From the Ocean To the Plate
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- Damon Holland
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1 From the Ocean To the Plate 0
2 About American Seafoods Company founded in th anniversary celebrated in 2013 Largest Catcher/Processor operator in the U.S. (6 active vessels) Largest CP quota holder in the U.S. Alaska Pollock as well as the Pacific Hake fishery 1,000+ employees All our fisheries are certified sustainable by the MSC Annual harvest(¹): 300,000mt+ In house global logistics (¹) 2014 catch numbers 1
3 2
4 Noteworthy survey efforts from Dr. Ianelli 6 Surveys completed in 2016 that affect pollock in Alaska 1. Gulf of Alaska winter acoustic trawl survey (665 kt biomass in survey; down from 2015 but above average) Bering Sea winter 2. Bogoslof region (biennial) Bering Sea summer 3. Acoustic trawl survey (biennial) 4. Bottom trawl shelf region (annual) 5. Bottom trawl slope region (biennial) Aleutian Islands summer 6. Bottom trawl survey (biennial) Still processing Source: NMFS 3
5 Alaska Survey regions Gulf of Alaska Bogoslof region Bering Sea Aleutian Islands 4
6 EBS shelf environment Warm year in Bering Sea Source: Bob Lauth AFSC 5
7 EBS shelf environment Bottom temperature development past 3 years Source: Bob Lauth AFSC 6
8 Bering Sea pollock bottom-trawl survey trend Down from 2015 but still above average 7
9 Alaska pollock outlook Eastern Bering Sea Fishing conditions good catches = TAC (1.340 million t) Spawning biomass above average Surveys moderate Lack of young pollock in surveys Warm conditions could negatively affect recruitment in medium term Data still being processed but seems likely to have 2017 similar to 2016 Gulf of Alaska 2016 Quota highest in recent decades (~170 thousand t likely caught) Source: Dr. Ianelli 8
10 Unit: 1,000MT U.S. Alaska Pollock Quota (TAC) by Region % 25 year average: 1.25 mill MT Bering Sea Gulf of Alaska Aleutians Source: NMFS 9
11 Production trends B-season 2016 vs Per October 1st, 99% of the TAC was taken = same as last year (numbers below in 1,000 mt) COMPARISON BY SEASON 1-Oct-16 3-Oct-15 B 2016 B vs (%) Roe (66.58) Surimi Surimi Ratio 47% 48% PBO Fillets PBI Fillets (25.39) Deepskin Fillets Sum Fillets/Blocks Mince Sum Fillets/Blocks/Min Block Ratio 53% 52% Fishmeal H&G Source: NMFS 13
12 Production comparison 2016 vs UNIT: 1000MT vs (%) Roe (32.43) Surimi (2.07) PBO Fillets (8.39) PBI Fillets (21.55) Deepskin Fillets Sum Fillets/Blocks (5.17) Mince Sum Fillets/Blocks/Min Fishmeal H&G (38.73) Source: NMFS 14
13 Roe: Alaska Pollock Market update Continue to be a very important product for industry Market struggles with high supply and weak/flat demand. Market in Japan in dire need of new product development that cater to younger people. Blocks: It s tough. 2016: PBO production down 9% compared to 2015 but supply from Russia is up. Pricing continue to be under pressure. North America and Europe are the key markets Asia is growing European demand is good but market somewhat uncertain due change of plant ownership in PL sector DS market in the U.S. slightly up 1x gaining market share over 2x ( in Europe and N.A.) Fillets / portions: Production is limited, but increasing. Small set-back this season due to small fish N. America key market. Europe growing again. Product diversification will continue in Alaska 15
14 Alaska Pollock Market update cont. Surimi: 2016 surimi production expected to be on par with 2015 (200k mt+). Demand is good in all three key regions (Asia, Europe and N. America). More push for sustainable surimi products in N.A. and in Europe. Species name now called out on retail packaging Product innovation growing H/G: Production continue to decrease. Brazil market growing Meal / Oil: Increasingly important to industry. 16
15 The big challenges Current core product pricing not sustainable long-term Rising costs Processing facilities (factories and vessels) need investments The Species name we need one species name across all markets The Trade name it is important not to confuse the consumers with inaccurate fish descriptions and we are doing something! 17
16 Pollock s identity crisis. Not initiated by industry. Scientists in Canada first to re-classify pollock as a Gadus sub-species based on advances in DNA sequencing revealed pollock closely related to Atlantic cod North American scientific community has largely adopted Gadus chalcogrammus as the valid scientific name International scientific community has been slower to adopt the new species name U.S. regulatory entities recognize pollock as Gadus but have not yet required use for documentation or labeling German government has notified industry Gadus is only valid name effective December 2017 Two different scientific names in use at the same time is unacceptable to industry We will push for wider adoption of Gadus name, but must be done in orderly fashion to avoid disruption of trade 18
17 Protecting the Alaska Brand Use of a specific, legally-identified geographic area (e.g. country, state or province) in a market name for a consumer-based product for items not from that region is a practice that inevitably leads to misleading consumers The EU has aggressively protected geographic descriptors for consumer products, including seafood from China, Vietnam and Norway The U.S. Government has taken action that limits use of the term Alaska as a geographic descriptor for Pollock The U.S. pollock sector will seek protection for the term Alaska in all markets, including the EU 19
18 GAPP Highlights Schools Program 14% increase in USDA purchases year-on-year New USDA product in the works Whole Grain Fish Finger Launch of German PR Campaign Japan Media Tour Key Journalists visit Dutch Harbor McDonald s video 20
19 +5.5% Source: NMFS 23
20 MT North Pacific Hake (whiting) TAC % * U.S. Canada Source: Pacific Fishery Mgmt. Council 24
21 Pacific Hake TAC vs. Catch ('000mt) Coast Wide TAC Coast Wide Catch Left in Water % of TAC 12% 4% 14% 27% 18% 22% 30% 57% Est. 25
22 2016 US Hake typical product mix 1. H/G/T (and WR) 2. Surimi 3. Filet blocks 4. Fillets (IQF) Main markets: Russia, Ukraine, Eastern Europe. Growing: China, Africa and Middle East Main markets: Domestic U.S., Europe. Growing: Asia Main market: Europe Main market: Domestic U.S. + Europe growing 26
23 +5.5% Source: NMFS 27
24 MT U.S. Pacific Cod TAC (BSAI + GOA) * BSAI GOA Source: Pacific Fishery Mgmt. Council 28
25 MT U.S. Pacific Cod Product Forms * H&G CBO H&G J-Cut Fillets Source: NMFS * Numbers through Sep 24th 29
26 THANK YOU
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