A GLOBAL PLATFORM UNITES THE WORLD

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1 C A L E N D A R

2 A GLOBAL PLATFORM UNITES THE WORLD In conjunction with Formula One Administration, F1 FanZone is the ultimate free-access live outdoor event, giving an unprecedented number of fans, enthusiasts and families the opportunity to experience the world s greatest motor sporting event in iconic locations across the globe. From Monaco to London, Mexico to Abu Dhabi, Moscow to Bahrain, F1 FanZone symbolizes the most exciting part of F1, and has been enjoyed by more than 15 million fans across the globe since its inception in THE F1 FANZONE IS THE PLACE TO WATCH THE RACE AND EXPERIENCE THE THRILLS OF F1 OUTSIDE OF THE TRACK. Featuring exclusive live broadcasts direct from the track on jumbo screens, cutting-edge interactive F1 themed activities, fan activity by the Sponsors, live entertainment, DJ performances, F1 driver appearances and signings, plus a wide range of food, beverage and merchandise facilities all culminate in an unforgettable fan experience.

3 BRAND ENGAGEMENT ACROSS THE GLOBE

4 BRAND ENGAGEMENT ACROSS THE GLOBE F1 FanZone is positioned to offer brand partners the unprecedented opportunity to be associated with one of the world s most popular and widely followed sports - Formula One, as well as access to an incredibly broad audience who are fully engaged with the live F1 FanZone experience. This focus ensures the audience are unhurried, relaxed and receptive; the perfect environment for powerful brand communication. In 2015, F1 FanZone will activate alongside eight races in ten locations across the globe, and for the first time offer partnership opportunities that span from one to all eight races. IN 2015, F1 FANZONE WILL ACTIVATE ALONGSIDE EIGHT RACES IN TEN LOCATIONS ACROSS THE GLOBE.

5 COMMERCIAL PARTNERSHIP OPTIONS There are a number of partnership options available that can be tailored to suit your brand objectives and budgets. Partnerships can be for single or multiple markets and events over the 2015 F1 FanZone calendar. PRESENTING PARTNER The ultimate brand take-over Exclusive naming rights of the event Full array of benefits depending on requirements Completely bespoke package SUPPORTING PARTNER Full array of benefits depending on requirements Completely bespoke package ACTIVITY BRANDING Rate-card opportunities to fully brand our existing activities, including: F1 Racing Simulators F1 Linked Simulators Pit-Stop Challenge Podium Photo Finish Kids Driving School Slot-Car Challenge Mega Drive Keep Driver Fit Full screen branding RETAIL The opportunity for you to set-up a retail space and engage directly with your target audience. This can be an add-on, or a stand-alone option. PRODUCT SAMPLING Get your products directly into the hands of new and existing customers. This can be an add-on, or a stand-alone option. BRAND ACTIVATION Various sized plots available to create your activate your own experiential activity. SCREEN ADVERTISING With three giant HD screens showing compelling footage the entire time, as well as the race and highlights on race days, screen advertising is a very valuable option. This can be an add-on, or stand-alone.

6 F1 FANZONE SOCIAL MEDIA AMPLIFICATION & DATA CAPTURE A Facebook platform that enables almost exponential amplification of the F1 FanZone experience by linking on site data capture directly with visitors OWN Facebook pages, sponsors pages and official event pages IN REAL TIME. In addition, the platform enables visitors to register just the once for multiple on-site activities or touch points, speeding up registration procedures and allowing for further brand engagement. The system captures any data required, including name, address and photograph of the participant. The process also promotes brand messages in consumer owned media by posting content (scores, comments, photos or video) directly to the users OWN Facebook wall where they are automatically shared with their friends and family. The technology creates significant ROI for clients and sponsors who are involved in the event.

7 F1 FANZONE ACTIVITIES & ENTERTAINMENT Exclusive live broadcast of the race and all of the highlights, cutting-edge immersive F1 themed activities for all ages, live entertainment, driver appearances and signings, experiential sponsor activity and merchandise, food and drink outlets all combine to create an unforgettable F1 FanZone experience. PITSTOP CHALLENGE PODIUM PHOTO FINISH KIDS DRIVING SCHOOL SLOT-CAR RACING F1 SHOW CARS MEGA DRIVE

8 F1 FANZONE ACTIVITIES & ENTERTAINMENT F1 SIMULATORS F1 DRIVER APPEARANCES F1 DRIVER FITNESS MERCHANDISE JUMBO SCREEN LIVE ENTERTAINMENT

9 MONTREAL MONTREAL GP, 5-7 JUNE

10 MONTREAL MONTREAL GP, 5-7 JUNE MAGIL STREET, MONTREAL GP, 5-7 JUNE The F1 FanZone will hit the streets of Montreal for the first time in Located literally in the heart of downtown Montreal in McGill Avenue, the event will take over the city and be the focal point of Montreal during the Grand Prix, capitalising on the seriously high footfall.

11 MEXICO MEXICO CITY, MEXICO GP, 30 OCT - 1 NOV MONTERREY, AUSTIN GP, OCT GUADALAJARA, MONTREAL GP, 5-7 JUNE

12 MEXICO MEXICO CITY, MEXICO GP, 30 OCT - 1 NOV MONTERREY, AUSTIN GP, OCT GUADALAJARA, MONTREAL GP, 5-7 JUNE In 2014, F1 FanZone held and event in Mexico City alongside the Austin GP, and was welcomed by over 25,000 welcoming fans. Following the incredible success of 2014, three events are planned for 2015 across three key Mexican cities: Mexico City, Monterrey and Guadalajara.

13 ABU DHABI CORNICHE ABU DHABI GP, NOVEMBER

14 ABU DHABI CORNICHE ABU DHABI GP, NOVEMBER In 2009, the first F1 FanZone made a spectacular debut in Abu Dhabi, attracting 286,000 visitors over 16 days with a peak one-day visitor audience of 80,000. The event has returned every year since, and is now a highly anticipated event on the busy Abu Dhabi event calendar. Crowds have grown to over 300,000 making it the busiest fan engagement event in the series. In 2015, F1 FanZone will once again return to the idyllic setting along the Corniche in downtown Abu Dhabi. CROWDS HAVE GROWN TO OVER 300,000 MAKING IT THE BUSIEST FAN ENGAGEMENT EVENT IN THE SERIES.

15 INTERNATIONAL PRESS & TESTIMONIALS I am delighted that we are able to bring the experience of the Formula One TM Grand Prix weekend to a whole new audience. I think that the visitors will have a very exciang experience and that we can really show everyone what F1 is all about. Bernie Ecclestone, CEO Formula One Management Ltd.

16 INTERNATIONAL PRESS & TESTIMONIALS

17 BECOME A PARTNER IN 2015 Carlo Boutagy E: M: F: Nick Zuppar E: M: F: F1 FanZone 400 St Jacques W. Suite 400, Montreal, QC H2Y 1S1, Canada

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