He is just a small guy in a small car with a huge heart. -Larry Chen, SpeedHunters

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2 WHO IS DANNY GEORGE? WHO IS DANNY GEORGE? The Man, the Myth, the Ledgend. The Man, the Myth, the Legend. He is just a small guy in a small car with a huge heart. -Larry Chen, SpeedHunters 2010 : THE EARLY YEARS. Danny finished the Pro-Am series with enough points to compete in the Formula Drift Pro-Am nationals. Finishing with the fastest speed and qualifying in third place, Danny was hand-picked and rewarded one of two wildcard spots by the judges in the Formula Drift professional series. This is astonishing considering Danny only ran one year as an amateur competitor : PREPARATION IS KEY. Understanding that the Formula Drift Pro Series is fierce, Danny devoted his efforts in 2011 to building a car that would be worthy of competeing at the professional level, while still running practice days during the 2011 season. Danny needs to change his vehicle platform, it s going to hold him back, keeping him from being competitive (Anonymous, 2012). Because people told him it couldn t be done, Danny wanted to prove them wrong : THE SPIRIT OF DRIFT. Formula Drift implemented an open pit policy, which allows the fans to interact and mingle with drivers during race day. Danny realized what would set him apart from other drivers. His main goal for his rookie year was to make a point to relate and interact openly with the fans and supporters. By doing this, Danny not only promoted the sport of drifting, he also builds longterm loyal fans for his racing team and the brands and companies he supports. Although Danny placed 34th out of 68 drivers in 2012, he felt his biggest accomplishment was winning the Spirit of Drift award. This award is a huge feat considering it is voted on not by the fans, but his peers, teams, and members of Formula Drift alike.

3 THE NOT SO DISTANT PAST 2013 Formula Drift Season. Danny George Probably a marketing genius. - Ryan Sage, Vice-President and Co-founder Formula Drift, FD Insider : THE FANS MADE IT HAPPEN. With the average successful Formula Drift program costing over $100,000, Danny found himself slightly short of funds to compete for the 2013 drift season. Danny quickly thought of a way that would not only provide him the remaining funds for the season, but to incorporate the fans providing more involvement in the sport. In the true spirit of drifting, fans of Danny George bought themselves a spot on his car among other items like shirts and stickers to help fund his 2013 FD season in the WreckHouse Miata. It was amazing to see the amount of support that poured in! OMG Drift, He quickly became a fan favorite and fans were calling him the people s champ, Danny George. Danny managed to fund his season this year by running a sponsorship campaign that enlisted the help of hundreds of people all over the world Larry Chen, Speed Hunters The fan-based sponsorship proved to be successful with over 500 fan donations.through the fan based sponsorship Danny definitely created unique and great way for him to know his fans on a different level Oliver Petalver, Drifted Danny had taken The Miata That Could to new heights, setting new records for the Miata in drifting history. Not only did George move up 14 positions from 2012 into 20th position in the field of 66 drivers, he ranked higher than factory-supported drivers and the fans loved him. If his fans want to see him on the mountain, then by God they ll see him on the mountain Andrew Bohan, Life Blasters And that is exactly what the fans did when they voted Danny to recieve Fan Favorite Car of the Year. Danny was up against big name team drivers such as Vaughn Gittin Jr., Fredric Aasbo, Chris Forsberg, Robbie Nishida, Daigo Saito, and Ryan Tuerk. Yet, his fans proved to be loyal and voted for the V8 powered Mazda Miata.

4 HE DRIVE A GIRLS CAR Because he is fancy and it s also kind of fast SPECS. Chassis : NA Mazda Miata. Weight : 2,380 lb. Fabrication : Kyle LeBlanc. Engine : 380HP Chevy LS1. Steering Angle : 45 Degrees. Power-Train : T56 6-Speed Transmission and TurboII RX-7 Differential. Tires : Not Hankook 225/50/16 Grip : What Grip? Season Rank : 34th 2013 SPECS. Chassis : NA Mazda Miata. Weight : 2,340 lb. Fabrication : Kyle LeBlanc. Engine : 560HP Chevy LS1 with Nitrous. Steering Angle : 55 Degrees. Power-Train : T56 6-Speed Transmission and TurboII RX-7 Differential. Tires : Hankook 225/50/16 Grip : Much Grip. Season Rank : 20th 2014 SPECS. Chassis : NB Mazda Miata. Weight : 2,410 lb. Fabrication : Steven Sheckephano. Engine : 700HP Chevy LSX with Nitrous. Steering Angle : 65 Degrees. Power-Train : Dog Box Transmission and Quick Change Differential. Tires : Hankook 245/40/17 Grip : Very Rocketship. Season Rank : Champion?

