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2 overview ABOUT STEPHEN RHODES AWARDS & STATS BENEFITS OF MARKETING WITH STEPHEN 2018 NASCAR RACING SCHEDULE 2016 AVERAGE US NASCAR VIEWERSHIP DEMOGRAPHICS EVENT DETAILS MEDIA COVERAGE EVENT SPONSORS AVAILABLE SPONSORSHIP PACKAGES CONTACT

3 ABOUT STEPHEN Growing up in the backyard of stock car racing, Goldsboro, NC-native, Stephen Rhodes dreamed of racing at NASCAR s highest level. In 1992 at the age of 8, Stephen took the first step in making that dream a reality by climbing behind the wheel of a go-kart at Johnston County (NC) Speedway and Mitchell (NC) Road Raceway. A natural behind the wheel, Stephen amassed 31 wins in 55 races during his first year of competition. That same season, Stephen was named Rookie of the Year at Johnston County Speedway and finished second in the season point standings in both the amateur and junior stock divisions. The following year, Stephen won 37 events across three different divisions at Johnston County Speedway en route to becoming the Season Champion in the Champ Star division. By 1999, Stephen had transitioned into racing four-cylinder stock cars. In addition to making select starts at North Carolina s Caraway Speedway and Coastal Plains Raceway, Stephen competed fulltime at Wayne County (NC) Speedway where he was named Rookie of the Year and finished third in the championship point standings. The following year, with 20 starts, four wins and 13 top-five finishes, Stephen won the Four-Cylinder Stock Championship at Southern National Speedway in Lucama, NC. In 2001, Stephen took the next step toward his career in NASCAR s upper ranks by competing in the NASCAR Late Model Stock Division at Southern National Speedway and Coastal Plains Raceway. After tallying back-to-back top-five finishes in the season championship point standings at Southern National Speedway, Stephen got a chance at racing in one of NASCAR s top three national series. Stephen joined the NASCAR Camping World Truck Series (NCWTS) ranks in 2003, where he competed at Mesa Marin Raceway in Bakersfield, CA, and Martinsville (VA) Speedway and recorded two top-30 finishes. When the NCWTS team Stephen was competing with ceased operation, Stephen returned to NASCAR Late Model Stock competition in his home state of North Carolina where he has since competed on a part-time basis. In 2018, Stephen is the first openly gay driver in the history of the sport. Stephen is currently pursuing partnership opportunities to compete with one of the top teams in NASCAR s three national touring series.

4 AWARDS STATS First NASCAR Camping World Truck Series Race: Mesa Marin Raceway, March 23, 2003 Best NASCAR Camping World Truck Series Start: Martinsville Speedway, April 12, 2003, 32nd Best NASCAR Camping World Truck Series Finish: Martinsville Speedway, April 12, 2003, 21st Championship Titles: Johnston County Speedway, Champ Star Division, 1997 Southern National Speedway, Four-Cylinder Stock Division, 2000 Rookie of the Year Honors: Johnston County Speedway, 1996 Wayne County Speedway, Wins 85 Seconds 60 Thirds 35 Top Fives 173 Top Tens : Craftsman Truck Series MLB Motorsports; Bakersfield, CA and Martinsville, VA races 2001: NASCAR Late Model Stock division third place points finish 2000: Southern National Speedway (4/10 mile track) Stock 4 Cylinder Points Champion Stephen Facebook Stephen Instagram Stephen Twitter NASCAR Facebook NASCAR Instagram NASCAR Twitter 7K+ Likes 539 Followers 737 Followers 5.1M+ Likes 792K+ Followers 3.3M+ Followers Awarded the highest ranking coin from the Brigadier General of Seymour Johnson Air Force Base in gratitude of support to the US Troops cover of Services Magazine 2015 cover of Lavender Magazine 2013 RaceHub Fox Sports Interview 1999: Rookie of the Year (1/4 mile asphalt track); third place points winner 1997: Best Driver Award; Champ Star Points Champion; second place points in Amateur; Third place points in Stock Light 1996: Rookie of the Year; second place points in Amateur and Junior Stock Karting series

