2017 SEASON OPENS MAY 6 TH!

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1 The NEW LONDON WATERFORD SPEEDBOWL has been a stape in New London County for over 65 YEARS Aigning your business with the Speedbow can BOOST YOUR BRAND and BOTTOM LINE. In this presentation we have outined numerous ways to activate your partnership and execute your marketing objectives through our fan base SEASON OPENS MAY 6 TH

2 NASCAR FAN BASE DEMOGRAPHICS u The NASCAR fan base: 63% MALE, 37% FEMALE u 1 out of 5 NASCAR fans is muticutura u 1 out of 4 NASCAR fans is u 1 out of 2 NASCAR fans earns a househod income of $50,000 or more u 1 out of 3 NASCAR fans have chidren under the age of 18 SPEEDBOWL ATTENDANCE u Average Annua Attendance: 95,000 u 69% Residents from NEW LONDON COUNTY & SURROUNDING COUNTIES u 31% Residents from OUT OF STATE Sources: NLWaterfordAnaytics Source: Niesen Scarborough (USA+ Reease 1, 2014) NASCAR FAN BASE LOYALTY SPEEDBOWL AGE DEMOGRAPHICS Proportion of NASCAR fans who agree with each of the foowing statements: u 1 out of 2: I tak positivey about brands that are sponsors in NASCAR u 1 out of 2: I fee oya to NASCAR sponsors and purchase their products/services because of their invovement in the sport u 2 out of 5: I aways participate in NASCAR sponsors promotions, such as sweepstakes, coupons, mai-to-win, etc. u 2 out of 5: I aways buy products or services from companies that sponsor NASCAR. Source: NASCAR Fan Engagement Tracker (commissioned by NASCAR and conducted by Touna, 2014) 5 & UNDER 6 TO TO % 8% 11% 14% 13% 20% 19% 27% 27% SATURDAY NIGHT THURSDAY NIGHT FAMILY FUN SHOWS 48% 46% 44% NASCAR & SPEEDBOWL

3 ACTIVATE YOUR MIDWAY & TRACK SIGNAGE If you partner with the Speedbow, there are endess visua opportunities to showcase your brand, impacting our fans and your potentia customers. We offer signage on the track, midway area facing the parking area, concessions midway, and throughout the property. PRINT & ONLINE E-marketing, Consumer Promotions, Media Incusion, Socia Media & Nighty Race Schedues the opportunities here are endess. Aow our fexibe and creative marketing team to assembe a custom program suited for your needs SPONSORSHIPS When you sponsor an individua Race Night, Specia Event, Touring Series Events, NASCAR Wheen A-American Series Race Nights, or Division Tite...you own the night from event ogo, to media, to P.A s, to on-site presence and hospitaity for your invited guests

4 SAT/SUN MAY 6-7 / 2017 BLASTOFF WEEKEND 17 DIVISIONS OF RACING: INCLUDING MTS, SK, NEMA,NEMA LT, NETS SAT MAY 27 / MILITARY NIGHT LIMITED SPORTSMAN SPECIAL 50 LAPS SUN MAY 28 / MEMORIAL DAY MADDNESS FIREWORKS, ENDUROS, SCHOOLBUS RACE +++ SPECIAL EVENT SAT JUNE 3 / 4 CYLINDER FURY NEMST, LEG,MS,XC SAT JULY 1 / WATERFORD 400 SK 100, SKL 50, LM 50, LS 50, MS 50, NLWSTRK 50, LEG 50 WED JULY 5 / WACKY WEDNESDAY SPECIAL FIREWORKS 7 4/6 CYL ENDUROS SAT JULY 22 / NASCAR WMT 161 NSACAR WHELEN MODIFIED TOUR EVENT SAT JULY 29 / NOSTALGIA NIGHT FEATURING STAR/CARS & NEAR SAT AUGUST / WINGS AND WHEELS ISMA,VMRS,NEMA, ATQMS, SK & SKL SAT AUGUST 23 / TRI TRACK MODIFIEDS TRI TRACK MODIFIEDS, SKL & LEGENDS In addition to operating under NASCAR s Wheen A-American Series banner on Saturday nights, May through October, the New London Waterford Speedbow aso hods famiy-oriented events such as the Wid n- Wacky Wednesdays, Friday Drags, severa Theme Nights and Sunday Spectacuar Events throughout the year. SUN SEPTEMBER 3 / BACK TO SCHOOL BASH SPECTATOR DRAGS, SCHOOL BUS DEMO + MORE SAT SEPTEMBER 9 / MTS SPECIAL MODIFIED TOURING SERIES 5 & NEMA LT SAT/SUN OCTOBER / THE BIG SHOW TRI-TRACK MODS,GSPSS, ATQMS,PRO4, NET SAT OCTOBER 28 / SMACKTOBERFEST TRAILER RACE,ENDUROS, DEMO, SPECTATOR DRAGS

5 OPPORTUNITIES MIDWAY 1 CONTROL TOWER 2 MIDWAY BILLBOARD 3 ENTRANCE ALLEY 4 CONCESSION ROW 5 CONCESSION WRAP 6 CONCESSION COOLER BEER GARDEN TOWER BANNER FENCE BANNER DRIVER ARRIVAL AREA ATM SHED RESTROOM WAY TRACK BACKSTRETCH BILLBOARD INFEILD PIT WALL PACE CAR TRACK WRECKER TRACK PICKUP TRACK ANNOUNCEMENTS PRINT & ONLINE NIGHTLY RACE SCHEDULES WEBSITE E-BLASTS VIP PARKING PASS & SIGN TITLE SPONSORSHIPS

6 ADVERTISING MIDWAY Contro Tower...$,000 Midway Biboard (4 x8 )...$1,250 Midway Biboard (4 x3 )...$750 Entrance Aey (9 x24 )...$2,500 Concession Row (10 x10 )...$2,500 Concession Wrap (2 x70 )...$2,000 Concession Cooer (20 x10 )...$2,000 Beer Garden ( x45 )...$10,000 Tower Banner (3 x5 )...$2,000 Fence Banner (3 x5 )...$500 Driver Arriva Area (8 x14 )...$2,500 ATM Shed (1.5 x8 )...$1,500 Restroom Way (8 x16 )...$2,500 TRACK Backstretch DBL Biboard (8 x32 )...$7,000 Backstretch Biboard (8 x16 )...$4,000 Infied Pit Wa (4 x6 )...$2,500 Pace Car Hood...$3,500 Pace Car Trunk...$1,500 Pace Car Lower Qtr...$1,500 Pace Car Fender...$1,000 Track Wrecker...$1,200 Track Pick-up...$1,000 Track Announcements (3)...$25 Driveway Fags (min 5)...$500 SPONSORSHIP Thursday Night Tite...$1,500 Saturday Night Tite...$1,500 Division Tite: SK Modifieds...$8,000 Division Tite: Late Modes...$6,000 Division Tite: Ltd Sportsman...$5,000 Division Tite: Ministocks...$5,000 Hand-out Promotion...$1,000 PRINT & ONLINE Thursday Schedue ()...$250 Saturday Schedue ()...$350 Thurs. & Sat. Schedue (24)...$500 VIP Parking Passes & Sign (100)...$2,000 Website: Leaderboard...$500 Website: Rectange...$500 Website: Banner...$500 Ebast...$100 ASK YOUR SALES REPRESENTATIVE FOR A COMPLETE LIST OF PARTNERSHIP OPPORTUNITIES.

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