5 AWARDS AND ACHIEVEMENTS He has won a few things. AWARDS AND RECOGNITION: Spirit of Drifting Award Fan Favorite Car of the Year Peoples Sexiest Man Alive? Danny exemplifies the idea of crowds connecting emotionally to a driver. He s not winning the championship, but he s out there, he s putting it all out, and you get fans that support that. It s a great story of somebody working hard to do it. -Jim Liaw, President and Co-founder Formula Drift. My longtime favorite, Danny George. With half of the audience bleeding orange, we absolutely lost our minds with his win in the top 32. Danny George is awesome and does more for the Miata drifting community than Raceland and XXR combined. You can quote me on that! -Ryan Morgan, Strange Minds 2013 Thieving con-man or PR genius? Maybe somewhere in-between but I m leaning toward PR genius. -Andrew Bohan, Life Blasters 2013 ACHIEVEMENTS : - Completely fan-funded 2013 Formula Drift season. Made the color orange cool. First Miata to ever make it to top of 14 drivers to qualify at every drift event of 66 drivers. Placed top 16 2 out of 7 times in 2013 Shook 147,834 hands. Posed for 90,560 pictures, 6 of which involved a speedo. Kissed 162 babies

6 PARTNERSHIP INFORMATION

7 *Car and suit livery and colors subject to change. PRIMARY PARTNER 2014 Formula Drift Series. CO-PRIMARY PARTNER 2014 Formula Drift Series. Dominant Branding on Car : Approximately 80% of all branding space. Dominant Branding on Driver : Danny George s helmet and Race suit. Branding on Team : On pit crew shirts and team wear. As well as on transporters, pit area, and press releases. Branding Online : Danny George s websites and Facebook pages. Race team social media outreach. Facebook and Instagram. Image Transfer & Association : Right to use Danny George s name and images in advertising and marketing. Rights to use race team partner logo as well. Credentials : Four full-access credentials per event. ( Additional provided at team member rate ) Trackside Hospitality : At track hospitality access at each Formula Drift event. Four race weekend passes per event. VIP behind the scenes pit access. Promotional Benefit : Two Danny George Appearances and three car show appearances with company promotional handouts. Additional Benefits : Danny George provides PR and media support as well as creative brand marketing ( upon request ) Dominant Branding on Car : Approximately 40% of all branding space. Dominant Branding on Driver : Danny George s helmet and Race suit. Branding on Team : On pit crew shirts and team wear. As well as on transporters, pit area, and press releases. Branding Online : Danny George s websites and Facebook pages. Race team social media outreach. Facebook and Instagram. Image Transfer & Association : Right to use Danny George s name and images in advertising and marketing. Credentials : Two full-access credentials per event. ( Additional provided at team member rate ) Trackside Hospitality : At track hospitality access at each Formula Drift event. Two race weekend passes per event. VIP behind the scenes pit access. Promotional Benefit : Three car show appearances with company promotional handouts. Additional Benefits : Danny George provides PR and media support as well as creative brand marketing ( upon request )

