Partnership/Signage Proposal

Transcription

1 Partnership/Signage Proposal 1

2 Welcome to Built in 1957 on 1,370 acres outside Danville, VA. Minutes from the VA/NC line and only 60 miles from Greensboro and Raleigh/Durham, NC. Known as the friendliest facility in the USA, indicative of our southern hospitality and charm. Supported by a loyal fan base. In 2015, we had 400,000 people come through the gates, 2016 s final number will be even higher. We know our fans! Strategically located 150 miles from 15 million people. If it has wheels it has a place here. Resort amenities include lodging, dining, spa, pool, shooting sports, kart track, off-road trails and over 13,000 square feet of meeting space. Ideal for a corporate retreat or getaway. Modern Aspirational Unique Authentic 2

3 From Local Passion to International Legend Ranked by Car and Driver in the top six best road courses in the USA and the Grand Course being the most comparable to the Nurburgring in Germany. In 1957, Carroll Shelby won the first race in a Maserati and VIR hasn t looked back since. Offers world-class racing with five track configurations, two of which can be operated simultaneously. As a result, VIR books track days per year. In 2016, VIR hosted 12 of the most prestigious motorcycle, sports car, stock car and vintage events. Maintains a Grade 2 FIA license. Hosted first ever IMSA GT race in Notables who have graced the racing line: Richard Petty, Tom Kristensen, Wendell Scott, Paul Newman, Patrick Dempsey, AJ Foyt, Patrick Long, Sir Stirling Moss, Roger Penske, Dale Earnhardt, Jr. 3

4 Look Who s Talking About VIR 2016 Lightning Lap Issue Here s what motorsports people have to say about us Check out the 2016 Lightning Lap video If there is a heaven on earth, it is VIR. Paul Newman Actor & sports car driver The best kept secret in North American racetracks. Even worthy of an Atlantic crossing! Townsend Bell, IMSA sports car driver I think this is the most interesting and fun race track that s been built in this country. Carroll Shelby, One of the most iconic sports car minds of the modern era It s a really beautiful track. Really beautiful part of the country. Very challenging. It s a very fast track! Patrick Dempsey, Actor & sports car driver VIR s paved crucible. America s most demanding road course, VIRginia International Raceway Car and Driver Magazine The track is just amazing with a lot of elevation and a lot of really quick corners. You have the feeling of flying at some point. Patrick Pilet, IMSA sports car driver Here, I got something special. I have to say this is my favorite (circuit) here in America - Giancarlo Fisichella, World champion in everything from sports cars to F1 4

5 5 Online Promotion Social Media 2016 Facebook Instagram Twitter LinkedIn Non-Traditional ,000 promotions 250,000 newsletter 220,000 Collateral pieces Over 2 Billion PR Impressions 31,000 6,000 2, % Male 21% Female 600 million reached InstaBuzz kiosk used during select events 84% Male 16% Female 23.6% of followers are from the automotive industry Largest age group Top interest: Auto Racing

6 VIRnow.com by the Numbers Million 600,000 64% Page Views Total Sessions New Sessions Top Markets 1) Washington, DC 2) Charlotte, NC 3) Raleigh, NC 4) Charlottesville, VA 5) Virginia Beach, VA 6) Atlanta, GA 7) Greensboro, NC 8) Danville, VA 9) Durham, NC 10) New York, NY New Users 1) New York, NY 2) Virginia Beach, VA 3) Washington, DC 4) Durham, NC 5) Atlanta, GA Platforms 47% Desktop 44% Mobile phone 9% Tablet Age Demographics 8.66% 11.33% 16.76% 22.26% 21.19% 19.80%

7 Join VIR s Family of Partners 7

8 On-Site Amenities VIR Club Membership allows individuals the ability to participate in exclusive driver days, premium parking and free admission to events, among many other added bonuses. VIR Kart Track Oak Tree Spa Offering a full service list of treatments. Virginia Motorsport Technology Park- VMTP On-Site Accommodations A total of 62 Guest Rooms spread between The Lodge, Pit Road Rooms, The Villas at South Bend with Studio and Junior Suites available. Shooting Sports VIR offers a wide array of shooting facilities. We have 7 ranges varying from 50 to 1,000 yards and a Tactical Training Complex. Shooting courses are designed to introduce participants to tactical firearms. 1/15/2017 On-Site Dining Options Oak Tree Tavern and Connie s Pub The Pagoda Grill Located at the North Paddock Group Catered Events 8

