2018 Partnership Report

Transcription

1 2018 Partnership Report BECOME A PART OF FAIR HISTORY!!! The New Jersey State Fair/Sussex County Farm & Horse Show is a 501 (c)(3) organization. Our objective is to showcase NJ s agriculture, while providing safe, family-friendly entertainment and engaging educational activities for the Tri-State Area.

2 We are looking for partners to join the fun and participate in the 2017 New Jersey State Fair/Sussex County Farm & Horse Show. We are a private non-profit organization and we are not funded by State or County tax dollars. Our partners contribute to the promotion of the Fair, agricultural division, entertainment, along with supporting events and exhibit premiums. We count on the support of our sponsors for the on-going future and success of the Fair. Event marketing is quickly becoming the wave of the future. People want to be participants, not consumers. They want to feel a connection to the brands they purchase, and see that these brands support these individuals values and ideals. The New Jersey State Fair offers organizations a valuable opportunity to Brand your company and reach an entire family of buyers in a fun and relaxed environment. The New Jersey State Fair is an integral part of the community, as a showcase of Sussex County and all that it produces. It is the largest and most well-known event in the Tri-State Area attracting approximately 150,000 visitors during our 10-day Fair from New Jersey, New York and Pennsylvania.

3 The NJ State Fair/Sussex County Farm & Horse Show Where Farm Meets Fun! Why Partner with Us? Partnership offers a chance for people to connect not just with brands to people, but people to people and their communities. We work with each sponsor closely to understand exactly what would be most beneficial to your/their organization and find an opportunity that best meets that objective. The NJ State Fair is the best place to get your organization in front of 150,000 potential customers, while giving you benefits to fit your needs and wants. Gain maximum exposure Allow you and your employees to directly interact with Fairgoers Visibility and signage on the grounds Promotional rights opportunity to create pre-fair traffic to your business Show support for the community Partnership Opportunities In partnering with the NJ State Fair, we discuss in detail your organizations needs and find the best opportunity that fits with your demographic target market, your goals and your budget. Some of the opportunities available are: Events, Contests and Attractions Special Days at the Fair (i.e. Tribute to Our Troops Weekend, Children s Day, Senior Day, and Green Day ) Motorized Sporting Activities 4-H Shows Horse Shows, Divisions and Classes Advance Ticket Sales Social Media and E-Newsletter Programs Information Centers First Aid Stations Creative Arts/Home and Hobby Competition Craft Biergarten + Custom Sponsorships contact us to learn more

4 The NJ State Fair/Sussex County Farm & Horse Show Thousands Upon Thousands of Chances to Make an Impression Partnership packages range from $500 - $100,000 and are 100% customized to your needs. Partnerships may consist of any of the following benefits, but is not limited to 10 Days of On-Site Recognition - Display Space - Mobile Tours - Product Sampling* - Lead Generation - Signage - Event/Entertainment Sponsorship - Live Radio Sponsor Spots - PA Announcements Digital Integration Opportunities - NJ State Fair Website - Marketing (12,000 + recipients) - Social Media Programs/Promotions (16,000 + recipients) - Mobile App Banner and Splash Page Ads Collateral Inclusion - Fair Brochure - 10-Day Daily Gate Program - Newspaper Advertising - Inclusion on Major Corporate Sponsor Signboard Benefits - Admission Tickets - Outdoor Entertainment Special Event Tickets - VIP Parking Passes - Opportunity for Hospitality Events + many more * Sampling activities are subject to the rules and regulations of the NJ State Fair and must be pre-approved.

5 The New Jersey State Fair/Sussex County Farm & Horse Show Demographics AGE Income Level 17% 17% 45% 21% $100, % $50,001 - $99, % GENDER Male Female $25,001 - $50, % Under $25, % * Numbers and demographic information are based off data gathered during and after the 2017 NJ State Fair

6 We will help you develop create ways to reach your audience so that you get the most Return On your Investment (ROI). Whether your sponsorship is monetary, in-kind or media-related, we want you to reap all the benefits of an Official Partner of the New Jersey State Fair. Contact us today to further discuss your goals and find the perfect partnership match for your organization. We look forward to hearing from you! Kristin Vincent Sponsorship & Conservatory Manager x 258 kvincent@njstatefair.org