PARTNERSHIP OPPORTUNITIES

Transcription

1 PARTNERSHIP OPPORTUNITIES

2 MEET BEN RHODES 19-year-old Louisville, Kentucky, native and 2014 NASCAR K&N Pro Series East (NKNPSE) Champion, Ben Rhodes pilots the No. 41 Alpha Energy Solutions Toyota Tundra with ThorSport Racing in the 2016 NASCAR Camping World Truck Series, competing for Sunoco Rookie of the Year honors and the series championship title. Rhodes carries a long list of racing accomplishments under his belt. He amassed six poles, five wins, 11 top-five, and 13 top-10 finishes in the NKNPSE en route to the 2014 championship. To further compliment his on-track success, Rhodes was declared the Sunoco Rookie of the Year and voted Most Popular Driver in the NKNPSE. He also made his national series debut in 2014 in the NASCAR Camping World Truck Series, earning one top-five and three top-10 finishes in four starts. After his championship year in the NKNPSE, Rhodes raced a part-time, 10-race schedule in the 2015 NASCAR XFINITY Series, earning his first NASCAR national series pole in just his seventh start at Road America in Elkart Lake, Wisc. (August), and picking up a series-best seventh-place finish in his first series start at Iowa Speedway in Newton (May). In the first half of 2016, Rhodes has showcased his adaptive skills behind the wheel of the No. 41 Tundra, racing strong and contending for victories. In April, he picked up his first career NCWTS pole position at Martinsville Speedway (VA). In his first full season of racing in one of NASCAR s national touring series, Rhodes has two poles, two top-five finishes, and four top-10 finishes in nine starts. Heading into the second half of the year, Rhodes is currently 10th in the driver standings and third in the Rookie of the Year standings. He has completed over 95-percent of the laps run, leading 51 of them to date. Like any professional athlete, Rhodes maintains a rigorous training schedule throughout the course of the year, including a solid fitness routine and many hours behind the wheel of a race car. The 18-year old is a typical teenager with a passion for cars and a genial personality, which helps make him one of the most popular drivers at each track he visits. Rhodes graduated from Holy Cross High School in May, 2015, with a 3.8 GPA, and was selected to the National Honor Society. Away from the track, he enjoys cycling, ATVs, working on cars, and playing video games. 1

3 MEET BEN RHODES: QUICK FACTS Ben is 19-years-old and resides in Louisville, Kentucky. Ben was born on February 21, Ben started racing go karts at 7-years-old (2004). Ben graduated from Holy Cross High School (Louisville, KY) in 2015 with a 3.8 GPA. He made his Xfinity Series debut on the same day as his graduation ceremony. Ben hosts his own 30-minute weekly television show On Track with Ben Rhodes highlighting the Louisville, KY community. Ben is a fixture at Louisville, KY local events and even won the Kentucky Derby Festival Great Bed Race -- a Derby tradition where one driver competes with four pushers on a custom-made bed. 2

4 ON-TRACK HIGHLIGHTS NASCAR CAREER STATS 2013 THRU Made series debut in March at Iowa Speedway (IA), finishing seventh. Earned first-career NXS pole position August 29th at Elkart Lake, WI. Finished within top 13 four out of 10 starts. Had an average start of Completed 93.6% of laps in 10 races he entered Made series debut in March at Martinsville Speedway (VA), finishing eighth. Obtained best-career NCWTS finish of fifth at Phoenix International Raceway (AZ) in November. In 4 starts, finished within top-10 3 times. Won the 2014 NKNPSE Championship. Won the 2014 NKNPSE Rookie of the Year. Voted by the fans as the 2014 NKNPSE Most Popular Driver. Earned first-career NKNPSE pole position February 18th at Daytona International Speedway (FL). Earned first-career NKNPSE victory at Greenville Pickens Speedway (SC) on March 22nd. Went on a three-race pole streak (Daytona, Bristol, Greenville), as well as a four-race win streak (Iowa, Bowman Gray, Five Flags, Langley). In 16 races, had 6 poles, 5 wins, 11 top-5s, 13 top-10s (average start: 2.6; average finish: 5.8). Completed 2110 of 2112 laps during the season, leading 778 (zero DNFs). Selected to be in the NASCAR Next program for the second year. 3

