events such as the Rocky Mountain Nationals, CMRC Motocross Nationals and the Super Chevy Show and Fun Ford Weekend have launched Castrol Raceway from regional exposure to a nationally televised motorsport entity. Quick Facts: 1/4 Mile IHRA Sanctioned Drag Strip Ten Acre Full Pro Motocross Track Top 10 Small Track Facilities in North America Voted North America s TOP IHRA Racing Facility 2006 & 2008 Rocky Mountain Nationals is the largest and most attended IHRA event Castrol Raceway welcomes 250,000 + spectators per season One Million people within a 20 km radius Two Million people within a 100 km radius Racing Season runs May through September

3 Demographics AGE: The strength of Motorsports is the lucrative 18 to 34 year old market. 61% - 18 to 34 30% - 35 to 54 5% - Under 17 4% - Over 55 BRAND LOYALTY: Motorsports fans are by far the most brand loyal customers. 73% will purchase race car and facility sponsor products over non-sponsoring competing products. 73% - Motorsports 38% - MLB 38% - NBA 36% - NFL 28% - Olympics OCCUPATION: Motorsports fans are a good mix of blue collar and white collar workers. 51% - Blue Collar 37% - White Collar 12% - Sales & Clerical GENDER: Motorsports is male dominated, however; female participation increases each year. 66% - Male 34% - Female

4 STREET LEGALS Title Sponsorship: JB s Power Centre Feel the excitement of the 1/4 mile crag strip. Race down it yourself during our weekly Street Legal. As long as your vehicle is register-able and insurable, you re GOOD TO GO! Most Friday nights at Castrol Raceway running from April to October. In conjunction with Edmonton Police Services Street Legal and the RCMP Y.I.E.L.D Program. Title Sponsorship Includes: On-Site Signage

5 BRACKET SERIES Title Sponsorship Drag racing at its BEST! Check out the POWER, ANTICIPATION and BURNING RUBBER, all on North America s TOP IHRA Drag Strip. Saturday and Sunday afternoons at Castrol Raceway. Title Sponsorship Includes: On-Site Signage Investment: $10,000

NITE THUNDER (SPRINT CAR SATURDAY NIGHTS) Title Sponsorship Nite Thunder at Castrol Raceway features a variety of car classes competing including 360 Sprint Cars.

6 NITE THUNDER (SPRINT CAR SATURDAY NIGHTS) Title Sponsorship Nite Thunder at Castrol Raceway features a variety of car classes competing including 360 Sprint Cars. These high flying, high tech, winged cars thunder down the strait-away reaching speeds over 200 kmph. Sprint cars are known for their wild and spectacular crashes, but thanks to the safety equipment of these cars and track staff, no drivers get seriously hurt. Castrol Raceway has 2 Sprint Car classes frequently competing: the 360 Sprints and the Sportsman Sprints. Title Sponsorship Includes: On-Site Signage Investment: $10,000

CMRC Motocross Nationals (June 22-23, 2013) Title Sponsorship Presents Sponsorship Brought To You By Sponsorship Nine events that take place over seven provinces, the CMRC sanctioned Nationals is the

7 CMRC Motocross Nationals (June 22-23, 2013) Title Sponsorship Presents Sponsorship Brought To You By Sponsorship Nine events that take place over seven provinces, the CMRC sanctioned Nationals is the LARGEST action sport series in Canada. Experience the speed, the excitement, the danger, the smell and the sheer athleticism required to handle the high-flying, torque filled motocross bikes. ONE BIG SHOT OF ADRENALINE! Once you experience the drama, you ll never miss another. Mom s, Dad s and kiddies of all ages will get the rush of a lifetime! Title Sponsorship Includes: 10 x 40 space on Manufacturer s Midway INVESTMENT: $40,000 Presents Sponsorship Includes: INVESTMENT: $25,000 Brought-To-You-By Sponsorship Includes: INVESTMENT: $10,000.00

Absolute Annihilation (June 15, 2013) Title Sponsorship: SOLD Don Wheaton Chevrolet Presents Sponsorship Brought To You By Sponsorship Celebrate Father s Day at Castrol Raceway s Absolute

