CONOR DALY: BORN IN THE SHADOWS OF THE INDIANAPOLIS MOTOR SPEEDWAY
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1 CONOR DALY
2 CONOR DALY: BORN IN THE SHADOWS OF THE INDIANAPOLIS MOTOR SPEEDWAY INTRODUCTION Born in the shadows of the Indianapolis Motor Speedway into a motorsports family, Conor Daly was destined to be a racing driver and become a racing driver he has. At only 22-years old Conor has competed on the grandest stages in all of motorsports. From Monaco to the Indianapolis 500, Conor is making his mark and continuing a winning family tradition. Starting in 2015, this young American driver is looking to make the Verizon IndyCar Series his long time home coming out of the shadows and on to center stage. 2 3
3 BORN IN THE USA Indiana native CONOR DALY Birth Date:...Dec. 15, 1991 Birthplace:...Noblesville, Indiana Began Racing: Hobbies: Anything car related, fitness, snowboarding, skateboarding, videogames Conor Daly is a fierce competitor considered by many to be one of the most versatile drivers active in motorsports having achieved success in racing s most challenging circuits throughout the world. Grew up watching Indy 500 from the grandstands Indianapolis is a home race for Conor RACE HERITAGE Conor is a second generation race car driver, son of former Formula 1 & IndyCar driver, Derek Daly Conor is ingrained in the sport as his father raced IndyCars professionally for 17 years Derek Daly has blazed his own trail with championship success at every level Derek Daly is known in motorsports circles around the world as a driver, writer, broadcaster, racing advisor, and businessman PERSEVERANCE AND DETERMINATION Diagnosed with Type 1 diabetes in 2007 (15-years old) Racing is Conor s outlet Ability to overcome obstacles Making an impact on others (Racing to stop CONORDALY.NET 4 5
4 GLOBAL RACING SUCCESS Contested the world renowned Rolex 24 Hours at Daytona Competed in select GP2 races (the feeder series to Formula 1) Qualified and started in the 97th running of the Indianapolis Improved 9 positions driving for the legendary AJ Foyt 3rd in the GP3 championship with a win at Valencia and 5 podium finishes Indy Lights 3rd place finish at Houston Tested Force India Formula 1 car Won GP3 race Barcelona Tested Force India Formula 1 car for first time WORLDWIDE EXPERIENCE: Won Indy Lights race at Long Beach - # 1 junior driver in America Set records for pole positions (11), wins (7) and laps led while winning the Formula Star Mazda championship Top 3 championship finish in rookie season of the Formula Star Mazda Youngest winner of Skip Barber National Championship Set new Formula Ford track records at all Canadian tracks taking 5 wins First American to win British Walter Hayes Formula Ford Trophy at 16-years old Set record five consecutive pole positions winning Senior US Karting Championship 2006 Record number of race wins (19) while winning Indiana Junior Karting Championships Conor has won a race every year in every category of his career since 11-years old 6 7
5 2015 PARTNERSHIP OPPORTUNITY CONOR DALY 8 9
6 THE FASTEST MOST DARING RACING SERIES IN THE WORLD. INDYCAR SERIES OVERVIEW WHY INDYCAR? Title sponsor Verizon infusing the sport with significant activation and advertising The fastest and most innovative form of motorsports in North America Who s involved? An incredibly passionate, diverse fan base brand loyal and known to be technologically savvy and gearheads Features the Greatest Spectacle in Racing the Indianapolis 500 An exciting and diverse schedule large DMAs and unique markets INDYCAR provides an exciting and unique platform for corporate entertainment 10 11
7 2015 VERIZON INDYCAR SERIES SCHEDULE: Mar 8 Brasilia, Brazil (NBC Sports) Jun 6 Fort Worth, TX (NBC Sports) Mar 29 St. Petersburg, FL (ABC) Jun 14 Toronto, Canada (NBC Sports) Apr 12 New Orleans, LA (NBC Sports) Jun 27 Fontana, CA (NBC Sports) Apr 19 Long Beach, CA (NBC Sports) Jul 12 Milwaukee, WI (NBC Sports) Apr 26 Birmingham, AL (NBC Sports) Jul 18 Newton, IA (NBC Sports) May 9 Indianapolis, IN (ABC) Aug 2 Lexington, OH (NBC Sports) May 24 Indianapolis, IN (ABC) Aug 23 Long Pond, PA (NBC Sports) May 30 Detroit, MI (ABC) Aug 30 Sonoma, CA (NBC Sports) May 31 Detroit, MI (ABC) CANADA UNITED STATES Brazil THE INDIANAPOLIS 500 THE GREATEST SPECTACLE IN RACING The Greatest Spectacle in Racing is the crown jewel on the IndyCar schedule The Indy 500 and the Month of May result in over 400,000 fans attending the Indianapolis Motor Speedway each season The Indy 500 receives over 100 million viewers annually (including secondary and international coverage) and is syndicated in over 200 countries Radio broadcast to over 350 stations including the American Forces Radio Network and nearly 10 million listeners around the world The 100th running of the Indianapolis 500 will take place during the 2016 season MEDIA PARTNERS: ABC BROADCAST FOR OVER VIEWERS ANNUALLY: SYNDICATED IN OVER RADIO BROADCAST TO OVER 100,000, YEARS COUNTRIES STATIONS 13
8 INDYCAR FAN BASE DEMOGRAPHICS Age Average Age % % % % % % 8.4% 22.8% % % 15.4% % 65+ Gender Male 71.8% Female 28.2% 28.2% Male Female 71.8% FAN GEOGRAPHIC DISTRIBUTION 19% 35 MILLION INDYCAR FANS IN THE UNITED STATES 25% $100, % 35% 28% $ $65,000 55% Household Income Average HHI College Educated 14 15
9 CONOR DALY AND INDYCAR AN IDEAL PLATFORM TO: Associate with a leading driver and personality Validate a company brand story Showcase products / services Engage employees Drive leads for sales Gain business Provide one-of-a-kind, behind-the-scenes VIP experiences for customers, partners and employees Create relationship-marketing opportunities for sales, service and marketing Generate exposure Create connections with target audiences Utilize intellectual property and other assets in advertising, marketing, and promotional campaigns Build awareness, favorability and interest in purchasing products / services 16 17
10 CONOR DALY JEFF GRIST CONOR DALY
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