JANUARY 28 - FEBRUARY 14, PITSHOP DAYTONA500.com

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1 JANUARY 28 - FEBRUARY 14, 2010 DAYTONA500.com

2 2010 SPEEDWEEKS SCHEDULE Saturday, February 6 Saturday, January 9 The Roar Before The Rolex 24 DAYTONA 500 Qualifying presented by Kroger Grand-Am Rolex Sports Car Series Presented by Crown Royal Cask No. 16 NASCAR Sprint Cup Series January 15 & 16 ARCA Racing Series Lucas Oil Slick Mist 200 NASCAR Preseason Thunder Fan Fest Budweiser Shootout NASCAR Sprint Cup Series Driver fan forums Driver autograph sessions Interactive displays Pit stop demonstrations Live entertainment Show cars NASCAR Sprint Cup Series Wednesday, February 10 NSCS, NNS, NCWTS practice Thursday, February 11 Gatorade Duel At DAYTONA Thursday, January 28 NASCAR Sprint Cup Series Rolex 24 practice KONI Challenge practice NNS and NCWTS practice NCWTS qualifying Friday, January 29 Friday, February 12 Rolex 24 practice & qualifying Fresh From Florida 200 NNS qualifying NSCS practice NextEra Energy Resources 250 KONI Challenge Series NASCAR Camping World Truck Series Saturday, January 30 48th Rolex 24 At DAYTONA Saturday, February 13 Grand-Am Rolex Sports Car Series Presented by Crown Royal Cask No. 16 NSCS practice Camping World 300 Sunday, January 31 48th Rolex 24 At DAYTONA Thursday, February 4 ARCA & Budweiser Shootout practice Budweiser Shootout Draw Party AT NASCAR Nationwide Series Sunday, February 14 52nd Running of the DAYTONA 500 NASCAR Sprint Cup Series Friday, February 5 NSCS practice ARCA practice & qualifying NSCS = NASCAR Sprint Cup Series NNS = NASCAR Nationwide Series NCWTS = NASCAR Camping World Truck Series * Schedule subject to change SPEEDWEEKS FaST FaCT: The inaugural DAYTONA also known as the 500-Mile Sweepstakes - was the only DAYTONA 500 contested by both hardtops and convertibles.

3 ROLEX 24 at DayTOna JanUaRy The Rolex 24 At Daytona a race that is a 24-hour battle of driver and machine providing non-stop entertainment for all. The world s greatest drivers come to Daytona International Speedway with hopes to end the weekend with the most prestigious title in sports car racing - Rolex 24 Champion. The 2009 Rolex 24 ended with four cars on the lead lap, separated by mere seconds, producing the closest finish in event history. Which drivers will master the twists and turns of the 3.56-mile road course at Daytona and in the end, walk away with the prestigious title of 2010 Rolex 24 Champion? EXPERIEnCE IT... Children 12 and under FREE Super four-day ticket (infield/unreserved grandstands/ Sprint FANZONE /garage access) - $85 (a savings of $75!) Super four-day ticket with collectible hat - $90* Advance two-day infield/grandstand with collectible hat - $45* Advance two-day infield/grandstand - $40* Grandstand ticket - $35 Six-hour Saturday night grandstand (after 6 p.m.) - $10 Two-day garage pass - $35 EnHanCE your EXPERIEnCE... Sprint FANZONE TM - FREE! The Champion s Club - $395 (Four-day package with two-day DAYTONA 500 Club admission) Executive Suite (includes Sprint Tower Suite admission) - $535 (Two-day package) STay THE night Two-day Parking (Admissions not included) Reserved RV Camping - $150 Auto parking - $20 Four-day reserved RV camping (Includes two adult admissions) Lake Lloyd - $810 Yellow/Red areas - $710 Orange & Yellow reserved car/truck parking - $310 Midway (Outside RV camping) - $ HOURS OF non-stop action ROLEX 24 FaST FaCT: At 11:11am on January 28, 2007 female Champ Car driver Katherine Legge made history by completing the one millionth lap of the Rolex 24 At DAYTONA, since its inception. * Advance price savings deadline January 22 or while supplies last Overnight car parking permitted beginning Thursday, January 21

