Foreign overnight stays 31% Domestic overnight stays 69% 8.3 MILLION FOREIGN VISITORS IN FINLAND IN 2017

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2 TOURISM IS A GROWING SOURCE OF EXPORT REVENUE AND A SIGNIFICANT EMPLOYMENT PROVIDER IN FINLAND TOURISM HAS A MULTIPLIER EFFECT ON OTHER SECTORS. 1 EURO IN TOURISM ADDS 56 CENTS VALUE TO THE OTHER SECTORS. OVERNIGHT STAYS (6.7 MILLION) OF FOREIGN VISITORS IN 2017: 21.9 MILLION OVERNIGHT STAYS AT FINNISH ACCOMMODATION Russia 12% America 6% Other countries 13% EU-28 53% Foreign overnight stays 3 Asia Domestic overnight stays MILLION FOREIGN VISITORS IN FINLAND IN 2017 SPENDING PER VISIT IN China EUR 1, Spain EUR Belgium EUR France EUR India EUR USA EUR South Korea EUR Japan EUR Australia EUR Canada EUR 516 BREAKDOWN OF CONSUMPTION BY FOREIGN VISITORS IN 2017 Other countries 33% Russia 24% Japan 3% Estonia 4% UK 4% China 17% Sweden 8% Germany 6% Source Visit Finland Statistics, Statistics Finland

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4 Market Volume Population 47 million people Outbound travel from Spain: 25 million arrivals to all destinations in compared to > Europe s share of Spanish outbound travel is 77% -> Finland s share of Spanish outbound travel is: 0,4% Travel expenditure (total outbound travel from Spain) 18 billion EUR Spending per trip Spanish visitor rankings in Finland 754 No. 13 in overnights in 2017 ( , +2) No. 11 in travel receipts in 2017 ( 60 million, +) Share of overnights by regions % 12% 10% 32% Arrivals Forecast for Global Spanish Outbound Travel and Expenditure in foreign countries % 8 % 6 % 4 % Spanish overnights in Finland % 11 % 9 % 5 % EUR (billions) 0 % 2 % 0 % Sources: Visit Finland Statistics Service Rudolf, Statistics Finland Visit Finland Visitor Survey % 18 % 4 % 4 % 29 % 4 % Arrivals (000s) Source UNWTO/IMF Balance of Payments % 30 % 25 % 20 % 15 % 10 % 5 % EUR (Billion)

5 Spanish overnights in Finland 2017 Winter (Nov-Apr): (+26%) Summer (May-Oct): (+2) Spain % High winter season (12-02) Spring season (03-05) 3% High summer season (06-08) Autumn season (09-11) 2% 2% 34% 3% 4% 3% 64% 2% Sources: Visit Finland Statistics Service Rudolf, Statistics Finland

6 Spanish overnights in Finland Seasonal overnights in 2017 Year 2017 Whole Finland Actual seasonal change vs Winter (Dec-Feb) Spring (Mar-May) % Summer (Jun-Aug) Autumn (Sep-Nov) % Rovaniemi 38% Kuusamo Inari/Saariselkä 14% Salla 10% Muonio 6% Spanish overnights in Finland by season in 2017 Turku 23% Oulu 1 Pudasjärvi/Syöte 1 Pori 7% Vaasa Uusimaa (excl. greater Helsinki area) 1 Tampere 20% Savonlinna Jyväskylä 12% Mikkeli 8% Lappeenranta Kuopio reg. Helsinki 7 Vantaa 1 Espoo 10% Source: Rudolf data base, Statistics Finland

7 Spanish visitors in Finland Spanish overnights in Finland by month Spanish overnights by monthly change % % % % 40 % 20 % 0 % -20 % % 0 January February March April May June July August September October November December -60 % January February March April May June July August September October November December Sources: Visit Finland Statistics Service Rudolf, Statistics Finland

8 Spain - Yearly overnights in the Nordic countries Nordic countries' share of Spanish overnights 2017 Development of Spanish overnights Sweden % Iceland % Norway % Denmark % Finland % Denmark Finland Norway Sweden Iceland Spanish overnights, change % Change 2017/16 Average annual change % 1 8% 12% 4% 4% 3% Denmark Finland Norway Sweden Iceland

9 Spain - Seasonal overnights in the Nordic countries Spanish overnights in the Nordic countries, winter season (Dec-Apr) Spanish overnights in the Nordic countries, summer season (Jun-Aug) Denmark Finland Norway Sweden Denmark Finland Norway Sweden Corresponding seasonal overnights not available for Iceland Change of Spanish overnights by season 2017/16 Winter (Dec-Apr) Summer (Jun-Aug) 26% 22% 14% 1 1 Denmark Finland Norway Sweden 9

10 Spanish visitors in Winter (Nov-April) Immediate family (household with kids) Extended family (with family members outside the PURPOSE OF TRAVEL Transit 2 % Business trip 10 % Study or training 17 % Visiting friends or relatives 27 % TRAVEL COMPANY Alone Spouse/Partner only Group of friends Other company 10% Other reason 2 % Holiday trip 42 % 26% 38% 6 days or more 54 % A Spanish traveler spends on average 664 per trip during winter. 36% Duration 27% 1 day 6 % 2 days 15 % 4-5 days 21 % Age group 2 3 days 4 % 10% 2% 4% over 64 Camping area, hostel or rented cottage 10 % Rental flat (incl. Airbnb) 15 % Accommodation Other 9 % Friends or relatives 28 % Hotel or motel 38 % Spanish visitors activities and interests, Winter (Nov-April) Experienced during the trip Buildings, castles, monuments, Walking, hiking, camping in nature Finnish sauna Finnish culinary experiences Other winter activities and experiences National parks Cultural events Other outdoor activities Winter sports Concerts and music festivals Finnish summer cottages Sport events Family destinations Biking, mountaing biking Wellness services and treatments Interested but did not experience during the trip Shopping 17% 2 14% 1 26% % 8% 50% 42% 4 2 7% 56% 22% 10% 22% 38% % 1 Note: the figures on this slide are not definite but directional figures. Winter N=127 Source: VF Visitor Survey 2017

11 Spanish visitors in Summer (May-Oct) Transit 5 % Business trip 6 % Study or training 14 % Visiting friends or relatives 18 % Immediate family (household with kids) Extended family (with family members outside the PURPOSE OF TRAVEL Holiday trip 56 % TRAVEL COMPANY Alone Group of friends Spouse/Partner only Other company 7% 2 20% 1 Other reason 1 % 3 6 days or more 40 % A Spanish traveler spends on average 916 per trip during summer. 30% Duration 4-5 days 21 % 1 day 14 % 2 2 days 11 % 3 days 14 % Age group 13% Accommodation Rental flat (incl. Airbnb) 18 % Camping area, hostel or rented cottage 20 % Other 5 % 2% over 64 Hotel or motel 34 % Friends or relatives 23 % Spanish visitors activities and interests, Summer (May-Oct) Experienced during the trip Buildings, castles, monuments, museums Finnish sauna National parks Finnish culinary experiences Other winter activities and experiences Walking, hiking, camping in nature Cultural events Other outdoor activities Winter sports Concerts and music festivals Family destinations Finnish summer cottages Sport events Biking, mountaing biking Wellness services and treatments Interested but did not experience during the trip Shopping 6% 4% 13% 3% 2% 26% 20% 2 33% 26% 8% 47% 46% 48% 44% 10% 6% 67% 48% 17% 27% 6% 13% 4% 14% Note: the figures on this slide are not definite but directional figures. Summer N= 109 Source: VF Visitor Survey 2017