9 Testimonials: Real ROI & Customized Client Solutions We re extremely pleased with our partnership with VIR and the level of exposure that the Coca-Cola Brand receives. Mike Rose with VIR takes the time to listen to our goals and objectives and then works hard to implement plans and solutions to ensure that my marketing and advertising expectations are met. Furthermore Mike follow s up with concrete data to support what we already know, that VIR is and has been a great investment for the Coca-Cola Bottling Company Consolidated. --- Keith Burnette, Vice President VIR has brought many opportunities to Bosch Motorsport and we are proud to be a sponsor. Our relationship provides our Bosch engineers the ability to test products before and after races. VIR is a great track for our associates to learn and, ultimately, design new products for our customers. -- Jim Emerson, BOSCH Motorsport "A partnership with VIR and BRM made sense to us because we target the same audience and the B2B opportunities were obvious. They understand in today's sponsorship climate it's more than branding. We need to justify the ROI and with non-traditional offerings like sport shooting, lodging, karting, and even a distribution point; they offer a sales channel and one of a kind experiences where we can make emotional connections with our clients. In short, they help us educate the customer seeking luxury goods, about our brand and our collective DNA. -- Dean Ross Director of Business Development The VIR team and facilities are great. Spending a day there and speaking with passionate car enthusiasts helped me understand that Advance Auto Parts customers are VIR s members and customers.. -- Larry Nelson, Regional Vice President 9

10 About the Pirelli World Challenge More than 20 OEM s competing. Strong connection to SRO, the architects of modern worldwide GT racing; rules, classes, etc. Each class has 50 minute sprint races, no pit stops, no driver changes. Broadcast partners with CBS SportsNetwork and Motor Trend On Demand with live timing and scoring over the internet. VIR race contains all PWC classes so full weekend slate of racing action. Outside FL/CT, only event on the east coast! 6 th most popular worldwide motorsports social media presence. Fan friendly initiatives to keep spectators engaged. PWC will be making their inaugural stop at VIRginia International Raceway in

11 Fan Demographics Pirelli World Challenge attracts affluent, educated, higher median income Motorsport Enthusiasts Brand loyal and make purchases based on affiliations with racing. 32% spend over $3,000 per year on automotive supplies, accessories and parts. Almost 70% travel 100 miles for this event with more than 30% saying they would travel over 200 miles. 55% hold Bachelors degree or higher. 75% male 35% under 34, with 55% over ,000 90,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0 $$$ HHI of Fans

12 2017 Schedule Date Track Classes March Streets of St. Petersburg GT/GTA/GT Cup, GTS April 7-9 Streets of Long Beach GT April May May VIRginia International Raceway Canadian Tire Motorsport Park Lime Rock Park GT/GTA/GT Cup, GTS, TC, TCA, TCB, SprintX GT/GTA/GT Cup, GTS, TC, TCA, TCB, SprintX GT/GTA/GT Cup, GTS, TC, TCA, TCB, SprintX June Road America GT/GTA/GT Cup, GTS July Mid-Ohio Sports Car Course GT/GTA/GT Cup, GTS August Sept. 1-3 TBA Circuit of the Americas (COTA) GT/GTA/GT Cup, GTS, TC, TCA, TCB, SprintX GT/GTA/GT Cup, GTS, TC, TCA, TCB, SprintX September TBA GT/GTA/GT Cup, GTS Oct SRO Intercontinental GT Challenge GT *Provisional schedule, subject to change. 12

13 Our Promise VIR will provide a sports marketing and event entertainment package that integrates with sales, marketing, public relations and social media strategies. We will provide key experiential assets, media exposure, and promotional programming opportunities to increase consumer awareness of performance and quality products, as well as build incremental sales/awareness. VIRginia International Raceway The track Signage and television exposure Resort/Hospitality Public relations Digital and social media By retailer and/or sales outlet activation Ticket giveaways Sweepstakes resort/hospitality awards Event marketing Track product demonstrations Entertainment and brand recognition efforts Engaging attendees with vendor presentations Corporate team building Target marketing through direct and social media outreaches Car clubs, racing clubs, sanctioning body members Fan development through publicity and public relations efforts 13

14 Partner Benefits 20% discount on all lodging, merchandise and activities to be used for a variety of experiences, including: Corporate training, team building, employee appreciation, etc. Product demonstrations for new product launches during select events. Representative to address VIR Club Members on select driving days about competitive advantages or new products. Select individual s participation in pre and post race ceremonies. Pace car rides for VIP guests. Access to VIR mailing lists approximately 30,000. Interface and support social media effort between both brands. Website hotlinks to provide navigation link. Presence/Co-market at any of the 40 shows VIR attends. Unique programming ie kid s club, event video, scavenger hunt. 14

15 Hospitality Options Available facilities Sizes and options can be customized Pagoda Tents Tavern Gallery Pavilion Villas Paddock Suites Portable VIP units 15

16 Camera Options In Car Cameras Action Corners Scenic Camera Views 1/15/2017 Picturesque Backdrop 16

17 Opportunities People used to say VIR is the greatest secret in racing. We re changing that mentality and with three years of more than 20% gate increase and multiple new Fortune 500 companies coming on board, it s happening! Many advertising packages are available and designed to give you maximum flexibility in messaging and pricing. Primary and secondary locations available on and off camera. We ll be able to put together a plan that meets your marketing goals and budget considerations. The following are suggested packages but not inclusive of all opportunities. * Locations may vary from map 17

