2015 PARTNERSHIP PROPOSAL

Transcription

1 2015 PARTNERSHIP PROPOSAL

2 THE RACER S GROUP A LEGACY OF SUCCESS TRG has a long history of success in the GRAND-AM and American Le Mans Series (both now combined to form IMSA United SportsCar Racing Series). It is one of the most storied teams in North American sportscar racing, consistently fielding multi-car efforts in multiple series. Garnering numerous race victories in both major North American sportscar series, TRG is built on a tradition of winning. The team has an extensive number of notable sportscar accolades including victory at the 24 Hours of Le Mans, four wins at the Rolex 24 at Daytona, multiple team and drivers championships, as well as the record for the most wins and podiums of any independent GT team in North American sportscar racing history. TEAM HIGHLIGHTS Four Rolex 24 Hours at Daytona Victories: 2002, 2003, 2009 and 2011 Overall Win at the Rolex 24 (2003) in a GT car, beating the faster prototypes (only time in history) GT Class win at the 24 Hours of Le Mans (2002) Victory at Petit Le Mans (2010) Three straight ALMS wins (2011) including back-to-back 1-2 finishes Two Grand-Am championships (2005, 2006) One-Two finish in Porsche World Cup competition (2002) A Historic 1-2 Finish at Daytona in Podiums in last 13 Daytona 24 races More than 150 podiums in 20 years

3 PROVEN RESULTS Proving the current strength of the team, TRG-AMR remains at the top of their game with another successful year. Excelling in every form of professional sportscar racing competed in this year, TRG-AMR was a top performer in The IMSA TUDOR United SportsCar Championship (GT Daytona class), IMSA Continental Tire SportsCar Challenge (GS class), and Pirelli World Challenge (GT and GTS classes). Rolex 24 Hours at Daytona Highlights Include: - Strongest multi-car racing program in history of GRAND-AM (Now IMSA) - Highest number of GT victories by any private team in North America - Four total victories at the Daytona 24 Hours, including one overall victory - 12 podium finishes in last 13 years

4 BUILDING A WINNING PROGRAM TRG-AMR brings the unique capability to create a successful, true arrive and drive professional racing program by fielding winning teams both on and off the track. As a team built by race proven winners, performance and competition are always paramount and we always strive to make sure that every element of a competitive race program is properly planned and executed. From pre-race preparation packets and in-car videos, to a topnotch mechanical staff, proven engineers and race-winning strategists, our team has the experience necessary to put a winning program together for you. Off the track, TRG-AMR is unparalleled for its understanding of hospitality, presentation, business development and branding. Whether it s creating a fun, yet professional atmosphere for your at-track guests, a top-level design and presence of your car and team livery, or new approaches to sponsorship and presentation, we will provide a true turn-key opportunity.

5 OFF-TRACK ASSISTANCE Full-time management and creative team operating from our 20,000 sq ft facility in Sonoma County, CA Access to business development team Access to team travel and logistics coordinator for complete planning needs Dedicated team representative on-site for your guests Assistance developing team spirit promotion with possible sales incentives/ contest Access to marketing & promotional staff for on-site assistance Access to team designers for proper logo placement and custom design Assistance creating valuable marketing collateral and activation Assistance with social media and website activation Major social media campaign involving Facebook, Twitter, Instagram, YouTube, etc.

6 PARTNERSHIP OPPORTUNITIES We work closely with your team to define partnership objectives building a program with your brand that delivers significant return on investment. Creating real value for corporate sponsorship is a critical component of any successful campaign and is achieved through a variety of methods. Use social media tools and memorable online marketing campaign to target an affluent demographic audience. Business-to-Business Opportunities VIP Client Entertainment & Hospitality Business-to-Consumer Programs Sales Incentives Brand Awareness

7 BUSINESS TO BUSINESS Creating real value for corporate sponsorship is a critical component of any successful campaign. TRG-AMR has the experience, staff, and proven history to help make this happen for you. The opportunity to meet your next business client in a unique B2B setting is unparalleled outside of the paddock. Described by one high ranking international executive as An incredibly effective and targeted environment unlike any I ve ever been accustomed. TRG-AMR can assist your brand in utilizing its racing involvement to increase awareness of the brand driving sales, creating track event promotions and establishing sales incentives or rewards for customers and employees. By using social media and online marketing, your audiences in retail, distribution and corporate relationships can be significantly impacted.