4 DayTOna 500 QUaLIFyInG, LUCaS OIL SLICK MIST 200 & BUDWEISER SHOOTOUT SaTURDay, FEBRUaRy 6 EXPERIEnCE IT... Start the day with the NASCAR Sprint Cup Series as drivers battle to secure their place on the front row for The Great American Race the 52nd DAYTONA 500. It s two laps around Daytona International Speedway with the gas pedal to the floor as NASCAR Sprint Cup Series drivers battle for the most sought-after pole position in stock car racing. Later on, the action on the track heats up - a racing doubleheader featuring tomorrow s racing stars in the Lucas Oil Slick Mist 200 ARCA Racing Series race, followed by the dash for cash, no-holds barred Budweiser Shootout under the lights! Children 12 and under FREE! (unreserved grandstands) Advance unreserved grandstand - $39* Roberts/Weatherly Tower - $70 Sprint/Petty/Earnhardt Tower - $99 FREE PARKING EnHanCE your EXPERIEnCE... Children 12 and under FREE in Sprint FANZONETM Sprint FANZONE / Pre-Race Pass** - $25 (before Feb.1); $30 (after Feb.1) Budweiser Pre-Race Party (includes plate of wings, 2 drink tickets, music & appearances by the Hooters girls) - $20 UnDER THE LIGHTS! BUDWEISER SHOOTOUT FaST FaCT: The Budweiser Shootout is an electric All-Star race featuring the top NASCAR Sprint Cup Series drivers from each manufacturer battling for victory under the lights. * Advance price savings deadline to purchase January 23 ** Pre-Race access for Budweiser Shootout only

5 GaTORaDE DUEL at DayTOna THURSDay, FEBRUaRy 11 EXPERIEnCE IT... Children 12 and under FREE! (unreserved grandstands) Tickets start at just $49 FREE PARKING Two pressure-packed 150-mile qualifying races take center stage at Daytona when the NASCAR Sprint Cup Series teams duel it out on the high banks for the right to start the 52nd DAYTONA 500. Who will move on to race on Sunday and who will be sent home? EnHanCE your EXPERIEnCE... Children 12 and under FREE in Sprint FANZONE TM Sprint FANZONE / Pre-Race Pass** - $25 (before Feb.1); $30 (after Feb.1) Be there later in the day as the NASCAR Camping World Truck Series battles for starting positions during qualifying for the NextEra Energy Resources 250 under the lights GaTORaDE DUEL WInnERS JEFF GORDOn & KyLE BUSCH GaTORaDE DUEL FaST FaCT: Gatorade developed a hydration tool that could withstand 130-degree temperatures called GIDS, the Gatorade In-Car Drinking System, which is now considered an essential piece of racing equipment. * Pre-race access for first Gatorade Duel only

6 nextera EnERGy RESOURCES 250 FRIDay, FEBRUaRy 12 The NASCAR Camping World Truck Series returns to put on a bumper-to-bumper, wheel-to-wheel show from green to checkered flag in 250 miles of pure adrenaline under the lights. The Camping World Truck Series represents the first rung in NASCAR s national touring series. It has proven to be an outstanding series for competitors who aspire to be Nationwide Series and Sprint Cup Series drivers, with many of today s premier drivers such as Greg Biffle, Kurt Busch and Carl Edwards, having competed in the series over the years. However, many drivers also have chosen to spend their entire careers in this division due to the competitive nature and popularity of the series. EXPERIEnCE IT... Children 12 and under FREE! (unreserved grandstands) Tickets start at just $39* FREE PARKING EnHanCE your EXPERIEnCE... Children 12 and under FREE in Sprint FANZONE TM Sprint FANZONE / Pre-Race Pass - $25 (before Feb.1); $30 (after Feb.1) PURE adrenaline UnDER THE LIGHTS nextera EnERGy RESOURCES 250 FaST FaCT: The Camping World Truck Series kicks-off at Daytona and for two consecutive years in a row, the championship title has not been decided until the final lap of the series at Homestead-Miami Speedway. * Purchase by January 23rd