5 benefits: why nascar? NASCAR driver and team sponsorship is one of the most powerful marketing tools in the sports world. Our driver and his team offer plenty of opportunities to help you get the most from your sponsorship dollar and to get your brand message heard! NASCAR has 75 million fans that purchase over $3 billion in annual licensed product sales. Plus NASCAR fans are 3 times as likely to try and purchase NASCAR sponsors products and services and are considered the most brand-loyal in all of sports. And as a result, Fortune 500 companies sponsor NASCAR more than any other governing body. Nationally NASCAR is the second highest rated broadcasted sport only behind the NFL. Internationally NASCAR races are broadcast in over 150 countries. Brand Exposure: Your company won t just be seen by millions, it will be an integral part of the competitive NASCAR action team sponsors gain exposure through logo placement on the race car, uniforms, pit boxes and team haulers. Whether live at the track, on television, or in print, your brand will gain valuable exposure by being an active participant in the NASCAR Series events throughout the season. Advertising & Promotion: As a team and driver sponsor, there s no limit to the number of ways you can leverage your sponsorship. From advertising and promotions to sweepstakes and public appearances, Stephen Rhodes and his team become valuable promotional assets that will get you noticed. Custom Paint Schemes: Whether your company is unveiling a new product or promoting a sweepstakes, your team and driver sponsorship allows you the flexibility to tailor your message to fit your marketing program. Show Car Programs: By bringing your company to the NASCAR Camping World Truck Series, the car on location reaches several points of customer contact such as retailers, distributors, or charity events. You will garner interest and attention that tells the world something special is happening. Victory Lane: With a race win, you ll gain valuable exposure and prestige while your team soaks up the accolades in victory lane. Licensing Opportunities: With literally thousands of licensed products to choose from, team and driver sponsors can find valuable ways to gain exposure and increased brand loyalty among key fans. Local In-Market Programs: By partnering with retailers that drive sales at NASCAR-specific events, you ll have a chance to reach the most passionate NASCAR consumers. Driver Appearances: NASCAR drivers are among the most accessible athletes in sports and appreciate the role their sponsors play. Whether appearing at a site of your choice or as part of race day festivities, our drivers are well known for making a good impression on employees, customers and the general public. Drivers become important spokes people who know how to cast your brand in a positive light. Driver Endorsement: Consumers recognize and relate to NASCAR drivers, making them powerful spokespersons for the brands they represent. NASCAR stars have helped deliver billions in sales to their sponsors, and newly established stars are ushering in a whole new wave of customer relationships.

6 benefits: why nascar? BRAND LOYALTY NASCAR fans are the most brand-loyal fans in sports they understand the importance of our sponsors and other partners and make it a point to purchase their products and services. MOTORSHOPS LEADERSHIP NASCAR sanctions more than 1,200 races at 100 tracks throughout North America, and consists of three national series, four regional series, two international series and a local series with more than 50 participating tracks. BROADCAST VIEWERSHIP NASCAR is the #2-rated regular-season sport on television and is broadcasted in more than 150 countries and 20 languages. ECONOMIC IMPACT Each NASCAR Series event adds $100-$200 million to the local and regional economies. CORPORATE PARTNERSHIPS When it comes to brand-building, more Fortune 500 companies rely on NASCAR than any other sport. EVENT ATTENDANCE NASCAR fans show up in droves. NASCAR has more of the top-20 highest-attended sporting events in the U.S. than any other sport, with NASCAR Monster Energy Series races attracting an average of more than 100,000 fans. NORTH AMERICAN PRESENCE NASCAR maintains offices in Florida, California, New York, North Carolina and Arkansas, as well as international offices in Canada and Mexico. ENVIRONMENTAL RESPONSIBILITY The NASCAR Green initiative was established to measurably reduce our environmental footprint and adopt green technologies, while helping our fans, teams, tracks and sponsors find ways to reduce environmental impact in their everyday lives.

7 A BRIEF HISTORY OF SPONSORSHIP IN NASCAR NASCAR has a long-standing relationship with sponsors. In the earliest races of the 1950s and 60s, what few sponsors there were didn't even put logos on the cars, and they were mostly auto-related businesses. But in 1972, R.J. Reynolds bought the rights to name the series, which became the Winston Cup Series. Soon after that, Richard Petty's light-blue #43 car was famously sponsored by STP, an oil additive. Over three decades, sponsorship has evolved past the alcohol, tobacco, and auto companies of the early years to include the likes of M&Ms and GoDaddy.com.