8 VIP GUEST ENTERTAINMENT & HOSPITALITY TRG-AMR s commitment to executive-level marketing and hospitality is second to none. With a full-time staff to ensure your race experience is flawless, we deliver a level of professionalism that few can rival. From livery design, to custom hospitality and executive attention, to developing collateral material and take-home memories for your guests our team can deliver a limitless number of needs and deliver lasting memories. Guest information guide Team Pit open access Team garage/paddock access Guided tour of garage/paddock Exclusive Team wine dinner Golf cart Sit in on the pre-race strategy session Team apparel package Award-winning Adobe Road wine Use of TRG-AMR radio headset (during race) Photo with cars/drivers/team owner Honorary pit crew position(s) (during race) Presence at in-market dealership events B2B opportunities with dealers/corporate partners

9 SALES INCENTIVE Your best needle movers are often sitting right in front of you your sales or customer service representatives. Create an incentive program that allows your biggest accounts to reap the benefits of their success. Whether monthly, quarterly or annually, devise an internal promotion that sends your top performers to a race weekend complete with a Backstage Pass featuring one of the world s top sports car teams, potentially with his or her top customer/client. Not only have you created a reward for those who perform above and beyond, but you ve created a bond to the brand.

10 BUSINESS TO CONSUMER Whether it s a social media platform and/or a consumer promotion or sweepstakes, we ll work with you to build a model that results in more exposure and more sales for your product or service. Connecting directly to one s consumer is vital in any business. At TRG-AMR, we will work with you on a variety of programs that take your message directly to your consumer by showing you how to use our motorsports program as a marketing overlay to your consumer marketing programs. Full assistance in using our motorsports program as a marketing overlay to all planned campaigns. TRG-AMR will work with your brand on a variety of programs that expand brand awareness to consumer audiences. From social media platforms to consumer promotions or sweepstakes, TRG-AMR will work with your brand to build a successful model to drive retail sales.

11 Associate your company and brand with one of the most sophisticated and highly esteemed marques in the world. BRAND ASSOCIATION

12 BRAND VISIBILITY ACROSS THE NATION Your brand s race car transporter will criss-cross the nation on its way to and from the largest population centers in the country, traveling the busiest interstates and highways and will be seen by millions, building brand exposure on a continual basis. It is a powerful marketing tool. The branded transporter will also serve as a rallying point at race venues for race fans and Aston Martin enthusiasts, further enhancing the brand. Make a dynamic impression as the transporter arrives at driving events, partner stores, openings, key customer offices and corporate events with a highlybranded environment.

13 BRAND AFFILIATION Become an insider. Create marketing and branding overlays with one of the most renowned and recognized automotive marques in the world through brand affiliation. The TRG-AMR teams race in the TUDOR United SportsCar Championship, the Continental Tire SportsCar Challenge, and the Pirelli World Challenge Championship. With the proper programs, a significant return on investment can be realized through valuable business-to-business relationships, corporate guests and prospects entertainment, product brand awareness and innovative internal or customer sales promotions. Give your finest customers the once-in-a-lifetime backstage experience, sitting on the pit box during the race, listening to race strategy on your own headset, dining with drivers and team members, having your own golf cart to tour North America s legendary road courses, enjoying an exclusive wine dinner, wearing official team TRG-Aston Martin gear, and taking home photo and video mementoes of the occasion.