8 FORMULA DRIFT S REACH People, so many people THE STREETS OF LONG BEACH Long Beach GP Street Course - Long Beach, CA Spectators on Location : 19,500 Drift Stream Viewers : 163,000 ROAD TO THE CHAMPIONSHIP Road Atlanta - Braselton, GA Spectators on Location : 14,000 Drift Stream Viewers : 150,000 INVASION Palm Beach Int l Raceway - Palm Beach, FL Spectators on Location : 9,500 Drift Stream Viewers : 120,000 THE GAUNTLET Wall Speedway - Wall, NJ Spectators on Location : 11,000 Drift Stream Viewers : 112,000 THROWDOWN Evergreen Speedway - Monroe, WA Spectators on Location : 12,000 Drift Stream Viewers : 206,000 SHOWDOWN Texas Motor Speedway - Fort Worth, TX Spectators on Location : 7,500 Drift Stream Viewers : 101,000 THE FINAL FIGHT Irwindale Speedway - Irwindale, CA Spectators on Location : 19,850 Drift Stream Viewers : 145,000 AVERAGE LIVE EVENT ATTENDANCE 15,000 LARGEST ATTENDED TO DATE 20,000 76% 24% 86% ARE MALE ARE FEMALE ARE BETWEEN THE AGES OF 18 AND 39

9 FORMULA DRIFT IN THE MEDIA They are on TV as well. AVERAGE FACEBOOK FAN ENGAGEMENT 449K ON RACE DAY 2.05M DURING RACE WEEK MORE MEDIA, MORE REACH MEDIA TWITTER FormulaD : 46,791 Sponsors : 1,526,528 FACEBOOK 749,072 18,942,413 ALMOST MOVIE STARS INSTAGRAM 85,513 3,595,167 Formula Drift has 28 TV airings in 80 million homes nationwide, as well as another 300 million internationally. There was over 2.5 million live stream views with an average viewing time of 56.9 minutes in the 2013 season. There has also been 1500 video uploads to YouTube with over 15 million views total. LOTS OF BLOGS ALSO Formula Drift is also constantly featured on famous blogs such as :

10 PERSONAL EXPOSURE There is no such thing as bad publicity. DANNY GEORGE 518 8,786 LOREN HALESTON 8,750 16,111 12, *These are not final numbers as they are gaining more followers almost daily. AVERAGE FACEBOOK VIEWS PER MONTH 8,000+ Fans Average Ages : Daily Facebook Views : 300 Average People Reached Last Month : 60,000+ Views of Videos with Danny : 83,831 in the last 3 months. AVERAGE FACEBOOK VIEWS PER MONTH 6,000+ Fans Average Ages : Daily Facebook Views : 150 Average People Reached Last Month : 20,000+ Lorens Collective Video Views : 4,659,347 TEAMING UP WITH LOREN Outside of Facebook Danny regularly promotes himself and supporting brands through Twitter and Instagram. Danny will be receiving media coverage during 2014 by Loren of LoreninHD. Loren will be covering on-the-road and trackside footage of Danny and his team to create a behind-the-scenes web series during the racing season. Loren is one of the best cinematographer in the drifting world. Teaming with Loren will allow a much larger outreach for each of Danny s videos.

11 LOREN IS A MAGICIAN Quality is key. FORMULA D, LONG BEACH 2013 CURRENT YOUTUBE VIEWS 64,042+ Video Posted On : April 26th, 2013 Time Watched : 125 days Times Shared : 292 Times Liked : 1,030 FIRST CLASS FITMENT 2013 CURRENT YOUTUBE VIEWS 25,912+ Video Posted On : October 27, 2013 Time Watched : 52 Times Shared : 113 Times Liked : 567 DANNY GEORGE SEASON RECAP CURRENT YOUTUBE VIEWS 18,508+ Click video images to watch on YouTube. Video Posted On : November 28th, 2013 Time Watched : 83 days Times Shared : 29 Times Liked : 303

12 If I had an extra 100 grand, I might give it to Danny. Not because it would guarantee that a decal of my face would be on the hood of a championship car. Because I think he would do the most with it of any driver in Formula Drift. And he would make sure the good times rolled downhill of the fans that call him a HERO. -Erin Ryan, Las Vegas Weekly 2013 WHAT ARE YOU WAITING FOR? FOUNDHIM@WHOSDANNYGEORGE.COM WHO MADE THIS POSSIBLE. WRITTEN BY JENNIFER THOMPSON PHOTOS BY LARRY CHEN GRAPHICS AND DESIGN BY ROBBIE STARK