By RACER. For racers. The official magazine for the 60,000* members of the Sports Car Club of America

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1 By RACER. For racers. The official magazine for the 60,000* members of the Sports Car Club of America

2 Introduction HARD CORE. HANDS ON. AUTHENTIC. Sixty-thousand* strong, Sports Car Club of America members are attending, participating in and hosting auto racing events across the U.S. every week of the year. Everyone of these members is a motivated purchaser of products and services ranging from cars and car parts, to accessories, apparel, travel and consumable goods. They are also dedicated readers of SportsCar, the official monthly magazine of the Sports Car Club of America. Each month, SportsCar magazine is your conduit to this select group of hardcore, handson and authentic consumers of the products and services you market. *includes full-time and weekend memberships 02

3 About Racer Media & Marketing RACER IS THE BRAND U.S. MOTORSPORTS FANS AND INDUSTRY KNOW AND TRUST. Welcome to Racer Media & Marketing, the leading U.S. based multi-platform media company focused on national and international motor sport. Since 1992, RACER magazine has paved the way in motor sport coverage of Formula 1, IndyCar and sports cars with world-class writing and photography telling the stories of racers in a way no other print and digital media company does. At the same time, we are proud of our long standing relationship with the Sports Car Club of America that began with the continuous publication of SportsCar, the official club magazine, continuously since Now in our 31st consecutive year of publishing SportsCar, we continue to grow with the ever changing media landscape. Our print product is more premium than ever before, and our digital offerings constantly expand in keeping with the latest technology. The result? We offer advertisers a multi-platform array of options to engage with affluent, educated and global motor sport fans who are passionate and devoted to the brands that champion their sport. 03

4 About SportsCar_People AS THE SPORTS CAR CLUB OF AMERICA CELEBRATES ITS 70TH ANNIVERSARY IN 2014, OUR COMPANY IS PROUD TO BEGIN ITS 31ST YEAR AS PUBLISHER OF SPORTSCAR, THE SCCA MEMBER MAGAZINE. SCCA WAS WHERE I BEGAN MY CAREER IN MOTORSPORTS AND SCCA-INSPIRED PASSION LED ME TO START OUR COMPANY IN As the Sports Car Club of America celebrates its 70th anniversary in 2014, our company is proud to begin its 31st year as publisher of SportsCar, the SCCA member magazine. SCCA was where I began my career in motorsports and SCCA-inspired passion led me to start our company in All of us at Racer Media & Marketing, Inc. are SCCA members, and several of us are active SCCA participants. Participation in motorsports is exactly what the SCCA is all about. SCCA membership is growing and now stands above 42,000 more when weekend memberships are counted. This growth was driven by an increase in participation across all areas of the club, including more than 700 entries at the 50th SCCA National Championship Runoffs and more than 1000 competitors at the Tire Rack Solo National Championships. In 2013, we re-launched SportsCar with a bold new format and improved production values that reflect the SCCA and Racer Media & Marketing s shared commitment to excellence. SCCA members and advertisers have embraced SportsCar s many improvements, as well as our expanded coverage of SCCA activities on RACER.com. SportsCar s readers are truly doers, and they are key influencers at the heart of North American enthusiast automotive culture. Paul F. Pfanner Founder / President & Executive Publisher Bill Sparks Co-Founder, COO & Publisher Laurence Foster Editor-In-Chief Philip Royle Editor Jason Isley Associate Editor Wen Lai Associate Publisher Steve Bottom Associate Publisher Sophia Lopez Advertising Manager

5 About SportsCar_Audience Circulation 38,400 copies published 12 times per year * 83.5% of SCCA member households are comprised of two or more people ** * ABC Audited ** One magazine per household Psychographics 55% have been SCCA members for 7+ years 44% own a competition car 54.3% purchased a car, truck or SUV in 2010 & % own an RV 22.5% drive a premium brand ** automobile 36.9% have spent $3,000+ on aftermarket parts for their competition car while 8.3% have spend the same amount on their street car Demographics * 79.5% Male 42,000+ members 46 median age $108,472 median HHI 28.1% HHI over $150,000 64% college graduates 21.7% travel 16 days or more on business 82% report being regularly consulted on automobile and tire purchases by their peer group Travel Habits* 34.8% will travel between 6 and 15 days to races * Based on member data and survey conducted December % will spend 6-10 days on personal vacation * Based on member data and survey conducted December 2011 ** Acura, Audi, BMW, Cadillac, Ferrari, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Lotus, Mercedes-Benz, Porsche, Volvo 05

