2018 Charlotte Sports Foundation

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1 2018 Charlotte Sports Foundation

2 2016 BELK BOWL QUICK FACTS The 2016 Belk Bowl was a success yet again, proving its vast impact on the city of Charlotte. The Virginia Tech Hokies, ranked No. 22 overall in the 2016 College Football Playoffs poll, defeated the Razorbacks of Arkansas with a final score of after Virginia Tech rallied for an epic comeback from a 24-0 deficit. Thursday, December 29 th, :30 PM Bank of America Stadium The 2016 Belk Bowl was the most watched sports event on 12/29. SOCIAL MEDIA 46,902 announced attendance at the game. 6,439 attendees scanned through FanFest at BB&T Ballpark, which featured multi-award winner Tim McGraw. 4,963,258 VIEWERS (up 42%) ESPN rating (up 32% from rating). #1 trending item nationally on Twitter for 4 hours. 7 hours #BelkBowl trended nationally on Twitter. TOP 3 searched term on Google on 12/29/16. HIGHEST RATED Bowl Game through 12/29. 3 rd Highest TV Rating outside of the New Years Six Games. 6 th Highest Increase In Viewership among all bowls. * 4 Bowls not identified of the 42 (includes ESPN / Disney applicable properties) Twitter Followers (@belkbowl): 20,930 (account became verified in 2016) Selection Week Twitter Organic Impressions: 6,700,000 (up 213%) Bowl Week Twitter Organic Impressions: 3,000,000 (up 54%) Selection Week Facebook Reach: 94, 223 (up 66%) Bowl Week Facebook Reach: 101,697 (up 59%)

3 2018 BELK COLLEGE KICKOFF QUICK FACTS Saturday, September 1 st, 2018 TBD Bank of America Stadium The 2018 Belk College Kickoff Game will challenge the Mountaineers of West Virginia against the Volunteers of Tennessee.

4 The Kickoff Luncheon is the official preview of the Belk College Kickoff. Both West Virginia and Tennessee coaches will be in attendance. The Luncheon is tentatively scheduled in April or May of 2018 and will be held at Quail Hollow Club in Charlotte. The Kickoff Luncheon is not open to the public and features a conversation between both head coaches that is emceed by a local radio talent. Sponsor Benefits: Opportunity for company executive to speak at the 2018 Kickoff Luncheon Sponsor signage throughout the event Networking opportunity with CSF Board of Directors and Corporate Sponsors One (1) Table at the event Sponsor Advertising Benefits One (1) Full Page Color ad in the 2018 Belk College Kickoff Game Program * Sponsor logo on home page of the Belk College Kickoff website ( as an official partner Ad space in one (1) CSF Newsletter (timing to be mutually agreed upon) * Ad space on the official Belk College Kickoff website Rights to use CSE s marks in advertising, promotion, and packaging (including consumer promotions). Prior approval by CSF required, not to be unreasonably held. * Game Program Ad to be provided by the sponsor and approved by CSE no later than August 1, * Newsletter and Online ads must be provided by the sponsor and approved by CSE in advance Sponsor In-Stadium Benefits LRF (360 degree ribbon display) included in in-game loop (shown a minimum of 4 times) * One (1) :30 video board commercial * PNC Bank to be the Instant Replay Sponsor for one (1) Quarter during the 2018 Belk College Kickoff PNC Bank to be the official Scoring Drive Recap Sponsor for the 2018 Belk College Kickoff One (1) Field-level banner * Creative for in-stadium elements (LRF, video board) to be provided by the sponsor no later than August 1, 2018; must be approved by CSE in advance. Sponsor Hospitality Benefits Twelve (12) Club Level tickets to the 2018 Belk College Kickoff Four (4) Lot 1 Parking Passes Twelve (12) Pregame Field Passes

5 2018 Dr Pepper ACC Football Championship Sponsor Benefits 2018 ACC Night of Legends Presenting Sponsor 2018 ACC Night of Legends Total 2018 Sponsorship Investment: $200,000 The ACC Night of Legends is an exclusive Corporate Hospitality event in which the class of ACC Legends is introduced and recognized as well as the presentation of the regular season ACC Award Winners. It begins with a cocktail reception, a

6 sit-down dinner, followed by a question and answer session with the Legends Class that is broadcast live on the ACC online stream. Night of Legends Sponsor Benefits: As the presenting sponsor, Sponsor will receive a private reception with the Legends Class prior to the event Opportunity for a company executive to welcome the guests and introduce the event One (1) Table at the 2018 Night of Legends One (1) Autographed Commemorative Helmet signed by each participating coach in the 2018 Dr Pepper ACC Football Championship Game Sponsor signage throughout the event Sponsor logo incorporated into event logo * Prior approval required by the Atlantic Coast Conference Dr Pepper ACC Football Championship Game Sponsor Benefits: Ten (10) Club Level tickets Ten (10) Pregame field passes Two (2) Lot 1 parking passes In-stadium recognition as the official sponsor of the 2018 Night of Legends event, once per half Video board, LRF (360 degree lower ribbon board), & PA

7 2018 Belk Bowl Sponsor Benefits Belk Bowl Coaches Reception is a corporate hospitality event that is not open to the public. It is an opportunity to network with local business leaders and the coaching staff of the participating teams. Food and beverage is included. The 2018 Belk Bowl Coaches Reception will be held during Bowl Week 2018, date, time, and location TBD. Sponsor Benefits: Sixteen (16) invitations to the 2018 Belk Bowl Coaches Reception Ancillary event signage to brand and promote the sponsor within the event Welcome Speech/Presentation by a company executive One (1) Commemorative Helmet signed by both participating Head Coaches One (1) Commemorative Football signed by both participating Head Coaches Sponsor Advertising Benefits One (1) Full Page Color ad in the 2018 Belk Bowl Game Program * Sponsor logo on Partners page of the Belk Bowl website ( as an official partner Ad space in one (1) CSF Newsletter (timing to be mutually agreed upon) * Ad space on the official Belk Bowl website Rights to use CCFB s marks in advertising, promotion, and packaging (including consumer promotions). Prior approval by CCFB required, not to be unreasonably held. * Game Program Ad to be provided by the sponsor and approved by CCFB no later than August 1, * Newsletter and Online ads must be provided by the sponsor and approved by CCFB in advance Sponsor Hospitality Benefits One (1) Luxury Suite for the 2018 Belk Bowl (minimum of twelve (12) people) $50 credit per person included for food and beverage Six (6) Lot 1 Parking Passes Twelve (12) Pregame Field Passes Twelve (12) Post-game Field Passes Sponsor In-Stadium Benefits LRF (360 degree ribbon display) included in in-game loop (shown a minimum of 4 times) * One (1) :30 video board commercial * PNC Bank to be the Instant Replay Sponsor for one (1) Quarter during the 2018 Belk Bowl PNC Bank to be the official Scoring Drive Recap Sponsor for the 2018 Belk Bowl One (1) Field-level banner PNC Bank to be the Belk Bowl Post-Game Awards Ceremony Presenting Sponsor Opportunity for company executive to address the crowd during ceremony * Creative for in-stadium elements (LRF, video board) to be provided by the sponsor no later than August 1, 2018; must be approved by CCFB in advance.

8 Instant Replay Sponsorship: Visual Examples of Sponsorship Elements FanFest: Ribbon Displays (URF &LRF): Bird s Eye View of the Stadium: Field Banner: Belk Bowl Post-Game Awards Ceremony: Coaches Reception:

9 Thank you for your Consideration! Investment- $250,000.00

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