8 Absolute Annihilation (June 15, 2013) Title Sponsorship: SOLD Don Wheaton Chevrolet Presents Sponsorship Brought To You By Sponsorship Celebrate Father s Day at Castrol Raceway s Absolute Annihilation! We re going to MASH EM, CRASH EM and DROP EM and you know we re going to BURN EM! We are going to drop cars from a crane just to see what happens. A jet car will burn a car just because! Ambulances will race around the track and to celebrate the end of the school year the school busses are coming out to play too! It s an evening of mayhem where anything goes and FUN for the whole family!!! Title Sponsorship Includes: 10 x 40 space on Manufacturer s Midway INVESTMENT: $40,0000 Presents Sponsorship Includes: INVESTMENT: $25,000 Brought-To-You-By Sponsorship Includes: INVESTMENT: $10,000

0-100 mph in less than a second??? better wear a diaper!

of Top Fuel Dragsters and all the nitro-powered mayhem that makes up the IHRA Nitro Jam Drag Racing series.

Witness the FURY, MAYHEM and ADRENALINE-SOAKED THRILL of drag racing entertainment.

9 0-100 mph in less than a second??? better wear a diaper! At the IHRA Rocky Mountain Nitro Jam Nationals our guests can experience all the ground-pounding excitement of Top Fuel Dragsters and all the nitro-powered mayhem that makes up the IHRA Nitro Jam Drag Racing series. From 8,000 horsepower, 300mph Top Fuel Dragsters to 20,000 horsepower to flame-throwing jet semis. Witness the FURY, MAYHEM and ADRENALINE-SOAKED THRILL of drag racing entertainment. Castrol Raceway is one of 10 exclusive motorsport facilities in North America that hosts this Nationally televised drag racing event. The Rocky Mountain Nitro Jam Nationals includes the IHRA signature: Night of Fire on both Friday and Saturday night. Night of Fire features Pro Qualifying fused with Choreography of pyrotechnics, light and energetic music making the evening an unforgettable experience.

10 Rocky Mountain Nitro Jam Nationals...continued Thunder Alley brings fans the ultimate Rocky Mountain Nitro Jam Nationals experience. This package includes premium reserved seating, complimentary catered dinner, private cash bar, unlimited non-alcoholic beverages, hospitality centre and a gift bag including a collectable ball cap. The entertainment quality of the event is like no other. Bring the family and bring your EARPLUGS!!!

11 Rocky Mountain Nitro Jam Nationals...continued Title Sponsorship Includes: INVESTMENT: MOPAR 10 x 40 space on Manufacturer s Midway On-Site Signage Presents Sponsorship Includes: INVESTMENT: $60,000 On-Site Signage Brought-To-You-By Sponsorship Includes: INVESTMENT: $40,000 On-Site Signage Night of Fire Includes: On-Site Signage INVESTMENT: SMS / KOMATSU Thunder Alley Title Sponsorship Includes: INVESTMENT: $15,000

CMDRA All Bike Drags (September 7-8, 2013) Title Sponsorship Presents Sponsorship Brought To You By Sponsorship What goes down in 1/4 mile in 6 seconds at

Gate admission on Saturday gets you in a FREE motorcycle drag race school. Two days of motorcycle drag racing action ONLY AT CASTROL RACEWAY!

12 CMDRA All Bike Drags (September 7-8, 2013) Title Sponsorship Presents Sponsorship Brought To You By Sponsorship What goes down in 1/4 mile in 6 seconds at speeds of 200 miles per hour? Find out at the CMDRA All Bike Drags featuring the quickest and fastest Nitro Harleys on the planet! Gate admission on Saturday gets you in a FREE motorcycle drag race school. Two days of motorcycle drag racing action ONLY AT CASTROL RACEWAY! Title Sponsorship Includes: 10 x 40 space on Manufacturer s Midway INVESTMENT: $10,000 Presents Sponsorship Includes: Investment: $5,000 Brought-To-You-By Sponsorship Includes: Investment: $2,000

Gold Cup (July19-20, 2013) Title Sponsorship Presents Sponsorship Brought To You By Sponsorship Dating back to the early 1950 s, Gold Cup is Canada s Oldest & Most Prestigious oval racing event.