8 2018 NASCAR RACING SCHEDULE RACE NAME NEXTERA ENERGY RESOURCES 250 ACTIVE PEST CONTROL 200 BENEFITING CHILDREN S HEALTHCARE OF ATL STRATOSPHERE 200 ALPHA ENERGY SOLUTIONS 250 NASCAR CAMPING WORLD TRUCK SERIES RACE AT DOVER NASCAR CAMPING WORLD TRUCK SERIES RACE AT KANSAS NORTH CAROLINA EDUCATION LOTERY 200 RATTLESNAKE 400 IOWA 200 GATEWAY 200 PRESENTED BY CK POWER OVERTON S 225 BUCKLE UP IN YOUR TRUCK ELDORA DIRT DERBY GANDER OURDOORS 150 CORRIGAN OIL 200 UNOH 200 *CHEVROLET SILVERADO 250 *NASCAR CAMPING WORLD TRUCK SERIES AT LAS VEGAS *NASCAR CAMPING WORLD TRUCK SERIES AT TALLADEGA *TEXAS ROADHOUSE 200 PRESENTED BY ALPHA ENERGY SOLUTIONS *JAG METALS 350 *LUCAS OIL 150 *FORD ECOBOOST 200 DATE + TIME 7:30PM 4:30PM 9:00PM 2:00PM 5:00PM 8:30PM 8:30PM 9:00PM 7:00PM 8:30PM 9:00PM 7:30PM 9:00PM 1:00PM 1:00PM 8:30PM 2:30PM 9:00PM 1:00PM 1:00PM 8:30PM 8:30PM 8:00PM LOCATION DAYTONA INTERNATIONAL SPEEDWAY ATLANTA MOTOR SPEEDWAY LAS VEGAS MOTOR SPEEDWAY MARTINSVILLE SPEEDWAY DOVER INTERNATIONAL SPEEDWAY KANSAS SPEEDWAY CHARLOTTE MOTOR SPEEDWAY TEXAS MOTOR SPEEDWAY IOWA SPEEDWAY GATEWAY MOTORSPORTS PARK CHICAGOLAND SPEEDWAY KENTUCKY SPEEDWAY ELDORA SPEEDWAY POCONO RACEWAY MICHIGAN INTERNATIONAL SPEEDWAY BRISTOL MOTOR SPEEDWAY CANADIAN TIRE MOTORSPORT PARK LAS VEGAS MOTOR SPEEDWAY TALLADEGA SUPERSPEEDWAY MARTINSVILLE SPEEDWAY TEXAS MOTOR SPEEDWAY ISM RACEWAY HOMESTEAD-MIAMI SPEEDWAY

9 2019 NASCAR RACING SCHEDULE RACE NAME ADVANCE AUTO PARS CLASH CAN-AM-DUEL 1 CAN-AM-DUEL 2 DAYTONA 500 FOLDS OF HONOR QUIKTRIP 500 PENNZOIL 400 PRESENTED BY JIFFY LUBE TICKETGUARDIAN 500 AUTO CLUB 400 STP 500 O REILLY AUTO PARTS 500 FOOD CITY 500 TOYOTA OWNERS 400 GEICO 500 AAA 400 DRIVE FOR AUTISM MONSTER ENERGY NASCAR CUP SERIES RACE AT KANSAS MONSTER ENERGY NASCAR CUP ALL-STAR OPEN AT CHARLOTTE MOTOR SPEEDWAY MONSTER ENERGY NASCAR CUP ALL-STAR RACE AT CHARLOTTE MOTOR SPEEDWAY COCA-COLA 600 POCONO 400 FIREKEEPERS CASINO 400 TOYOTA / SAVE MART 350 OVERTON S 400 DATE 2/10 2/14 2/14 2/17 2/24 3/3 3/10 3/17 3/24 3/31 4/7 4/13 4/28 5/5 5/11 5/18 5/18 5/26 6/2 6/9 6/23 6/30 LOCATION DAYTONA INTERNATIONAL SPEEDWAY DAYTONA INTERNATIONAL SPEEDWAY DAYTONA INTERNATIONAL SPEEDWAY DAYTONA INTERNATIONAL SPEEDWAY ATLANTA MOTOR SPEEDWAY LAS VEGAS MOTOR SPEEDWAY ISM RACEWAY AUTO CLUB SPEEDWAY MARTINSVILLE SPEEDWAY TEXAS MOTOR SPEEDWAY BRISTOL MOTOR SPEEDWAY RICHMOND RACEWAY TALLADEGA SUPERSPEEDWAY DOVER INTERNATIONAL SPEEDWAY KANSAS SPEEDWAY CHARLOTTE MOTOR SPEEDWAY CHARLOTTE MOTOR SPEEDWAY CHARLOTTE MOTOR SPEEDWAY POCONO RACEWAY MICHIGAN INTERNATIONAL SPEEDWAY SONOMA RACEWAY CHICAGOLAND SPEEDWAY

