OWN THE NIGHT! OWN THE NIGHT IN THE TOP NASCAR MARKETS!
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- Lora Long
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1 - The Turn-Key Advertising & PR Platform that Guarantees Maximum Impact in All Race Markets - Your Brand Becomes the GO-TO-SOURCE for What s Hot in Each Race City
2 - Every year, 75 million NASCAR fans spend more than $2 billion on NASCAR-licensed merchandise. - Every week, 150K to 250K NASCAR fans spend the weekend at a race track. - Every week, these fans... sponsors... consumers... representing more Fortune 500 Companies than any other sport... spend Friday or Saturday night at some area bar or restaurant, wishing they could be at... THE HOTTEST PARTY IN TOWN! - In, you have the opportunity to Own That Party! & Own the Entertainment Content that Fuels the Fun!
3 represents your opportunity to own: - A Turn-Key Advertising & PR Platform guaranteeing Maximum Impact in all Race Markets, - The Best Party in town for your Target Race Weekends, - Naming Rights making Your Brand the Go-To-Source for what s Hot and what s Not in every Race Market, - Online Activation keeping Your Brand Front-of-Mind, - Retail Activation generating substantial P.O.P. Support, - CRM Data Acquisition.
4 Each week, will host a Party and Fan Concert for 2,000 of Your VIPs at a local venue. Your Brand will control 2/3 of the Ticket Inventory for Exclusive Promotional Use. Your Brand will have Exclusive Use of the Content from each of these Parties & Concerts. Artists and NASCAR Drivers will be selected to suit each market.
5 Available Race Markets - Daytona, FL - Los Angeles, CA - Las Vegas, NV - Atlanta, GA - Bristol, TN - Martinsville, VA - Dallas, TX - Phoenix, AZ - Talladega, AL - Richmond, VA - Charlotte, NC - Dover, DE - Pocono, PA - Brooklyn, MI - Sonoma, CA - Chicago, IL - Loudon, NH - Indianapolis, IN - Watkins Glen, NY - Kansas City, MO - Miami Beach, FL
6 The Web Site will provide a complete guide to NASCAR Race & Entertainment Related Activities in each race market. - Track & Race Information - Restaurants & Bars - Maps, Airports, Rental Cars, 800 Numbers - Speed Nights Concert Information - Online Back-Stage-Pass featuring Today s Hottest Recording Artists, Highlights, and Sweepstakes to provide Unique Fan Experiences.
7 provides a Fully-Integrated Public Relations Campaign defining what s Cool & Entertaining in each Race Market. A NASCAR-Targeted Media Buy keeps your brand Front-of-Mind for the Race Season: - NASCAR Scene Magazine: Full Page Ads - In-Market Newspaper: (1/4) Page Ads - MRN & PRN Radio: (30 ) Ads on Each - Local (Rock & Pop) Radio Ownership & Promotions - NASCAR.com, RacingOne.com, Infieldparking.com, Google: Run-of-Site Banner Ads reaching 1MM Fans
8 - Official NASCAR Members Club E-Blast & Web Hits on (3.7M Visits/Mo) = 3.7M Reach - Official NASCAR Race Points E-Blast of 1 Million Consumers per Month: 30% Open Rate = 0.3M Reach - Record Label & Artist Web Site Reach of 4M Reach - Viral Marketing: The Coolest Content on the Web! - Music Videos - Online Sweepstakes - Song Downloads Internet Coverage - Artist Web Casts - Artist Chat Rooms - NASCAR.com, RacingOne.com, Infieldparking.com, Google: Run-of-Site Banner Ads reaching 1MM Fans
9 Exclusive Web, Product, & GWP Content - Brand-Exclusive Web-Casts from Concerts - Exclusive Back-Stage Footage from Artists & Drivers - Exclusive Chat Room & Web-Cast Content - Exclusive, Downloadable Music and Programming
10 - Reach of Approximately 2M Consumers/Market. - Access on ESPN, FOX Sports & SPEEDTV Programming. Television Coverage - Attempts at Magazine Format Programming, like: - ET - Access Hollywood
