The Emotional Factor in a Bid Presentation

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1 The Emotional Factor in a Bid Presentation Noor Ahmad Hamid ICCA Asia Pacific Regional Office noor@iccaap.com ICCA - TAIWAN MICE Bidding Workshop 2014

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4 1896 Athens 1900 Paris 1904 St. Louis 1908 London 1912 Stockholm 1916 Berlin WWI 1920 Antwerp 1924 Paris 1928 Amsterdam 1932 Los Angeles 1936 Berlin 1940 Tokyo WWII 1944 London WWII 1948 London 1952 Helsinki 1956 Stockholm 1960 Rome 1964 Tokyo 1968 Mexico 1972 Munich 1976 Montreal 1980 Moscow 1984 Los Angeles 1988 Seoul 1992 Barcelona 1996 Atlanta 2000 Sydney 2004 Athens 2008 Beijing 2012 London 2016 Rio de Janeiro 2020 Tokyo

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6 "An Olympic bid is increasingly a communications campaign and in the end people will vote for who they like best, who they believe in most, who they can trust and the Olympic context that can offer them something more than just another Games, Michael Payne former IOC Executive Madrid 28, Rio 26, Tokyo 22, Chicago 18

7 Tokyo s bid emphasize great spirit but lack of emotion. Compact and convenient Games concept maybe not well accepted Rio 46, Madrid 29, Tokyo 20

8 What hurt Madrid the most was the repeat of the continent. Secondly, a lot of Europeans didn't vote for Madrid because they were already thinking about presenting in 2020 or 2024, Juan Antonio Samaranch 7 th President of OIC ( )

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12 Joao Havelange Former member of IOC & FIFA President I dream of history being made in 2016, the first Games in South America Asked IOC members to celebrate his 100 th birthday in Rio. *Passed away on 8 June 1998

13 Carlos Nuzman President Brazilian Olympic Committee Our economy is dynamic and strong and ready to host the Games Showed the now famous Nuzman s map of Olympic Games.

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15 Sergio Cabral Governor Rio de Janeiro Reminded IOC members that Rio was voted the HAPPIEST CITY IN THE WORLD by Forbes.

16 Henrique Meirelles President Central Bank of Brazil Brazil has the 10th largest economy of the world and will soon be 5th.

17 Eduardo Paes Mayor Reminded that the World Cup in 2014 would be used as a springboard for magnificent Games in 2016.

18 Sabel Swan Brazilian Athelete She helped develop venue plan. Emphasised that venue was designed for the athletes. She introduced: PELE

19 President Lula We are people passionate about sports and passionate about life. The Games belongs to all people, all continent and all humanity. It will not be just Brazil's Games but South America's. It will serve to inspire the 180 million young people on the continent.

20 Rio 66 Madrid 32

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26 The host city selection will be held on 7 September 2013 at the 125 th IOC Session in Buenos Aires, Argentina. The final three cities selected are Istanbul, Tokyo & Madrid. The two cities were not selected were Baku & Doha, while Rome withdrew.

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28 Long term process Build rapport with local host Long term relationship Not a single formula will work Losing is as important as winning a bid Inject a believable emotional story

29 Sample of work group >>>>> emotional factor The World Congress of the International Society for Suicide Prevention 2017 Estimated number of delegates: 800 Competitor: Perth & Singapore

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32 THE WORLD CONGRESS OF THE INTERNATIONAL SOCIETY FOR SUICIDE PREVENTION 2017 REPUBLIC OF KOREA

33 Per 1 min. World

34 Per 1 day Rep. of Korea

35 OECD NO. 1 (2002~2010) NO.1 cause of death(age 10~39) 1 Youth per a day

36 NO. 1 among the OECD countries (2002~2010) NO.1 cause of death (age 10~39) Legislated Special law to preventing suicide in 2012 Launched National Life Respect Committee in 2013

37 Europe 17 Africa 1 Asia 2 America 5 Australia South America 1 1 Only two times held in Asia since 1960

38 CONNECTS THE WORLD

39 RUSSIA Vladivostok JAPAN CHINA Beijing Shanghai Tokyo A winner of Airport Service for 7 consecutive years Hongkong Taipei Manila On the West Coast of the Korean Peninsula Area : km2 (206,000 acres) Population : about 2,750,000 (Third - largest city after Seoul and Busan) The first Free Economic Zone in Korea (IFEZ : Songdo, Yeongjong, Cheongna)

40 Various hotels within walking distance of the venue Total of 1,620 rooms Songdo Bridge Hotel 241 Rooms Songdo Park Hotel 300 Rooms E4 Hotel 556 Rooms NEATT Hotel 204 Rooms Sheraton Incheon Hotel 319 Rooms

41 Thank you

ALL ABOUT THE 2016 RIO SUMMER GAMES

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