14 MARKETING AND HOSPITALITY For your sponsors, business partners, as well as family and friends. TRG- AMR s commitment to executive level marketing and hospitality is second to none. With a full-time staff to make sure your experience is flawless, we deliver both you and your car to the race weekend with a professional design and plan. From livery and custom suit design, to personalized hero cards and in-car videos, we have you covered. In addition, your clients, family, and friends will enjoy top notch at-track hospitality. Marketing and Hospitality Elements Include: - Sponsor Packet Development - Full-Time Design and Vinyl Artists for Professional Car Presentation - Full-Time Social Media and Marketing for Full-Time Business Development - Full-Time PR Staff For Press Releases and Media Materials

15 ADDITIONAL OPTIONS AND OPPORTUNITIES VIP Backstage Pass Packages In-car camera network TV (per race) Local Market Television Commercial Opportunities through FOX and CBS Sports Arrive & Drive day at racetracks across the country Wine Country Weekend for clients/prospect/incented employees. Weekend features Arrive & Drive day at Sonoma Raceway, wine dinners, wine tours/tastings, tour of TRG-AMR race shop, lodging at luxury inn *Custom Tailored Pricing, All TBD

16 SHOWCAR PROGRAM Imagine bringing the impact of sportscar racing and your company-branded Aston Martin racecar directly to your customers, prospects, employees, and corporate events. You can. Your branded Aston Martin and race transporter can provide an on-location racing experience for consumers and key partners. From retail locations to private track events, increase your brand value and create important and lasting relationships. Your guests will be able to race in the Aston Martin simulator and watch race footage on the transporter mega-monitors.

17 ASTON MARTIN DEALER NETWORK Gain access to Aston Martin s 40 dealerships throughout North America and create relationships with key audiences in North America s largest business markets. Invitations to select Aston Martin dealership and corporate events Exposure via Aston Martin social media, website and newsletter opportunities (2M+ Social Media Fans) Participation in dealership Arrive & Drive programs Product placement offered to all dealerships

18 SPORTS CAR RACING IS ON THE RISE Sportscar Racing is the Fastest Growing form of Motorsport. Sportscar racing is driven by a relevance in design and technology that allows the fans to relate to cars they can ultimately drive out of the showroom. The powerful new alliance of the United SportsCar Championship series will continue to grow and gain share on all other forms of motorsport.

19 THE VALUE OF EXPOSURE A Top Five GT program (equivalent to TRG-AMR) in the IMSA TUDOR United SportsCar Series averages $8,072,000 worth of television exposure for all its brands on the car. Television exposure for a Top Five GT program and all its brands range from a low average of $1,600,000 to a high of $15,100,000. There are nine (9) individual brands among Top Five GT programs that average more than $1,000,000 worth of television exposure.

20 V12 VANTAGE GT3 The most competitive and exciting racing in North America will take place in the 2015 TUDOR United Sportscar Championship, Patron North American Endurance Cup, and the Pirelli World Challenge. The Vantage GT3 is powered by a lightweight, dry-sump 6.0 liter V12 engine that creates ~720hp when unrestricted Power is applied through a pneumatically actuated X-Trac 6-speed sequential, paddle-shifted gearbox

21 V8 VANTAGE GT4 The Pirelli World Challenge and The Continental Tire Sportscar Challenge have the largest car-count of any professional sports car championship in North America, attracting some of the top drivers in the world. Manufacturers from all over the planet come to battle it out on some of North America s most fabled race tracks with cars based heavily on production-based models. The best of Aston Martin and other manufacturers from all over the globe fight fender-tofender throughout the entire championship schedule.

22 IMSA BY THE NUMBERS TUDOR United SportCar Championship/Continental Tire Sports Car Challenge Analytics Provided by IMSA 10 million unique TV viewers 2.3 million peak viewers on Fox for Petit Le Mans (a record) 243,000 average broadcast viewers 500,000+ unique live steams on IMSA.com 21 million+ page views on IMSA.com (Jan.-Oct.) a 38% increase 38 million+ impressions on TUSCC Facebook page 225% increase on Twitter weekend mentions 207,000+ YouTube hours watched 787,000+ YouTube video views (Jan. Oct.)