10 2019 NASCAR RACING SCHEDULE RACE NAME COKE ZERO SUGAR 400 QUAKER STATE 400 NEW HAMPSHIRE 301 GANDER OUTDOORS 400 GOBOWLING AT THE GLEN MONSTER ENERGY NASCAR CUP SERIES RACE AT MICHIGAN BASS PRO SHOPS NRA NIGHT RACE BOJANGLES SOUTHERN 500 BIG MACHINE VODKA BRICKYARD 400 *SOUTH POINT 400 *FEDERATED AUTO PARKS 400 *BANK OF AMERICA 500 *MONSTER ENERGY NASCAR CUP AT DOVER *1000BULBS.COM 500 *HOLLYWOOD CASINO 400 *FIRST DATA 500 *AAA TEXAS 500 *CAN-AM 500 *FORD ECOBOOST 400 DATE 7/6 7/13 7/31 7/28 8/4 8/11 8/17 9/1 9/8 9/15 9/21 9/29 10/6 10/13 10/20 10/27 11/3 11/10 11/17 LOCATION DAYTONA INTERNATIONAL SPEEDWAY KENTUCKY SPEEDWAY NEW HAMPSHIRE MOTOR SPEEDWAY POCONO RACEWAY WATKINS GLEN INTERNATIONAL MICHIGAN INTERNATIONAL SPEEDWAY BRISTOL MOTOR SPEEDWAY DARLINGTON RACEWAY INDIANAPOLIS MOTOR SPEEDWAY LAS VEGAS MOTOR SPEEDWAY RICHMOND RACEWAY CHARLOTTE MOTOR SPEEDWAY ROAD CORSE DOVER INTERNATIONAL SPEEDWAY TALLADEGA SUPERSPEEDWAY KANSAS SPEEDWAY MARTINSVILLE SPEEDWAY TEXAS MOTOR SPEEDWAY ISM RACEWAY HOMESTEAD-MIAMI SPEEDWAY *PLAYOFF RACE

11 U.S. average TV viewership of selected NASCAR events in 2017 AUDIENCE IN MILLION VIEWERS DAYTONA 500 (FEB 21) 11.4 LAS VEGAS MOTOR SPEEDWAY (MAR 6) 7.2 TALLADEGA UPERSPEEDWAY (MAY 1) 6.7 HOMESTEAD MIAMI SPEEDWAY (NOV 20) 6.1 DAYTONA INTERNATIONAL SPEEDWAY (JUL 2) 5.7 CHARLOTTE MOTOR SPEEDWAY (MAY 29)

12 demographics GENDER NASCAR - CWTS MALE 63% FEMALE 37% NASCAR is known for being a family event that promotes a fun atmosphere for all ages. Marketing is spread over a wide age group allowing for maximum ability to reach all audiences. CHILDREN - % OF FAMILIES WITH CHILDREN UNDER 18 US POPULATION 42% NASCAR CWTS 43% INCOME US POPULATION NASCAR - CWTS UNDER $30K 31% 37% $30K $50K 20% 22% $50K $70K 16% 17% $70K $100K 15% 12% $100K+ 18% 12% $50K+ 49% 41% AGE US POPULATION NASCAR - CWTS % 10% % 18% % 21% % 27% % 12% % 12%