11 Retail Activation - Target Multiple Markets - Engage 10 Retail Outlets in Each Market - Run a Sales Contest in Each Market for 4 Weeks - The Retail Outlet with Best P.O.P. or Highest Sales Wins Exclusive Artist Appearance Valued at $25K - Each Retail Outlet Provides $10K in P.O.S. - ROI = $100,000 per Market
12 CRM Acquisition - Online Music Video Premieres - Branded Online Music Video Players - Banners on Key Web Sites - Artist Site - Label Site - Artist My-Space & Blogs - You Tube - Branded E-Blasts to Fans - NASCAR, RacingOne, Infieldparking, Google
13 The Most Powerful VIP Hospitality in Sports - Cost-Effective VIP Hospitality - VIP Access to Your Customers Favorite Recording Artists - VIP Access to Your Customers Favorite NASCAR Drivers - All of the Excitement of NASCAR and The Entertainment Industry
14 SPEED NIGHTS! TM Events The selection of SPEED NIGHTS TM dates as well as specific recording artists and drivers attending the events can be flexible based on Sponsor needs and desires, as well as touring schedules. Single-Event Sponsorships Available
15 NASCAR DEMOGRAPHICS & SPONSORS
16 75 Million Fans - 1/3 of the U.S. Adult Population Source: Ipsos Insight, NASCAR Brand Tracker 2001, adults 18+ *ESPN Sports Poll
17 1 Wal-Mart 2 ExxonMobil 3 General Motors 4 Ford Motor Co. 5 General Electric 6 Chevron Texaco 8 Citigroup 12 Berkshire Hathaway 13 Home Depot 17 Altria Group 18 Bank of America 21 Kroger 24 Pfizer 26 Procter & Gamble 27 Target 28 Dell 30 Johnson & Johnson 31 Marathon Oil 32 Time Warner 33 SBC Communications 35 Albertson's 41 Microsoft 42 UPS 43 Lowe's 45 Sears Roebuck 49 Motorola 51 Allstate Source: Fortune Magazine, 2005 Fortune 500 List Last updated May Wells Fargo 54 Walt Disney 57 Caterpillar 61 PepsiCo 63 Delphi 66 DuPont 69 Viacom 72 Tyson Foods 75 Honeywell Int'l 77 Best Buy 78 FedEx 82 Sunoco 89 Weyerhaeuser 92 Coca-Cola 95 EDS 98 News Corp. 99 Nationwide 102 Comcast 105 3M 106 Deere 107 Cendant 109 Georgia-Pacific 115 General Dynamics 116 McDonald's 118 Visteon 120 Goodyear 121 ConAgra Foods 125 Wyeth 134 Emerson Electric 135 Kimberly-Clark 138 Delta Air Lines 139 Anheuser-Busch 153 Eastman Kodak 156 Office Depot 157 Nextel 168 Waste Management 171 MBNA 182 Winn-Dixie Stores 197 General Mills 201 Dana 215 Gillette Company 234 Kellogg 236 PPG Industries 249 Yum Brands 252 Ashland 259 H.J. Heinz 265 Alltel 266 EMC 267 MeadWestvaco 273 SunTrust Banks 278 Avon Products 280 Dollar General 283 Gannett 300 KB Home More Fortune 500 firms depend on NASCAR than any other sport 301 Fortune Brands 304 Newell Rubbermaid 307 Yellow Roadway 308 ITT Industries 326 Federal-Mogul 331 Sherwin-Williams 334 VF 350 AutoZone 359 Black & Decker 373 Family Dollar Stores 377 Brunswick 383 Mattel 387 AMD 390 Charter Comm. 396 Harrah's 399 Radio Shack 410 Maytag 429 Rockwell Automation 430 Timken 433 USG 436 Hershey Foods 445 Clorox 447 Molson Coors 455 Ecolab 464 Levi Strauss 487 Advance Auto Parts 493 Stater Bros. Holdings
18 NASCAR ON TELEVISION
19 NASCAR on Television 5.6 NETWORK TELEVISION RATINGS NFL NNCS MLB PGA NBA NBS IRL NHL CABLE TELEVISION RATINGS NFL NNCS NBS NBA MLB PGA NCTS F1 IRL NHL Cham p Car Data reflect most recently completed regular season: NFL (2004), NNCS (2004), NBS (2004), NCTS (2004), MLB (2004), PGA (2004), NBA ( ), IRL (2004), Formula 1 (2004), Champ Car (2004) and NHL ( ). Source: Nielsen Media Research
20 - A Turn-Key Advertising & PR Platform guaranteeing Maximum Impact in all Race Markets, - The Best Party in town for your Target Race Weekends, - Naming Rights making Your Brand the Go-To-Source for what s Hot and what s Not in every Race Market, - Online Activation keeping Your Brand Front-of-Mind, - Retail Activation generating substantial P.O.P. Support, - CRM Data Acquisition. Contact: 2009, Speed Nights, LLC Pat O Connor at or pat.oconnor@pocmedia.com
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