23 2015 TUSC SCHEDULE has a long history of success in the Grand-Am and American Le Mans Series. It is one of the most storied teams in North American sportscar racing, consistently fielding multi-car efforts multiple Jan series. Daytona, FL (24 Hours at Daytona) Mar. 21 May 3 May 31 June 28 July 25 Aug. 9 Aug. 23 Sept. 19 Oct. 2 Sebring, FL (12 Hours of Sebring) Monterey, CA (Laguna Seca) Detroit, MI (Detroit Belle Isle Grand Prix) Watkins Glen, NY (6 Hours at The Glen) Lime Rock, CT (Lime Rock Park) Elkhart Lake, WI (Road America) Alton, VA (Virginia International Raceway) Austin, TX (Circuit of the Americas) Atlanta, GA (Petit Le Mans/Road Atlanta)

24 2015 CTSC SCHEDULE Jan. 23 Mar. 20 May 2 June 27 July 11 July 25 Aug. 8 Aug. 22 Sept. 18 Oct. 2 TRG has a long history of success in the Grand-Am and American Le Mans Series. It is one of the most storied teams in North American sportscar racing, consistently fielding multi-car efforts Daytona, FL (24 Hours at Daytona) multiple series. Sebring, FL (12 Hours of Sebring) Monterey, CA (Laguna Seca) Watkins Glen, NY (6 Hours at The Glen) Bowmanville, Canada (Canadian Tire Motorsports Park) Lime Rock, CT (Lime Rock Park) Elkhart Lake, WI (Road America) Alton, VA (Virginia International Raceway) Austin, TX (Circuit of the Americas) Atlanta, GA (Petit Le Mans/Road Atlanta)

25 PIRELLI WORLD CHALLENGE BY THE NUMBERS Facebook increase 20% to 610,000 Likes 400,000+ Facebook Fanpage engaged fans 6th most popular motorsport Facebook page 20% increase in Twitter followers More than 300,000 views/3million minutes on PWC YouTube channel 1.2 million+ page view for World-Challenge.com 200,000 regular website visitors 60% increase in new visitors/fans to website 3.5 million TV viewers via NBCSC & MAV

26 2015 PIRELLI WORLD CHALLENGE SCHEDULE TRG has a long history of success in the Grand-Am and American Le Mans Series. It is one of the most storied teams in North American sportscar racing, consistently fielding multi-car efforts multiple series. March 6-8 Circuit of The Americas March St. Petersburg April Long Beach (GT/GT Cup Only) April Barber Motorsports Park May Canadian Tire Motorsport Park May Detroit Grand Prix July Road America July 31- Aug. 2 Mid-Ohio Sports Car Course Aug Miller Motorsports Park Aug Sonoma Raceway Sept Mazda Raceway Laguna Seca

27 SPORTS CAR RACING DEMOGRAPHICS & ANALYTICS 75 % Increase: Fans Over 76% of fans prefer brands associated with the series Marketing to highly loyal customers 39% increase in viewership since 2010 From Fans age have increased by over 75% Over six in ten (64%) are professionals, managers or technical workers or sales While NASCAR and Indy dip, Sports car racing has been on a steady incline 25 million unique TV viewers 76% of IMSA fans prefer brands associated with the Series! *2013 IPSOS active fan research **2010 U.S. Census Highest demographic of any regularly televised sport (Nielsen Media Research) Average household income - $109,000 Average net worth of $728,000 More than 10% have net worth greater than $1 million Average attendance nearly 82,000 per race weekend Attendance increase 13% 628 million TV household views worldwide TV viewership up 39% 3 million unique TV viewers for Rolex 24 Hours at Daytona 75% increase in age group ( ). Nielsen Media Research Measure TV and publicity value for Series presenting sponsor - $12.4 million (Cision, Joyce Julius)

28 DEMOGRAPHIC COMPARISON Male U.S. Gen Population 49 % TUSC 65% Female U.S. Gen Population 51% TUSC 35% College Educated U.S. Gen Population 31%, TUSC 57% Median Household Income U.S. Gen Population $46,326, TUSC $67,348 Average Net Worth U.S. Gen Population $68,828 TUSC $728,000 Source: IMSA