7 CaMPInG WORLD 300 SaTURDay, FEBRUaRy 13 AT The NASCAR Nationwide Series takes center stage in its biggest, richest and most sought after victory the Camping World 300. It s guaranteed white knuckle action for 300 intense miles as the drivers of the Nationwide Series do battle with Sprint Cup drivers. The NASCAR Nationwide Series features stock-car racing events beginning in February at Daytona International Speedway and concluding in November at Homestead-Miami Speedway. The Nationwide Series schedule features 35 races at 26 tracks. Races are held on a variety of track types, including short tracks, intermediate tracks, superspeedways and road courses. EXPERIEnCE IT... Tickets start at just $65 FREE PARKING EnHanCE your EXPERIEnCE... Children 12 and under FREE in Sprint FANZONE TM Sprint FANZONE/ Pre-Race Pass - $25 (before Feb. 1); $30 (after Feb. 1) SM Party Zone pre-race hospitality - $150 THE STaRT/FInISH LInE HaS an 18 o BanKInG CaMPInG WORLD 300 FaST FaCT: Top names from the NASCAR Sprint Cup Series that traditionally enter the Camping World 300 include fourtime winner Tony Stewart (2009 Winner), Dale Earnhardt Jr., Carl Edwards and Kevin Harvick.

8 DayTOna 500 SUnDay, FEBRUaRy 14 an UNFORGETTABLE EXPERIEnCE an UNBELIEVABLE PRICE $ 55 What s it worth to be part of a legend? Can you place a value on a great memory? You ll be able to find out on February 14th, when Daytona hosts the 52nd DAYTONA 500. Because now, being a part of the biggest day in motorsports is more attainable than ever, with tickets starting at just $55 dollars. Imagine being able to experience the power, pageantry and history of The Great American Race. Being in the grandstands to witness an event that the eyes of the entire world will be focused upon, with the three-wide racing, classic finishes and victory celebrations that will stay with us long after the checkered flag has waved. EXPERIEnCE IT... Tickets start at just $55 FREE PARKING EnHanCE your EXPERIEnCE... Sprint FANZONE / Pre-Race Pass - $90 31 o (Frontstretch Hospitality) - $225 Trackside Tavern (Superstretch Hospitality) - $44 BUCKLE UP - PEDaL DOWn, LET S GO RaCInG! DayTOna 500 FaST FaCT: Dale Earnhardt finished all 500 miles of the race more times than anyone in history (14).

9 EnJOy your RaCEDay In OnE OF OUR HOSPITaLITy VEnUES The newest addition to Speedweeks 2010 is the 5th Turn SM, where there is a little bit of everything for every type of race fan! Choose from In the Groove, a night club type atmosphere with live music and driver interviews, or for those who crave something more interactive, try the Spark Pub, a game room/ internet lounge. Maybe you ll just want to put your feet up and relax before race time in the outdoor courtyard at the Budweiser Track Bar.. There s also a coffee cart, cigar bar, and a wide variety of food choices from healthy to classic track food to international cuisine. Whatever your mood, the 5th Turn is sure to have something for everyone. amenities Include: Reserved seat in the Sprint Tower, with in-seat snack and beverage service on a cash basis Access to 5th Turn Delicious food and unlimited beer, wine and Coca-Cola products Climate-controlled environment Souvenir gift and event program Sports and video games NASCAR celebrity appearances Pre-race/Sprint FANZONE access* DAYTONA 500 Experience admission Daily frontstretch preferred parking pass (one with every 4 purchased) 5th Turn Pricing 6-day package - $1,990 4-day package - $1,885 4-day upgrade** - $1,455 The DAYTONA 500 Club is THE place to be on race day! Located behind Pit Road, this venue is the premier hospitality entertainment experience at The World Center of Racing. You will have access to Gatorade Victory Lane where you can be a part of the celebration with the winning driver! From pre-race until two hours after the checkered flag, you will dine on World Class cuisine, sip on your favorite cocktail from the premium open bar, and have access to first class banquet and lounge facilities! There are various packages and membership levels created to fit your race day desires. $2,800 Season Membership Package includes: World-class cuisine Premium open bar Seat in Gatorade Victory Lane Pre-race and Sprint FANZONE access* Commemorative gift and souvenir program Access to first class banquet and lounge facilities Reserved infield parking (one with every two purchased) SPEEDWEEKS DAYTONA 500 Qualifying presented by Kroger/Budweiser Shootout/Lucas Oil Slick Mist 200 Gatorade Duel at DAYTONA NextEra Energy Resources 250 Camping World 300 DAYTONA 500 Coke Zero 400 Powered By Coca-Cola Weekend Subway Jalapeño 250 Powered By Coca-Cola Coke Zero 400 Powered By Coca-Cola/ Rolex Series 250 Single-event memberships also available starting at $500 per person. THE COOLEST PLaCE TO BE! SPEEDWEEKS FaST FaCT: In 2005, a 5K walk/run was added to the Speedweeks schedule, as part of the Rolex 24 At Daytona. * Track schedule and weather permitting ** Available for guests who have already purchased four-day grandstand tickets