13 EVENT DETAILS TYPICAL RACE SCHEDULES INCLUDE: MEDIA COVERAGE Semi Trailer leaving shop 2-3 days prior to race. This time on the road is a great opportunity for advertising as it is a moving billboard passing thousands of cars along its route to the race. Crew Travel Crew travels in uniform promoting the race team and sponsors. Crew uniforms include sponsors colors and logos. Arrival at track Crew/Hauler arrives at track a day prior to the race, setting up all equipment. Then they goes through Tech to ensure the truck meets NASCAR standards. Crew then prepares the truck for practice which is two 1 ½ hour sessions. Practice is often shown LIVE on SPEED network and XM Satellite radio. Each race is covered by multiple media sources. Local newspapers, National news papers, NASCAR reporters and photographers, FS1 (Fox Sports) reporters and camera crews, Dish, DirecTV, and XM announcers are just a few of the media sources. FS1 Speed networks have a massive viewer base of 78 million customers. SPEED is offered on cable, dish, and direct T.V. NCWTS is the #3 rated show only out-watched by other NASCAR races. XM Satellite Radio XM radio has 18.5 Million Subscribers, revenue exceeding 2.4 billion. Highlights NASCAR highlights and scores are published in major and local news papers from NY to LA. Driver interviews, pictures and video is common and another way sponsors are marketed.

14 EVENT SPONSORS Event sponsors from NASCAR level to individual trucks: Albertsons ASI Limited Blu Frog Energy Drink Cajun Industries Camping World Chevorlet Coach-Net Con-way Freight Dodge Edelbrock Exide Batteries Featherlight Ford Georgia Beef Board Goodyear Gunbroker.com International Maxx Diesel JE Pistons K&N Key Motorsports Keystone Light Lincoln Welders Longhorn Tobacco Mahle Mechanix Wear Menards Miccosukee Mobil 1 Monster Energy Moog MSD Ignition One Eighty O Reilly Auto Parts Penske Samsung Insight Simpson Simpson Strutmasters.com Sunoco Toyota Turtle Wax Zachry

15 SPONSORSHIP LEVELS We understand sponsorship is a marketing package that should have rewards far greater than increased sales. All of our available yearly packages include the following. st Company logo on semi, race truck, all rolling equipment, fire suits, website with link, and hero cards. All yearly sponsors will have the opportunity to visit the race shop and see what it takes to get a truck ready to race. Additionally all sponsors will have their logo and link to their website on stephenrhodesracing.com. PRIMARY $1,500,000 ANNUALLY / $60,500 PER RACE COMPANY LOGO ON: Hood Left/Right Rear Wheel Fender Truck Bed Truck Tailgate Pit Tent All Tool Boxes 6 logos on fire suits Driver helmet B Frame ADDITIONAL BENEFITS: Exclusive rights to paint scheme Mention on all press releases Mention in all interviews Exclusive company & media appearances Use of Stephen Rhodes Link on website First right of refusal for following season 5 pit passes to each race 200 Grand Stand tickets yearly Use of Semi Trailer while at races PRIMARY PARTIAL $887,000 ANNUALLY / $37,000 PER RACE COMPANY LOGO ON: Hood - Partial Left/Right Rear Wheel Fender Truck Bed - Partial Truck Tailgate Partial Pit Tent All Tool Boxes 3 logos on fire suits Driver helmet B Frame ADDITIONAL BENEFITS: Mention in all interviews Mention on all press releases Exclusive company & media appearances Use of Stephen Rhodes Link on website 2 pit passes to each race 100 Grand Stand tickets yearly Use of Semi Trailer while at races

16 SPONSORSHIP LEVELS ASSOCIATE 1 $200,000 ANNUALLY / $8,000 PER RACE ASSOCIATE 2 $75,500 ANNUALLY / $3,000 PER RACE COMPANY LOGO ON: Left/Right Rear Wheel in front of Fender Pit Tent All Tool Boxes 1 logos on fire suits Driver helmet B Frame ADDITIONAL BENEFITS: Link on website 2 pit passes to each race (with annual sponsorship) Use of Semi Trailer while at races COMPANY LOGO ON: Pit Tent All Tool Boxes 1 logos on fire suits Driver helmet B Frame ADDITIONAL BENEFITS: Link on website 2 pit passes to each race (with annual sponsorship) Use of Semi Trailer while at races