5 ON-TRACK WITH BEN RHODES On Track with Ben Rhodes is a 30-minute weekly television show that features Louisville, Kentucky, native Ben Rhodes and WHAS-TV Sports Anchor Kent Spencer as they interview local Louisville community and business leaders, highlighting Rhodes home town, as well as documenting his racing career. Filming on location at various places around Louisville and the Commonwealth of Kentucky, including Ben's alma mater Holy Cross High School, Churchill Downs, Belle of Louisville, USA Cares headquarters, Louisville Zoo, Kentucky Speedway, the Harbor House, the new Louisville Kroger Marketplace, Bardtown for the Bourbon Festival, and Muhammad Ali's childhood home, guests have included Louisville Mayor Greg Fischer, Coach Scotty Davenport, Captain Mark Doty, musician Patrick Henry Hughes, jockey Pat Day, comedian Tom Mabe, and Trans-Siberian Orchestra singer Georgia Napolitano. The show airs on Sundays on WBKI-34 at 12:30pm ET, and episodes are uploaded online a few days after the original TV airing. 4

6 THE POWER OF PARTNERSHIP We pride ourselves on the development of creative and unique partnership programs focused on the specific goals and objectives of each individual partner. 5

7 OFF-TRACK WITH BEN RHODES Off the race track, Ben Rhodes is a personable representative for a variety of organizations. Ben s genial personality and beaming smile makes him a fan favorite at local appearances those characteristics helped make Ben NASCAR s 2014 K&N Pro Series East Most Popular Driver. Ben has appeared in television commercials for Alpha Energy Solutions, Oxmoor Toyota, Park Community Credit Union, Becker Law Office, and Passport Health Plan. He has filmed Public Service announcements for Kentucky Office of Highway Safety Distracted Driver campaigns, and Operation Lifesaver. Ben is featured on billboards for Park Community Credit Union, Passport Health Plan, and Kroger Marketplace. 6

8 THE MOST PASSIONATE FANS NASCAR ranks #1 among major US sports when it comes to loyalty to sponsors 9 out of 10 avid NASCAR fans indicate they appreciate what a sponsor provides o the NASCAR experience. 50% of avid NASCAR fans ALWAYS buy products or services from NASCAR sponsors. Loyalty to sponsors and fans prospensity to switch to brands that invest in motorsports is 3-times greater than non-fans. Fans that attend races are 2-times as loyal to existing sponsors and 2-times as likely to try or switch to sponsor brands. NASCAR fans are more than twice as likely to recall sponsor brands -- more than any other sport. 7

9 OUR PARTNERS Primary Race Vehicle Partners Alpha Energy Solutions Operation BBQ Relief Carolina Nut Co. USA Cares XPO Logistics Regal Cinemas Texas Roadhouse Associate Race Vehicle Partners Alliance Comfort Systems Refrigerant Rescue Personal Partners of Ben Rhodes Becker Law Office Delta Dental of Kentucky Oxmoor Toyota Park Community Credit Union Passport Health Plan Rhino Wipe Kroger Marketplace 8

10 SOCIAL MEDIA Ben Rhodes is an active participant on various social media networks. Incorporate your brand into his passionate social following on Facebook, Twitter, and Instagram. As a partner of Ben Rhodes, you will have the opportunity to host social media promotional sweepstakes, be involved in tagged appearances in posts, as well as, be a part of the page branding. 28,618 Likes 16,071 Followers 5,731 Followers 9

11 JOIN NASCAR S WINNING TEAM Jason Buckley Digital Initiatives Director jason.buckley@aamservice.com