10 RV DayTOna Enjoy a walk down the Boardwalk, or better yet, park your RV on the renowned waterfront in the Lake Lloyd Premium area. Waterfront docks, gated access and the Camping World Center highlight this elite address. Looking for something more in the heart of Daytona s historic infield? We have plenty of options to choose from. PARKING At A Glance Price Location Site Size Water, Electrical Hookups Cable Hookups Camping World Center Access Date to enter site Lake Lloyd Premium $2,870 adjacent Infield, 20'x55' 12 pm Lloyd to Lake Feb. 5th Infield, Premium Yellow $2,670 Turns 1 & 2 20'x40' Infield, Premium Red $2,670 behind Lake 20'x40' Lloyd area Infield, Yellow $1,440 Turns 1 & 2 20'x40' Infield, Green $1,440 Turn 4 20'x40' West Horseshoe $1,440 Red $1,200 Infield, Turns 1 Infield, behind Lake Lloyd area 20'x40' 20'x40' Orange Infield, $770 Turns 3 & 4 20'x35' (Tents, Cars) Outside West Lot $575 Turns 1 & 2 20'x40' 12 pm Feb. 5th 12 pm Feb. 5th 1 pm Feb. 9th 1 pm Feb. 9th 1 pm Feb. 9th 1 pm Feb. 9th 1 pm Feb. 9th 6 am Jan. 26th Lake Lloyd Premium, Yellow and Red Premium packages include two nine-day advance super infield tickets, while the Yellow, Green, Red, West Horseshoe and Orange packages include two five-day advance super infield tickets. Children 12 and under will be admitted free to all camping areas with a paid adult. Additional five-day ($250) and nine-day ($320) advance super infield tickets are available for purchase. IF you RE GOInG TO CaMP, DOn T FORGET TO BRInG... Anything that shows who your favorite driver(s) are...it s a tradition and it fuels the flame of competition. Something that will give you a little shade from the sun...a hat, umbrella, tent or awning would be great! Even though the average temperature in Daytona Beach is near 70 o during the month of February, it s still a nice thing to be able to have a place that is away from the sun. And don t worry! If you forgot to bring something for your RV, it s OK. We have our very own Camping World Center right in the middle of the track and in the West Lot Good Sam Club Welcome Mat Award Winner Most RV-Friendly NASCAR Event the DAYTONA 500 SEE HUnDREDS OF MILES WITHOUT DRIVInG a SInGLE OnE DayTOna CaMPInG FaST FaCT: DAYTONA has an average of 2,500 RV s camping at the Speedway every Speedweeks!.