13 Gold Cup (July19-20, 2013) Title Sponsorship Presents Sponsorship Brought To You By Sponsorship Dating back to the early 1950 s, Gold Cup is Canada s Oldest & Most Prestigious oval racing event. Gold Cup features the largest Field of Sprint Cars in Canada with an incredible prize purse of over $35,000.00!!! Title Sponsorship Includes: 10 x 40 space on Manufacturer s Midway IINVESTMENT: $20,000 Presents Sponsorship Includes: Investment: $10,000 Brought-To-You-By Sponsorship Includes: Investment: $5,000

Monster Jam (July 13 & 14, 2013) Title Sponsorship Presents Sponsorship Brought To You By

Monster Jam has chosen Castrol Raceway to host Western Canada s ONLY outdoor Monster Truck Show!

14 Monster Jam (July 13 & 14, 2013) Title Sponsorship Presents Sponsorship Brought To You By Sponsorship The one and only Monster Jam returns to Castrol Raceway for a weekend of world-class Monster Truck action. Top trucks from the Monster Jam series will entertain fans with jumps, stunts, thrills and spills. Monster Jam has chosen Castrol Raceway to host Western Canada s ONLY outdoor Monster Truck Show! Title Sponsorship Includes: Investment: $40, x 40 space on Manufacturer s Midway Presents Sponsorship Includes: Investment: $25,000 Brought-To-You-By Sponsorship Includes: Investment: $10,000

Hot August Night (August 14, 2013) Title Sponsorship Presents Sponsorship Brought To You By Sponsorship HotSpot Title Sponsorship Canada s LARGEST and LOUDEST Jet Car Show!

15 Hot August Night (August 14, 2013) Title Sponsorship Presents Sponsorship Brought To You By Sponsorship HotSpot Title Sponsorship Canada s LARGEST and LOUDEST Jet Car Show! Each year record breaking crowds see the skies light up with flames, smoke and speeds of 300 MPH. In 2006 Jet Car Driver Chuck Hanes broke the track record with an INSANE speed MPH. Your heart will beat faster and your adrenaline will flow buckle up for 2012 s HOT AUGUST NIGHT! HotSpot brings fans the ultimate Hot August Night experience. This includes premium reserved seating, complimentary catered dinner, private cash bar, unlimited non-alcoholic beverages, hospitality centre access and a collectable gift. Title Sponsorship Includes: Investment: $50, x 40 space on Manufacturer s Midway Presents Sponsorship Includes: Investment: $35,000 Brought-To-You-By Sponsorship Includes: Investment: $20,000 HotSpot Title Sponsorship Includes: Investment: $15,000 Company Name mentioned in all HotSpot Advertising and Promotions

World of Outlaws: Oil City Cup (August 23-24, 2013) Title Sponsorship Presents Sponsorship Brought To You By Sponsorship Checkered Flag Club Title Sponsorship For two days in August, Castrol Raceway

The winged warriors will do battle with their fire-breathing 850 plus horsepower machines each night for the $10,000.00 top prize.

16 World of Outlaws: Oil City Cup (August 23-24, 2013) Title Sponsorship Presents Sponsorship Brought To You By Sponsorship Checkered Flag Club Title Sponsorship For two days in August, Castrol Raceway will again be the center of the Sprint Car Universe as the best drivers in the world return for the 5th Annual World of Outlaws: Oil City Cup. The winged warriors will do battle with their fire-breathing 850 plus horsepower machines each night for the $10, top prize. The Oil City Cup is the only chance in 2012 that Sprint Car Fans in Western Canada have to see the World of Outlaws in action with their thrilling wheel-to-wheel brand of racing, just centimeters apart at breathtaking speeds. Checkered Flag Club brings fans the ultimate World of Outlaws: Oil City Cup experience. This includes reserved seating, complimentary catered dinner, private cash bar, unlimited non-alcoholic beverages, hospitality centre access and a collectable gift. Title Sponsorship Includes: Name-In-Title in the Castrol Raceway Season Schedule, Brochure and Poster 10 x 40 space on Manufacturer s Midway On-Site Signage INVESTMENT: $50,000 Presents Sponsorship Includes: On-Site Signage INVESTMENT: $35,000.00

17 World of Outlaws: Oil City Cup continued Brought-To-You-By Sponsorship Includes: 10 x 20 space on Manufacturer s Midway On-Site Signage INVESTMENT: $20,000 Checkered Flag Club Title Sponsorship Includes: Company Name mentioned on all Checkered Flag Club Advertising and Promotions INVESTMENT: $15,000

excitement and beautiful classic Chevy Show Cars to Castrol Raceway. The Super Chevy Show boasts one of the nation s finest Performance & Restoration Midways.

