North America Media Overview

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2 Series Profile Lamborghini Squadra Corse is a specialist team within Lamborghini s R&D department dedicated to motorsport including GT3, the Super Trofeo series and all customer driving programs. The Super Trofeo series provides the perfect first race experience for young and gentleman drivers, with the Lamborghini GT3 providing an outlet for more experienced racers wanting to compete with the Lamborghini marque worldwide. Lamborghini Super Trofeo North America is entering its fifth season as one of the most exciting race series, joining Lamborghini Super Trofeo Europe, Asia and, the new for 2017, Middle East Winter Series. In North America, Super Trofeo races alongside what is known as some of the premier sportscar racing including the IMSA series. 25-plus car grids compete on some of the most iconic circuits including Watkins Glen International and Laguna Seca, ensuring thrilling action.

3 North America Media Overview

4 2017 Race Schedule Lamborghini Blancpain Super Trofeo North America COTA Austin, TX May 4-6 Road America Elkhart Lake, WI Aug. 4-6 MRLS Monterey, CA Sept Watkins Glen Watkins Glen, NY June 29- July 1 VIR Alton, VA Aug Imola Imola, Italy Nov World Final Imola Imola, Italy Nov

5 DEDICATED ONLINE MEDIA COVERAGE SPORTSCAR365.com Providing dedicated coverage of all Lamborghini Super Trofeo series Dedicated Homepage tab for the series On-site coverage at each 2016 LBSTNA event including Weekend Notebook, Race Reports and Photo Galleries Specified driver column Banner advertising available About Sportscar365.com: 21 million views since 2013 launch from 205 different countries 2.6 million unique viewers Avg. 660,000 page views per month Avg. 92,000 unique viewers per month

6 DEDICATED ONLINE MEDIA COVERAGE Squadracorse.Lamborghini.com Page Views: 1,715,149 Sessions: 377,693 Users: 248,505 Global series overview, driver lists, standings and press releases. Dedicated PR presence in hospitality all weekend long

7 EVERY RACE ON LIVE STREAM Each and every race is broadcast on the following platforms: Squadracorse.Lamborghini.com IMSA.com Torque.TV Radiolemans.com Commentary by international team of presenters from Radio Le Mans including John Hindhaugh & Jeremy Shaw.

8 WIDE REACH BROADCAST PLATFORM Exclusive agreement with Torque.TV (MotortrendOnDemand) and CBS Sports Network 60 million household reach All races up to the final two rounds will be aired in midweek prime time (7-11 pm) or weekend afternoons Exclusive broadcast of one hour highlights on CBSSN within 10 days of event Exclusive broadcast of highlight show on MotortrendOnDemand.com online/digital platform Guaranteed coverage of all events in Bloomberg Power (350 million reach) Guaranteed coverage of all events in Motorsport Mundial and Max Power (650 million households per week) Highlights include pit lane, track and podium ceremony footage

9 WIDE REACH BROADCAST PLATFORM 2017 Provisional Broadcast Schedule (Subject to change) LOCATION EVENT DATE AIR DATE AIR TIME DURATION Circuit of the Americas, Austin, TX 5/5/17 6/4/17 4:30 PM ET 60 Watkins Glen International, NY 6/30/17 7/30/17 5:00 PM ET 60 Road America, Elkhart Lake, WI 8/4/17 8/27/17 3:00 PM ET 60 Virginia International Raceway, VA 8/25/17 9/24/17 3:00 PM ET 60 Laguna Seca, Salinas, CA 9/22/17 10/15/17 3:00 PM ET 60

10 WIDE REACH BROADCAST PLATFORM Advertising / Sponsor Opportunities include: Broadcast presenting sponsor rights - $75,000 Three, 30-second commercial slots per 1 hour broadcast - $2,500 per slot Additional Commercial Assets include (Price on Application): Hat/Timing & Scoring Ticker Driver Comparison Weather Current Standings Billboards Top 10 Points/Race Results Driver/Team Stats Track Facts Pole Position (w/headshot)

11 FAN DEMOGRAPHICS

12 CONNECT WITH HARD TO REACH CUSTOMERS Passion for brands, high education level and high net worth are unique characteristics of an active fan base. Providing you an unparalleled access to connect with these consumers. The typical fan is a highly educated, affluent, married male, 52 years of age Average Household Income of $109,000 31% of fans have a net worth of $750,000 or higher 57% have a bachelor s degree or higher Professional/Managerial Occupations: 132 index vs. TV average

13 Market to highly affluent customers Average household income of the active fan base is $109,000 HHI $100K+: 137 index vs. Nielsen average HHI $200K+: 213 index vs. Nielsen average Under $25k $25k-$50k $50k-$75k 66% of the active fan base has a HHI over $75,000* $175k+ $125k-$175k $75k-$125k

14 A TRULY LOYAL FANBASE 75% are likely to try a sponsor s product or service. 73% are likely to consciously support a sponsor s product or service. 63% are likely to recommend a sponsor s product or service. 83% state sponsorship of race series makes them feel good about a product.

15 TOTAL MEDIA VALUE: $2,955, ,359 mentions with a reach of Million

16 SOCIAL MEDIA REACH k likes 12.5k Daily Reach #LSTNA #SuperTrofeo 8.0k followers 1.4k subscribers 250k views 351k followers 140k Daily Reach

17 EXCLUSIVE PARTNER ACCESS

18 EXCLUSIVE PARTNER ACCESS Provide an unforgettable experience for clients and guests with: Hot pit access Garage and paddock tours Pre-race fan walks Hot lap experiences Pit lane and tire demonstrations Victory lane celebrations Private hospitality suite

19 HOSPITALITY SUITE INLCUDES Finely catered food Café and Bar selections Ample lounge seating Elevated, shaded viewing deck Luxury amenities Lamborghini Collezione Boutique Weekend Packages starting at only $299 To register, visit

20 FOR MORE INFORMATION Ruthie Forbes Press Office Lamborghini Blancpain Super Trofeo North America 6325 Digital Way, Suite 300 Indianapolis, IN Chris Ward Lamborghini Blancpain US Series Coordinator 108 Willits Street Birmingham, MI

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