18 Entitlement Partner Entertainment and Ticketing: 200 multi-day tickets to the event. Can be split up between consumer promotions, giveaways, suppliers and employees. Premium trackside hospitality location for entertaining (catering/tent or mobile unit extra). Provided vendor space for display/message. Custom sales incentive for a retail partner. They help promote the race, you secure shelf space, VIR provides assets/prizes for program. PA message throughout the weekend Back cover of event program Logo/Message on Jumbotrons Select individuals participation in pre and post-race ceremonies. This includes Grand Marshal and Starter. Pace car rides for VIP guests, as schedule permits. TV Signage includes: Start Tower Three 36 x 8 sections placed outside turn 4-5 Three 8 x 5 Pit Lane Yard Arms Three 8 x 3 Facility Yard Arms Six 8 x 4 trackside A-frames Ten 8 x 3 banners placed around property and/or on track Before Bridge 18

19 Entitlement Partner (cont) Terms: Partner agrees to a sponsorship fee of $50,000. Cost of production, design and installation of track signage and banners included. To include VIR in related advertising and promotional circulars, social media and other related marketing assets. To include event related collateral in all Mid-Atlantic locations with custom displays. To identify VIR as a Corporate Sponsor, including a hotlink to VIRnow.com. To leverage VIR provided assets and experiential opportunities. Multi-year partner options available. 19

20 Associate Partner Entertainment and Ticketing: 100 tickets with paddock access. Can be split between consumer promotions, giveaways, suppliers and employees. Provided vendor space for display/message. Premium trackside hospitality location for entertaining (catering/tent or mobile unit extra). Custom sales incentive for your retail partner. They help promote the race, you secure shelf space, VIR provides assets/prizes for program. Package includes: Two North Paddock Yard Arms 8 x 5 Two Facility Yard Arms 8 x 2 Ten 8 x 3 Tire Barrier Banners in featured locations Four 8 x 4 A-frames One 75 x 3-5 section on track Full page ad in event program PA Announcements Jumbotron logo inclusion Package Price - $30,000 *includes print and installation 20

21 Associate Partner Entertainment and Ticketing: 50 tickets with paddock access. Can be split between consumer promotions, giveaways, suppliers and employees. Provided vendor space for display/message. Premium trackside hospitality location for entertaining (catering/tent or mobile unit extra). Custom sales incentive for your retail partner. They help promote the race, you secure shelf space, VIR provides assets/prizes for program. Package includes: Two 8 x 4 A-frames Two Facility Yard Arms 8 x 2 Ten 8 x 3 Tire Barrier Banners in featured locations Full page ad in event program PA Announcements Jumbotron logo inclusion Web page recognition as partner Package Price - $20,000 *includes print and installation 21

22 Associate Partner Entertainment and Ticketing: 20 tickets with paddock access. Can be split up between consumer promotions, giveaways, suppliers and employees. Provided vendor space for display/message. Custom sales incentive for your retail partner. They help promote the race, you secure shelf space, VIR provides assets/prizes for program. PA Yard Arms Package includes: Two Facility Yard Arms 8 x 2 Eight 8 x 3 Tire Barrier Banners in featured locations Full page ad in event program Jumbotron logo inclusion Package Price - $10,000 *includes print and installation Tire Barrier Banner 22

23 Available Sign Packages Additional opportunities are available individually or as an add on to an existing package. Trackside VIR Sponsorship Opportunities Offering Size Quantity Value Each (not price) Sales Price/Unit Trackside (Tire) Banners 8' x 3' ~30 $10,000 $1,000 Trackside - TV Paddock Billboards 28' x 14' 9 $20,000 $5,000 Trackside Billboards* 40' x 16' 8 $20,000 $6,000 Side Bridge Mounted Board 32' x 16' 2 $60,000 $8,000 Brake Markers 48" x 28" 30 $1,000 $500 Grass Banners* Negotiable 2 $20,000 $7,500 Pit Box Dividers 48" x 28" 15 $5,000 $1,000 Jumbotron 10 $2,000 $500 A frame banners 8' x 4' ~30 $10,000 $4,000 Event Entitlement - TV 1 $250,000 $100,000 Presenting - TV 1 $150,000 $50,000 Associate 3 $60,000 $20,000 Paddock Yard Arms 8' x 5' 12 $8,000 $3,000 Yard Arms - PA 8' x 2' 14 $7,000 $2,000 PA Yard Arms MISC. Vendor Display Vary by Size ~10 $ Event Programs Full page 25 $900 PA Announcements Live Reads 30 $100 Parking/Directional Banners On/Off site 30 $100 *Produced based on demand 23

24 Thanks for your attention! Contact Us: Lloyd Leitstein (804) Trisha Westfall 24