18 Super Chevy Show Aug.31/13 & Fun Ford Weekend July 27/13 Title Sponsorship Presents Sponsorship Brought To You By Sponsorship Making its Canadian debut in 2011, the Super Chevy Show tour brings highpowered Chevy racing excitement and beautiful classic Chevy Show Cars to Castrol Raceway. The Super Chevy Show boasts one of the nation s finest Performance & Restoration Midways. With the Super Chevy Show being such a success in 2011 Castrol Raceway could not be happier to announce that we have added the Ford Fun Weekend into the mix to create a family oriented fun filled weekend showcasing high-powered Ford racing and an adrenaline filled autocross competition to keep you on the edge of your seat! Monday, September 3rd will bring our Super Chevy Show Fans and our Fun Ford Weekend Fans together to see who really is the top dog! Title Sponsorship Includes: INVESTMENT: $40, x 40 space on Manufacturer s Midway Presents Sponsorship Includes: INVESTMENT: $20, Brought-To-You-By Sponsorship Includes: INVESTMENT: $10,000.00

On-site Signage: Drag Strip Reader Board Oval Track Reader Board Grandstand Display Banner Motocross Start/Finish Banner $15,000 per annum $10,000

annum 3 x 16 Drag Strip Sign Board $1,600 per annum 3 x 8 Drag Strip Sign Board $1,000 per annum INVESTMENT: Castrol Raceway provides our sponsors

19 On-site Signage: Drag Strip Reader Board Oval Track Reader Board Grandstand Display Banner Motocross Start/Finish Banner $15,000 per annum $10,000 per annum $7,500 per annum $5,000 per annum 10 x 20 Facility Billboard $4,000 per annum (Oval/Drag Pits/Parking Lot) V8 Entrance Board $3,500 per annum 3 x 16 Drag Strip Sign Board $1,600 per annum 3 x 8 Drag Strip Sign Board $1,000 per annum INVESTMENT: Castrol Raceway provides our sponsors premium sign placement. It is our sponsors responsibility to provide Castrol Raceway with the sign, as per the specified sign and material. $10, per an-

20 Additional Sponsorships: 2013 Ticket Sponsor *Includes logo and coupon offer on the back of all Castrol Raceway Tickets. Investment: $3,500 Connect directly with race fans on the Castrol Raceway Midway during our special events. Display space may be used for: Product Display Contests Literature Distribution Non-Event Related Apparel Investment: 10 x 10 Space $500 / per event 10 x 20 Space $700 / per event 10 x 40 Space $1,000 / per event PLEASE NOTE: Items that are strictly prohibited for an outside vendor to sell are: hearing protection, seat cushions, sunglasses, film or cameras, any rain wear or umbrellas, ticket/credential holders, can coolers and toy cars. A specific list of display items and exclusive non-compete sponsors must be approved by sanctioning bodies to qualify.

21 Castrol Raceway WANTS to partner with YOU! If you do not see a sponsorship opportunity that suits your needs please do not hesitate to contact me directly. I am more than happy to work with you to tailor-make a proposal that accommodates the needs of you, your company and of course works within your budget. 100% of all sponsorship monies go directly back into Castrol Raceway for continued growth and success which makes Castrol Raceway Canada s Premier Motorsports Complex. I looking forward to working with you and please do not hesitate to give me a call if you would like more information or if you would like to take a tour of our AWESOME facility! Terry Kretzel Sales 7003 Girard Road Edmonton, AB T6B 2C4 O: F: C: E: sales@castrolraceway.com

Marketing FAST LANE Sponsorship Opportunities. in the. CONTACT: Laura Fraser Office: Mobile:

Marketing FAST LANE Sponsorship Opportunities. in the. CONTACT: Laura Fraser Office: Mobile: Marketing in the FAST LANE 2011 CONTACT: Laura Fraser Office: 780-461-5801 Mobile: 780-863-3303 laura@castrolraceway.com About Castrol Raceway: Fun for the whole family! Castrol Raceway, Canada s Premier