11 Sprint FanZOnE TM a OnE-OF-a-KInD EXPERIEnCE NEW for 2010 Children 12 and under FREE! your TICKET TO EXCLUSIVE GaRaGE-SIDE action. Join us in the most fan-friendly, hands-on NASCAR experience with the Sprint FANZONE TM. This is your ticket to unprecedented access to driver fan forums and pre-race ceremonies, exclusive racing merchandise and an up-close look inside the NASCAR garage and inspection bays as teams prepare for the race. It s the next best thing to a garage pass! During SPEEDWEEKS 2010, race fans can experience unprecedented access with a Sprint FANZONE /Pre-Race pass, which includes: Looking into the NASCAR Sprint Cup Series garages Viewing the garage activity from the Sprint FANDECK Strolling through the Goodyear Legends of Daytona Dining at the Budweiser Bistro Buying the latest race gear from the Last Lap merchandise store Live entertainment in the Entertainment Zone Live national and local television and radio shows in the Media Zone PRE-RaCE access Prior to select races, including the DAYTONA 500, pre-race access will put guests on the legendary track surface of Daytona International Speedway. Up-close for driver introductions Photo opportunities on the start/finish line and along pit road Watching teams stage cars on pit road and set up pit stalls Viewing pre-race entertainment through driver introductions autographs are a GIVE and TaKE! SPEEDWEEKS FaST FaCT: The highly coveted Harley J. Earl perpetual trophy makes a procession through the Sprint FANZONE TM to the DAYTONA 500 pre-race stage.

12 DIS TRaCK MaP TURN 2 TURN 2 JUMBOTRON JUMBOTRON L E AK LL OY RED RV CAMPING BL ORANGE RESERVED CAMPING 22 T PI SPRINT FANZONE KIDS ZONE JUMBOTRON JUMBOTRON RO A D FRONTSTRETCH HOSPITALITY VILLAGE PETTY ROBERTS 31o 18 WEATHERLY EARNHARDT DEPALMA 5th TURN 12 8 TUNNEL MIDWAY WA WAY CORPORATE DISPLAYS D. DA ONA DAYT TICKET OFFICE ATI EDW LV AY B D. MID ERN E L SP ONA UPS PEDESTRIAN BRIDGE TO LOT 7 6 DA ONA 500 EXPERIENCE DAYT NT W. I VD CAMPBELL OLDFIELD TURN 4 TUNNEL ENTRANCE TRAM TO SPRINT FANZONE & SUPERSTRETCH SPRINT TOWER GREEN RV CAMPING SEGRAVE JUMBOTRON Y B LV N KEECH GA GATORADE VICTORY LANE MAIN ST STAGE WA SO LOCKHART JUMBOTRON PIT ROAD PATIOS PA DA ONA 500 CLUB DAYT CAMPING WORLD CENTER INFIELD OFFICE VILLAGE & INFIELD HOSPITALITY VILLAGE UPS UPS OFFICIaL PaRTnERS AM D TURN 3 MERCHANDISE VENDORS LI TURN 1 TUNNEL LAKE LLOYD PREMIUM RV CAMPING ALLISON 70 TURN 4 IL 63 SUPERSTRETCH HOSPITALITY VILLAGE TRACKSIDE TA TAVERN 40 TURN AL SP EE ID Y. W YELLOW RV CAMPING WEST HORSESHOE RV CAMPING ATIO N M W A B LV D LUND 61 W. IN TERN TO LOT 10 DWA Y BLV D. WEST LOT RV CAMPING 57

13 DayTOna 500 Experience DAYTONA 500 Experience is a one-of-a-kind high-energy motorsports attraction featuring hands-on activities including motion simulator rides, NASCAR 3D: The IMAX Experience, the 16-Second Pit Stop Challenge, the winning DAYTONA 500 car, Richard Petty Driving Experience, and more. Catch all the energy and excitement of DAYTONA 500 Experience, The Official Attraction of NASCAR. EXPERIEnCE THE WORLD CEnTER OF RaCInG! DayTOna 500 EXPERIEnCE FaST FaCT: The DAYTONA 500 Experience installs new exhibits throughout the year so there is always something new to see when you visit the Official Attraction of NASCAR!

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