29 CASE STUDIES Grand-Am is delivering an excess of 10-1 on our investment. Travis Roffler, Director of Marketing Continental Tire of America TEQUILA PATRON CASE STUDY $12.3M in media exposure in 2011 $9.4M through TV broadcasts $2.9M through print exposure Nearly 5x more media exposure than in 2008 GAINSCO CASE STUDY More than 4,000 business partners entertained $126.4 million increase in revenues since beginning of sponsorship 67% increase in new orders/sales during 2 weeks after show car program is in market Joice Julius Value & Cision Reports

30 ASTON MARTIN MOTORSPORTS FESTIVAL PRESENTED BY Partnerships Available: *Title Sponsor $50,000 *Presenting Sponsor $35,000 *Category Sponsor $15,000 *Signage Sponsor $1,000 - $10,000 *Vendor Sponsor $500 - $1,500 *All or single market festivals Engage new and targeted audiences by hosting an Aston Martin Festival in your key market(s). Three days of exceptional food, great company, and Aston Martin racecars! Multiple revenue streams exist for added ROI on top of the incredible amounts of publicity, credibility, and fan interaction with affluent, targeted fans of the incredibly powerful Aston Martin marque.

31 PERFORM A TEST MARKET Companies may choose initially simply to focus on certain key markets. Test the waters of how to use TRG-AMR as an effective marketing overlay with an initial limited program that may include one to four (1-4) races. Allow us to build a program with you from the ground up! Receive many of the same deliverables: Media announcement In-market promotion (B2C, social media, etc.) In-market special event (wine dinner, dealership reception, etc.) VIP client/prospect at-track hospitality On-car and at-track branding Product placement and sampling Costs: $35,000 - $75,000 (depending on scope and elements of program) We came in initially for one race at Kansas International Speedway and were blown away by the impact our brand had on viewers and those in the paddock when we won the race. Consequently, we did a few more, and now we re full season partners with TRG-AMR. The brand power, experiential marketing, and VIP entertainment options are phenomenal sales tools. We couldn t be happier! - Stan Schwarz, President/PassTime

32 CAUSE MARKETING - GIVE BACK Create an overlay to your partnership with TRG-AMR that directs funds to your foundation and/or preferred charitable organization Work with TRG-AMR to promote the fund-raising effort via social media, news releases, website presence Team will support via driver and show car appearances at select charity in-market race location(s) Foundation/charity logo goes on race car(s) every race In-paddock kiosk at team location will provide marketing support and additional fund-raising mechanism Create a campaign for fans and supporters to pledge $.10, $.25, $.50, $1, $3, or $5 per lap for every lap a TRG-AMR car completes in In 2014, TRG-AMR cars across all circuits in which it competed, completed 4,689 laps. If 250 persons signed up to pledge an average of just $.50 per lap, more than $580,000 could be raised for the charitable organization.

33 PARTNERSHIP COMMITMENT Single-Race Multi-Race Full Season Allow us to build a program with you from the ground up, focusing on your key objectives, desired returns and budget. Whether one race or market, several races or a full season, we can create a program that delivers. Single Race Options range from $35,000-$75,000 depending on market & elements TUSC GTD GT Daytona Class (10 Events) Continental Tire Sports Car Challenge GS Class (10 Events) Pirelli World Challenge Series GT Class (10 Events) Pirelli World Challenge Series GTS Class (10 Events) Associate Primary $250,000 - $2,500,000 $100,000 - $700,000 $150,000 - $850,000 $75,000 - $450,000 Example of Primary Sponsorship - Full car livery design/vinyl wrap - Full design control (series required decals notwithstanding) Example of Associate Sponsorship - Select portions of the car as agreed upon - Other partner/sponsors will share in overall design

34 CONTACT INFORMATION Kevin Buckler Chief Executive Officer Bob Dickinson Chief Operating Officer Jason Myers Dir. of Business Development T (707) M (415) E Kevin@TRG-AMR.com T (707) M (707) E Bob@TRG-AMR.com T (707) M (760) E Jason@TRG-AMR.com TRG-AMR North America, LLC 1995 S. McDowell Blvd. Petaluma, CA