6 Print_2014 Editorial Calendar 2014 Cover Date Ad Space Deadline Materials Due Print Issue Dist. Digital Dist. Issue Themes (subject to change) January October 30 November 6 November 22 November 29 Pro Racing 2013 Season Review February November 27 December 4 December 20 December 27 SCCA 70 th Anniversary March January 1 January 8 January 24 January 31 Safety Issue April January 29 February 5 February 21 February 28 How to go Racing May March 5 March 12 March 28 April 4 Inside the Club; National Convention June April 2 April 9 April 25 May 2 Pro Racing in 2014 July April 30 May 7 May 23 May 30 Competition Tips August May 28 June 4 June 20 June 27 Insider Knowledge Issue September July 2 July 9 July 25 August 1 Who Will Win the Solo Nationals October July 30 August 6 August 23 August 30 Who Will Win the Runoffs November September 17 September 24 October 10 October 17 Solo Nationals Coverage December October 8 October 15 October 31 November 7 Runoffs Coverage 2015 January October 29 November 5 November 21 November 28 Pro Racing 2014 Season Review February November 26 December 3 December 19 December 26 The History Issue 06

7 Print_2014 National Ad Rates (4-Color) Mechanical specifications, insertion and material deadlines click here 2 Page Spread 1 Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 12x $5248 $2836 $1985 $1560 $1135 $851 6x $5947 $3215 $2251 $1769 $1287 $946 3x $6647 $3593 $2515 $1977 $1438 $1077 1x $6997 $3782 $2648 $2080 $1513 $1135 Cover 2 Cover 3 Cover 4 12x $4336 $4279 $4732 6x $4477 $4406 $4887 3x $4611 $4534 $5036 1x $4717 $4717 $

8 Print_SportsCar Marketplace Classifieds Mechanical specifications, insertion and material deadlines click here SportsCar readers aren t just passively watching the race go by, they re behind the wheel, turning the wrenches and manning the corners. The Showroom and Marketplace sections are a cost effective option to reach an audience that routinely uses your products and services. Business Classifieds Rates Column 9 Column 4.5 Column x $622 $314 $149 3x $555 $275 $132 6x $490 $242 $116 12x $418 $203 $109 No agency commision is allowed on business classified ads. Ads are pre-paid via check or credit card. Business Classified Categories 01 Accessories / Graphics 02 Fabricators / Hardware 03 Engines / Drivetrain 04 Services / Racecar Constructors 05 Safety Equipment 06 Electronics 07 Tires / Wheels / Brakes 08 Fuel / Oil / Lubricants 09 Tools / Shop Equipment / Canopies 10 Driver Schools / Karting 11 Artwork / Collectables / Apparel 12 Real Estate 13 Wanted 14 Miscellaneous Personal Classifieds Rates 1x 25 Words $39 + photo $64 2x 25 Words $54 + photo $100 3x 25 Words $73 + photo $134 4x 25 Words $86 + photo $164 Personal Classified Categories 20 Pro Racing 21 Other Pro Series 22 Open Wheel / Sports Racers 23 Production Based / GT 24 Solo 25 Rallycross 26 Tow Vehicles / Trailers 27 Street Cars 28 Services 08

9 Digital_SportsCar Magazine Mechanical specifications, insertion and material deadlines click here Every issue of SportsCar magazine is available in digital format for tablets and computers. In addition to carrying over ads from the print issue, there are several more options available for the digital version. Digital Magazine Ad Rates Cover Sponsorship $1000 Blow-in 500 x 300 $400 Leaderboard 728 x 90 $300 Bellyband 800 x 175 max $400 Audio/Video 200mb max $500 Leaderboard Blow In Belly Band Video 09

10 RACER Special Projects Studio RACER Special Projects Studio is our in-house advertising agency specializing in brand positioning and creative communications. In addition, the Special Projects Studio collaborates closely with the RACER editorial department, to develop strategies around branded and custom content creation. Recent Client List GP America IndyCar Lucas Oil Motorsports Mazda Motorsorts Porsche Motorsport N.A. TUDOR United SportsCar Championship 10

11 FOR THOSE WHO DO MORE THAN JUST WISH THEY COULD. Racer Media & Marketing, Inc Red Hill Avenue Irvine, CA Main: RACER.com RACER.com/scca twitter.com/racermag facebook.com/racermagazine youtube.com/user/theracerchannel 11

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