17 LGBT OUTREACH 5 key findings about LGBT Americans: 1. Americans are becoming more accepting in their views of LGBT people and homosexuality in general, and the number of people openly identifying as LGBT has grown in recent years Number of US adults openly identifying as LGBT 2. Bisexuals make up the largest share of LGBT Americans. 3. Gay men and lesbians are more likely than bisexuals to be out, according to the 2013 Pew Research Center survey. 4. Most LGBT Americans say they have never lived somewhere that is known as an LGBT neighborhood. Millions There are demographic differences in who identifies as LGBT

18 LGBT POPULATIONS WA ME ESTIMATES OF THE NUMBER OF LGBT ADULTS LIVING IN EACH STATE OR MT ND MN NY VT NH MA ID SD WI MI CT RI 500K - 1.4M+ 200K - 499K NV UT WY NE IA IL IN OH WV PA VA MD NJ DE DC CA CO KS MO KY 50K - 199K TN NC 8K - 49K AZ NM OK AR MS AL GA SC TX LA FL AK HI

19 BRANDS THAT SUPPORT LGBT A+E NETWORKS ABC FAMILY ABSOLUT. ALLSTATE AMERICAN ARLINES ANDRUS FAMILY FUND ANITA MAY ROSENSTEIN FOUNDATION ANNENBERG FOUNDATION AT&T BANK OF AMERICA BILL SILVA ENTERTAINMENT BLKBX CREATIVE GROUP BLUE SHIELD OF CALIFORNIA FOUNDATION CALIFORNIA COMMUNITY FOUNDATION CAPGEMINI CBS CEDARS-SINAI CINEMATOGRAFICA BLANCICA CITI CITY NATIONAL BANK COMCAST NBCUNIVERSAL CREATIVE ARTS AGENCY DAVID BOHNETT FOUNDATION DAVID GEFFEN FOUNDATION DELUXE DOHENY LLC DWIGHT STUART YOUTH FUND EDISON INTERNATIONAL EDWARD F. LIMATO FOUNDATION ELTON JOHN AIDS FOUNDATION ESCAPE ARTISTS ESTEE LAUDER COMPANIES EVELYN & WALTER HAAS JR. FUND FAMILY CAREGIVER ALLIANCE FEDEX GILEAD GM GOOD UNIVERSE HBO HOLLYWOOD FOREVER HYATT THRIVE IN GOOD TASTE LA LABCORP LEGEND 3D LIONSGATE MARKETCAST MARMOL RADZINER MATTEL MUKTI FUND NEFLIX NEW YORK LIFE NIELSEN NORDSTROM OPEN SOCIETY FOUNDATIONS OUT AT WARNER BROS. PARAMOUNT RALPHS REAL D REGAL ENTERTAINMENT GROUP ROCKEFELLER FAMILY FUND S. MARK TAPER FOUNDATION SAKS FIFTH AVENUE SHOPOFF SECURITIES, INC SILVA WATSON MOONWALK FUND SMART WATER SONY SOUTHERN CALIFORNIA GAS COMPANY STATE FARM TERRY HINES & ASSOCIATES THE CALIFORNIA WELLNESS FOUNDATION THE CARL & ROBERTA DEUTSCH FOUNDATION THE ERNEST LIEBLICH FOUNDATION THE LOUIS L BORICK FOUNDATION THE RALH M PARSONS FOUNDATION THE WALT DISNEY STUDIOS TIME WARNER TITO S HANDMADE VODKA TOYOTA FINANCIAL SERVICES UBS UM UNION BANK UNITED TALENT AGENCY US BANK VAN WAGNER VERIZON VIACOM WEINGART FOUNDATION WELLS FARGO WHOLE FOODS WILLIAM MORRIS ENDEAVOR YELLOW CAB CO.

20 video game Illustration from NASCAR video games reflect cars and their sponsors from real life, resulting in additional exposure.

21 contact SOCIALS Michael Benedetti The Benedetti Group New Orleans, Louisiana Tel: thebenedettigroup.com Sk8 Jacobs The Bendetti Group New York, NY thebenedettigroup.com Keeli Bloom Sponsorships Los Angeles, CA stephenrhodesracing.com instagram.com/stephenrhodesracing facebook.com/srhodesracing twitter.com/srhodesracing PRESS KIT BY PINKBUTTER CREATIVE DECK BY PINKBUTTER CREATIVE

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